AmeriHealth to Sponsor 2014 Special Olympics USA Games

AmeriHealth New Jersey today announced it has signed on as a Silver Level Partner for the 2014 Special Olympics USA Games and will be the Presenting Sponsor of the Aquatics Competition at DeNunzio Pool on the Princeton University campus.

The 2014 Special Olympics USA Games will be held throughout Mercer County, doctor New Jersey from June 14-21, see 2014. Nearly 3, generic 500 athletes will compete in 16 sports, supported by 1,000 coaches, 10,000 volunteers and an expected 70,000 spectators.

“AmeriHealth New Jersey is proud to support the 2014 USA Games aquatics events,” said Judith L. Roman, president and CEO of AmeriHealth New Jersey and board secretary for the 2014 Special Olympics USA Games Board of Directors. “Service to our communities defines a large part of who we are as a company and it’s very exciting for us to be able to support this national event in our home state.”

Over 300 athletes will compete in an array of short and long distance swimming events during the Games at DeNunzio Pool. Constructed in 1990 with state-of-the-art design and technology, DeNunzio Pool is among the fastest pools in the nation.

“With AmeriHealth New Jersey’s history of serving as Presenting Sponsor of Special Olympics New Jersey’s Lincoln Tunnel Challenge 5K for the past six years, combined with the company’s active participation in community and charitable efforts, we knew they would be a perfect partner for the 2014 Special Olympics USA Games,” said TJ Nelligan, Chairman & CEO, 2014 Special Olympics USA Games. “AmeriHealth New Jersey’s associates will have the opportunity to see first-hand the difference they are making in the lives of our athletes as they volunteer at the Aquatics Competition and cheer on our fierce competitors.”

German Golf Club VcG to Sponsor 2015 Solheim Cup

DGV eV (VcG), the the largest golf club in Germany with over 22,000 active members has agreed to sponsor the Solheim Cup in 2015. 

One of the most prestigious women’s golf tournament in the world, which is organized by the Ladies European Tour and the Ladies PGA, will be broadcast in 140 countries and held from 18 to 20 September 2015 for the first time in its history in Germany. 

In awarding the most important women’s golf tournament in the world, in which the twelve best players compete against the best in Europe twelve of the United States, the resident of Baden-Württemberg Golf Club St. Leon-Rot, won against strong international competition. Was launched in the continental comparison of Karsten Solheim, the founder of American golf club manufacturer Ping. As the most prestigious competition in women’s golf Solheim Cup is alternately since 1990 after the model of the Ryder Cup every two years in the U.S. and Europe fought.

“That it is the Golf Club St. Leon-Rot succeeded in bringing one of the biggest golf events in the world after Germany, earned the highest respect and recognition,” said President Dr. Wolfgang VcG Weikert.”The VcG is convinced that the Solheim Cup provides an ideal platform to step up drawing media, political and public interest in Germany on the sport of golf – and to provide impetus for growth.”

Manager of the Golf Club St. Leon-Rot, Eicko Schulz-Hanßen: “The fact that we managed to win the VcG as partners, I am very happy because it is an established promoter of golf not only a particularly. cooperative and competent, but also a very credible and convincing partner. “

StubHub Named Official Resale Partner of Gloucester Rugby

English Rugby Union club Gloucester has announced ticketing platform StubHub has become one of the club’s partners in a new three-year deal.

The partnership with Gloucester Rugby means that StubHub will be the official resale partner for Gloucester Rugby season ticket holders who wish to sell their tickets for home games they cannot attend.

The deal also includes shirt branding, with the StubHub logo positioned on the back of the shirt. This will be StubHub’s third official rugby partnership in the UK and ninth sports partnership in total.

Nick Harford, Director of Partnerships at StubHub, said: “We are delighted to welcome Gloucester Rugby as our third high profile rugby partner and look forward to helping their supporters buy and sell home game tickets on a safe and secure platform, backed by our comprehensive FanProtect Guarantee.

“Like Gloucester Rugby, at StubHub, we pride ourselves on delivering the best in class experience for fans, not just in sport but across music, theatre and other live events throughout the UK and Europe.”

Gloucester Rugby Commercial Manager Mike Turner said: “Gloucester Rugby are delighted to be in partnership with Stubhub, and join the sports fraternity already making the most of the Stubhub marketplace.

“Not only will the partnership help increase the profiles of both Gloucester Rugby and Stubhub, it will also add value to all Gloucester Rugby season ticket packages, while allowing even more supporters of all ages the opportunity to experience the unique Kingsholm atmosphere and revel in more great Gloucester Rugby triumphs.”

StubHub is America’s largest ticket resale marketplace and part of the eBay Inc family of companies. They launched in the US in 2000 and opened their first office outside North America in the UK in March 2012.

Herbalife to Sponsor Vietnam Olympic Committee at South East Asian Games

Herbalife Vietnam has agreed a partnership with Vietnam Olympic Committee to be the official nutrition sponsor for Vietnam’s athletes competing at the 27th South East Asian Games 2013 (SEA Games 2013) in Myanmar to be held from December 11 to December 22 this year.

