Ladies European Tour have announced a partnership with Bushnell Outdoor Products for the sports optics provider to be the Official Supplier of Laser Rangefinders to The 2013 European Solheim Cup team.

As an Official Supplier to The 2013 European Solheim Cup Team, sales Bushnell Outdoor Products will provide Bushnell Laser Rangefinders and in addition, decease Bushnell binoculars to The European Team, ambulance Caddies and Referees.

“The Ladies European Tour is thrilled to be working with Bushnell Outdoor Products again after our successful partnership in 2011 and thank them for their support of The 2013 European Solheim Cup Team,” said Mark Casey, European Solheim Cup  Director.

The 2013 Solheim Cup is scheduled for August 16–18 at the Colorado Golf Club in Parker, Colorado between United States and Europe.

Liverpool FC has announced today a new three-year partnership with Electronic Arts Inc. that will make EA SPORTS the Club’s Official Football Video Gaming Partner commencing from the start of the 2013/14 Barclays Premier League season.

As part of the deal EA SPORTS has captured 360 degree 3D digital head scan images of the Liverpool FC team, hospital ensuring stunning accurate visuals of players including Steven Gerrard, buy cialis Daniel Sturridge and Philippe Coutinho, decease which will be featured in FIFA 14 when it releases on September 27th.

Billy Hogan, Chief Commercial Officer, Liverpool FC, said: “We are thrilled to have EA SPORTS, one of the world’s leading sports entertainment brands, as our new partner. We know that so many of our Liverpool family, including fans and players, play EA SPORTS FIFA regularly so this new partnership will help bring the Club closer to our fans in innovative new ways.”

Jamie McKinlay, VP Marketing, EA SPORTS added, “We have over half a million registered  LFC fans playing FIFA 13 and they all want to see authentic representation of their favourite Liverpool players in FIFA 14. We’re looking forward to delivering that authenticity, as well as a wide range of new and engaging initiatives for this historic club and its fans.”

Liverpool FC fans will also have access to a free download of a special FIFA 14 cover featuring three of the Kop’s favourite players. EA SPORTS will create LFC content throughout the season, such as match simulations, wallpapers and behind-the-scenes images of a FIFA 14 pro-player tournament.

Global software development company WANdisco has become the shirt sponsors of Championship club Sheffield Wednesday for next season.

WANdisco’s logo will replace that of previous home shirt sponsor Gilder Honda.

Former Owls chairman Dave Richards co-founded WANdisco, originally based in the Silicon Valley, in 2005.

Lifelong Wednesday fan Richards, chairman and chief executive of the company, said: “I am thoroughly delighted to align the WANdisco brand to that of Sheffield Wednesday.

“This club always has and always will have a place in my heart and I could hardly be more proud that the WANdisco logo will adorn the home shirt of the Owls.”

Wednesday chairman Milan Mandaric added: “We take great pride in our commercial partners and WANdisco is the ideal fit for Sheffield Wednesday.

“Quite apart from being co-founded by a supporter of our club, WANdisco are renowned worldwide in the software industry.

“In addition, I have a tangible connection with the company given my own business background in Silicon Valley.”

WANdisco is recognised worldwide as an innovative market force with customers such as Nokia, Motorola, Disney, HP, BT, Barclays, Intel, Skype and EA.

Fulham FC have announced they have obtained an Official Technology Partner for the 2013/14 Barclays Premier League season with Brother UK coming on board.

The partnership sees the UK subsidiary of the worldwide technology company join on a year-long contract, viagra with a view to a possible three-year deal. As the Club’s ‘Official Technology Partner’, cialis Brother UK has secured a variety of marketing and advertising rights around Fulham Football Club.

In addition, Brother UK will dedicate a wealth of resources to the Club’s charity arm, the Fulham FC Foundation, including its Schools Enterprise Programmes. A key part of the deal involves Brother UK supporting Fulham FC with its range of technology and communications products and services across the Club’s Craven Cottage stadium and Motspur Park training ground.

James Lawton-Hill, Head of Marketing for Brother UK, said: “The partnership provides huge exposure for the brand both in the UK and overseas but we always wanted this sponsorship to be much more than just a badging exercise. From the boardroom to the training pitch, we’ll be looking at ways to add value and improve performance whilst we’re particularly excited about working with the Fulham FC Foundation on its Schools Enterprise Programme. Football represents a great opportunity to get children interested in business so it’s an initiative we’re really committed to.”

