Qatar Airways Title Sponsor Barcelona’s Summer Tour to Asia

Qatar Airways, clinic have announced they will be the title sponsor FC Barcelona’s Summer tour of Asia in August.

The carrier, which will become the club’s main world sponsor on July 1, will sponsor the La Liga chmapions as they play matches in Bangkok on the 7th against the Thai national team and another in Malaysia on the 10th in Kuala Lumpur against a selection of the best players in the country.

This will be Barça’s first ever trip to Malaysia, but the team is returning to Thailand after previously playing a friendly there in 2002. There is huge expectation about the chance to see the Barça stars in action and both stadiums are expected to be packed for the games, namely the Rajamangala national stadium in Bangkok and the Bukit Jalil national stadium in Kuala Lumpur, with the capacity for 50,000 and 100,000 spectators, respectively.

Sandro Rosell, president of FC Barcelona, commented on the deal: “We are very much looking forward to seeing our Thai friends again and returning to their country for the first time in more than ten years. This tour will also enable us to visit Malaysia for the first time, where we know we have a lot of dedicated supporters. We want to feel close to them, especially the children, and for them to enjoy the team and our players, and get to know our club better, a club unlike any other in the world, and also our country. We thank Qatar Airways for their support, as we visit these fans that have dreamed for long about the chance to see our players live.”

Chief Executive Officer of Qatar Airways, Al Baker, added: “We are happy to be able to work with our partner, FC Barcelona, to arrange this trip to one of the parts of the world where there are the most fans. Both fans of Qatar Airways and Barça can expect to see pride and passion in everything we strive to do as individual organisations and as partners. We are excited about forming part of the FC Barcelona family and welcoming the club into our own.”

Magic Marine Joins Olympic Skiff Classes as Official Clothing Supplier

The International 49er and 49er FX Classes have anounced a long term partnership with Magic Marine, apoplectic which sees the renowned sailing apparel manufacturer become Official Clothing Partner to the Olympic skiff classes.  

The partnership will be officially launched at the 49er and 49erFX European Championships, order the first major event of the 2012-2016 Olympic Quadrennial, for sale which get underway in Aarhus, Denmark from 2nd to 7th of July 2013. The next event on the programme will be the 49er and 49erFX Worlds in Marseille, France from 21st to 29th of September 2013. 

Confirming the partnership, Carrie Howe, Magic Marine’s Marketing Director said, “It feels like a great recognition of the strength and value of the technical sailing clothing Magic Marine has developed. The 49er and 49er FX Classes are a perfect fit and an appealing global sailing brand that will be great to work with. The start of an Olympic quadrennial is a great time to increase our commitment to Olympic Sailing and to add our support to the exciting world of skiff sailing. We are looking forward to racing with the 49er and 49erFX Classes and playing our part in backing Olympic sailing over the coming years.” 

The sponsorship partnership will see the Magic Marine brand appear at all Championship venues, on the Championship websites, social media, media communications and across video distribution channels. Magic Marine will provide the 49er and 49erFX Class and sailors with a range of apparel and equipment and will also sponsor three of the top teams in each class. Magic Marine will also be offering on-site Championship merchandising.

“The International 49er and 49erFX Classes share a brand philosophy with Magic Marine,” commented Ben Remocker, Managing Director of the 49er and 49erFX Classes. “We share a passion for sailing and both partners aim to offer technical excellence and an innovative approach to the sport, whether at the forefront of showcasing Olympic Sailing or equipping Olympic athletes with the technical clothing they need to deliver their best performances around the race track. The 49er and 49erFX Classes are proud to partner with Magic Marine.”

Speedco Sponsors JR Motorsports’ Regan Smith at Chicagoland Speedway

JR Motorsports announced today that Speedco Truck Lube and Tires will sponsor Regan Smith’s No. 7 Chevrolet Camaro in the July 21 NASCAR Nationwide Series race at Chicagoland Speedway.

Smith is the current Nationwide Series point leader. He is eight points ahead of second-place Sam Hornish Jr. heading into Friday night’s race at Daytona International Speedway.

The addition of Speedco to the primary sponsorship line-up of the No. 7 team is an expansion of an already prosperous partnership. With Speedco’s backing, medicine JR Motorsports produced its first championship as a company last season when Josh Berry took the track title at Motor Mile Speedway (Radford, click Va.). Speedco also serves as a full-season associate sponsor on both JR Motorsports’ Nationwide entries.

Speedco is a national company that specializes in quick lubes and tire services for the trucking industry. There are more than 51 Speedco stations across the country.

“Speedco is a strong supporter of our racing programs on multiple levels,” said Kelley Earnhardt Miller, co-owner and general manager of JR Motorsports. “This is a great example of a partner growing along with our company. Speedco was initially involved with the late model team, and out of that relationship, they’ve expanded into our Nationwide Series program. With Regan’s two wins already this season, I think we’re all excited at our chances to visit victory lane with Speedco in Chicago.”