The sponsorship will see Herbalife providing its nutrition products and sports nutrition consulting and trainings for all the 800 qualified athletes competing in 29 sports disciplines at the Games. This agreement is an extension of an MOU signed in 2012 with the Ministry of Culture, Sports and Tourism of Vietnam which made Herbalife the exclusive official nutrition sponsor of Vietnam sports from 2012 to 2016.

As part of this newly signed agreement, Herbalife will provide the participating athletes with its nutrition products, including Formula 1 Nutritional Shake Mix, Personalized Protein Powder, and Multivitamin Complex. Dr. Marco De Angelis, a member of the Herbalife Nutrition Advisory Board who has consulted with Olympic athletes and sports federations in Italy, China, and Russia, will conduct the first sports nutrition training session for the participating athletes to prepare them for the SEA Games 2013.

This agreement is part of Herbalife’s broader sponsorship program aimed at promoting healthy and active lifestyles, supported by good nutrition. Herbalife is currently sponsoring many world famous clubs and athletes of almost 20 different sports, such as soccer superstar Cristiano Ronaldo, LA Galaxy in the U.S., FC Pumas in Mexico and Spartak Moscow in Russia. In Vietnam, Herbalife was also the official nutrition sponsor for Vietnam Team at the London Olympics 2012.

Ascent Solar Joins Denver Broncos Hometown Sponsors

Ascent Solar Technologies, unhealthy Inc. a developer of consumer and off-grid products has announced today a new partnership with NFL franchise, discount Denver Broncos.

Ascent will be added to a group of ‘Hometown Sponsors’ for the Colorado based team, a deal which will include in-stadium advertising rights at Sports Authority Field at Mile High, coupled with promotional rights for Ascent’s consumer line of products, EnerPlex.

The Denver Broncos are one of the most successful teams in NFL history, winning two Super Bowls and six AFC Championships. With an intensely loyal fan base, the team has succeeded in selling out every regular-season home game since 1970 and growing its waiting list for season tickets to over 40,000 accounts.

Victor Lee, Ascent Solar’s President & CEO, said: “The Broncos have arguably one of the best, most loyal and most respected fan bases in the history of the NFL and Ascent is extremely proud to be a partner of the Broncos to bring our revolutionary, flexible, solar integrated products to the forefront of consumers’ consciousness, both here in Colorado, famously known as Broncos’ country, and across the United States.”

As part of the agreement, Ascent will sponsor a new technology zone inside and around Sports Authority Field at Mile High and receive advertising within the new and fully integrated IPTV solution which plays across 1,100 HD televisions throughout the stadium, as well as utilizing the newly installed 1,430’ long LED banner which extends the length of the club level façade. In addition, Ascent will also receive multiple media and advertising opportunities, among others a one-half page advertising spot in the Broncos’ GameDay Magazine which is distributed free of charge to 45,000 fans at each home game.

“The Denver Broncos are proud to have Ascent Solar as a hometown partner with the team and incorporate them within the new technology zone this season,” said Dennis Moore, Denver Broncos Vice President of Sales and Marketing.

Arsenal Seals First Commercial Deal in Nigeria with Sterling Bank

Arsenal FC has revealed today a new partnership with Sterling Bank to supply co-branded debit cards in Nigeria.

The three year partnership, erectile the first financial agreement of its kind for Arsenal in Nigeria, clinic underlines a significant and continued commitment by the Club to its millions of fans in the country.

The card will offer a range of Club-related benefits and incentives to Sterling Bank’s customers and Arsenal fans in Nigeria such as official merchandise and tickets to see the team in action at Emirates Stadium in London. In addition, health Arsenal Soccer School coaches will undertake a youth coaching clinic on behalf of Sterling Bank in Nigeria. 

Vinai Venkatesham, Head of Global Partnerships at Arsenal Football Club commented on the partnership: “We are delighted to be partnering with Sterling Bank who are a highly respected financial establishment, to offer Arsenal branded debit cards to our millions of fans in Nigeria. We look forward to building a strong and successful relationship in the years to come.”

Abubakar Suleiman, Chief Financial Officer of Sterling Bank Plc, added: “We recognise our customer’s uniqueness and we develop tailor-made solutions that connect with their deepest passion and drive.”

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Football Association of Singapore Inks New Air Asia Sponsorship

Malaysian air carrier AirAsia has signed a three-year sponsorship deal with the Football Association of Singapore (FAS).

The sponsorship, viagra worth S$1.8 million, symptoms will include flights for the under-21, pills pills under-23 and senior national teams, as well as the National Football Academy’s age-group teams and women’s teams.

The partnership with FAS is set to provide the necessary support to the association to gamer further success and raise footballing standards for all levels. The Singapore national football team is the recent victors of the Asean Football Federation (AFF) Suzuki Cup campaign.

