World Archery Extends Broadcast Partnership With Sony Pictures Networks India Through 2023

The deal covers eight territories in Asia.

Sony Pictures Networks India Private Limited will retain media rights to broadcast major international archery events on its sports channels as well as stream on its premium OTT platform SonyLIV across the Indian subcontinent until the end of 2023.

The network has extended its deal with World Archery for two seasons.

Sony Pictures Networks India will remain the home of coverage of the 2022 and 2023 Hyundai Archery World Cup and 2023 Hyundai World Archery Championships, which is expected to act as the primary qualifier for the Paris 2024 Olympic Games, in homes across India, Sri Lanka, Bhutan, Pakistan, Nepal, Bangladesh, Afghanistan and the Maldives.

Indian archers had impressive results in last season’s return after the pandemic. Former world number one Deepika Kumari won a career-best two stages of the Hyundai Archery World Cup, held in Guatemala and Paris, and the Indian team dominated at the World Archery Youth Championships.

India is expected to be one of archery’s most competitive nations once again in 2022.

World Archery President Prof Dr Ugur Erdener said: “Our valuable partnership with Sony Pictures Networks India ensures coverage of our world-class events in some of our fastest-growing markets. India’s archers are consistent medal contenders – and it’s exciting to see the growing domestic support behind them.”

Sony Pictures Networks India Chief Revenue Officer, Distribution and Head – Sports Business Rajesh Kaul said: “Sony Pictures Networks India is delighted to extend our association with World Archery for another two seasons. Almost 21 million people watched live archery at the Tokyo 2020 Olympic Games which shows there is a loyal audience for this sport in India. Top-ranked Indian archers like Deepika KumariAtanu DasAbhishek Verma and more have helped to foster a steady rise in support from Indian fans.”

Alastair Marks Announced As New Chief Executive Of British Rowing

British Rowing today announces Alastair Marks as its new Chief Executive, a role he has held on an interim basis since November 2021. Alastair starts his permanent position on 1 April.

Alastair, 48, has held leadership positions across sport and business at the RFU, the LTA, McDonald’s and Nielsen Sport and is currently a non-Executive Director of British Gymnastics, where he also served as the interim CEO for a short period in 2021.

Alastair was selected from a field of 26 candidates which was narrowed down to a short list of six. Two panels then interviewed the candidates covering the areas of high performance, governance and sports management, people management and leadership, growing the sport, diversity and inclusion, delivery, change management and culture, and use of technology. A final two candidates were then asked to give a presentation on where they saw British Rowing (the organisation) and British rowing (the sport) five and ten years from now, and what role they saw themselves playing in that.

The interview panels across both the first and second round interviews were made up from a collection comprised of British Rowing Chair Mark Davies, British Rowing Deputy Chair Kate O’Sullivan, British Rowing Chair of Audit and Risk Committee Peter Milhofer, British Rowing Independent Director Karena Vleck, UK Sport CEO Sally Munday, Chair of British Rowing Eastern Region Andrew Blit, and former British Rowing Performance Director Sir David Tanner.

During his time as interim Chief Executive at British Rowing, Alastair has overseen the introduction of the national governing body’s new strategy which looks to grow all aspects of the sport and better engage with the communities served by the organisation across the country.

On his new role, Alastair said, “I am delighted to be continuing in this role with British Rowing on a permanent basis. Having had the opportunity to understand the sport and its potential in the past few months, it is clear there is a significant opportunity to grow rowing in all its forms be it indoors, on the river or the sea at every level. I look forward to continuing to work with everyone across the rowing community to deliver our ambitious new strategy in the years ahead.”

British Rowing Chair Mark Davies said, “We were delighted to have a strong set of applicants from across the world and, in a rigorous process, Alastair topped the list of every member on our diverse panels. I am delighted to be appointing him to this role on a full-time basis and excited about what we can do for the sport and its members in the coming years.”

Finetwork Announced As Title Sponsor For The FIM JuniorGP World Championship

A new era for the FIM JuniorGP™ World Championship begins in 2022, and the Championship will also welcome a new title sponsor: Finetwork. The mobile and broadband company begins a long term partnership with the Championship, which will be officially named the Finetwork FIM JuniorGP™ World Championship from 2022.

