England Women’s Cricket Team Ink Kia Sponsorship for Ashes Series

The England Women’s cricket team has secured its first ‘standalone’ sponsorship after Kia Motors (UK) Limited agreed a deal to supply the players with the all-new pro_cee’d GT during the Women’s Ashes Series.

Paul Philpott, President and CEO of Kia, commented upon the partnership: “We are delighted to provide the Women’s team with the pro_cee’d GT during this Women’s Ashes Series. 

“We already have strong links to cricket, with our long-term sponsorship of Surrey CCC and the Kia Oval – we are proud that we can now ensure that the women’s team can get to and from their all-important matches in a suitably sporting style. We wish them all the best for the Women’s Ashes Series.”

England Women’s captain Charlotte Edwards said: “It’s a great boost for the team that Kia have come on board for this Women’s Ashes Series. We hope that it’s the start of a great relationship.”

The Women’s Ashes Series, which is currently underway, comprises of one Test match, three NatWest Women’s One-Day Internationals and three NatWest Women’s International Twenty20 matches. 

Bundesliga’s Eintracht Braunschweig Signs New Official Nutrition Partner

Newly promoted German soccer club Eintracht Braunschweig has announced a new partnership with EDEKA Minden-Hannover.

As an “official nutrition partner” EDEKA will supply the team with fresh fruits and benefits of a comprehensive service package with TV advertising relevant band in the stadium, medic autograph session and a ticket quota at all home games. The partnership is initially for two years and was brokered by SPORTFIVE.

Andreas Laubig, buy Head of Corporate Communications EDEKA Minden-Hannover, patient said: “We are delighted to be Eintracht Braunschweig in the first year of the Bundesliga as nutrition partner and to provide the team with a lot of energy for the games. We also want to inspire our customers in the Braunschweig region with exciting activities around the concord. “

“With EDEKA we have gained a strong partner for the concord. Benefit from working both sides: A healthy diet increases the well-being of the crew. At the same time benefiting from the attractive EDEKA advertising presence at Eintracht Braunschweig and the attention-grabbing actions in the club environment,” added Oliver Soeren Voigt, manager of Eintracht Braunschweig GmbH & Co. KGaA.

Zerorh+ to Title Sponsor Royal Hong Kong Yacht Club’s Top Dog Trophy Series

Zerorh+, ampoule | the pure sports luxury eyewear brand from Italy, has been named the new title sponsor for the 2013-2014 Top Dog Trophy Series hosted by the Royal Hong Kong Yacht Club.

The Top Dog Trophy Series is a four-race series of pursuit races held in Victoria Harbour from November to May each year, with the cumulative results used to determine the top skipper in Hong Kong.

Zerorh+ is known for creating exclusive high quality sports gear and eyewear for celebrities and top athletes. Former England National Football Coach, Fabio Capello, Prince Albert II of Monaco, the Alinghi Sailing Team, and Team Saxo Bank (cycling) that have worn the Zerorh+ eyewear.

Winners during each event will receive a pair of Zerorh+ performance eyewear, with the brand to also be available for purchase at the Club’s Ship Shop.

Adrian Peterson to Endorse Wheaties

Wheaties has announced MVP Adrian “All Day” Peterson as their latest brand ambassador with the Minnesota Vikings Running Back unveiling three limited edition boxes.

As the latest “The Breakfast of Champions” athlete, Peterson’s first Wheaties box is available nationally in stores.  Additionally, Wheaties will be honoring Peterson with a celebratory event later this month.

“It’s an honor to add Adrian Peterson to our growing Team Wheaties family,” said Jim Wilson, Wheaties marketing manager. “Adrian embodies the heart of a champion whether he’s scoring touchdowns or giving back to his community. Wheaties has been committed to providing athletes with the nutrition they need to help them perform at their best for more than 85 years and we are proud to continue that tradition with Adrian Peterson.”

“I remember as a kid growing up and hearing my parents tell me that I’d better eat my Wheaties,” said Peterson. “I never thought that as a kid that I would actually be on the same box that once had my childhood heroes on it.  I am blessed and fortunate to have such an incredible honor. I would like to remind all of the kids that they better eat their Wheaties.”