AirAsia will also offer “attractive travel packages” for football fans travelling to away matches, it said in a release.

“I never looked at the commercial aspirations … but to aim high and do something meaningful for Singapore football,” said AirAsia Group CEO Tony Fernandes.

“Having AirAsia on the Singapore jersey is important, we want to put forward the message that we want to do better, that we want to dream. We hope to be part of that success; to help some of those young kids realise their aspirations.”

Mr Fernandes added that the sponsorship does not have “a fixed set of rules”.

“Whatever the FAS comes up with and requires our assistance, we are ready to help,” he said.

AirAsia has a track record of sports sponsorship, having backed the English football team Queens Park Rangers, Formula 1 outfit Lotus, the ASEAN Basketball League and MotoGP.

FAS President Zainudin Nordin said he is “absolutely thrilled to have concluded an agreement with an organisation of AirAsia’s calibre and reputation”.

“We are really thankful to Tan Sri Tony Fernandes and AirAsia for their staunch support for football and we are looking forward to working closely with them to further promote the sport in the coming years,” he said.

He added: “It is a positive thing for us, because AirAsia and Mr Fernandez are supporting youth, and sports in particular.”

Boxer Bernard Hopkins Named New Ambassador of Barclays Center

Middleweight boxer Bernard Hopkins, who holds the mark for being the oldest human to win a world title, has been named “goodwill ambassador” of the boxing program at Barclays Center. 

The IBF champion, a Philadelphia native, was a former convict but after his release in 1988, Hopkins turned pro and has made good on his vow to never return to lockup. 

Now an executive with Golden Boy Promotions, Hopkins (53-6-2) will serve as a spokesperson at Barclays Center fight cards and appear at news conferences and boxing community clinics in the city. The fighter will also do meet-and-greets with Barclays Center customers and business development meetings. 

“I’m honored to represent Barclays Center,” Hopkins told NYFightblog after he finished presiding over Golden Boys’ Manhattan presser to announce an Aug. 19 card in NYC. “At this stage of my career, I have more time to do things such as this assignment than physically fight. I’m excited.” 

Barclays CEO Brett Yormark told NYFightblog that he believes Hopkins can be integral in continuing to build a base of boxing fans in Brooklyn and beyond. “We’ve introduced boxing to the community and wanted to take that a step further,” he said. “It’s an important to have Bernard as an ambassador, as a face for the program. I think he’s a wonderful spokesperson and I’m honored to have him with us.”

Herbalife Becomes Official Nutrition Partner of 2013 Guinness International Champions Cup

Global nutrition company, Herbalife, has announced that it will become the Official Nutrition Partner of the 2013 Guinness International Champions Cup. 

This eight-team tournament, which features some of the world’s best and most prestigious football clubs from Spain, Italy, England and the United States, begins on July 27 and culminates with the championship final in Miami on August 7, 2013.

Herbalife will activate around this sports marketing platform with promotional opportunities in and around participating venues. As the Official Nutrition Partner of the event, Herbalife will also provide teams with a range of nutrition products, including its sports drink, Herbalife24 Hydrate.

The Guinness International Champions Cup, organized by Relevent Sports, a division of RSE Ventures, and broadcast by FOX, is the first-of-its-kind football tournament taking place across the globe with contests in Phoenix, San Francisco, Indianapolis, Los Angeles, New York, Miami and Valencia, Spain.

Teams competing at this years event are Real Madrid (Spain), Chelsea FC (UK), A.C. Milan (Italy), Juventus (Italy), Inter Milan (Italy), Valencia CF (Spain), Everton FC (UK) and LA Galaxy (US).

Herbalife sponsors more than 150 events, teams and athletes around the world, including international football star, Cristiano Ronaldo; LA Galaxy in the U.S.; FC Pumas in Mexico; Brazilian team, Botafogo; Spartak-Moscow in Russia; and the national teams of Belgium and Venezuela.

Ryan Braun Loses Sponsor Following MLB Suspension

Suspended Milwaukee Brewers left fielder Ryan Braun is in further turmoil after American convenient store chain Kwik Trip Inc. ended their sponsorship of the Major League Baseball (MLB) player.

After news broke Monday of his 65-game suspension for violating Major League Baseball’s drug policy, Wisconsin-based Kwik Trip Inc. said it would cut ties with Braun.

Kwik Trip director of marketing and advertising Gary Gonczy told ESPN Tuesday it was ending their four-year relationship.

Privately-owned Kwik Trip had used Braun’s name in radio and television commercials connected with its stores in the US states of Wisconsin, Minnesota and Iowas, ESPN reported.

Braun also has endorsement deals with Nike, Inc., SURG Restaurant Group and Ottawa, Canada-based SAM BAT.

The wooden baseball bat maker SAM BAT, who has also used other disgraced sluggers Barry Bonds and Jose Canseco to sell its products online, told ESPN it would continue its relationship with Braun.