Ford to Sponsor South African Rally Championship

Ford Motor Company of Southern Africa (FMCSA) today announced its sponsorship of the fifth round of the South African Rally Championship.

The Ford Dealer Rally will take place on 16 and 17 August with Ford’s Silverton Assembly Plant serving as the base for the event.

Ford has been involved in national championship racing since 2000, doctor when the first Off Road vehicle made its debut. Since then Ford’s participation has grown from strength to strength with Ford now the only manufacturer participating in all three major national championship disciplines, cough namely: Cross Country, cheap Circuit Racing and Rallying.

“Ford’s decision to sponsor the all-new Ford Dealer Rally is an important development for the National Rally Commission and for the sport in general,” adds Richard Leeke, Chairman of the National Rally Commission: “Ford has a long and distinguished record in South African motorsport and is one of our partners in the SA Rally Championship. We thank Ford for their continued and growing support of local motorsport and in particular rallying.”

“Racing is an integral part of Ford’s history and we are therefore excited to continue growing our involvement in the sport,” says Ford Motor Company of Southern Africa President and CEO Jeff Nemeth. “There is an enthusiastic motor racing culture in South Africa and this event aims to showcase the sport to the broader community. Similarly it is an opportunity to get our employees excited and emotionally involved by bringing the action right to our doorstep with the contestants setting off from the plant.”

LXM Pro Star Sam Bradman Extends STX Endorsement

Baltimore-based STX, therapy LLC, a global sporting goods leader, announced today that LXM Pro Star Sam Bradman renewed his endorsement contract with STX through 2016.

Bradman will continue to be the face of the Stallion product line and will appear in brand marketing campaigns, including product videos, print and web ads, as well as in-store signage.

As part of his role with STX, Bradman will represent STX at camps, clinics, tournaments and in-store events across the country. He will also continue to play in the LXM PRO Tour for Team STX, where he quickly earned a name for himself last season, leading Team STX to be the 2012 series champions.

Bradman also represented STX in U.S. Lacrosse’s 2013 Champion Challenge, his first game with the U.S. men’s national team, where he was named M.V.P. and led all scorers with three goals and two assists.

“After a great first year with STX, I look forward to broadening my role to help bring awareness of the game and brand all over the U.S. as I continue to grow as a lacrosse player,” said Bradman. “Being on the big stage in the LXM PRO and playing with the men’s national team requires the top equipment. STX makes equipment specifically for the players, allowing me to elevate my game and give me an edge in my run for Team USA.”

“It’s clear that Sam’s skill on the field makes him one of the best lacrosse players out there right now,” said Greg Tate, Men’s Marketing Manager at STX. “After earning Champion Challenge MVP and leading Team STX to win the 2013 LXM PRO season opener, he shows no signs of slowing down and definitely embodies our ‘Never Stop’ mentality.”

Waste Management Named Environmental Solutions Provider of IRONMAN

IRONMAN today announced that Waste Management has been named the official environmental solutions provider for IRONMAN triathlons.

Under the agreement, viagra sale Waste Management will provide environmental sustainability strategies to IRONMAN events throughout the United States.

“We will work closely with the IRONMAN event organizers to develop creative solutions for reducing waste and to increase recycling at each race, allergy ” said Tom Carpenter, a director in Waste Management’s sustainability services division. “The IRONMAN events, which attract spectators and participants from all over the world, are a great way to showcase the best environmental practices available today.”

Waste Management, known for its leadership in collection, transportation, disposal and recycling, also provides sustainable event solutions such as practical renewable energy alternatives, water conservation techniques, policies designed to reduce waste and reuse materials, and new technologies to recover the resource in waste.

“It is important for IRONMAN to be environmentally responsible and to take care of the cities that host our events. We are happy to work with the professionals at Waste Management to help us further our recycling and waste-reduction efforts,” said Shane Facteau, Chief Operating Officer of IRONMAN.

Sir Nick Faldo Becomes Mastercard Ambassador

MasterCard has announced its newest ambassador, mind Six-time major champion Sir Nick Faldo.

The golf legend has won three Open Championships and three Masters and more than 40 tournament victories.

The new relationship will add to the company’s roster of seven world-class golf ambassadors including Ian Poulter, Graeme McDowell, Camilo Villegas, Boo Weekley, Brandt Snedeker, Harris English and five-time Open Championship winner and golfing legend, Tom Watson. The announcement is being made at The Open Championship today in the United Kingdom.

