England cricket star James Anderson has announced an endorsement deal with men’s haircare brand Hairbond until September 2014.

Anderson, who is England’s third highest Test wicket taker, will feature in a number of marketing campaigns for the company.

“Looking forward to working with @Hairbond as their new brand ambassador,” Anderson said on his twitter page.

South Korean multinational company, physician Samsung has announced it will sponsor the Royal Rowing Regatta.

The Regatta is taking place next weekend to celebrate the 60th anniversary of the Queen’s Coronation.

As part of the deal Samsung will equip the event with its Samsung F8000 Smart TV and the HT-F9750W Home Cinema System, as well as the latest range of digital appliances

John Kim, deputy managing director for Samsung Electronics UK & Ireland, commented: “Samsung is proud to be working with the Royal Rowing Regatta, the sponsorship is the perfect marriage of sporting prowess and technological achievement.”

The Toronto 2015 Games have partnered with the Greater TorontoAirports Authority (GTAA), for the Toronto Pearson International Airport to become the Official Welcome Partner and Official Supplier of Airport Services for the Games.

In this role, Canada’s largest airport will welcome the tens of thousands of athletes, spectators, media and dignitaries from the 41 Pan American countries coming to take part in the largest multi-sport Games, ever hosted in this country.

“We are delighted to join the Pan Am team as the Official Welcome Partner of the Games. Toronto Pearson is looking forward to supporting athletes and guests alike, and welcoming them to the GTA for this great event,” said Pamela Griffith-Jones, vice president of guest and terminal services for the GTAA.

“We understand our role as the first and last impression of the region for air travellers. So we are pleased to partner with the TORONTO 2015 Games to help create wonderful memories from the time our visitors’ planes touch down until they return home to countries throughout the Americas and Caribbean,” she continued.

As Official Welcome Partner of the Games, Toronto Pearson will have brand ambassadors on site in the summer of 2015 to provide a welcoming celebratory atmosphere for athletes and visitors. The airport will, along with TO2015 and other sponsors, bring the Games to life at Toronto Pearson through mascot appearances, retail space for Games merchandise, culture and art display spaces highlighting the Greater Toronto Area (GTA) and a special area where athletes, officials and dignitaries can receive their Games accreditation.

“The airport will be the gateway to the Games for the majority of the athletes coming here to compete in 766 days,” said Ian Troop. “Our partnership with Toronto Pearson will ensure these athletes — as well as up to tens of thousands of visitors — have a great experience from the moment they arrive to the time they leave in 2015. Our goal is to create unforgettable memories that have people planning their return to Canada and Ontario before they even leave!”

Toronto Pearson International Airport joins previously announced members of the TORONTO 2015 sponsor family: Lead Partner CIBC, Premier Partners Chevrolet Canada and CISCO, as well as Official Suppliers Pattison Outdoor Advertising, FUSE Marketing Group and the Toronto Star, and Official Broadcaster CBC/Radio-Canada.

“The 2015 Pan American and Parapan American Games will contribute to economic growth and long-lasting prosperity for the region and the rest of our country,” said Minister of State (Sport) Bal Gosal. “Our Government is pleased the GTAA will play an official role in this unique international event. This will ensure our countless visitors experience the warmest and friendliest greeting when they set foot on Canadian soil.”

“Hosting the 2015 Games is truly a team effort and we are proud to have the Greater Toronto Airports Authority join us as we prepare to host the largest international games ever held on Canadian soil,” said Michael Chan, Ontario’s Minister responsible for the Pan/Parapan American Games.  “Ontario’s support for the Games is strengthened by our partners ensuring we maximize positive economic benefits, develop world-class sporting infrastructure and firmly place Ontario on the world map as a premier sporting destination come 2015 and beyond.”

“It is great to have the GTAA as a partner for the Pan Am/Parapan Am Games,” said Mississauga Mayor Hazel McCallion. “There is no doubt that Mississauga, home to Toronto Pearson, the country’s busiest airport, has a key role in welcoming the athletes, coaches and their families to this competition.  The GTAA is a valued partner and great corporate citizen.”

North American Soccer League (NASL) team, New York Cosmos are set to reveal Emirates as their new shirt sponsor in a multi-year deal.

The deal will be announced at a press conference featuring Pelé in N.Y. on Tuesday. Outside of some hospitality deals, the Cosmos agreement will be Emirates’ first sponsorship with a U.S. sports team.

However, the airline has various tennis and golf sponsorships in the U.S., including title sponsorship of the U.S. Open summer tennis series.

The team and Emirates officials also have begun discussions on a naming-rights deal for a future stadium — a venue that, as yet, has no blueprints, funding or governmental approvals. The football club will begin play in James M. Shuart Stadium on the campus of Hofstra Univ.

Emirates sponsors several of Europe’s top football clubs, including a stadium naming-rights and jersey deal with EPL club Arsenal, as well as sponsorships with La Liga club Real Madrid, Serie A club AC Milan and Ligue 1 club Paris Saint-Germain.

This follows New York Cosmos announcing Nike as their kit supplier last week.

Caterham have revealed they will enter this year’s Le Mans 24 Hour race with the Zytek Z11SN-Nissan driven by GP2 driver Alexander Rossi.

Caterham says the entry will allow the team to investigate the viability of producing a customer sports-prototype package.

The LMP2 racer will be led by Caterham Technology CEO Mike Gascoyne alongside Greaves Motorsport. Gascoyne said: “Within Caterham Group, malady we have a great deal of experienced personnel with a wide range of technical expertise – from powertrain development to carbon composite design.