Finetwork, headquartered near Alicante, is a mobile and broadband operator revolutionising the sector across Spain – fast on the way to reaching a million individual clients in its mission to offer unbeatable service at unbeatable prices. The company already has a key presence in motorsport thanks to partnerships with both 2021 Moto3™ World Champion Pedro Acosta and double Formula 1 World Champion Fernando Alonso, and Finetwork’s commitment to motorsport will now reach new heights as title sponsor for the FIM JuniorGP™ World Championship.

Finetwork FIM JuniorGP™ begins in May this season as action kicks off at the Circuito do Estoril in Portugal. From there the calendar takes in the Circuit Ricardo Tormo in Valencia, Circuit de Barcelona-Catalunya, MotorLand Aragon and the emblematic Circuito de Jerez-Angel Nieto in Spain, as well as returning to Portugal for the rollercoaster of the Autodromo Internacional do Algarve. The newly named JuniorGP™ class also races alongside the FIM MotoGP™ World Championship at Misano World Circuit Marco Simoncelli.

Finetwork will take top billing throughout the incredible eight-round 2022 season and beyond, welcoming in a new era for the Finetwork FIM JuniorGP™ World Championship.

Manuel Hernández, Finetwork CEO: 

“We are very proud to sponsor one of the biggest competitions in World Championship-level motorcycle racing and thereby support young riders and the champions of the future. Just like us, they build their success on hard work, discipline, strength, humility and sportsmanship.”

Oscar Gallardo, FIM JuniorGP™ World Championship Director:

“We couldn’t be happier to welcome Finetwork as the title sponsor of the FIM JuniorGP World Championship. JuniorGP is the biggest path on the Road to MotoGP and a vital presence in motorcycle racing, so it’s an honour for us to welcome Finetwork along for the ride as we work towards even more success. I’m confident our shared values will ensure the Championship only continues to go from strength to strength as the Finetwork FIM JuniorGP World Championship.”

Cazoo To Become New Shirt Sponsor Of L’Olympique De Marseille

Cazoo, Europe’s leading online car retailer, and Olympique de Marseille, the only French football club to have won the UEFA Champions League, are delighted to announce today that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of Olympique de Marseille (OM).

The Cazoo and Marseille partnership will take effect from 1st July 2022 and will see Cazoo branding on the front of the OM first team jersey, throughout the Orange Velodrome, across the club’s website and on all media backdrops featured on televised football coverage.

Cazoo will benefit also from the popularity and the awareness of the French club and will look to leverage OM’s digital channels, which have one of the largest community of supporters in France (17 million fans on its digital platforms) as well as crowd capacity of 67,000 spectators at the Orange Velodrome.

This new deal will form part of an extensive marketing campaign for Cazoo in France in 2022 as the brand continues to roll out across Europe, following its recent launches in both France and Germany. Cazoo currently sponsors both Everton and Aston Villa in the UK Premier League, as well as Spanish LaLiga teams Real Sociedad and Valencia FC.

Cazoo, which makes buying a used car as simple and seamless as ordering any other product online, owns and reconditions its cars to the highest standard before offering them for delivery to customers in just a few days directly to their door.

The company, which was founded in 2018 by renowned British entrepreneur Alex Chesterman, has hundreds of cars available at any time on its website, and has already sold over 50,000 cars in the UK since its launch, as consumers have embraced the selection, value, transparency and convenience of buying used cars fully online. Cazoo has grown its team to over 4,000 across the UK, France, Germany, Spain and Portugal.

Cazoo has been one of the fastest growing businesses in Europe over the past two years, pioneering the shift to online car buying, and listed on the NYSE last year, and has raised over $1.4 billion to build out its brand and infrastructure as it looks to continue to transform the car buying and selling experience across the UK and Europe.

Alex Chesterman, Founder & CEO of Cazoo said: “We are very excited to be partnering with Marseille. They are one of the leading teams and like us are a very ambitious club driven by results and have a passionate following and fan base across France. We are looking forward to engaging with the fans and local community and delivering the best car buying experience in France in 2022.”

