StubHub Agrees Rogers Cup Sponsorship Deal

Ticket marketplace StubHub, herbal has agreed a deal to sponsor the 2013 Rogers Cup presented by National Bank in Toronto.

The women’s tournament, herbal featuring an elite field including World No. 1 Serena Williams and No. 2 Maria Sharapova, anabolics will be hosted in Toronto, August 3 – 11 at Rexall Centre at York University and will be StubHub’s second major tennis sponsorship.

The sponsorship is focused on the Toronto event which rotates annually between a Premier 5 WTA event featuring the women and an ATP Masters 1000 event featuring the men.

“We’re thrilled to partner with Rogers Cup in Toronto, and look forward to the tournament this week,” said Greg Ivry, StubHub Business Development Director. “As StubHub expands its marketing presence into Canada, this partnership is a perfect match for us to introduce our brand and service to tennis enthusiasts throughout Canada.”

StubHub will be the title sponsor of the tournament’s main stage area, where activities include live music, player autograph sessions and Q&As and other fan friendly activities.

”We are pleased to have StubHub on board as a partner for Rogers Cup presented by National Bank in Toronto,” said Joe Lowes, director of corporate partnerships, Tennis Canada. “StubHub shares our passion for the fan experience and is committed to enhancing the on-site activities to provide the best possible product for our customers.”

The Rogers Cup partnership marks StubHub’s second major sponsorship in the region, the first being an agreement with the Ottawa Senators. It also marks StubHub’s second tennis partnership as it recently inked a deal with the Lawn Tennis Association in Britain earlier this year.

Labatt to Sponsor 2014 USA Curling National Championships

USA Curling has announced that Labatt has been named the presenting sponsor for the 2014 USA Curling National Championships.

The 2014 USA Curling National Championships presented by Labatt will take place March 1-8 at the IceWorks in Aston, Pa., on the heels of the closing ceremony of the 2014 Olympic Winter Games.

“We are very excited to have Labatt on board as the presenting sponsor of the 2014 USA Curling National Championships here in Aston,” said Anthony Lorusso, co-chairman of the event. “Working with such a largely recognized company such as Labatt adds a great deal of awareness and visibility to the 2014 Nationals and the sport of curling. The partnership will bring added marketing components to the event and make this the most enjoyable curling event of 2014 in the United States. Labatt is the perfect partner to have for an event that involves broomstacking!”

The tournament will bring to the area the top 10 men’s and top 10 women’s curling teams from across the country. The winners of the 2014 Nationals will be one of the top contenders to represent the U.S. at the 2014 World Championships.

“Labatt USA is proud to sponsor the 2014 USA Curling Nationals in Philadelphia,” said Glen Tibbits, Director at Labatt USA. “We’re excited to be a part of a historic game that is close to our roots and brings together such an elite group of athletes. We wish them all the best of luck come March.”

As presenting sponsor of the 2014 National Championships, Labatt will be indentified in the title of the event and receive significant promotion on signage, in-ice logos, promotional materials, the event website and more. Labatt Blue will be poured as the official beer of the 2014 National Championships.

“Labatt’s partnership with the 2014 Nationals and the Aston organizing committee is a great fit, and will no doubt add significant value to the event overall and the fan experience,” said Rick Patzke, USA Curling’s chief operating officer. “Labatt and curling have a long history together, particularly in Canada, and we are excited to see this relationship beginning to grow in the United States.”

Nike Renews All India Football Federation Sponsorship Deal

Sports apparel giant Nike has extended its shirt sponsorship deal with the All India Football Federation (AIFF) till 2017.

Nike will continue to provide federation team kits across all age groups in India.

“Nike has always provided our players with the best in design and innovation to focus on their performance. We are extremely pleased that Nike will continue as the official apparel sponsor of the Indian football team until 2017, case and we truly believe that this partnership will grow from strength to strength, capsule ” said Kushal Das, general secretary, All India Football Federation (AFF), on the sidelines of the launch of the home and away kits for the national team.

