Dairy Australia has agreed a partnership with Melbourne Victory to support the International game vs Liverpool on July 24, using the high profile event as the national launch platform for the dairy industry’s ‘Legendairy’ campaign.

To highlight the link, Melbourne Victory’s playing strip will feature the new Legendairy slogan and the very first television commercial for the campaign will be unveiled on the big screen at the MCG and televised during the game on 7Mate.

Melbourne Victory Managing Director Richard Wilson said the club was thrilled with Dairy Australia’s support of the club, in particular the support of the game against Liverpool and the positive focus on Australian dairy foods, which nourish millions of individuals not only nationally but globally.

“The excitement and buzz around this game at a sold-out Melbourne Cricket Ground is already huge and our players, coaches, staff and fans can’t wait to be apart of this historic occasion,” Mr Wilson said.

Dairy Australia Managing Director Ian Halliday said the July 24 match, to be broadcast around the world, would be the first time Australians would see the ‘Legendairy’ brand.

“Our support of Melbourne Victory is the perfect opportunity to provide Australians with a first glimpse of the campaign by highlighting milk’s role in sport and exercise recovery,” Mr Halliday said.

“We believe that Melbourne Victory epitomises everything that is great about Australian sport, showcasing teamwork, discipline, the desire to win and a commitment to excellence.

“We are proud that Victory players will wear the Legendairy Guernseys for the match and I hope they can raise a celebratory glass of milk post-game to aid muscle recovery – and celebrate a win.”

The University of Central Arkansas has reached a five-year partnership with adidas to be the official supplier of the school’s 17 NCAA Division I intercollegiate athletics teams through the 2017-2018 season.

adidas will be the exclusive outfitter for the Bears and Sugar Bears beginning this fall, supplying all game and practice uniforms, footwear, travel apparel and accessories – marking the first time all University of Central Arkansas athletics teams will benefit from a single, globally-recognized sporting goods leader.

“We are pleased to have a prominent and respected national brand such as adidas as a sponsor of UCA Athletics,” said Dr. Brad Teague, Central Arkansas’ Director of Athletics. “This opportunity is due only to our quick success in Division I athletics. adidas is an excellent partner to many major athletics programs across the country, and is a brand that carries great name recognition not only throughout our country, but internationally as well. Their interest in our athletics programs demonstrates the appeal of the Central Arkansas brand, and we look forward to the many benefits this partnership will afford our university.”

adidas is the official uniform, footwear and apparel provider for more than 70 Division I collegiate programs, including 2013 Division I men’s basketball national champion Louisville, BCS runner-up Notre Dame, College World Series participants UCLA and Mississippi State, along with Indiana, Kansas, Michigan, Nebraska, Texas A&M, and Wisconsin.

“Our goal at adidas is to help athletes perform better and we look forward to introducing the best in performance footwear, apparel and accessories to the University of Central Arkansas and their fans,” said Mark Daniels, Director of Team Sports for adidas America. “We’re excited to begin our partnership with UCA and help the Bears and Sugar Bears become stronger, lighter and faster.”

Welsh Premier Division Rugby club, Aberavon RFC have announced three new sponsors for the new season. 

They have partnered with Tata Steel, J.Murphy & Sons Limited and Jeff Insurance.

Tata Steel has teamed up the Port Talbot rugby side to provide 21 schools across the region with sport start up kits, which include rugby equipment such as balls and cones.

J. Murphy & Sons Limited, a leading UK and International construction and engineering company will sponsor the team for the new season. 

Stuart Griffiths, Murphy Framework Manager said: “Sponsoring Aberavon RFC demonstrates the company’s commitment to delivering community benefit and we feel that it is a great way to develop productive and enduring relationships within the region.”

Gareth Howells, Commercial Manager for Aberavon RFC said: “I am delighted that one of the largest construction and engineering companies in the UK & Ireland has become a partner of Aberavon RFC. The Murphy logo will feature on the sleeve of the match kit for the 2013-14 season and we look forward to hosting Stuart and his staff at our fixtures and thank Murphy for their support by investing in Aberavon RFC.”

Jelf Insurance, a leading independent consultancy providing expert advice on insurance, will be sponsoring a new innovative sponsorship in the “Sin Bin” sponsorship for yellow and red cards. 

Chris Harvey from Jelf said: “Jelf are proud to support a club with so much history, its loyal fans and their families, its players and staff. The Wizards are a club with a fantastic history and hopefully a fantastic future. Fingers crossed it’s the visitors spending time in the Jelf Insurance Sin Bin this season!”