Alistair Mackintosh, Fulham Football Club, CEO, added: “Brother UK, by its own admission, is a company dedicated to the principle of continuous improvement throughout every aspect of its operation. A principle which we feel epitomises our actions both on and off the pitch. We are delighted that they have decided to partner with us and look forward to their involvement in everything from the products we use around the Training Ground and Craven Cottage, to the resources used as part of our educational remit within the local community.”

Equipment manufacturer Butterfly has announced it has concluded a new four-year deal with the English Table Tennis Association to sponsor the English National Team kits at the senior, vcialis 40mg junior and cadet levels.

In a deal worth more than £100,000 ($151,887) it will see Butterfly once again supply the England kit for most major international events including World Championships, European Championships, Home Internationals and all junior and cadet events.

ETTA Chairman Andy Seward said: “We would like to welcome Butterfly on board as the ETTA’s official clothing supplier for the next four years. All the England teams will be wearing the Butterfly clothing when on duty and I think that is excellent for the sport and for English table tennis in particular.

“It’s a good time for us, a good time for table tennis and I hope we will see positive results for England wearing the kit.”

The new deal will further the relationship between English table tennis and Butterfly who also already sponsor 18 of the leading English players and 15 major clubs who compete in the British League.

Sebastian Rangs, Export Sales Director for Butterfly Europe, said: “We as Butterfly are very pleased that the England team will be wearing our brand again as we have done in the past.

“We have a lot of very good players already in England like Kelly [Sibley] and Liam [Pitchford] that have been using our equipment and of course we are more than happy to see them in Butterfly National Team clothing again.”

The FA has announced that Continental Tyres is to extend their sponsorship of the women’s game.

They will become one of the exclusive partners of The FA’s new commercial programme for women’s football from 2014-2018.

The extended partnership will include The FA Women’s Super League (The FA WSL), cialis The England Women’s Team, doctor The FA Women’s Cup and The FA WSL Continental Cup.  In addition, cialis Continental will continue to support The FA Girls’ Football Festivals, a national programme to increase participation at grassroots level, as well as being one of the Official Supporting Partners of St George’s Park, national football centre.

Specific rights will include the continued title sponsorship of The FA WSL Continental Cup, exclusive Official Tyre Partner of The FA WSL, branding opportunities at high profile televised fixtures, access to elite players, as well as exclusive activity at grassroots level in communities, via The FA Girls’ Football Festivals.

Continental Tyres historic ties to football span right across the game, from sponsorship of the UEFA European Championships, The FIFA World Cup, European club football, through to grassroots and community programmes.

In 2011, they strengthened their commitment to the national game by becoming a partner of The FA WSL in its very first season.  

Following the increased profile of The FA WSL, the rise of the England Women’s Senior Team to 7^th in the FIFA World Rankings and the success of the London 2012 Olympics, women’s football is the largest growth area of the national games and is now the third biggest team sport in the country. In addition, the BBC’s unprecedented broadcast coverage of the UEFA Women’s Euro and the commitment by BT Sport to screen live FA WSL matches, has led to an all-time high.

Stuart Turner, Commercial Director at The Football Association said: “We are delighted to have Continental Tyres continue their association with the women’s game. Their support to date has made a huge difference at grassroots level through The FA Girls’ Football Festivals, as well as raising the profile of The FA WSL. We are very much looking forward to working with them a further four years to continue increasing our levels of participation and to developing a strong and meaningful fan base.”

Laura Hardy, communications and sponsorship manager at Continental Tyres, said: “It’s a really exciting time for women’s football and we are proud to be investing in the future of the game. Over the next four years, the game is set to grow massively and through the grass roots programme we hope inspire girls to take their football to the next level to inspire a future generation of women footballers, coaches and leaders in the industry.”

Manchester United Football Club have announced today a multi-year regional sponsorship agreement with PepsiCo in Asia-Pacific.

As part of the deal PepsiCo will become the Official Soft Drinks Partner of Manchester United in Thailand, sale Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use Manchester United branding on its products and point of sale materials within these markets.

Manchester United enjoys a combined fan base of more than 38 million consumers in these seven countries. Connecting this fan base to PepsiCo’s strong portfolio of brands is expected to unlock new growth opportunities and further increase the reach and popularity of the Manchester United and Pepsi brands in the region.