Pablo Longoria, Olympique de Marseille President said: “We are delighted to welcome Cazoo, a young company already at the level of the largest international companies, into the Olympique de Marseille family. Beyond the sharing of values such as surpassing oneself and fighting spirit, this partnership symbolises our common will to play on the European scene and to continue to grow together, each in its own field of expertise. We are therefore very proud that Cazoo is committed to us for the years to come”

UFC Enters Multi-Year Partnership Bringing Next Level Mobile Gaming To Life On Skillz Platform

In a strategic move to merge the sensational world of esports competition with premium sports & entertainment, Skillz, the leading mobile games platform bringing fair and fun competition to players worldwide, today announced a multi-year partnership with UFC®, the world’s premier mixed martial arts organization.

The licensing deal, which will enable Skillz’ developers to create UFC-branded competitive mobile games that are co-marketed by UFC and Skillz, was revealed at the Game Developers Conference (GDC) in San Francisco. Skillz is currently exhibiting (South Hall Booth #S749) March 23-25. 

“Skillz’ partnership with UFC is part of our winning strategy that aligns Skillz’ disruptive competitive mobile games platform with the business of sport. We’re delivering an enticing opportunity for developers to create the most innovative, branded mobile games for UFC’s millions of loyal fans worldwide,” said Andrew Paradise, CEO of Skillz. “The popularity of the UFC brand, which represents one of the fastest- rising sports globally, combined with Skillz’ mobile gaming expertise, is a huge win for developers seeking to monetize and grow their games through the power of competition. We look forward to nurturing this incredible collaboration to life in the coming months and years.”

“We’re thrilled to partner with Skillz to bring new mobile games to our fans,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski. “UFC is always looking to engage with our fans, and we have found gaming to be one of the best ways we connect with them beyond our live events. Our research shows there is large number of UFC fans who are prolific gamers, so this is a perfect way to reach this audience.”

The deal allows selected game creators from Skillz developer community to utilize certain UFC and UFC athlete intellectual property for mobile game creation and marketing. The new UFC-branded mobile games are slated to launch in 2023. 

Reaction: Australia’s Tennis Queen Slams Door Shut On Grand Career

After the shock retirement by World Number One ranked female tennis player Ash Barty, Michael Pirrie analyses the Aussie phenomenon and why her sudden resignation has had such a dramatic impact.

The sudden retirement of the world’s number one women’s tennis player Ash Barty, aged just 25, has sent shockwaves across the sporting globe.

Barty’s unexpected announcement on Instagram generated headlines on capital city digital billboards across the world but was felt most in her home nation.

With Australia still grieving the recent sudden death of its cricket spin king Shane Warne, the departure of its modern day tennis queen also broke the heart of this sports loving nation.

https://twitter.com/AlboMP/status/1506464618302312448?s=20&t=MrGv7M7lvYB-rObwbco5vQ

Unlike Warne who had retired many years earlier, Barty has left at the peak of her powers, further compounding the sense of loss surrounding her retirement. The international outpourings of admiration and gratitude for Warne and Barty have highlighted how much sport can mean in times of national and global uncertainty.

Australian Prime Minister Scott Morrison responded quickly to the news about Barty, calling to personally thank her for bringing hope and joy to her country and the tennis world.

“I do want to say thank you to Ash for inspiring a nation at a time when this country really needed a good shot in the arm,” Morrison said.

Tributes flooded social media platforms for Barty, whose grace under pressure and generosity to her opponents and wider community endeared her to the general public.

Barty’s pride in her indigenous Aboriginal heritage helped to expand the appeal and relevance of tennis to new groups and communities.

“I (also) want to thank Ash for inspiring a generation of young people, and particularly a generation of young indigenous people in this country…you are all class,” Prime Minister Morrison said of Barty.

“The local tennis establishment here had been hoping that Barty would lead a revival in Australia’s tennis fortunes.”

The nation’s political opposition leader Anthony Albanese said Barty was “an inspiration, a magician on the court” who lifted the nation with her as she climbed to the top of the tennis world.