The national team will debut the new kit in the Aug 14 friendly match against Tajikistan.

Continental Tire Sign International Motor Sports Association Deal

Continental Tire have signed a multi-year partnership with the International Motor Sports Association (IMSA) to be the exclusive tire supplier in three classes during next year’s inaugural United SportsCar Racing season.

Starting with next January’s Rolex 24 At Daytona – the season-opening United SportsCar Racing event – Continental’s exclusivity will extend to the new series’ Prototype (P), drug Prototype Challenge (PC) and GT Daytona (GTD) classes. The GT Le Mans (GTLM) category will be open to multiple tire manufacturers.

Continental Tire also will return as title sponsor and exclusive tire supplier of the IMSA Continental Tire Sports Car Challenge (CTSCC), a developmental series currently sanctioned by GRAND-AM Road Racing. Starting next year, the CTSCC and United SportsCar Racing will run under IMSA sanctioning, resulting from the merger of GRAND-AM, IMSA and the American Le Mans Series (ALMS) Presented by Tequila Patrón.

“We are extremely proud to be a part of United SportsCar Racing, the Continental Tire Sports Car Challenge and the future,” said Travis Roffler, director of marketing for Continental Tire. “Our team has worked hard over the last several years to help bring competitive, action-packed racing to sports car fans at every track we visit.  And we are thrilled to continue our commitment to IMSA and all the manufacturers, teams and drivers in 2014 and beyond.”

“This is a proud day for the future of United SportsCar Racing as we solidify a partnership that already has roots in both GRAND-AM and the ALMS,” said Ed Bennett, who will serve as chief executive officer of IMSA.

“And in solidifying this partnership we also are introducing the important element of stability across three classes in United SportsCar Racing – and the IMSA Continental Tire Sports Car Challenge. Continental Tire’s partnership and support, vital to the business of the ALMS and GRAND-AM this season, will be even more so in 2014 and beyond.”

As part of the agreement, Continental Tire will receive logo placement on cars and will continue to activate at-track via hospitality, signage, event entitlements and other marketing initiatives.  Continental Tire will also support the series off-track through a variety of promotions, marketing events and TV.

Continental Tire debuted as the title sponsor and exclusive tire supplier for the CTSCC in 2010.  In 2011, the global company became the official tire of GRAND-AM as well as exclusive tire supplier to both the CTSCC and Rolex Series.  At the Mobil 1 Twelve Hours of Sebring Fueled by Fresh from Florida, in March, Continental Tire debuted as the presenting sponsor and exclusive tire provider for the PC class in the ALMS.

“The GTLM class is based on the same ACO (Automobile Club l’Ouest) specifications as the GTE class internationally,” said Scot Elkins, vice president of competition and technical regulations for IMSA beginning next season. “This class is largely home to automotive manufacturer teams who desire flexibility in creating tire partnerships to develop technologies in racing that eventually find their way to the streets. In many cases, these are mutually beneficial partnerships that have been developed and nurtured over several years.”

Bushnell Outdoor to be Official Supplier for 2013 European Solheim Cup Team

Ladies European Tour have announced a partnership with Bushnell Outdoor Products for the sports optics provider to be the Official Supplier of Laser Rangefinders to The 2013 European Solheim Cup team.

As an Official Supplier to The 2013 European Solheim Cup Team, sales Bushnell Outdoor Products will provide Bushnell Laser Rangefinders and in addition, decease Bushnell binoculars to The European Team, ambulance Caddies and Referees.

“The Ladies European Tour is thrilled to be working with Bushnell Outdoor Products again after our successful partnership in 2011 and thank them for their support of The 2013 European Solheim Cup Team,” said Mark Casey, European Solheim Cup  Director.

The 2013 Solheim Cup is scheduled for August 16–18 at the Colorado Golf Club in Parker, Colorado between United States and Europe.

