Forward Foods, recipe LLC, the maker of the award-winning Detour bar, today announced the addition of Jon Jay of the St. Louis Cardinals and Adam Jones of the Baltimore Orioles to promote their protein shakes as part of “Team Detour”.

They also announced a partnership with Little League Baseball through Kids in the Game.  The company will help more than 300 boys and girls who may not have otherwise had the opportunity play Little League baseball this spring and summer through its “Detour for Good” program.

Detour strives to assist all athletes, from professional to recreational, achieve their nutritional and personal best. With great-tasting protein shakes and bars, Detour encourages people to make changes, large and small – to take positive “detours” – towards a healthy lifestyle.

“Having Adam and Jon join our professional athlete team is a home run, especially since we have taken the step to sponsor deserving young people in Little League Baseball this year,” said Patrick Muldoon , Chief Executive Officer of Forward Foods, which owns Detour. “In Jon and Adam, we have two solid examples of where participating in sports, putting in the hard work and choosing a healthy lifestyle can take you far in life.  Our protein shakes support dedicated athletes and it is apart of the message we share with children like those we have sponsored in Little League.”

Jay was a second-round Draft pick by the St. Louis Cardinals in 2006 and made his Major League debut on April 26, 2010.  A centerfielder, Jay is off to a great start this season as the Cardinals top all of Major League baseball with a current 38-20 record.

Another centerfielder, Jones was drafted by the Seattle Mariners in the first round of the 2003 Draft and was traded to the Baltimore Orioles in 2008. Drafted as a shortstop, Jones eventually moved his speed and athleticism to the outfield.  His career has flourished over the past five years with the Orioles and in 2012, Jones became the second-highest paid centerfielder in Major League Baseball, hit the 100^th homerun of his career, set a career-high 32 home runs in a single season, and was named the Most Valuable Oriole for the second year in a row.

Baltimore-based STX, LLC, a global sporting goods leader, announced today they have extended their ties with Lacrosse’s LXM PRO Tour as a premium sponsor.

Last year, STX acquired the naming rights to the western LXM PRO team, now titled Team STX. As a part of the new multi-year sponsorship, STX will provide custom lacrosse equipment including gloves, heads and handles for Adrenaline events, leagues and club programs. Programs will include LXM PRO, Adrenaline High Rollers, Sonoma Showcase, Sonoma Shootout and West Coast Starz.

Greg Tate, Marketing Manager at STX. “These additional players and our expanded sponsorship will help to further our mission to grow the game in nontraditional lacrosse markets throughout the US.”

British Touring Car Championship (BTCC) team, erectile Airwaves Racing has announced a new media partnership with Fast Ford magazine, cialis the UK’s biggest and best selling Ford tuning magazine.

The new deal will see Fast Ford as the official media partner for the Airwaves Racing squad’s 2013 Dunlop MSA British Touring Car Championship (BTCC) campaign.

First launched in 1985, Fast Ford is a monthly publication compiled by enthusiasts, for enthusiasts and provides a complete guide to the modified Ford scene with a loyal readership of over 30,000. Part of the Future publishing group, Fast Ford is also a highly successful digital magazine in its own right, available to download on Apple Newsstand and Google Play.

As part of the new partnership Fast Ford will be covering the Airwaves Racing squad’s campaign in the 2013 BTCC in each monthly edition of the magazine as well as running exclusive behind the scenes features and competitions for its readers.

Each Airwaves Racing Ford Focus ST next generation touring car will now carry the Fast Ford logo and drivers Mat Jackson and Aron Smith will be in attendance at Europe’s largest Ford show – Ford Fair at Silverstone on August 11 – offering fans a rare chance to sit in the passenger seat of the Airwaves Racing Ford Focus ST track car as part of an exciting new hot laps competition. Details of which will be announced on the Fast Ford, Mountune and Airwaves Racing Facebook pages in the coming weeks.

Commenting on the new partnership, David Bartrum, Airwaves Racing and Motorbase Performance Team Principal said: “Fast Ford’s focus on performance-tuned road and track cars and continued support of the Airwaves Racing team lends itself to being the perfect media partner for us to work with.

“It’s a fantastic magazine, with a great following of loyal Ford fans. We’re very happy to welcome them on board, and in working with them, look forward introducing new fans to the Airwaves Racing team and the BTCC.”

Airwaves Racing are back in action this weekend (June 8/9) for round 4 of the Dunlop MSA British Touring Car Championship at Cheshire’s picturesque Oulton Park circuit.

Japanese athletic company, pill Asics have revealed they have renewed their partnership with England Netball.

As part of the deal Asics will supplynetball and training equipment to the England Netball squad, buy cialis Under 21’s and coaching staff.

Barry Mellis, pills Asics managing director UK & Ireland, commented on the deal: “After such a successful start to the season, we look forward to helping support England Netball for the rest of the season and beyond. The athleticism, fitness and commitment that is consistently displayed by England Netball fits perfectly with our brand ideals.”

England Netball’s commercial director, Joanna Adams, stated: “We are delighted to continue our partnership with Asics as official footwear provider. They are an innovative and well established brand who provides England Netball with excellent support.”

Concentrix has been announced today as the the new sponsor for girls and women’s league football in Northern Ireland.

Initially for a one year period, sale the sponsorship deal will involve naming rights of the six senior leagues and the small sided junior leagues.  In addition, the collaboration will provide exciting opportunities for the NIWFA to expand its online activity on Facebook and Twitter by harnessing the expertise and experience of the Concentrix employees in relation to social media.

Representing Concentrix, Catherine Clayton, HR Director for the company commented: “We are delighted to sign this sponsorship deal with the NIWFA and we are looking forward to working with them to help develop the game and raise the profile of the girls and women who love to play football. We are particularly keen to be involved in this sport as we are eager to promote health and wellbeing in Northern Ireland and to provide community engagement through the medium of women’s football.”

NIWFA Chairwoman Sue O’Neill expressed her delight at securing the sponsorship deal and highlighted the importance of investments in women’s football to help drive the game forward: “This sponsorship deal with Concentrix illustrates the growth of the game locally in Northern Ireland and the willingness of major companies to get involved with girls and women’s football.

“The profile of the female game in the UK hit new heights following the London Olympics and in England the FA Women’s Super League is reaching unprecedented levels of media attention and sponsorship activity. Although on a smaller scale, we have an amazing product here in Northern Ireland and it is fantastic that Concentrix will work with us over the next year to make the game even better.”

Concentrix is the global business services division of SYNNEX Corporation with award-winning expertise in providing clients with platforms and services to enable their customer strategy. As well as three locations locally in Belfast, Concentrix has offices in the Philippines, China, Costa Rica, Nicaragua, Canada, the United States,, Hungary, India, Japan, London and Hebden Bridge.