Shaving brand BRAUN, doctor which is also a subsidiary of Procter & Gamble, stuff has announced triple Formula 1 world champion Sebastian Vettel as the new global ambassador for BRAUN’s male power grooming range.

The partnership also marks the launch of the BRAUN global campaign “Hold on to your Dreams”.

The announcement was made at the Formula 1 Circuit of Spa-Francorchamps where Vettel secured his fifth victory of the season.

The triple world champion said: “I grew up with the Braun brand. We both come from the same state of Hesse, so the connection is deep rooted. I have always been amazed by how much technology goes into Braun shavers. It’s just like in Formula 1, the latest technology, the finest design and guaranteed durability. They simply do what you expect from them. I’m proud to be the ambassador for Braun male grooming.”

Braun’s Global Marketing Director, Lakis Vasileiadis, added: “We are truly delighted to have Sebastian as our new ambassador. He is an impressive man who has achieved his dream through hard work, preparation, perseverance and the ultimate performance. He is a leader in his sports. Like Max Braun, our founder, Sebastian has relentlessly pursued his dream. He is an inspiration to millions of men and the ideal person to represent Braun.”

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Time Warner Cable has agreed a multi-year sponsorship for the US Open, health  the United States Tennis Association (USTA) has announced.

Through the partnership, discount Time Warner Cable will serve as an Official Sponsor of the US Open Tennis Championships in New York City across its core products and services, price including digital cable, high speed internet, home phone, and IntelligentHome.

“We are very pleased to be partnering with a leader such as Time Warner Cable. We fully expect that their innovative approach to sponsorship activation and best in class services will bring additional enhancements to US Open fans,” said Lew Sherr, Chief Revenue Officer at the USTA.

“Our partnership with USTA aligns with our Enjoy Sports Better brand experience, giving customers even more opportunities to show their passion as sports fans,” said Jeffrey A. Hirsch, EVP, Chief Marketing Officer, Residential Services of Time Warner Cable. “We couldn’t be happier to bring them closer to the excitement and action of every serve, ace and winner of the US Open.”

The partnership will encompass promotional efforts including advertising across select US Open platforms and properties as well as the “Time Warner Cable Experience”, an on-site activation space, at the USTA Billie Jean King National Tennis Center during the tournament. 

To kick-off the partnership in the inaugural year, Time Warner Cable will be the exclusive sponsor of US Open FanVision, and will feature a 6 court FanVision video wall in the “Time Warner Cable Experience” as well as providing the first 500 Time Warner Cable customers daily free access to FanVision.

Time Warner Cable will also have a strong presence with on and off the court signage, including prominent branding on the umpires chairs, in Arthur Ashe and Louis Armstrong stadiums.

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Swiss watch maker Tissot has secured the title sponsorship rights to MotoGP’s Australian Grand Prix on October 20th after a deal with commercial rights holder, Dorna Sports.

Tissot, which has been a partner to MotoGP for many years and has an important role in the championship’s official timekeeping, will benefit from great exposure throughout the Grand Prix held at the infamous Phillip Island. Trackside advertising, enhanced TV visibility and press coverage will create a tremendous platform for Tissot to showcase its image and timekeeping precision across key global markets.

Pau Serracanta, Managing Director Commercial Area at Dorna, commented: “I am very happy that Tissot is once again supporting our sport with such strength and commitment. Tissot is already an established brand in MotoGP and has an important role as the official timekeeper. For years, the names Tissot and MotoGP have gone together, and the fact that it has opted to be the title sponsor of a Grand Prix like Australia strengthens this successful relationship immensely.”

Tissot President François Thiébaud added: “We are very pleased to further reinforce our already strong relationship with MotoGP and the sport of motorcycle racing. Becoming the title sponsor for the Tissot Australian Grand Prix at such a legendary circuit, combined with our timekeeping services, will serve to further highlight the precision and performance of our products to fans all around the world during a key period in the MotoGP World Championship.

