American computer technology manufacturer, pills HP has inked a new multi-year agreement with NASCAR. 

The new deal designates HP as an Official Technology Partner of NASCAR and marks the expansion of a relationship that began one year ago when the companies collaborated on the development of the Fan and Media Engagement Center (FMEC). The agreement is structured to incentivize continued investment in the FMEC while exploring areas for future innovation throughout the sport. 

“The expanded alliance underscores our commitment to accelerate the adoption of cutting-edge technology across our sport, abortion ” said Steve Phelps, mind NASCAR chief marketing officer. “NASCAR has proven to be an effective vehicle to drive innovation and will be a powerful platform for HP to showcase its state-of-the-art products, services and solutions.”

The FMEC formally launched in January 2013 and has already benefitted the NASCAR industry by providing business-impacting information tailored to specific audiences within the NASCAR ecosystem, including race teams, tracks and partners. The state-of-the-art facility enables near real-time analysis and response to traditional, digital and social media. Housed in a 500-square-foot, glass-enclosed area, outfitted with state-of-the-art touch screens, television monitors and multiple seated viewing areas and work stations, the FMEC is the centerpiece to the newly designed offices that house NASCAR Digital.

“As the largest spectator sport in the U.S., NASCAR needs to stay on the cutting-edge of technology to innovate and deliver an engaging, fulfilling experience for its fans around the world,” said Charles Salameh, vice president, HP. “As the only company that can provide access to such a broad portfolio of products and services, HP will work with NASCAR to drive and accelerate innovation.”

As part of this integrated collaboration, HP will make its debut as a member of the NASCAR Fuel For Business Council at the event in San Francisco and participate in a Technology and Innovation panel.

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Bayer 04 Leverkusen and the SalzburgerLand Tourismus GmbHhave announced a partnership for a three-year period.

The Salzburger region has been a destination of choice for top European football club training camps since the middle of the 1990s. From the summer of 2013 SalzburgerLand will finally be competing at the level of the Champions League. SalzburgerLand Tourismus GmbH has joined with Zell am See-Kaprun region in agreeing a long-term partnership wit Bayer 04 Leverkusen. 

SalzburgerLand and Zell am See–Kaprun are exclusive travel partners of Bayer 04 and they are now officially members of the Bayer 04 Leverkusen sponsors club.

The partnership with Bayer 04 means a new focus for SalzburgerLandes in North Rhine Westphalia. 

The managing director of SalzburgerLand Tourismus GmbH, herbal Leo Bauernberger, viagra explained: “This agreement enables us to pursue completely new paths and we see the opportunity of launching a special campaign in North Rhine Westphalia, which is a very important target market for us in Germany. The partnership with Bayer 04 Leverkusen is designed to substantially extend and strengthen the existing presence of SalzburgerLand in this region, including in the Neuss ski centre and the CentrO Oberhausen. Of course, we are expect this partnership will produce a great advertising benefit, an increase in the recognition of our range of tourism services but also an additional increase in our popularity.” 

Zell am See-Kaprun, alongside other regions in SalzburgerLand, has proved to be an outstanding success as the base for top European club training camps over recent years. 

Bayer 04 sporting director Rudi Völler declared: “Bayer 04 is looking forward to the partnership with SalzburgerLand. We want to achieve something together: Supporting SalzburgerLand as a great holiday region and working closely together, for examples on a greater video presence at the BayArena. Bayer 04 are looking to Zell am See-Kaprun to provide the ideal setting for the best possible run-in to the forthcoming Champions League season. The first impressions of the team hotel and the sporting facilities make me confident that our players led by Sami Hyypiä will enjoy excellent conditions and will be really well received. And we also have two local friendlies during the training camp.”

Warrior Football, a division of Warrior Sports, has announced the signing of England Under-21 international and Blackpool winger Thomas Ince as an ambassador for the brand.

Ben Haworth, global sports marketing manager for Warrior Football, describes Ince as having a state of mind perfectly suited to Gambler.

“Thomas is a mastermind on the pitch — his ability to set it alight stems from his understanding of the game,” said Haworth. “He’s a gifted flair player who has a fearless approach, taking on and passing opponents with a rare natural ability to score goals.”

Following a stellar season at Blackpool FC which saw Ince score 18 goals and set up 15 assists in 47 appearances, the 21-year-old was recognised with five awards for his club and the prestigious Football League Player of the Year title. Ince also made it into the selected 2012/13 PFA Championship Team of the Year.

“Signing Thomas at this stage in his career is a tremendous coup for Warrior, especially as he is currently one of the hottest young properties in European football,” added Haworth. “Our player acquisition strategy focuses on identifying the next generation of world class players, who will evolve on the international stage in line with our brand growth. Thomas is destined to play at the very highest level for many years to come.”

Ince says he is looking forward to being known as a Warrior player and the season ahead wearing Gambler.

