Shell Renews Ducati MotoGP Sponsorship

Shell has announced that it has renewed its sponsorship of MotoGP team Ducati for a further three years until at least the end of 2016.

The extension means the two parties will continue to co-operate on marketing activities and the supply of Shell Advance motorcycle oil for the first-fill of Ducati road bikes at the Borgo Panigale factory. Also the Technical Partnership also enables collaboration on research and development, including the development of bespoke products for the MotoGP teams – the Ducati Team and the officially supported Pramac Racing Team. 

Shell embarked on its Technical Partnership with Ducati in 1999 in the World Superbike Championship and then entered the MotoGP World Championship as a key technology partner of the Ducati MotoGP team. 

Andrew Hepher, General Manager Marketing Consumer Brands and Product, Shell, said: “We are delighted to announce that Shell will continue the Technical Partnership with Ducati. The two brands share a successful history both on and off the track and it’s fantastic to be able to continue our relationship both in the development of products for road bikes and in the toughest motorcycle racing championship in the world – MotoGP.”

Claudio Domenicali, CEO, Ducati Motor Holding, added: “All our partners are important to the continued technical development of our products and work with us to pursue success on the track. Over the past 15 years, Shell, with Shell Advance motorcycle oils and Shell V-Power performance fuels, has been instrumental in helping us to achieve ever increasing on-track performance allied to exceptional reliability. We also know that using Shell Advance motorcycle oils as the first-fill in our road bikes ensures they are looked after in the best possible way. We’re all looking forward to the next chapter of our partnership.” 

Renault Sign Sponsorship Deals with Three Top 14 Teams

Renault, price France’s number one automobile brand, has new commercial deals with three Top 14 rugby teams.

They have agreed partnerships with reigning French champions Castres Olympique ASM Clermont-Auvergne for a further three years, as well as with Union Bordeaux-Bègles this season. 

Renault will also sponsor Pro D2 Championship teams Stade Aurillacois Cantal Auvergne and Tarbes. 

Renault’s commitment to French rugby extends well beyond just the professional arena, since the company also provides its support to more than 100 amateur clubs through its regional branches and nationwide sales network – the largest in the country with some 5,000 dealerships. 

Also Renault enjoys ties with a number of renowned international players, including Dimitri Szarzewski and Julien Pierre, both of whom will act as ambassadors for the brand this season. 

Bernard Cambier, Commercial Director, Renault France, said: “Our involvement in rugby goes well beyond simply partnering an institution. It extends, too, to the pitch through associations with the sport’s everyday actors who share Renault’s values. Renault has been a backer of professional and amateur rugby alike for many years, both at grass roots and national levels.”

Michel Dhomps, President, Castres Olympique, commented: “Castres Olympique is extremely pleased to be able to count on Renault as one of its chief partners. After numerous years during which the club has benefited from backing at a local level, this reinforces our ties and we would like to thank the brand’s management for the confidence they have placed in us.”

Eric de Cromières, President, ASM Clermont-Auvergne, added: “It is with a great deal of joy and pride that we welcome the renewal of our partnership with Renault for the next three seasons. The loyalty of our partners underscores the common values we share and our joint ambition to rise to new challenges. Out on the pitches of the Top 14, we will put all of our heart and professionalism into successfully meeting those challenges – just as Renault regularly does in the world of motorsport.”

Bubba Watson to Endorse Greenbrier Classic

The Greenbrier Classic has announced that 2012 Masters champion Bubba Watson has joined the team of professional golfers representing the resort.

Watson will join Greenbrier pro Tom Watson, generic an eight-time Major winner, ailment including a pair of Masters championships, sales 2012 U.S. Senior Open champion Kenny Perry and 2012 U.S. Open champion Webb Simpson as a member of “Team Greenbrier.” He’ll display The Greenbrier logo on his bag while participating in all professional tournaments, pro-am events and public golf exhibitions.

“The Greenbrier, to us, is all about family,” Watson said Tuesday, while enjoying a mini-vacation at The Greenbrier with his wife, Angie, and 16-month-old son Caleb. “Everybody here has treated us great. The family atmosphere, the history here, the beauty here, how could you not want to be a part of it? It’s a dream resort, and hopefully Caleb will grow old here and his kids will grow up here, as well.”

Greenbrier owner and CEO Jim Justice has quickly developed a close relationship with Watson and said he was thrilled to have him as part of the team.

“He’s got Caleb and Angie, and they’re the greatest,” said Justice. “His values are rock solid and grounded and what I think The Greenbrier ought to be all about. He’s a good person with incredible talent. He’s got a good personality, he engages the crowd and that’s what we’re all about.”

Watson said it’s an honor to be associated with the other members of The Greenbrier team.

“For me to be associated now, in a roundabout way, with Sam Snead and Tom Watson is an honor,” said Watson, who saw the property for the first time in July when he played in The Greenbrier Classic, the resort’s annual PGA tour event. “I’m young and haven’t done anything in my life like they have. It’s a thrill and a dream come true.”