Manchester United Group Managing Director Richard Arnold commented on deal: “PepsiCo is an ideal partner for Manchester United because of its unique understanding of sports and inventive marketing initiatives. We’re excited to team up with PepsiCo during this important time in our history and welcome this world-class company as one of our partners “

Mustafa Moussa, Senior Marketing Director for Social Beverages, PepsiCo Asia-Pacific added: ‘Sports represent a huge global platform for PepsiCo, and we’re delighted to be teaming up with Manchester United in Asia Pacific. The combination of Manchester United’s stature as one of the world’s most iconic sports franchises and PepsiCo’s portfolio of beloved brands will create exciting new opportunities for consumers throughout the region.

“The partnership brings to life Pepsi’s “Live for Now” positioning, which was launched in Asia Pacific in January this year. Working with the biggest names in sports and entertainment, we look forward to enabling consumers to celebrate their passion for Pepsi and Manchester United.”

United to be On Pay-Per-View

United also announced for the first time that they will be airing a pre-season friendly match via a pay-per-view service available on any internet enabled device.

In addition to traditional broadcasting methods, the Club is for the first time offering most of its 659 million global followers the opportunity to view live coverage of their favourite team on multiple devices via the manutd.com website for the game against AIK Stockholm on 6th August.

The service is currently unavailable in Thailand, Malaysia, Saudi Arabia, Bahrain, Kuwait and Turkey.

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Electronic Arts Inc. has announced a three-year partnership with FC Barcelona with the gaming company becoming the Exclusive and Official Video Game Partner for the La Liga champions.

Through the partnership, EA SPORTS captured 3D head scans of 17 F.C. Barcelona stars such as Xavi Hernandez, Gerard Piqué, Cesc Fàbregas, Dani Alves, and Andrés Iniesta to appear as authentic 3D digital player models in FIFA 14.

In addition, Camp Nou, Barcelona’s home pitch, will be a featured stadium on the game. F.C. Barcelona and its superstar forward and FIFA 14 cover athlete, Lionel Messi, will also become central figures in global marketing, advertising and social media activities for the critically acclaimed FIFA franchise.

“Joining a world class soccer club like Barcelona as an Official Club Partner is a fantastic opportunity for EA SPORTS and our fans,” said Matt Bilbey, Senior Vice President and Group General Manager, EA SPORTS. “We will create a deeper connection with their passionate, global fan base, and use our games as a platform to engage supporters all around the world for years to come.”

Jordi Moix, board member in charge of the Economic and Strategic Area (Patrimony) at F.C. Barcelona said: “We are delighted to have the opportunity to partner with EA SPORTS, one of the world’s leading sports and entertainment brands, and to create a stronger relationship between our global fan bases. We encourage everyone to try out the game, get a feel for being under the skin of our players and emulating their actions on the pitch; without a doubt those who try it will enjoy it.”

EA SPORTS list of football partners include Valencia from Spain’s La Liga, Tottenham Hotspur and Manchester City from Barclays Premier League in England, Borussia Dortmund from the German Bundesliga, Olympique Lyonnais and Paris Saint-Germain F.C. from Ligue 1 in France, and AC Milan in Italy’s Serie A.

American multinational banking company Wells Fargo has announced a multi-year sponsorship deal with Major League Soccer (MLS), unhealthy Soccer United Marketing, MLS’ commercial arm, announced today. 

Under terms of the new agreement, Wells Fargo becomes the exclusive retail banking and commercial lending sponsor of MLS. The announcement was made in advance of tonight’s 2013 AT&T MLS All-Star Game at Sporting Park in Kansas City, KS. 

“With our coast-to-coast presence, the time is right for Wells Fargo to invest in a national sports marketing sponsorship that allows us a unique and ownable platform for engaging new and existing customers, increasing our overall brand consideration and continuing to support community initiatives in the markets where we have customers and team members,” said Jamie Moldafsky, Wells Fargo Chief Marketing Officer. “Soccer is a growing sport in the U.S., with a dedicated and passionate fan base, and Wells Fargo is proud to join fans across the country in our support of MLS and the sport of soccer.” 

The agreement also includes a number of media extensions including field level signage (fieldboards) during nationally televised MLS broadcasts, as well as national broadcast partner and MLS Digital Properties support. Wells Fargo will also extend their local market impact through a number of grassroots initiatives including being the co-presenting partner of MLS Futbolito, MLS’ national series of 4v4 amateur soccer tournaments. 

“We are excited to welcome Wells Fargo to the MLS family,” said Kathy Carter, President of Soccer United Marketing. “Soccer fans are passionate, loyal and community-oriented – qualities that Wells Fargo and their team members share and embody everyday as they seek to help their customers succeed financially. We look forward to partnering with Wells Fargo for many years to come.”