“Connecting people with their passions while delivering surprise and delight experiences is the essence of what Priceless is all about,” said Alfredo Gangotena, Chief Marketing Officer, MasterCard Worldwide. “Golf continues to be a passion for our cardholders and the addition of Sir Nick Faldo to the roster of brand ambassadors represents a crown jewel in our campaign.”

MasterCard’s sponsorship of golfing properties at a global level includes the Arnold Palmer Invitational Presented by MasterCard, the PGA TOUR, the Champions Tour and The Open Championship.

Steve Elkington to Endorse World Golf Tour

Golf website World Golf Tour has partnered with Steve Elkington, pills professional PGA Champions Tour golfer and entrepreneur, doctor to market their products to golf fans worldwide.

Elkington has 10 victories on the PGA Tour, including the 1995 PGA Championship, and already has four Top 10 finishes in his first year on the PGA Champions Tour. He finished sixth in last week’s Senior Open Championship, and has moved into twenty-seventh place in the Charles Schwab overall standings.

Elkington will be featured in WGT advertising and is already displaying the WGT logo on his shirt sleeve and the side of the Big Show. WGT will also be involved with Elkington’s social media activity on Twitter and Podcasts, as well as personal appearances with WGT partners. In exchange, WGT will promote Elkington’s Secret in the Dirt and CapZoo products to WGT players online and thru virtual tournaments that will include prizes to meet Elkington at Champions Tour events.

“WGT is the new way to reach golf fans online, so it’s a natural fit for people to learn more about me on the Champions Tour and what we’re doing with Secret In The Dirt and CapZoo,” commented Steve Elkington.

“We’re proud to partner with Elk. He gets technology, knows how to make a big impression, and isn’t afraid to take some chances…a lot like us at WGT,” said Pete Harrison, VP Marketing at WGT.

Exclusive: HotelPlanner’s Recent Sponsorships has ‘far exceeded’ Expectations says Hentschel

By Ismail Uddin

HotelPlanner chief Tim Hentschel has hailed his recent partnerships with Matchroom Sport and their associated sports properties. 

HotelPlanner has recently partnered with a number of properties associated with sports promotion tycoon and Matchroom Sport Chairman Barry Hearn. 

Hentschel said: “Barry and his whole team have far exceeded expectations.” 

“We already have activated the sponsorship with great success for Fish O Mania, order World Snooker, Boxing, Darts and PGA Europro Tour. We couldn’t be any happier with the success we have already achieved. “ 

Hentschel also revealed how he tracked the return of investment (ROI). 

“We track our social media impressions, website impressions and source code on all hotel bookings. We are very happy with our ROI,” he added.

Tiger Woods Nike Sponsorship Extension Confirmed

Tiger Woods’ camp has confirmed the World No. 1 has signed a new endorsement deal with Nike.

Mark Steinberg, Woods’ agent, said Wednesday that the contract with his client’s longtime equipment and apparel sponsor was signed about two weeks ago during a series of meetings in Florida. Financial terms were not diclosed.

“We’re comfortable with where we ended up and the career trajectory that Tiger will be on with Nike,” Steinberg told ESPN.com at Muirfield, where Woods will begin play in the Open Championship on Thursday afternoon. “I’m thrilled we were able to complete this deal.”

Steinberg said last month, when he acknowledged a new deal was imminent, that he felt “confident [Woods] will be with Nike for the rest of his career.”

Following the Memorial Tournament in June, Woods told ESPN.com that “it was just a matter of time” before the contract would be signed.

Woods’ current deal with Nike was signed in 2006. He has been with Nike since turning pro in 1996, when he signed a five-year deal for a reported $40 million. Various industry reports had his compensation at $100 million over five years starting in 2001. The current contract was for seven years.

“We are thrilled to continue our partnership with Tiger,” said Cindy Davis, president of Nike Golf, in a statement released to ESPN.com. “He is one of Nike’s most iconic athletes and has played an integral part in Nike Golf’s growth since the very beginning.

“We look forward to sharing many more of the exciting awe-inspiring sport moments that Tiger is known to create in golf. At the same time, we will continue to utilize his insights to develop the most innovative products that support golfers reaching their full potential.”

According to Golf Digest, Woods’ earnings are at $77 million off the course in 2012 which didn’t break down what he received from Nike, although the figure is believed to be more than $20 million per year.

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Melbourne Victory Add Dairy Sponsor for Liverpool Preseason Game

Dairy Australia has agreed a partnership with Melbourne Victory to support the International game vs Liverpool on July 24, using the high profile event as the national launch platform for the dairy industry’s ‘Legendairy’ campaign.

To highlight the link, Melbourne Victory’s playing strip will feature the new Legendairy slogan and the very first television commercial for the campaign will be unveiled on the big screen at the MCG and televised during the game on 7Mate.