Watson has also purchased a lot and plans on building a home at The Greenbrier Sporting Club. He’s spent the last few days researching different plans for his home, which he would only reveal is “on the mountain,” and he hopes to have the construction finished in time for next year’s Greenbrier Classic.

“I need a place to stay,” he said with a laugh. “They make you feel at home here, and I love it. Then, when you add in four beautiful courses to play golf, it’s great. It was easy to fall in love with it. There’s the pools, the bunker, horse rides, walking trails, and in bad weather the bowling alley and the indoor pool. It’s some of the best food I’ve ever had.

“I’m not used to snow, so that part is a little different. But I want to spend some winters here, and obviously Christmas here. During the summer, it will be perfect.”

Taking full advantage of the new partnership, The Greenbrier will rename the back tees at The Old White TPC Course — the home of The Greenbrier Classic — the “Bubba tees.” 

GEICO Named Premier Sponsor of USA Water Ski

Auto insurance company GEICO has announced it will be the Premier Sponsor of USA Water Ski, symptoms the national governing body of organized water skiing and wakeboarding in the United States.

GEICO also will be the Official Auto Insurance of USA Water Ski and USA Water Ski’s National Championships Series of Events, arthritis and an Official Sponsor of the U.S. Water Ski Teams. The sponsorship package includes a range of marketing efforts, ambulance from advertising and e-mail to on-site event opportunities at USA Water Ski’s premier events.

“With USA Water Ski being the national governing body for all towed water sports in the United States and with GEICO being a premier provider for auto and home insurance products in the United States, this is a terrific partnership for providing special opportunities for our USA Water Ski members,” said Bob Crowley, executive director of USA Water Ski. 

The largest and most active water ski federation in the world, USA Water Ski serves more than 20,000 members across the country. Nearly 80 percent of the organization’s members are involved in tournament competition each year; the remainder being recreational water skiers. 

“GEICO is thrilled to work with USA Water Ski to serve as a sponsor and provide a special discount on auto insurance for their members,” said Deedre Daniel, director of GEICO’s sponsored marketing. “USA Water Ski does a tremendous job of promoting the growth and development of recreational and competitive water skiing to its vast network of members and partners, so this was an easy, natural fit.”

Nasser Hussain Becomes Skype Ambassador

Skype has appointed sports marketing agency, clinic MediaCom Sport to use Nasser Hussain at the Skype Pavilion where a cricket training net will be set up for the ‘Skype Speedbowl Challenge’.

Visitors can compete to be the fastest bowler as measured by a state-of-the-art speed gun reader. Top bowlers get (as well as bragging rights) their name up on the digital read out and the chance to bowl out cricket legend, Nasser Hussain. 

As well as making a number of personal appearances for the brand, Nasser will also appear in print, online and radio advertising. 

Hussain, who captained England for 45 matches between 1999 and 2003, was born in Madras, India and currently works a commentator for Sky Sports and ESPN Star India. During his professional career he scored more than 20,000 runs including 52 centuries. 

“Nasser Hussain travels the world covering the sport he loves. He epitomizes the kind of person who can benefit most from keeping in touch with their friends, family and colleagues using Skype. Skype are all about bringing people together – we are delighted be working with Nasser to promote their new low rates to India and Pakistan to the global audience of cricket fans,” said James Hough, Director of Sport at MediaCom Global.

JTG Daugherty Racing Announce Scott brand Partnership

Scott brand and JTG Daugherty Racing announced a new partnership to offer one lucky person a one-of-a-kind ride of a lifetime with its ‘Win My Car’ Sweepstakes, part of the Scott Shared Values program.

The sweepstakes, which runs Sept. 1 through Nov. 30, 2013, will award one grand-prize winner the choice between the ultimate NASCAR fan memorabilia — AJ Allmendinger’s actual No. 47 Scott Products racecar or the best-selling car in America, a 2013 Toyota Camry.  The Scott brand will also be giving consumers the opportunity to gas up their vehicles by awarding $100 gift cards to over 90 winners over 90 days.

“I’m ready to hit the road with Scott Racing and eventually hand over my car to surprise one lucky fan,” said AJ Allmendinger, driver of the No. 47 Scott Products racecar.”

To enter, participants can visit ScottBrand.com to sign up for the Scott Shared Values program.

“As a brand known for offering unique values, we are thrilled to partner with JTG Daugherty Racing to provide one of our most exciting offers yet,” said Michael Hurt, Senior Brand Manager for Scott brand. “Since the launch of Scott Shared Values, we’ve sought out new ways to provide our consumers with values and deals and we are especially excited about this latest promotion.”

Glasgow Warriors Extend QBE Sponsorship

Pro12 Rugby team Glasgow Warriors has announced a one-year sponsorship renewal with business insurance, impotent QBE.

The QBE brand will continue to appear on the back of the Warriors shirts in two of the biggest competitions in European club rugby, viagra sale the RaboDirect PRO12 and Heineken Cup for the 2013/14 season.