Smith has led the Nationwide Series points race since his win at Talladega Superspeedway on May 4. He added another victory two weeks ago at Michigan. For the season, Smith has two victories, four top-5s and 11 top-10 finishes.

“It’s an honor to be part of the JR Motorsports team,” said Mark Clark, Speedco president and CEO. “This is an exciting new step for Speedco. Our expanded partnership is a great opportunity for our company to get further involved in the Nationwide Series and we’re thrilled to be part of a winning team.”

The July 21 event at Chicagoland Speedway is a stand-alone weekend for the Nationwide Series and marks the first of two annual races at the 1.5-mile facility.

P&N Bank Extend Perth Wildcats Sponsorship

Banking institute, P&N Bank have announced they have renewed their platinum partnership with National Basketball League’s Perth Wildcats for two further years.

As part of the new agreement, P&N Bank will continue to be the club’s official membership partner as well other in-game branding and activation.

After an internal rebrand earlier this year, their new eye-catching logo will also feature on the digital signs at all Perth Wildcats home games.

Perth Wildcats managing director Nick Marvin commented on the deal: “We are delighted to have P&N Bank back on board for the next two seasons as our official membership partner as they understand, like the Perth Wildcats, how important it is to offer a high-quality service to members,” he said.

“P&N Bank are a local organisation who offer strong support to the Perth community and their involvement with our club will be a very important part of our ongoing success.”

P&N Bank chief executive officer Fred Huis added: “P&N Bank is WA’s largest home-grown bank so it is very pleasing to be closely aligned with a truly West Australian icon like the Perth Wildcats,” he said.

“At P&N Bank we are all about delivering a unique and outstanding service to our members, because much like the Wildcats, our members are the most important part of our organisation.”

ANCO Becomes Official Wiper Blader of NHL

ANCO Wipers, has become the official wiper blade of the National Hockey League (NHL).

“This partnership is the first of its kind within the wiper category and an ideal fit for the ANCO brand,” said Michael Proud, director of marketing, North America, Federal-Mogul. “The NHL’s geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper selling seasons. ANCO will feature carefully targeted programs and merchandising tools aimed at driving consumers to the brand.”

As the league’s official wiper blade, the ANCO brand will sponsor a variety of special events throughout the 2013-14 NHL season and will be featured in an array of NHL broadcast, online and social media advertising and other promotional activities. These programs will be closely aligned with national and local ANCO offers designed to help consumers enhance their driving safety by replacing their worn wipers with industry-leading ANCO products.

“Fans have just finished watching a thrilling Stanley Cup Final, which was the most-watched on record, and are already looking forward to the next season,” Proud said. “The NHL is hotter than ever and is extending its reach through national, online, social and local media. This partnership couldn’t happen at a better time for the sport and ANCO.”

“The NHL season aligns perfectly with the key selling periods for ANCO, and retail activations around our big event platforms will mobilize our fans and ANCO consumers alike,” said Mike Callanan, senior director of integrated sales, NHL. “This, coupled with support of our broadcast partners and NHL-controlled media assets, will provide a deeper engagement with the NHL’s highly desirable fan demographic.”

Ecolab Named Official Hygiene Supplier for 2013 FISU Universiade Games

Ecolab, nurse the global leader in water, malady hygiene and energy technologies, will serve as an official hygiene supplier for the 2013 FISU Universiade Games, July 6-17, in Kazan, Russia.

More than 100,000 student athletes, spectators and volunteers from more than 170 countries will visit Kazan for the Universiade.

“Ecolab will deploy its leading products and sales-and-service team to sporting venues and the student village in Kazan to advise and work with cleaning service providers to help ensure that the 2013 Universiade is a clean, safe and healthy event,” said Vaclav Harant, Ecolab vice president and general manager, Russia and CIS. “Our on-site team will provide solutions for spotless sporting venues, safe food service and clean and healthy guest rooms.”

During the 2013 Universiade Games, Ecolab is providing food safety, cleaning and sanitation products and equipment as well as training and on-site service to local partners.

“We believe in the power of the Games to inspire the next generation of athletes and leaders, and we look forward to a great competition in Kazan,” added Harant.

The Universiade is the only summer multi-sport event in the world where students from around the globe compete athletically and academically. This international sporting and cultural festival is staged every two years in a different city.

Starwood & St. Regis Sponsor America’s Cup in Official Hotel & Resort Category

Starwood Hotels & Resorts Worldwide, herbal Inc. have announced today that their Starwood Preferred Guest loyalty program and St. Regis Hotels & Resorts have joined the 2013 Annual America’s Cup as the Official Hotel and Resort.

The partnership will offer St. Regis guests and SPG members extraordinary insider access to the world’s fastest boats and the world’s best sailors as well as exclusive experiences at the America’s Cup Pavilion and The St. Regis San Francisco.

“Starwood’s lifestyle brands attract global travelers with a passion for one-of-a-kind experiences, ed and we know our SPG members have a deep passion for sports like championship racing, price cheap ” said Chris Holdren, Senior Vice President Starwood Preferred Guest. “With this partnership, our guests and SPG Members now have access to all the excitement and adrenaline that the America’s Cup promises to deliver.”