English fifth tier team Aldershot Town have announced Bridges Estate Agents as the Club’s new shirt sponsors on a three-year deal. 

With six offices in the Surrey-Hampshire region, in Aldershot, Ash Vale, Camberley, Farnborough, Farnham and Flee, Bridges are one of the area’s premier agents for sales and letting. 

Tony Raffermati and Carlo Stocchetti, joint owners of Bridges Estate Agents, said: “As fans of the club, and business owners within the community for 22 years, we are delighted to be sponsors of Aldershot Town FC. Success is defined in many different ways and we saw the relationship withAldershot Town Football Club as a responsibility to act and work with like-minded people to get this Club buzzing again. 

“We love our home town and our business has flourished because of the loyal, hard-working community. It has always been Bridges’ ethos to give something back to our community. It has been painful to see what has happened to the town over the last few years, with empty shops and businesses closing, but with the plans that Rushmoor and Grainger PLC have with the development of “Wellesley” we feel the future is bright for Aldershot. That is why it was so important that Shahid and the directors have helped keep the Club afloat. It is an institution and part of our great town. 

“We cannot express how proud and ecstatic we are to play a small part in the future of Aldershot Town FC and we hope we can put our local rivals to the sword today and enjoy a good win!” 

Aldershot Town chairman Shahid Azeem said: “We are delighted as this is a perfect fit between ourselves and Bridges. We would of course like to thank Tim Elliott of EBB who has sponsored the shirts previous occasions. He will be having a break for now but I know he will still be supporting the club and we are grateful of all that he represents and stands for.” 

“We had several approaches from various companies looking to have their name on our shirts. Many of them were gaming or money lending companies which we did not feel fitted in with the ethics and morals of how we are trying to run this club. We were determined to wait until we met with someone who wanted to work with the club in the way we thought best. 

“On speaking to Tony and Carlo we realised that they are totally committed to the Shots and to the town of Aldershot and the wider borough of Rushmoor. They are local people, they care for the club and they want to be involved. They have several branches around the area and we are very grateful to them for their support and the aspect of marketing that they also will bring to the club. 

“We look forward to working with Bridges Estate Agents over the next three years and know that they will be a real asset toAldershot Town FC.” 

“Bridges are a big company around the area and we’re grateful that they want to come on board and be a part of what we’re doing,” said Aldershot Town manager Andy Scott. “It’s all coming together, there’s a lot of work being done off the pitch and behind the scenes, and this is another important factor in helping the Club to push forward. We hope to have a really strong relationship with Bridges and that it will be mutually beneficial.”

Leicester City have announced that it has extended its partnership with Pukka Pies to continue to supply King Power Stadium.

Pukka Pies, check which celebrates its 50th anniversary this year, has been providing both Filbert Street and King Power Stadium for a number of years and when City’s Official Partners initiative was launched in 2004, immediately became one of the Club’s most valued partners.

The deal means Foxes fans will continue to savour the 60 million pies produced by Pukka Pies every year when they attend matches at King Power Stadium this season.

Leicester City’s Partnership Manager, Harj Hir said: “Pukka Pies have been a valued partner for a number of years and to be able to continue that link into the new season is fantastic news.

“As a well-established local company with a worldwide reputation as a brand leader in the production of high quality pies, we’re delighted to have them on-board, particularly in their 50th year of trading.”

Pukka Pies Brand Manager Sally Voss added: “It gives us great pleasure to be able to maintain our long-standing links with our local Football Club in what is a special year for Pukka Pies as we celebrate our 50th anniversary.

“As a proud partner of Leicester City and a local company that employs many of the Club’s supporters, we are thrilled to be able to continue to supply King Power Stadium with our pies; something we have done for a number of years and hope to continue doing into the future.”

As well as their extensive coverage at football stadiums Pukka Pies also supported the official Pukka Pies England Band on their trip to the FIFA World Cup 2010, The London 2012 Olympics and UEFA 2012 European Championships in Poland and Ukraine.