Glasgow Warriors managing director Nathan Bombrys said: “This is another major boost for the club as we approach the start of the new season.

Andy Fitzgerald, nurse Regional Manager for QBE in Scotland and Northern Ireland commented: “Since the expansion of QBE’s operation in Glasgow in 2007, we have been working closely with our broking partners to support businesses throughout Scotland. This sponsorship is important for us at a local level as it will substantially increase QBE’s profile in Scotland and help develop our business.

“QBE is delighted to be the Official Insurance Partner of Glasgow Warriors. We are very much looking forward another successful season working with the team and wish them luck in all competitions.”

QBE is one of the world’s leading international insurers and reinsurers with operations in all the key insurance markets and over 16,000 employees worldwide.

Brisbane Broncos Renew NRMA Insurance Sponsorship

Australian National Rugby League team Brisbane Broncos has extended its partnership with NRMA Insurance for a further three years.

As naming rights and principal sponsor, asthma the NRMA Insurance logo will continue to be at the front and centre of the team’s jersey for the 2014, sale viagra 2015 and 2016 seasons in a move that tops off a big series of announcements for the Broncos.

NRMA Insurance CEO, Andy Cornish, said the naming rights and principal sponsorship had been of great value to the brand for a decade.

“Renewing this sponsorship is the natural progression to a long and proud relationship with the club, spanning the last ten years,” he said.

“It’s also been a privilege to have been associated with the club throughout the celebration of their 25th year anniversary in one of the toughest sporting codes in Australia.”

With today’s announcement another major coup for the club, Broncos’ CEO Paul White said he was thrilled to be continuing the relationship NRMA Insurance for at least another three years.

“We really value our sponsors and we are very pleased that NRMA Insurance will be staying on the front of our jerseys,” he said.

“We have long been in a partnership that is mutually beneficial, one that has strengthened both of our brands.

“NRMA Insurance has always invested in leveraging their sponsorship with us. We’ve worked together on game days, club days, as well as ongoing programs that put the game’s fans at the centre.

“It always is a pleasure to work with a brand that truly loves the sport.”

Barbour Becomes Newcastle Falcons Official Clothing Partner

Newly promoted English Rugby team Newcastle Falcons have announced lifestyle and heritage brand Barbour as their Official Clothing Partner.

In a three year deal commencing with the 2013/14 Aviva Premiership season, treat Barbour will provide jackets, cure shirts and trousers for the team to wear when representing the Club off the pitch.  This will include travel from/to away games, sale buy press days and community and school visits together with match day wear when the squad are not playing.

Paul Varley, Chief Executive, Newcastle Falcons said “As we begin the season back in the Premiership, we are delighted to have such a strong local partner as Barbour backing the team.  We are continually striving to improve every aspect of the Club and the quality of the Barbour brand will play a significant part in driving the Club forward.”

Helen Barbour, Vice Chairman, Barbour added:“We are delighted to be working with the Newcastle Falcons.  Rugby is synonymous with the Barbour brand – whenever you go to a match, you often see fans in our clothing.  Barbour products offer excellent and stylish protection whatever the weather!  It will be fantastic to see the Falcon players in their Barbour kit – it’s an excellent example of two North East companies working together for mutual benefit.”

BT Sport Announce Three MotoGP Riders as New Ambassadors

With the Hertz British Grand Prix at Silverstone just days away, viagra BT Sport has announced leading British MotoGP riders, apoplectic Cal Crutchlow, Bradley Smith and Scott Redding as BT Ambassadors.

This follows BT Sport signing a five-year deal earlier this year with Dorna Sports for exclusive rights to televise Motorcycle racing’s premier contest, the FIM MotoGP World Championship, starting from the 2014 season, which opens in Qatar.

The trio, Isle of Man–based Crutchlow, Oxfordshire’s Smith, and Gloucestershire-born Redding, will feature in BT Sport programmes and marketing.

Crutchlow is fifth in the MotoGP standings with Smith lying eleventh in an impressive MotoGP debut season with seven events to go. Marc VDS Racing Team rider, Redding, is currently leading the Moto2 World Championship by 21 points.

Grant Best, senior channel executive producer BT Sport, said: “We think MotoGP will be huge for BT Sport. We’re thrilled to have signed three of the biggest British talents, Bradley, Cal and Scott, from the world’s top two-wheeled motorsport, as BT Ambassadors. They will be invaluable to our plans to promote MotoGP in the UK. British enthusiasts will be able to follow every single second of the action, but we also want to welcome many new fans to the sport.”

Cal Crutchlow said: “It’s exciting to be involved with BT Sport and I am looking forward to contributing to the programmes next season. I hope that I can bring some real insight from a rider’s point of view.”  Crutchlow has recently signed a two-year deal with Ducati and his first race for the Italian team, one of MotoGP’s most eagerly anticipated events, will be shown live on BT Sport next year.

Crutchlow’s Monster Tech 3 team-mate, Bradley Smith, added: “It’s going to be a lot of fun to be working with BT Sport at the start of a challenging new venture that promises so much for MotoGP.”