The 2013 Annual America’s Cup Summer of Racing will take place from July 4th to September 21stin San Francisco, celebrating the return of the competition to the United States for the first time in 18 years. As the oldest trophy in international sport and the most storied competition in the professional sailing circuit, the America’s Cup complements the St. Regis brand’s continued commitment to delivering exceptional experiences and bespoke services to global travelers who share the brand’s passion for this timeless sport.

“The St. Regis San Francisco provides the perfect backdrop for this year’s races, and America’s Cup allows St. Regis to celebrate speed and sport along with the heritage of world-class sailing,” said Toni Knorr, General Manager, The St. Regis San Francisco. “As the first luxury hotel brand to sponsor America’s Cup, we are honored to host a new generation of luxury travelers and SPG members who share our passion for this memorable event.”

Astoria Sponsors Cannondale Pro Cycling at Tour de France

Coffee machine maker, anabolics Astoria have announced a partnership deal with UCI ProTour team Cannondale Pro Cycling, link which is currently competing in the Tour de France.

Astoria will be involved in the capacity of official supplier to the white-green jerseys, who will be taking on a 3,360 kilometre Tour de France route featuring a final touch down on the Champs-Élysées in Paris. 

During the event Astoria–branded espresso coffee machines will be supplied to team Cannondale’s motor homes, campers and logistics offices in order to offer an invigorating break to athletes and staff along the roads of France.

“The one hundredth edition of the Tour de France promises to be one of the most spectacular in history, with grossly compelling legs like the time trial at  Mont Saint Michel and the final stage with a night time arrival in the Ville Lumière. It will be a showcase not to be missed for the Italian excellence of which we are ambassadors,” comments Stefano Stecca, Commercial Director for Astoria. “It will also be a once in a lifetime opportunity for our guests to get a behind the scenes look at one of the most popular sports events in the world, thanks to the Hospitality program we’ve initiated for the occasion.”

“The Tour de France is the highlight event of the season,” said Roberto Amadio, Team Manager for Cannondale Pro Cycling. “We hope to repay Astoria for their support by offering intense sports excitement. Astoria is a prestigious brand that embodies important values like the capacity for uniting individual talent and team play in the constant search for excellence.”

JEGS Continues Decade Long Sponsorship of National Hot Road Association

The National Hot Road Association (NHRA) has announced an extension to their deal with JEGS Automotive Inc. with the supplier continuing as title sponsor of the JEGS Allstars event.

The extension will keep the JEGS name on the race-within-a-race bonus program for the best of the best NHRA Lucas Oil Drag Racing Series competitors through 2016.  

JEGS has been the title sponsor since 2002.

“JEGS is excited to renew our support of the JEGS Allstars race,” said Scott Woodruff, director of media and motorsports at JEGS. “Having the best of the best compete from coast to coast each year is something we look forward to as a company. The Coughlin family takes great personal pride in this special event. John, Troy, Mike, and Jeg Jr. have all competed in the event, and I know it’s something third-generation driver Troy Jr. is gunning for.

“It’s the racers, JEGS, and the NHRA that have helped to make the JEGS Allstars race what it is today and what it will be tomorrow,” Woodruff continued.  “JEGS is honored to help elevate NHRA Lucas Oil Sportsman racers by putting them on this prestigious stage.”

The JEGS Allstars event pits the top points earners from NHRA’s seven geographic divisions in the NHRA Lucas Oil Drag Racing Series against each other in the culmination of a year-long points battle.  

Next year will mark the 30th anniversary of the JEGS Allstars event, which is contested at the O’Reilly Auto Parts Route 66 NHRA Nationals at Route 66 Raceway near Chicago.

“We’re very excited to extend our relationship with JEGS Automotive through the year 2016,” said Gary Darcy, senior vice president, sales and marketing, NHRA. “JEGS has always had a strong commitment to NHRA and Sportsman racing and through this extension will be the title-rights sponsor of this very important program for 15 consecutive years, and we will work together to celebrate the 30th anniversary of the all-important program in 2014.”

Hamburg Ink Coca Cola Sponsorship Deal

Bundesliga club, asthma Hamburg or Hamburger SV have announced global drinks manufacturer Coca-Cola as a new partner in a three-year deal beginning from July 1st.

The beverage manufacturer will be an official supplier of HSV from the start of the new season, with selected advertising presence at Imtech Arena.

“I am very pleased that we were able to win with Coca-Cola a strong brand for us,” says Joachim Hilke, Director of Marketing / Communications of the HSV. “Partnering with a world-renowned and traditional as well as innovative companies is a win for the HSV and at the same time evidence of the reputation and strength of the HSV brand.”

“HSV is one of the top addresses in the Bundesliga and flagship of the Hanseatic city of Hamburg. We are very pleased that we received together with the HSV again a partnership after ten years, “says Jens Arne Jänecke, CEO of Coca-Cola North. “In this context we will also perform various actions inside and outside the stadium for the HSV fans next to the beverage delivery.”