There will be no long goodbyes or farewell tennis tournaments. While Australia has long been a tennis power that has produced several world champions such as Rod Laver, Margaret Court, John Newcombe, Pat Cash, Pat Rafter, and Leyton Hewitt, the nation has struggled in the past 20 years.

The local tennis establishment here had been hoping that Barty would lead a revival in Australia’s tennis fortunes. Just as the nation was getting used to Barty’s success amid hopes of a possible Grand Slam this calendar year, her departure has left a sudden vacuum in world tennis.

By walking away from the tennis court at the apex of her career Barty has shocked and surprised the sporting world, depriving it of a once in a generation talent.

In popular culture, Barty’s sudden departure is like the Beatles retiring after Sgt Pepper’s Lonely Hearts Club Band and disbanding before Abbey Road and Let It Be. Like Charles Dickens putting his pen in the inkwell after A Tale of Two Cities. After comprehensively mastering all grand slam surfaces, winning on grass, clay and hard courts, many experts believed the best of Barty’s already exquisite tennis was yet to come.

She was a winner on the tennis court and in the eye of the public. Her appeal and charisma was like that of the shy girl next door who went out and conquered through her own self-belief.

Barty was perhaps even a bit embarrassed by the scale of her accomplishments, spending the past two years at the top of world tennis and extending the gap between herself and the best on the women’s circuit. Popular and beloved, she is a symbol of Australia’s egalitarian sporting spirit and was 2020 Young Australian of the Year.

A supremely gifted athlete, Barty has been successful in three theatres of sport important to Australia: tennis, cricket and the Olympic Games, winning bronze in the mixed doubles at the Tokyo Olympics.

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Barty was a prodigy destined for sporting greatness, and began playing tennis as a four year old at the West Brisbane Tennis Centre. Modest and humble, she modelled herself on mentor and indigenous tennis great Evonne Goolagong Cawley who overcame numerous cultural and sporting barriers to became the world’s number one tennis player in the 1970s and early 80s, her mother personally stitching home made tennis uniforms for her as a tennis junior.

By turning her back on tennis as the world’s number one ranked player, Barty has also broken the modern day sporting stereotype, relentlessly pursuing fame and fortune almost regardless of the personal costs involved.

“According to the Daily Mail, Barty earned $32million from her 11 year playing career plus an estimated $15million from endorsements and sponsorships.”

The value of sponsorship deals and prize money that she has given up via this move will extend far into the millions. According to the Daily Mail, Barty earned $32million from her 11 year playing career plus an estimated $15million from endorsements and sponsorships.

Barty leaves the sporting stage with no regrets and with no ‘what-might-have beens,’ departing the drama of the tennis soap opera on her own terms, scripting her final curtain calls after turning her dreams into two stunning realities that attracted worldwide applause.

The first was winning Wimbledon, the world’s most prestigious tournament, which Barty had imagined since childhood, climbing the stands and falling into the arms of golf playing partner in a modern day Romeo and Juliet sports embrace.

If Wimbledon was a personal dream, winning the Australian Open earlier this year was one for her nation, when she became the first national to secure the home tournament for many decades breaking.

In doing so, Barty also saved the Australian Open tournament and organisers from enormous embarrassment and controversy after the Novak Djokovic Covid vaccination debacle.

Barty was different and she leaves a unique impression on world sport that will take time and context to fully understand and appreciate.

(Image: Ash Barty instagram)

Crypto.com Unveiled As FIFA World Cup Qatar 2022™ Official Sponsor

  • World’s fastest-growing cryptocurrency platform has more than 10 million customers and over 4,000 employees worldwide
  • FIFA and Crypto.com sponsorship will drive significant awareness around the cryptocurrency trading platform through brand exposure at the world’s most popular sporting event

FIFA has announced that Crypto.com will be an Official Sponsor of the FIFA World Cup Qatar 2022™.

The company will be the exclusive cryptocurrency trading platform sponsor of Qatar 2022™ and will benefit from significant branding exposure both within and outside the tournament’s stadiums.

Founded in 2016, Crypto.com today serves more than 10 million customers and has over 4,000 employees across its offices in the Americas, Europe and Asia. The company, which is built on a foundation of security, privacy and compliance, is designed to accelerate the global adoption of cryptocurrencies through its service offerings.