Melbourne Victory Managing Director Richard Wilson said the club was thrilled with Dairy Australia’s support of the club, in particular the support of the game against Liverpool and the positive focus on Australian dairy foods, which nourish millions of individuals not only nationally but globally.

“The excitement and buzz around this game at a sold-out Melbourne Cricket Ground is already huge and our players, coaches, staff and fans can’t wait to be apart of this historic occasion,” Mr Wilson said.

Dairy Australia Managing Director Ian Halliday said the July 24 match, to be broadcast around the world, would be the first time Australians would see the ‘Legendairy’ brand.

“Our support of Melbourne Victory is the perfect opportunity to provide Australians with a first glimpse of the campaign by highlighting milk’s role in sport and exercise recovery,” Mr Halliday said.

“We believe that Melbourne Victory epitomises everything that is great about Australian sport, showcasing teamwork, discipline, the desire to win and a commitment to excellence.

“We are proud that Victory players will wear the Legendairy Guernseys for the match and I hope they can raise a celebratory glass of milk post-game to aid muscle recovery – and celebrate a win.”

Adidas to Supply University of Central Arkansas Athletics Teams

The University of Central Arkansas has reached a five-year partnership with adidas to be the official supplier of the school’s 17 NCAA Division I intercollegiate athletics teams through the 2017-2018 season.

adidas will be the exclusive outfitter for the Bears and Sugar Bears beginning this fall, supplying all game and practice uniforms, footwear, travel apparel and accessories – marking the first time all University of Central Arkansas athletics teams will benefit from a single, globally-recognized sporting goods leader.

“We are pleased to have a prominent and respected national brand such as adidas as a sponsor of UCA Athletics,” said Dr. Brad Teague, Central Arkansas’ Director of Athletics. “This opportunity is due only to our quick success in Division I athletics. adidas is an excellent partner to many major athletics programs across the country, and is a brand that carries great name recognition not only throughout our country, but internationally as well. Their interest in our athletics programs demonstrates the appeal of the Central Arkansas brand, and we look forward to the many benefits this partnership will afford our university.”

adidas is the official uniform, footwear and apparel provider for more than 70 Division I collegiate programs, including 2013 Division I men’s basketball national champion Louisville, BCS runner-up Notre Dame, College World Series participants UCLA and Mississippi State, along with Indiana, Kansas, Michigan, Nebraska, Texas A&M, and Wisconsin.

“Our goal at adidas is to help athletes perform better and we look forward to introducing the best in performance footwear, apparel and accessories to the University of Central Arkansas and their fans,” said Mark Daniels, Director of Team Sports for adidas America. “We’re excited to begin our partnership with UCA and help the Bears and Sugar Bears become stronger, lighter and faster.”

Aberavon RFC Announce Three New Sponsors

Welsh Premier Division Rugby club, Aberavon RFC have announced three new sponsors for the new season. 

They have partnered with Tata Steel, J.Murphy & Sons Limited and Jeff Insurance.

Tata Steel has teamed up the Port Talbot rugby side to provide 21 schools across the region with sport start up kits, which include rugby equipment such as balls and cones.

J. Murphy & Sons Limited, a leading UK and International construction and engineering company will sponsor the team for the new season. 

Stuart Griffiths, Murphy Framework Manager said: “Sponsoring Aberavon RFC demonstrates the company’s commitment to delivering community benefit and we feel that it is a great way to develop productive and enduring relationships within the region.”

Gareth Howells, Commercial Manager for Aberavon RFC said: “I am delighted that one of the largest construction and engineering companies in the UK & Ireland has become a partner of Aberavon RFC. The Murphy logo will feature on the sleeve of the match kit for the 2013-14 season and we look forward to hosting Stuart and his staff at our fixtures and thank Murphy for their support by investing in Aberavon RFC.”

Jelf Insurance, a leading independent consultancy providing expert advice on insurance, will be sponsoring a new innovative sponsorship in the “Sin Bin” sponsorship for yellow and red cards. 

Chris Harvey from Jelf said: “Jelf are proud to support a club with so much history, its loyal fans and their families, its players and staff. The Wizards are a club with a fantastic history and hopefully a fantastic future. Fingers crossed it’s the visitors spending time in the Jelf Insurance Sin Bin this season!”

Howells added: “We are delighted to welcome Jelf to our growing list of commercial partners at the Wizards and are looking forward to hosting and working with Jelf Insurance during the 2013-14 season, Aberavon RFC is a massive brand and known throught the world of rugby for producing so many great names in the game of rugby.”