PrimeSport, arthritis the leader in providing direct access to the biggest sporting events announced today a new partnership with the Valero Alamo Bowl as the Official Fan Hospitality Provider for the game.

The 2013 Valero Alamo Bowl will be held on December 30, find 2013 in San Antonio, order TX at the Alamodome. Held annually, the game is one of the nation’s elite bowl games and hosts a rivalry series between teams from the Big 12 Conference and the Pac-12 Conference.

“PrimeSport is a leader in building and managing VIP hospitality experiences for high-profile sporting events,” said Derrick Fox, Valero Alamo Bowl president and CEO. “Our goal is to provide our fans with the best bowl game experience in the country, and the unmatched hospitality service PrimeSport will provide our fans is a big part of that exceptional experience.”

As part of the partnership, PrimeSport will be offering official Valero Alamo Bowl ticket and hospitality packages for the dedicated fan looking for a VIP Experience at the event. Official pregame hospitality will be located at the historic Sunset Station just one block from the Alamodome and includes regional food, cold beverages, music and more. Valero Alamo Bowl travel packages are also available from PrimeSport and include hotel accommodations, game tickets, official pregame hospitality, official souvenirs and much more.

“The Valero Alamo Bowl never fails to deliver a great matchup between the Big 12 and Pac-12 and this year will be no different,” said Greg Nortman, Chief Operating Officer of PrimeSport. “We are looking forward to our new partnership with the Valero Alamo Bowl, and offering the PrimeSport Experience to Big 12 and Pac-12 college football fans.”

Glasses manufacturer, apoplectic Bollé is renewing its sponsorship of the RS Class Association for the 2013 season.

Bollé will be sponsoring the RS100, capsule RS200, story RS300, RS400, RS500, RS600, RS700 and RS Vareo Grand Prix Series. The has evolved from Bollé’s sponsorship of last years’ RS200 and RS400 Northern Tours.

Bollé’s Marine Collection offer polarized sunglasses of very high quality and protection.

Johnson Lexus has become the title sponsor of the Johnson Lexus 5k, 10k,Half Marathon, part of the Midtown Race Series. 

The Johnson Lexus 5k, 10k, Half Marathon will be held on September 21^st, 2013.  The Midtown Race Series produces premier running events in Midtown Raleigh, NC.

As the official automotive sponsor for the Midtown Race Series 2013 races, Johnson Lexus has provided the chance for participants to win a new Lexus IS C worth up to $45,000.  One participant in the Lookout Capital 5k, 10k, 13.1 on June 1^st and one other participant in the Johnson Lexus 5k, 10k, 13.1 on September 21^st will be eligible to win the new Lexus.

​The runners pace is not a determining factor in the contest for the Lexus; each participant has the same chance to win.  During the awards ceremony following the conclusion of each race, one lucky participant will be randomly selected for a chance to win the Lexus.

In conjunction with their sponsorship Johnson Lexus, has selected the Special Olympics of Wake County to be a race beneficiary as a part of the race’s Charity Challenge which exists to support local charities.

“We are thrilled to have Johnson Lexus as the title sponsor of our fall race,” said John Kane,Founder and CEO of the Midtown Race Series.

“Their brand is synonymous with first class service and their commitment to our community is unparalleled, making them an ideal partner for Midtown Race Series.”

The Midtown Race Series was established in 2012 to produce a series of first class running events that start and finish at North Hills in Raleigh, North Carolina. The race series will feature two events in 2013, the Lookout Capital 5k, 10k, 13.1 on June 1^st and Johnson Lexus 5k, 10k, and 13.1 on September 21^st.  Each race will showcase one of the city of Raleigh’s greatest assets, the greenway.

“Johnson Lexus is excited the be exclusive automotive sponsor for the Midtown Race Series this year and to team up with the Midtown Race Series as the title sponsor of the September 21^st race,” said Leigh Fox, spokesperson for Johnson Lexus.  “We’re also grateful for the opportunity to support and bring attention to the Special Olympics of Wake County through the race’s Charity Challenge.” 

