Wilson Security has expanded its support of V8 Supercars by agreeing a deal to acquire namings rights for this year’s Sandown 500.

Australia’s leading specialist provider of security, mobile patrols, emergency response, medical and healthcare services, Wilson Security has also been appointed as the Official Security Supplier and Security Partner to V8 Supercars from 2014, and will protect hundreds of millions of dollars of equipment and the public at V8 Supercar events.

Wilson Security has utilised V8 Supercars as its major marketing platform since 2006 and in 2013 is the major backer of both DJR run cars driven by Mostert and Blanchard as well the BJR entry driven by Wall. 

The sponsorship deal was announced by Wilson Security’s CEO of Australia and New Zealand John McMellan today, with the prestigious Wilson Security Sandown 500 the first of the three Pirtek Enduro Cup races to be raced in Melbourne next month.

V8 Supercars CEO James Warburton said Wilson Security’s long-term commitment and extensive portfolio across the sport was a win-win for both companies.

“V8 Supercars is a universally appealing sport that enables a diverse range of sponsors to be involved at vastly differing levels.  This can be as simple as corporate hospitality or on track signage to total event integration and ownership of events, up to the Championship itself,” Warburton said.

“In Wilson Security’s case this is an extension of their substantial commitment to the sport at a range of levels. They see great opportunities for their brand in a multi-platform sponsorship portfolio, adding their unparalleled security expertise to the mix.

“And like V8 Supercars they are proudly Australian based and managed, employing more than 3000 people across a diverse range of sectors.”

Wilson Security’s CEO of Australia and New Zealand John McMellan, said:  “V8 supercars is renowned for technology and innovation driving performance.  Interestingly these same principles also apply within our “RAPID” national patrols and alarm response fleet.  All of these vehicles are equipped with a technology that is unmatched in the Australian market and provides leading levels of service to our customers.

“It is a logical extension to expand our on track support by integrating this with our own event and the first enduro for the season is clearly the best event for us to link all this together at.”

The Wilson Security Sandown 500 begins the long-distance season of V8 Supercars which also includes the Supercheap Auto Bathurst 1000 and the ARMOR ALL Gold Coast 600. 

Michelin have renewed their deal with Renault Sport and the British Automobile Racing Club (BARC) to remain headline sponsor of the Clio Cup Series until the end of 2016.

The series was introduced at the start of this season, sickness with a four weekend, eight race taster series producing grids of around a dozen cars so far, split across its ‘racecar’ and ‘roadcar’ classes.

With the BTCC-supporting Renault UK Clio Cup introducing the new fourth-generation Clio in 2014, series organisers of the Clio Cup Series hope for an influx of the current third-generation Clios next season, with plans for a fully-fledged, 12 round calendar.

“We’re thrilled to have agreed a new three year deal to remain title sponsor of the Michelin Clio Cup Series,” said Michelin UK Commercial Director Malcolm Scovell, “In just a few short months, the series has firmly established itself as a popular, competitive and very well supported and organised category.

“Expanding to become a full championship next year is a fantastic move and one we at Michelin wholeheartedly support. We’re confident the grid numbers will swell next year and we’ll see more and more drivers and teams recognising the championship as a key rung on the saloon car ladder.”

West Bromwich Albion has announced online gaming operator TLC88.com as their latest sponsor as the season fast approaches.

As one of the leading Asian betting firms, discount | TLC88 has grown rapidly over the past two years and is now well-known as one of the top sportsbook and casino brands in the Asian industry. 

Baggies Head of Corporate Sales, Iain Wain, is delighted to sign them up as the club’s Platinum Gaming Partner. 

“This is a further measure of the strengthening of the global reach of West Bromwich Albion,” he said. 

“The last four seasons, culminating in Albion’s record Barclays Premier League eighth-place finish last term has allowed the commercial team to reach out to partners such as TLC88 who focus on Asian Markets.” 

Mike Chong, Asia Pacific Strategic Director of TLC88, added: “We believe this partnership will lead Asians to explore the excitement and atmosphere offered by clubs in Europe and TLC88 will bring that sense of sharing and fun to internet gaming. 

“TLC88’s knowledge of developing interactive, fun and engaging platforms will provide West Bromwich Albion Football Club’s international fan base with an exciting and new gaming experience.” 

West Brom will start their new season at home to Southampton on Saturday. 

World Snooker has announced 888casino.com as the new title sponsor of the World Seniors Championship. 

The 888casino.com World Seniors Championship brings together legends of the sport from the past three decades. It will run over the weekend of October 19-20 at the Mountbatten Centre in Portsmouth, and will receive extensive television coverage from Sky Sports. 

Famous names competing for the title will include Steve Davis, Jimmy White, Dennis Taylor, Cliff Thorburn, Joe Johnson, defending champion Nigel Bond and, for the first time, seven-time World Champion Stephen Hendry.

World Snooker Chairman Barry Hearn said: “888casino.com are showing fantastic support for snooker this season through title sponsorship of a range of events.” 

“The World Seniors has been a tremendous success since we brought it on to the calendar in 2010. It’s wonderful to see the legends of the game getting a chance to compete for a trophy, and the tournament is great fun for the fans watching live in Portsmouth or on Sky. We look forward to working with the 888 team and delivering a weekend of sensational snooker.” 

Itai Pazner, Senior Vice President of 888.com, commented: “888 is very excited to continue our connection to Snooker across several events in the upcoming months. The feedback from our customers show that Snooker is one of their favorite sports which is why our sponsorship with our casino brand, 888casino, is the perfect match. We hope our customers will enjoy the extra promotions and content we will provide by teaming up with the World Seniors Championship and other Snooker events.”

NFL’s Washington Redskins have selected Health Diagnostic Laboratory, Inc. (HDL) as their Official Health & Wellness Partner.

The partnership marks the first National Football League (NFL) team to make available advanced testing that includes a comprehensive panel of biomarkers for cardiovascular disease, diabetes, and related diseases.

“The Washington Redskins understand the importance of exercise and proper nutrition and the need for a disease risk screening that looks beyond a traditional lipid panel, so they made the right choice when they turned to us this year at Health Diagnostic Laboratory,” said Tonya Mallory, HDL, Inc.’s President and CEO. “It is our hope that this partnership will bring more attention to the need for healthy habits and lifestyles in the community with the support of the Washington Redskins.”

In addition to testing, HDL, Inc.’s one-year sponsorship agreement with the option of two additional years includes branding elements within FedExField in Landover, Md. and at the Bon Secours Washington Redskins Training Center in Richmond, where training camp concludes on Aug. 16.

The partnership also offers HDL, Inc. the opportunity for game sponsorships, fan fitness challenges, military veteran screenings, a fitness expo, print advertising, and commercials for NBC4 in the Washington area and Comcast SportsNet, along with banner ads throughout the Redskins.com properties.

“The health and wellness of our players, coaches, and staff is a top priority for the Redskins organization and our partnership with Health Diagnostic Laboratory has given members of our organization greater insight into their health and put those individuals who may have early risk indicators for heart disease or diabetes on a path to prevent potential future disease,” said Bruce Allen, General Manager of the Washington Redskins. “HDL brings a tremendous value to the overall well-being of our organization, and we are thrilled to have this great company as a Washington Redskins partner moving forward.”

HDL, Inc. will also become the presenting sponsor of the Redskins’ health and wellness website,www.redskinshealthandwellness.com. In addition, Redskins quarterback Kirk Cousins and wide receiver Pierre Garcon have been named the team’s HDL, Inc. Health Ambassadors.