“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” said Kay Madati, FIFA’s Chief Commercial Officer.

“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”

Crypto.com enjoys high-profile partnerships with numerous top-tier sports and entertainment properties worldwide, including motor sport, MMA, basketball and ice hockey, as well as football. Most recently, Crypto.com secured a historic naming rights deal in Los Angeles for what is now the Crypto.com Arena and also became the official cryptocurrency exchange and trading platform for the men’s and women’s professional football leagues in Australia.

Crypto.com will activate its official sponsorship of the FIFA World Cup Qatar 2022 in many ways, including by providing opportunities for new and existing users to attend matches during the tournament or win exclusive merchandise.

“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally,” said Kris Marszalek, Co-founder and Chief Executive Officer of Crypto.com. “Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”

The world’s fastest-growing cryptocurrency platform, Crypto.com is built on a foundation of security, privacy and compliance. It is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, ISO 22301:2019, ISO 27001:2013 and Level 1 PCI DSS 3.2.1 compliance and to be independently assessed at Tier 4 – the highest level – for the NIST Cybersecurity and Privacy Frameworks, as well as for Service Organization Control (SOC) 2 compliance. Find out more at crypto.com.

The FIFA World Cup Qatar 2022 will be held from 21 November to 18 December 2022. For more information, visit FIFA.com.

MCW Come On Board As Barbados Royals’ Principal Sponsor

MCW is delighted to announce its association with Royals Sports Group owned Barbados Royals  (“Royals”) for the upcoming season of the Caribbean Premier League (CPL). As part of the association,  MCW will come on board as the principal partner for the Barbados Royals, with a bespoke colorway of the  MCW logo featuring on the front of the Royals’ shirt.  

Through its strong standing in the Asian gaming and casino market, MCW already boasts a strong customer  base. With the addition of Barbados Royals as one of their close associates, MCW aims to further their  ambition by gaining access to a wider fan base.  

Michael Fordham, Chief Executive Officer, Royals Sports Group, spoke on the partnership: “We’re very  happy to have MCW on board as our principal partner for the upcoming season. Our aim has always been  to connect and work with partners that share a global vision, a vision that enables the collective partnership  to prosper. For us at Barbados Royals, fans are always the priority and with MCW on board, we’re really  excited to see the new ways in which we can collaborate to bring the best experience to our fans worldwide.”  

As part of the roll-out, MCW will facilitate a wide range of engagement opportunities and activations for  supporters and lovers of the game, as the CPL cricket season gets closer.  

MCW Marketing Director, Lee Yong Fuk also spoke on the partnership, “We’re very happy to be associated  with a global brand in the Royals Sport Group. We feel there is a lot of passion and love for the game in  Barbados and through this partnership we wish to enhance fans’ experience of cricket off the field. With the  Royals Sports Group onboard, we feel we have access to a global fan-base that can help us propel our  offerings and create a more global imprint.”  

A spokesperson from Dubai based UCS Media FZ LLC, who had jointly with OUTLAST SPORTS in  Singapore brought Barbados Royals and MCW together, also added “Cricket is one of the most popular  sports in the world, it is a widely adored and loved sport. Both the Royals and MCW had a common vision  and a shared set of objectives with the partnership which made it really easy for us to get them both together  and collaborate.” 

OpenSponsorship Lands ata football As Women’s Sport Continues To Grow In US

OpenSponsorship (OS), the world’s largest online marketplace for brands and athletes, has today announced that ata football has joined its portfolio of premium properties – the specialist division launched in late 2021 offering a full-service sponsorship acquisition service for bigger brands, something Esmeralda Negron, ata’s founder described as “an exciting and necessary evolution for ata football.”

Esmeralda continued: “OpenSponsorship has built incredible relationships with brands through their innovative athlete-focused platform. We’re excited to join forces with a company that brings great existing brand relationships and a focus on supporting female sports properties and athletes.”