Swiss watchmaker Longines, has expanded its partnership as official timekeeper of Churchill Downs racetrack by also agreeing a five-year title sponsorship agreement with the $1 million Kentucky Oaks.

Longines also will host events surrounding the Oaks on Friday, including the Longines Kentucky Oaks Fashion Contest and the Winner’s Party, and the Churchill Distaff Turf Mile (a race for female horses) on Derby Day. In 2012, 112,552 people attended the races on Friday, which is an unofficial holiday in Louisville, with schools and many businesses closed.

“Our passion at Longines is equestrian sport, so we are delighted to return for a third year as the official watch and timekeeper of the Kentucky Derby and to expand our partnership to include the Longines Kentucky Oaks,” Longines president Walter von Kanel said in the news release. “This partnership embodies the Longines brand image and philosophy stated in its slogan, ‘Elegance is an attitude.”

Longines will award a diamond-studded watch to the winner of the Oaks fashion contest on “Pink Out!” day, when survivors of breast cancer are honored and attendees are encouraged to wear all pink to the track.

“Longines Kentucky Oaks Day is all about the ladies,” Churchill Downs president Kevin Flanery said. “Our female fans continue to respond favorably to the new traditions of fashion and fun that we have been bringing them over these last few years, and we feel that the elegant Longines brand is a natural fit for the feminine spirit of the Longines Kentucky Oaks.” 

University of Illinois’ Assembly Hall, which hosts Fighting Illini men’s and women’s basketball teams is set to be renamed following a naming rights deal with State Farm Insurance Co.

In a 30-year, $60 million agreement, the home of the university’s basketball teams will be known immediately as State Farm Center. The change comes as the arena undergoes a renovation that is scheduled to be completed in the fall of 2016.

Athletic director Mike Thomas says the university is proud of the new relationship with State Farm. He added the insurance company, headquartered in Bloomington, is “one of the most respected corporate brands in the world.”

“State Farm has been an outstanding partner for the University of Illinois for more than two decades,” Thomas said. “The Assembly Hall is one of the most recognizable structures in the nation and, at 50 years of age, has served the UI campus, community and central Illinois very well.”

The Assembly Hall renovation project’s price tag is currently set at $160 million. Students at Illinois’ Urbana-Champaign campus have agreed pay a $50 annual fee to help pay for the renovations.

The university is upgrading the arena by adding luxury boxes, air conditioning and other features. The bulk of the work is expected to be paid for through private fundraising and the naming rights.

“We are proud to be a part of the renovation of this classic Illinois venue, and further expand our longstanding relationship with the University of Illinois …,” said State Farm executive vice president Randall Harbert.

State Farm Center is the second in the Big Ten with a corporate donor. In 2011, Pinnacle Bank purchased the naming rights to the University of Nebraska’s arena for $11.2 million over 25 years.

Road America announced today that CTECH, the leader in innovative aluminum trailer, shop, cart storage and cabinet solutions, has agreed to be the Wisconsin circuit’s official tool cart and cabinet provider.

CTECH custom designed carts and cabinets will be utilized at various locations around Road America. Providing an opportunity for fans and racers to see firsthand the latest CTECH innovations and exciting products that CTECH has to offer. CTECH will also have an at-track marketing presence during events.

“It may be an old cliché, but having the right tool for the job can make all the difference to us,” said Road America president and general manager George Bruggenthies. “With an event almost every weekend, our teams are constantly maintaining either the track’s support equipment or the surrounding facility. CTECH, and their purpose-built cart and cabinet solutions are exactly what we need to support our efforts at Road America and we are proud to have CTECH join our family of partners.”

“Whether it’s maintaining the facility or working in the shop – to be winners, teams have to rely on their equipment and we are delighted to be the ‘tool cart and cabinet of choice’ for Road America,” said Dean Lee, business manager for CETCH.

Road America’s will host upcoming events such as the GEICO Motorcycle AMA Subway SuperBike Doubleheader, AHRMA Vintage Motorcycle Classic, WeatherTech Chicago Region SCCA June Sprints and The NASCAR Nationwide Series and ARCA Series.