EA Sports Named Official Football Video Gaming Partner of Liverpool

Liverpool FC has announced today a new three-year partnership with Electronic Arts Inc. that will make EA SPORTS the Club’s Official Football Video Gaming Partner commencing from the start of the 2013/14 Barclays Premier League season.

As part of the deal EA SPORTS has captured 360 degree 3D digital head scan images of the Liverpool FC team, hospital ensuring stunning accurate visuals of players including Steven Gerrard, buy cialis Daniel Sturridge and Philippe Coutinho, decease which will be featured in FIFA 14 when it releases on September 27th.

Billy Hogan, Chief Commercial Officer, Liverpool FC, said: “We are thrilled to have EA SPORTS, one of the world’s leading sports entertainment brands, as our new partner. We know that so many of our Liverpool family, including fans and players, play EA SPORTS FIFA regularly so this new partnership will help bring the Club closer to our fans in innovative new ways.”

Jamie McKinlay, VP Marketing, EA SPORTS added, “We have over half a million registered  LFC fans playing FIFA 13 and they all want to see authentic representation of their favourite Liverpool players in FIFA 14. We’re looking forward to delivering that authenticity, as well as a wide range of new and engaging initiatives for this historic club and its fans.”

Liverpool FC fans will also have access to a free download of a special FIFA 14 cover featuring three of the Kop’s favourite players. EA SPORTS will create LFC content throughout the season, such as match simulations, wallpapers and behind-the-scenes images of a FIFA 14 pro-player tournament.

WANdisco Signs Sheffield Wednesday Shirt Sponsorship Deal

Global software development company WANdisco has become the shirt sponsors of Championship club Sheffield Wednesday for next season.

WANdisco’s logo will replace that of previous home shirt sponsor Gilder Honda.

Former Owls chairman Dave Richards co-founded WANdisco, originally based in the Silicon Valley, in 2005.

Lifelong Wednesday fan Richards, chairman and chief executive of the company, said: “I am thoroughly delighted to align the WANdisco brand to that of Sheffield Wednesday.

“This club always has and always will have a place in my heart and I could hardly be more proud that the WANdisco logo will adorn the home shirt of the Owls.”

Wednesday chairman Milan Mandaric added: “We take great pride in our commercial partners and WANdisco is the ideal fit for Sheffield Wednesday.

“Quite apart from being co-founded by a supporter of our club, WANdisco are renowned worldwide in the software industry.

“In addition, I have a tangible connection with the company given my own business background in Silicon Valley.”

WANdisco is recognised worldwide as an innovative market force with customers such as Nokia, Motorola, Disney, HP, BT, Barclays, Intel, Skype and EA.

Fulham Inks Brother UK as Official Technology Partner

Fulham FC have announced they have obtained an Official Technology Partner for the 2013/14 Barclays Premier League season with Brother UK coming on board.

The partnership sees the UK subsidiary of the worldwide technology company join on a year-long contract, viagra with a view to a possible three-year deal. As the Club’s ‘Official Technology Partner’, cialis Brother UK has secured a variety of marketing and advertising rights around Fulham Football Club.

In addition, Brother UK will dedicate a wealth of resources to the Club’s charity arm, the Fulham FC Foundation, including its Schools Enterprise Programmes. A key part of the deal involves Brother UK supporting Fulham FC with its range of technology and communications products and services across the Club’s Craven Cottage stadium and Motspur Park training ground.

James Lawton-Hill, Head of Marketing for Brother UK, said: “The partnership provides huge exposure for the brand both in the UK and overseas but we always wanted this sponsorship to be much more than just a badging exercise. From the boardroom to the training pitch, we’ll be looking at ways to add value and improve performance whilst we’re particularly excited about working with the Fulham FC Foundation on its Schools Enterprise Programme. Football represents a great opportunity to get children interested in business so it’s an initiative we’re really committed to.”