Peterson burst onto the pro football scene in 2007 with a record-breaking rookie season. In his sophomore season, he became his team’s first running back to lead in rushing by setting the team record with 1,760 yards. In 2012, Peterson returned to the game after suffering a torn anterior cruciate ligament and had his best season as a professional earning him both player of the year and MVP awards. A leader off the field as well, Peterson is actively involved in the community and gives his time to numerous charitable causes.

Bayer 04 Leverkusen Renew Insurance Deal with DEVK

Bundesliga club Bayer 04 Leverkusen has extended its insurance partnership with DEVK Versicherungen  until 2015

The new agreement, erectile which began in 2009, sale applies to the next two seasons and covers a comprehensive presence on the perimeter hoardings and the camera carpets at the BayArena plus a range of hospitality services.

“The professional partnership with Bayer 04 Leverkusen has proved to be a great success over the years and we look forward to being able to maintain our relationship in the coming season. Just like Bayer 04, DEVK has ambitious targets, which we want to realise with the help of this commitment,” said Friedrich W. Gieseler, chairman of the board of DEVK.

Bayer 04 managing director Wolfgang Holzhäuser was also very satisfied with the agreement: “We are extremely happy that DEVK remains one of our top sponsors. We have established a very good base. It suits us very well indeed.”

2014 Gay Games Gets Marriott as Official Hotel Partner

Marriott International has been named the platinum sponsor and exclusive hotel partner for the world’s largest and most popular Lesbian, Gay, Bisexual and Transgender (LGBT) sport and cultural event, the 2014 Gay Games.

“We’re thrilled to have Marriott as our official hotel partner. Marriott is a corporate leader in diversity and inclusion and it is great that they are supporting the Gay Games,” says 2014 Gay Games Co-Chair Steve Sokany. “We look forward to a strong partnership that will help make the ninth Gay Games one of the best ever.”

The 2014 Gay Games run August 9-16, 2014, in Cleveland and Akron, Ohio. The Games encompass 35-plus sports and cultural events. Built on the principles of Participation, Inclusion and Personal Best™, the Games are open to all adults of any athletic ability.

“We are so proud to be a platinum sponsor for the Gay Games,” said Joanna Todd, vice president of segment marketing for Marriott International. “As a company that is committed to diversity and inclusion, becoming the official hotel partner is a natural extension of our ongoing commitment to this community. We know we have LGBT guests, along with their families and friends and we want them to feel comfortable during their stays. Diversity and inclusion is woven into the fabric of our culture and we are committed to welcoming all. And supporting the Gay Games is now part of that welcoming tradition.”

As Hollie Ksiezyk, co-chair of the 2014 Gay Games, explains: “Marriott already is a popular travel host for LGBT customers around the world. Its site is translated into five languages — demonstrating one more reason why Marriott is a great fit with the global Gay Games.”

The Renaissance Hotel in downtown Cleveland, part of the Marriott portfolio, is designated as the 2014 Gay Games host hotel and will welcome participants at the beginning of the event through the opening accreditation activities as well as other events throughout the week.

“We are honored to have been selected as the official host hotel for the 2014 Gay Games. The Gay Games will no doubt serve to inspire our community and build awareness of Cleveland as a vibrant destination. On behalf of the Renaissance Cleveland, we are delighted to be a part of this exciting initiative,” says Theona Simbrat, general manager.

Dominican Republic Ministry of Tourism Sponsors New York Yankees

The New York Yankees have selected the Dominican Republic Ministry of Tourism (MITUR) as official travel destination partner of the Major League Baseball team.

As part of the sponsorship, diagnosis the featured deal elements are in-stadium signage, a print advertisement in both Yankees Magazine and Yankees Magazine en Espanol, and hospitality.

“For more than 100 years, baseball has been at the epicenter of cultural life in Dominican Republic,” said Magaly Toribio, Marketing Advisor for the Dominican Republic Ministry of Tourism. “We are thrilled for this partnership as, like the New York Yankees, we believe in fostering and supporting the talent and passion Dominicans have for the sport of baseball.”

“We are extremely pleased about our relationship with the Ministry of Tourism of the Dominican Republic, and I am certain that a presence at Yankee Stadium will assist the ministry in generating brand awareness for its travel business,” said Michael J. Tusiani, New York Yankees Senior Vice President Corporate Sales and Sponsorships.

