The Hewlett-Packard Company (HP) have announced they will become the principal partner of Tottenham Hotspur for the 2013/2014 season.

The U.S. based computer company chose to extend the sponsorship agreement between the Club and Autonomy PLC, who has been a Club sponsor since 2010 and was acquired by HP in 2011, for a further season.

Daniel Levy, Chairman, Tottenham Hotspur, said: “We are delighted to welcome the HP brand back to the Club having previously been a Club partner in the 90’s.

“HP has established itself as one of the world’s leading technology companies and we look forward to working with them once again for the coming season.”

Singapore Telecommunications Limited (SingTel) has revealed today they have extended their deal with Formula 1 to be the Title Sponsor for the 2013 Singapore Grand Prix.

As part of the agreement, SingTel have also secured options to renew the title sponsorship until 2017.

In a statement Race promoter Singapore GP Pte Ltd, said: “Since the inaugural night race in 2008, SingTel have helped shape the F1 Singapore Grand Prixinto one of the must-attend events on the motorsports calendar. Much of the success of the first five years could not have been possible without their invaluable support.”

“As one of Singapore’s most iconic brands, SingTel has been a fantastic fit for the world’s only Formula 1 night race. Their unsurpassed reach in Singapore, outreach programmes like last year’s “F1 for Everyone” campaign, as well as various platforms such as telecommunication services, mio TV and multimedia products have touch points with nearly every Singapore resident, enabling fans to get even closer to the Formula 1action.”

One of the roles as Title Sponsor is to commission the winner’s trophy. This year, SingTel has engaged a Singapore company, RISIS, to design an elegant trophy inspired by the Singapore skyline. The trophy, when viewed from the top, captures the actual shape of the track.

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English soccer fifth-tier competition, the Football Conference, have announced Jako as their new Official Ball Supplier for the next three seasons.

The deal is expected to use some 4000 balls will be used across all the competition for the coming season.

Brian Lee, the Chairman of the Football Conference said, “The match ball is the ‘tool of our trade’ so it was imperative that we found a ball supplier who matched our own high standards. Over the course of the deal, the balls will be used in over 5000 matches so quality was of paramount importance.”

Jako, based in Germany are renowned across Europe as an excellent outfit and as they looked to enter the UK market, the chance to work with the Football Conference was too good an opportunity to miss.

Paul Todd, Jako UK said, “It is a pleasure for us to be able to work in Partnership with the Football Conference over the next 3 years as an Official Partner.

“We see this as an important step and a big piece in the jigsaw for our development in the UK market. We feel the Conference is a perfect fit for our business and we are proud to be amongst the Football Conference family.”

The West Indies Cricket Board (WICB) has extended its sponsorship with Canadian bank, find Scotiabank to remain the exclusive sponsor of its Kiddy Cricket Programme.

The new contract allows WICB to expand the programme of teaching foundation cricketing skills to the more than 150, story 000 students who are currently enrolled, reports CMC.

Scotiabank is expected to double its investment under the new deal which represents the longest sponsorship contract that the bank has signed with the WICB during their 14-year association.

“The WICB holds the Kiddy Cricket programme as a high-priority initiative,” declared Michael Muirhead, CEO of WICB.

“It is the base of the cricket development path in the region, and we are very pleased to renew this sponsorship with our long-standing sponsor and partner, Scotiabank.”

As part of the expanded deal, Scotiabank is set to fund close to 10,000 Kiddy Cricket programme gear and equipment kits, including bats, balls and stumps, to a number schools across the region.

The sponsorship arrangement is also set to play a role in the new Cricket Coach Education programme recently launched by the WICB in association with the University of Technology in Jamaica.

“We have seen significant progress in the Kiddy Cricket programme over the last 14 years as title sponsors,” said Heather Goldson, Scotiabank’s director of marketing for the English Caribbean.

“We have reached over 750,000 children since inception, and have had the satisfaction of seeing Kiddy cricketers rising to the pinnacle of the game as national and as West Indian players.”

Innovation consultancy, thumb Ignite, ampoule  has announced it will support the young athletes of the British Skeleton team on their journey to the 2018 Olympic Winter Games.

The 5-year sponsorship deal worth £100k will specifically focus on British Skeleton’s Talent Squad which is currently made up of 6 athletes aged between 22-24 years old.  The current squad were selected through talent identification programmes including UK Sport’s Power2Podium initiative in 2011. The squad has now completed their first non-competition season on ice completing 150 training runs on 5 different tracks across the USA and Europe.  The athletes have relocated to the sport’s training base in Bath and following a full summer training programme, ed they will compete for GB on the Europa Cup and NAC Circuits when the 2013/14 season begins in October.

Commenting on the partnership, Mark Long, Director at Ignite said: “We are excited to be partnering with British Skeleton at a time when the sport has so much potential.  The Talent Squad is so hungry to learn their trade and we can relate to their commitment and enthusiasm in the pursuit of excellence.  As a sport they show great creativity in providing the very best support for their athletes and I hope we can add value and help identify new opportunities that will support the team’s growth and success in the future.”

David Henwood, Commercial Director for British Skeleton said: “We are delighted to welcome Ignite to the British Skeleton family as Official Talent Squad Partner.  As a sport we recognise how important it is to invest in the future and provide the necessary support and guidance to our young athletes starting out in the sport.  We are excited about the talent in this group of sliders and now through this new partnership with Ignite, can ensure we give them every chance of success in the future.”

The current Talent Squad Team is made up of 1 female athlete: Jor’dan McIntosh (22 from Derby) and 5 male athletes: James Howard (24 from Windsor), Kenny Howard (not related – 23 from Weymouth), Jeremy Rice (22 from High Wycombe), Jack Thomas (23 from Liverpool) and Thomas Walker (24 from Leeds).

Zhik Sailing Clothing has been announced as the Official Technical Clothing Partner of the British Sailing Team in a four year deal.

Zhik’s support of the British Sailing Team will assist with the functional challenges of ensuring that the athletes’ technical clothing maintains body temperature during long days on the water, sale cialis as well as aiding agility, medstore performance and comfort in all weathers encountered when sailing in venues around the world. 

“Our athletes are constantly moving around the boat, hanging off trapezes and hoisting up huge spinnakers in challenging and changeable weather conditions,” said RYA Olympic Manager Stephen Park. 

“Sailing as a sport requires very specific technical clothing, and for our sailors what they wear out on the water is vital to helping them perform at their very best day in, day out. 

“Zhik has a comprehensive understanding of what the athletes need when racing, and is constantly looking for innovative ways to better its technical range – with that in mind we are thrilled to have the opportunity to work with them in the coming years.”

Simon Payne of Zhik commented: “We are honoured to be working with the British Sailing Team for this next four year cycle.  As the team’s new Official Technical Clothing Partner, our focus will be on working with the team to develop new products and systems that will allow this country’s athletes to perform better at all their key events on the world stage.

“Zhik has an enviable reputation at Olympic level and this is great news for our company.”

Zhik has fast become the premium choice of technical clothing for sailors around the world, with dinghy kit at the core of its range.  Founded in 2003, Zhik has a charter to deliver technically proficient apparel for racing on the water. Through hi-tech innovation and effective design, the company engineers products that combine comfort, performance and style. Zhik now sells an extensive range of high performance marine products into an international network covering more than 40 countries.