OS’ Premium Properties division is dedicated to matching select properties with ideal brands for large scale partnerships and thanks to OS’ existing relationships in the sports and entertainment space means it can help brands build long-lasting, results-oriented, and mutually successful partnerships. 

ata football is a global community for all that is women’s football. It provides access to live and on demand matches, highlights, shows and player development content. ata uses its partnerships with premium broadcasters to ensure elevated visibility and accessibility across multiple platforms for its league partners which this season include the Barclays FA WSL, D1 Arkema, FLYERALARM Frauen-Bundesliga, Primera Iberdrola, and Serie A TIMvision as well as a package of UEFA Women’s Champions League matches through a marketing partnership with DAZN.

The new relationship will see OS source brands that want to resonate with ata’s growing female audience and the world’s sport. With the focus on women’s football, Ishveen Jolly, OS’ founder will work closely with Esmeralda Negron & Hannah Brown, ata’s founders, making it an all-female sports sponsorship initiative, which in itself “just wouldn’t have happened five years ago” according to Ishveen.

Ishveen continued: “This is a really exciting deal for our business, but also I hope for ata, for women’s sport and for women in business generally. We’re delighted that they have put their faith in our proposition and also that the division, which was only launched a matter of months ago, continues to go from strength-to-strength.”            

The deal is one of the biggest so far for OS’ Premium Properties division, led by Lee Zohlman, director of partnerships, who said: “To be chosen to represent ata football in its sponsorship efforts is testament to the quality of our industry-leading tech, proven processes and robust network, all of which differentiate us in the sponsorship agency space. Since we launched our Premium Partnerships Division late in 2021, the growth has been fantastic and we’re excited be working with a host of high caliber properties. I’m looking forward to creating some amazing and long-lasting partnerships for ata football as it continues to expand and boost the profile of women’s football even further.”

Esmeralda Negron, founder of ata Football, said: “We’re excited to be working with Ishveen, Lee and everyone at OpenSponsorship. There is a real chemistry between the two organisations, rooted in the ambition to continue to raise the profile of women’s sport, in our case football. What was very clear was just how smooth and efficient the OpenSponsorship service is, and how much help the team will be in optimising our brand marketing budget and ultimately helping us hit our targets.”

Threshold Sports Signs Up HEINEKEN As Endure24 Title Sponsor

Threshold Sports, one of the UK’s fastest growing sports events agencies, has today announced a new title sponsor for the multi-award winning Endure24 series in the UK’s leading pub, beer and cider business, HEINEKEN. 

Endure24 is a 24-hour trail running relay race that has developed a loyal following since its launch in 2012. Participants race against the clock to tackle as many laps as possible on one of the two iconic courses. Created by experienced race director, Chris Sumner, the original event started in Wasing Park near Reading, before expanding with a sister event in Bramham Park near Leeds.

Threshold Sports acquired the Endure24 event series from Race Solutions Ltd in 2021 and have previously partnered with HEINEKEN for the Race to the Tower event and most recently in 2021 – for the 100km ultra-marathon, Race to the Castle. This sponsorship continues HEINEKEN’s ongoing commitment to the health and wellbeing of its employees with 500 places at this year’s Endure24 events reserved for members of staff, friends and family members.

Nick Tuppen, CEO of Threshold Sports, commented: “It is great to welcome HEINEKEN onto Endure24. They have been a fantastic partner on the Threshold Trail Series since 2017 and Endure24 provides the ideal new platform for them to spread joy by bringing people together and getting them fitter and healthier.

“As always there will be some tough moments throughout the 24hr trail run, but the main challenge might be not spending too long at their well-stocked bar after each lap!”

James Crampton, Corporate Affairs Director at HEINEKEN, added: “We’ve enjoyed working with Threshold since 2017 when we sponsored Race to the Tower for three years, followed by Race to the Castle in 2021. We’re really excited to be involved in Threshold’s newest event, Endure 24.

“Our colleagues have really enjoyed these challenge events and we hope the flexibility of Endure 24, with more ways to participate, will appeal to even more of the HEINEKEN team. The wellbeing of our colleagues is really important to us, and our company purpose is built around the joy of bringing people together.  An event like Endure 24 really supports both these things – helping colleagues focus on their wellbeing and bringing us all together over one weekend to celebrate and have fun.”