“The New York Yankees love and admire the great nation of the Dominican Republic. It is a country full of passionate baseball fans, and we are proud to be a member of their community via our baseball facility in Boca Chica. We are constantly working on growing our relationship with this important segment of our fan base – not only in the Dominican Republic, but also in New York – and this new partnership clearly conveys that,” said Felix M. Lopez, Jr., New York Yankees Executive Vice President/Chief International Officer.

St. Louis Rams Inks New Credit Union Partner Before New Season

With the National Football League season fast approaching, allergy Scott Credit Union has become the official credit union of the St. Louis Rams.

The Edwardsville, therapy Ill.-based credit union and the NFL team in nearby St. Louis recently inked a three-year sponsorship deal, which includes both television and radio commercials during Rams programming as well as signage in the Edward Jones Dome on game days and combined community events.

“What an exciting partnership for Scott Credit Union,” said Frank Padak, president/CEO of the over $930 million credit union. “We are very proud to partner with the Rams. What an honor for us to be able to tie our organization to a professional sports franchise that has fans on both sides of the river.”

The agreement with the Rams which includes both television and radio commercials during Rams programming as well as signage in the Edward Jones Dome on game days and combined community events.

Scott Credit Union also will partner with the Rams “Street Team” for several community events over the next three years. Plans are also underway to offer a St. Louis Rams debit card and checks.

During a team practice held at Scott Air Force Base, Scott CU and the Rams will give 200 tickets to military families to attend the team’s military appreciation game with the Tennessee Titans on Nov. 3.

“This is a great way for us to give back to the community at Scott Air Force Base. What a great thank you to the military families for their service to our country,” Padak said. “It is our pleasure to provide the opportunity for them to take a break and attend a Rams home game.”

Leinster Rugby Signs Wolf Blass as Official Wine aprtner

Wolf Blass has joined Leinster Rugby as official wine partner from the beginning of the 2013/14 season.

The Amlin European Challenge Cup champions have signed on the Australian winery in a three-year deal.

“We are very excited to form a partnership with Leinster Rugby, thumb ” said Michael Foley, marketing director of Findlater Wine & Spirit Group, which distributes Wolf Blass exclusively in Ireland. “Their dedicated approach and pursuit of excellence effectively mirrors the philosophy of quality wine making at Wolf Blass. Our team very much look forward to developing the relationship for many years to come.”

“Wolf Blass have a long association in Irish rugby and we are proud to continue that tradition and we look forward to a fruitful partnership for the seasons to come,” said Keira Kennedy, commercial manager of Leinster Rugby.

UMB Bank Named Official Commercial Banking Sponsor of Sporting Kansas City

UMB Bank, professional viagra n.a., a subsidiary of UMB Financial Corporation, has announced a partnership with Sporting Kansas City.

The Major League Soccer (MLS) team plays at the state-of-the-art Sporting Park located in Kansas City, Kan.

UMB Bank is a “First Team Partner,” Sporting KC’s most elite level of sponsorship, and is the soccer club’s official commercial banking sponsor. Additionally, as the UMB Field Club sponsor, UMB will welcome fans to the complex through the new UMB Premium Entrance. UMB will be the theme night sponsor on August 31 to celebrate the new multi-year partnership.

“The leadership and the team at Sporting KC have made a tremendous investment in the community through the new stadium and their many philanthropic activities,” Peter deSilva, president and chief operating officer of UMB Bank, said in a blog post. “At UMB we have that same strong commitment to give back.”

“We look forward to partnering with such a world-class organization like Sporting KC,” said Jim Rine, president of UMB’s Kansas City region. “Our combined resources will allow us to have an even greater impact on our Kansas City community.”

The two organizations also align in their overall corporate values.

“We are proud to announce the strategic alignment with UMB Bank. One of the key attributes we look for in a company, when evaluating a partnership opportunity, is how they mesh with our brand and vision. The fact that they have such a great presence in Kansas City and how much they do locally is consistent with our mission,” said Jake Reid, Chief Revenue Officer for Sporting Kansas City and Sporting Park.

“Adding a flagship local company like UMB is very important and incredibly valuable to us,” said Robb Heineman, CEO of Sporting Kansas City. “We love the fact that it continues the theme of supporting local companies and we will do everything we can to uplift their brand in the community in relation to ours.”

UMB has a well-established history of partnering with local sports organizations and entertainment venues in the Kansas City area, including the Sprint Center and Arrowhead Stadium.