“While there won’t be any specification changes we can apply to the car for this year’s Le Mans 24 Hours, drugs because the car is homologated for the whole season, stomach we will be looking in more detail at how our various areas of expertise across both Caterham Technology & Innovation and Caterham Composites can be applied to a customer sports-prototype programme in future.

“We have the tools, the talent and the heritage to do the job in a marketplace that is currently light on existing players; so it makes sense for us to go and see first-hand how we might take advantage of a business opportunity that fits with our capabilities.”

The United States of America Cricket Association (USACA) has announced a new sponsor as part of the new direction in US cricket.

The Smart Choice Auto Group will be a Support Sponsor of the US National Men’s team for the next year, sick providing much needed support for the USACA high performance programme.

The Houston based automobile group will appear on the US Men’s National team uniforms for all international events in the next twelve months. This includes the upcoming Auty Cup Series against Canada in Toronto and the ICC T20 World Cup Qualifier to be held in Dubai in November of this year.

USACA CEO Mr. Darren Beazley was delighted to have the support of Smart Choice Auto Group: “US cricket is currently working hard to develop a professional and positive approach to our preparation and performances on the international cricket stage. Part of that new approach is to have the support of corporate America and we are thrilled that Smart Choice Auto Group has seen fit to back this new direction. Our team is working hard in preparation for the Auty Cup in Toronto beginning July 24th and I know that the guys will be doing their level best to start the relationship with our new sponsor on the right foot.”

“Smart Choice Auto Group has been servicing Greater Houston Metropolitan, and Pasadena and its surrounding areas for over 13 years. We strive to make the customer experience with Smart Choice Auto Group an excellent one. As our company grows, buy sale | we are looking for marketing vehicles that will promote a positive community message and allow us to interact with our clientsin the USA and in the UAE. With that objective in mind, a sponsorship partnership with the US National Men’s team made a lot of sense.”

Smart Choice Auto Group President and CEO Mr. Sakhi Muhammad said: “Smart Choice supports cricket and other sports in the Houston area, but we are looking to grow our brand presence in other markets and now is the righttime to get involved in US cricket. We’ll have our clients with us in Dubai in November and we are hoping that our financial support will give the US team the very best chance of succeeding and maybe reaching a T20 World Cup.”

“Smart Choice intends to bring a commercial aspect in cricket. Currently the Houston Cricket League is named the HCL Smart Choice League, Smart Choice Central West Trophy 2013 and now delighted to be part of US National team.”

Kenny Wallace has announced U.S. Cellular will sponsor his car during the NASCAR Nationwide Series’ DuPont Pioneer 250 Saturday and U.S. Cellular 250 Aug. 3 in Newton.

“In an effort to show our continued support for the U.S. Cellular 250, health we decided to steer our involvement with Kenny to the race track, erectile ” said Kathy Hust, doctor Mid-Central Region Vice President for U.S. Cellular. “We look forward to seeing his No. 29 car with U.S. Cellular logos zoom around Iowa Speedway’s track.” 

Wallace has earned $11,332,891 during his 23-year Nationwide Series career. Wallace is a nine-time winner and three-time most popular driver in the Nationwide Series. Wallace, who has made the most starts in Nationwide Series history, finished seventh and sixth during his last two Iowa Speedway appearances in 2011. 

Wallace did not race during last year’s U.S. Cellular 250 because he did not have a sponsor. This sponsorship with U.S. Cellular will help Wallace inch toward a milestone. 

“I really want to get nine races in this year because that would give me 900 NASCAR starts, so that’s my major goal,” Wallace said. “I am excited. I really appreciate U.S. Cellular’s sponsorship during these two Iowa Speedway races. I also look forward to meeting more race fans when I am in Iowa this summer.” 

U.S. Cellular will kickoff summer in Iowa with a free event July 31 hosted by Wallace that will be open to the public. U.S. Cellular also will give consumers a VIP experience during the U.S. Cellular 250 and Iowa State Fair with exciting surprises. The company will release additional details on the July 31 event in the coming weeks.

Major League Soccer (MLS) today announced that USA TODAY Sports Images has become the official photo partner of MLS and its business and marketing subsidiary, Soccer United Marketing (SUM), as part of a multi-year agreement.

The integrated partnership also calls for USA TODAY Sports Images to serve as the preferred photo provider for all MLS clubs, MLS special events, sponsors and licensees, as well as for MLS editorial staff and properties that include MLSsoccer.com and KickTV, among others. 

“Major League Soccer is one of the most dynamic sports brands in the world, and we’re thrilled to partner with them,” said Merrill Squires, SVP, Leagues and Properties for the USA TODAY Sports Media Group. “With its best-in-class photojournalists and platform delivery capabilities, we’re certain that USA TODAY Sports Images is the perfect match to not only capture the very best of MLS game action, but to provide MLS and SUM with an unparalleled level of image distribution and client service that its growth and popularity demands.” 

“USA Today Sports Images brings a level of commitment and customer service that we are really excited about,” said Maribeth Towers, SVP, MLS. “Their attention to detail in capturing the special moments that happen in our League and in our sport is evident in the quality of product that they consistently produce. There are many nuances in our sport and their knowledge, experience and focus is critical. They are experts in their field and we couldn’t be happier to have such an experienced partner capturing the intensity, passion and drama of MLS and its supporters.”  

As part of the partnership with MLS and SUM, USA TODAY Sports Images will create a dedicated MLS Portal within its newly-designed USA TODAY Sports Images digital platform, which was overhauled for state-of-the-art functionality and expanded content management capabilities in early 2013. 

The agreement with MLS and SUM marks the fifth league or property partnership for USA TODAY Sports Media Group, which also has marketing partnerships in place with NASCAR, The PGA Tour, UFC and Churchill Downs.