Alistair Mackintosh, Fulham Football Club, CEO, added: “Brother UK, by its own admission, is a company dedicated to the principle of continuous improvement throughout every aspect of its operation. A principle which we feel epitomises our actions both on and off the pitch. We are delighted that they have decided to partner with us and look forward to their involvement in everything from the products we use around the Training Ground and Craven Cottage, to the resources used as part of our educational remit within the local community.”

English Table Tennis Association Signs £100k Butterfly Sponsorship Deal

Equipment manufacturer Butterfly has announced it has concluded a new four-year deal with the English Table Tennis Association to sponsor the English National Team kits at the senior, vcialis 40mg junior and cadet levels.

In a deal worth more than £100,000 ($151,887) it will see Butterfly once again supply the England kit for most major international events including World Championships, European Championships, Home Internationals and all junior and cadet events.

ETTA Chairman Andy Seward said: “We would like to welcome Butterfly on board as the ETTA’s official clothing supplier for the next four years. All the England teams will be wearing the Butterfly clothing when on duty and I think that is excellent for the sport and for English table tennis in particular.

“It’s a good time for us, a good time for table tennis and I hope we will see positive results for England wearing the kit.”

The new deal will further the relationship between English table tennis and Butterfly who also already sponsor 18 of the leading English players and 15 major clubs who compete in the British League.

Sebastian Rangs, Export Sales Director for Butterfly Europe, said: “We as Butterfly are very pleased that the England team will be wearing our brand again as we have done in the past.

“We have a lot of very good players already in England like Kelly [Sibley] and Liam [Pitchford] that have been using our equipment and of course we are more than happy to see them in Butterfly National Team clothing again.”

Continental Tyres Renews Women’s Super League Sponsorship in New FA Deal

The FA has announced that Continental Tyres is to extend their sponsorship of the women’s game.

They will become one of the exclusive partners of The FA’s new commercial programme for women’s football from 2014-2018.

The extended partnership will include The FA Women’s Super League (The FA WSL), cialis The England Women’s Team, doctor The FA Women’s Cup and The FA WSL Continental Cup.  In addition, cialis Continental will continue to support The FA Girls’ Football Festivals, a national programme to increase participation at grassroots level, as well as being one of the Official Supporting Partners of St George’s Park, national football centre.

Specific rights will include the continued title sponsorship of The FA WSL Continental Cup, exclusive Official Tyre Partner of The FA WSL, branding opportunities at high profile televised fixtures, access to elite players, as well as exclusive activity at grassroots level in communities, via The FA Girls’ Football Festivals.

Continental Tyres historic ties to football span right across the game, from sponsorship of the UEFA European Championships, The FIFA World Cup, European club football, through to grassroots and community programmes.

In 2011, they strengthened their commitment to the national game by becoming a partner of The FA WSL in its very first season.  

Following the increased profile of The FA WSL, the rise of the England Women’s Senior Team to 7th in the FIFA World Rankings and the success of the London 2012 Olympics, women’s football is the largest growth area of the national games and is now the third biggest team sport in the country. In addition, the BBC’s unprecedented broadcast coverage of the UEFA Women’s Euro and the commitment by BT Sport to screen live FA WSL matches, has led to an all-time high.

Stuart Turner, Commercial Director at The Football Association said: “We are delighted to have Continental Tyres continue their association with the women’s game. Their support to date has made a huge difference at grassroots level through The FA Girls’ Football Festivals, as well as raising the profile of The FA WSL. We are very much looking forward to working with them a further four years to continue increasing our levels of participation and to developing a strong and meaningful fan base.”

Laura Hardy, communications and sponsorship manager at Continental Tyres, said: “It’s a really exciting time for women’s football and we are proud to be investing in the future of the game. Over the next four years, the game is set to grow massively and through the grass roots programme we hope inspire girls to take their football to the next level to inspire a future generation of women footballers, coaches and leaders in the industry.”