Howells added: “We are delighted to welcome Jelf to our growing list of commercial partners at the Wizards and are looking forward to hosting and working with Jelf Insurance during the 2013-14 season, Aberavon RFC is a massive brand and known throught the world of rugby for producing so many great names in the game of rugby.”

USA Triathlon have announced they have renewed its partnership with Silver-Level Sponsor TrainingPeaks through 2016.

The agreement will provide unique discounts for USA Triathlon annual members and certified coaches, as well as support for a number of the National Governing Body’s programs.

As the complete web, mobile and desktop solution for triathlon training and racing, TrainingPeaks is designated as the official training software of USA Triathlon. In this role, TrainingPeaks will continue to provide training and nutrition tracking, analysis and planning capabilities to athletes and coaches.

USA Triathlon annual members and certified clubs are eligible for a 20 percent discount on TrainingPeaks Premium Athlete Edition subscriptions, while certified coaches receive up to a 20 percent discount on TrainingPeaks Coach Edition monthly subscription fees. All USA Triathlon members can utilize complimentary TrainingPeaks Basic Athlete Edition accounts to track workouts and analyze training data.

Through this renewed agreement, TrainingPeaks will also create starter training plans for participants of USA Triathlon’s Age Group, Collegiate, Junior & Youth and Duathlon National Championships and participants of USA Triathlon Retro Series events.

Additionally, TrainingPeaks will begin providing Premium Athlete Edition subscriptions to overall winners at select USA Triathlon-owned National Championships, Athletes of the Year and National Club Challenge award winners. Athletes and coaches on select U.S. National and Development Teams will also receive the benefit of using TrainingPeaks to achieve their goals.

“Training for three sports and racing all three competitively adds a level of complexity and time demand to the already difficult lifestyle of an endurance athlete. To achieve your triathlon goals, you need a plan, you need to monitor your progress, and you need some level of analysis to see how to most wisely utilize your limited time to train,” said TrainingPeaks Co-Founder and Chief Evangelist Dirk Friel. “TrainingPeaks has been helping USA Triathlon athletes to track, analyze and plan their season since 2006. It’s a system that’s been proven by the elite and Olympic teams. Age-groupers at any level who are ready to commit to their own goals will benefit from bringing science and coaching to their training.”

“TrainingPeaks is the leading way for a triathlete to track and analyze swim, bike and run miles, allowing our many motivated members to accomplish their multisport goals,” said Chuck Menke, USA Triathlon Marketing & Communications Director. “We are thrilled to renew this partnership and provide multisport athletes with customized, comprehensive plans to take their training and racing to the next level.”

English Rugby League club, prostate | Castleford Tigers have announced a new sponsorship deal with local taxi firm, Arrow Cars.

As part of the agreement Arrow Cars will feature on sponsor signs around the Wish Communications Stadium.

Sonya Embling, Owner of Arrow Cars said: “As lifelong supporters of Castleford Tigers we are delighted to continue supporting the Club through a new sponsorship agreement.

“We are proud to support the Castleford area and provide the cheapest taxi service in town. We are sure that being associated with the Club will increase our profile and exposure of our 24 hour services, mini busses and UK airport services.”

Castleford Tigers Commercial Manager, Richard Pell added: “We are delighted to have Arrow Cars on board as one of our sponsors.

“Their values of being committed to providing the best possible service to the Castleford community align with ours.”

English thoroughbred horseracing venue Nottingham Racecourse has announced online gaming operator 32Red will sponsor a number of races at the venue.

Last month saw the Gibraltar-based firm agree shirt sponsorship deals with British football clubs Newport County and Crawley Town while the latest arrangement will see it support the entire race card on July 19 while additionally sponsoring a trio of meetings in October.

The deal with the Colwick Park venue also follows similar deals with Newmarket Racecourses and Market Rasen Racecourse, which, like Nottingham Racecourse, are part of the Jockey Club Racecourses network, and takes the operator’s UK horseracing sponsorship portfolio to over 1,500 races since 2004.

“This is exciting news for Nottingham and I am absolutely delighted to welcome 32Red’s chief executive, Ed Ware, and his team to Colwick Park,” said Pip Kirkby, general manager for Nottingham Racecourse. “We are very much looking forward to progressing our relationship and ensuring this sponsorship works well for all involved.”