“I chose Warrior because it’s a brand that does things differently and matches my ambition. I like that it’s bold and the people behind it aren’t afraid to take risks,” he said. “I’ve been testing and playing in Gambler for a couple of months now and love it; the boot is lightweight, comfortable and gives me a feeling of complete control when I’m wearing it.”

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Jonás Gutiérrez Joins Warrior’s Sponsorship Roster

Warrior Sports Becomes Official Kit Supplier to Sevilla

Marouane Felliani to Endorse Warrior Brand

The San Francisco 49ers have announced that Yahoo! will be the exclusive online sports content, social networking, and photo and video sharing partner for Levi’s Stadium and the San Francisco 49ers. 

As part of the 10-year agreement, set to begin in 2014 and run through the 2023 season, Yahoo! will play an essential role in enhancing the in-stadium entertainment experience with its popular photo and video sharing site, Flickr, and Yahoo! Sports Fantasy Football.

“The 49ers are thrilled to partner with Yahoo!, a locally-based, global brand that shares our vision for Levi’s Stadium,” said 49ers Chief Executive Officer Jed York. “Yahoo! is a tremendous example of Silicon Valley innovation at work. Their experience in servicing the fan and wealth of resources will serve integral roles as we strive to present an unparalleled experience to visitors of Levi’s Stadium.”

Yahoo! will receive entitlement and branding rights to the Fantasy Football lounge, and its two adjacent viewing platforms, located in the stadium’s suite tower, as well as integration into the in-stadium fan experience and broadcast and digital media. Throughout the stadium at various concourse booths, fans can use Flickr to upload their photos to the 49ers Flickr photo gallery with the chance to be featured on one of the big screens and be a part of the game.   

“The San Francisco 49ers aren’t just a Sunday habit, they’re a daily passion for fans throughout Northern California and across the world,” Kathy Savitt, Yahoo! Chief Marketing Officer said.  “We’re thrilled that two iconic brands have come together around a common goal of providing the most inspiring and entertaining fan experience in all of sports. We couldn’t be more excited to be a part of what will be an incredible environment at Levi’s Stadium.”

Ultimate Sports Nutrition (USN) has announced it has secured the title sponsorship to sports facility, pharmacy Bolton Arena.

The arena, pharmacy which was designed for Bolton Council and its partners Sport England and the Lawn Tennis Association, will be known as the USN Bolton Arena at the end of June.

USN will be working alongside Bolton Arena and its staff to provide nutritional support and education on relevant products to assist teams and coaching with all aspects of sports nutrition, with the aim of improving performance and getting the most out of participation.

As part of the deal the range of USN Energy Drinks will be available through the Arena cafe, vending machines and sports shops for sports participants and visitors to enjoy.

Exclusive USN and Bolton Arena incentives/giveaways will be run on a regular basis to offer customers and users of the venue a little something extra.

Bolton Arena Commercial Manager Gwyn Hughes said: “We are delighted to have USN as our first ever title sponsor. As one of the foremost sports nutrition brands in the world, they are a fantastic fit with Bolton Arena. The relationship allows us to extend our range of services and offer a better customer experience for all of our customers, from those using the Arena for recreation, fitness and fun to those developing into elite sportspeople. It will also allow us to continue to invest in our facilities and our community sports programmes. ”

USN Managing Director Jason Oakley added: “Both USN and Bolton Arena hope to be able to offer all current and future users of the venue a great experience, whether they are participating or watching competitive sports. Sporting stars will undoubtedly be produced at the USN Bolton Arena over the coming years and the relationship between USN and the venue will enable these stars, along with all other Arena customers to take part, have fun and keep fit in a great environment.“

Most notably the 9,000 capacity Bolton Arena has hosted the Badminton tournament during the 2002 Commonwealth Games and is the home arena for boxer Amir Khan.

USAA announced that Washington Redskins quarterback Robert Griffin III will support its military appreciation efforts this year.

This agreement supports USAA’s Official Military Appreciation Sponsorship of the NFL and the Washington Redskins. The 2012 NFL Offensive Rookie of the Year was born on a U.S. military base and grew up in military communities across the country as his parents served in the U.S. Army.

“Growing up as a military kid, I’m thankful for the values instilled in me by my parents like integrity, commitment and excellence,” Griffin said. “They help me every day – both on and off the field. It’s an honor to help USAA support and pay tribute to the military community.”

Griffin was born at Camp Lester Naval Hospital in Okinawa, Japan, and played high school football at Copperas Cove High School near Fort Hood, Texas. He won the 2011 Heisman Trophy while at Baylor University, was the No. 2 pick in the 2012 NFL draft and led the Washington Redskins to their first playoff berth since the 2007 season.

“The Griffin family’s experience in the Army is like that of so many military families,” said Don Clark, executive director, USAA Sponsorship Marketing. “Through deployments and moves, they put the mission and their values first. We’re excited to work with Robert and say thank you to all military families.”

The 2013 season marks USAA’s third year as the Official Military Appreciation Sponsor of the NFL and the NFL Salute to Service initiative. 

USAA provides insurance to 9.6 million current and former members of the U.S. military and their families.