Investment platform AJ Bell has become the title sponsor of the Men’s 2013 World Squash Championship which will take place in Manchester.

AJ Bell have their Head Office overlooking the Old Trafford home of Premier League champions Manchester United and in a bid to increase awareness of their brand they have looked to embrace sport opportunities. The tactic kicked off last month with a three-year naming rights partnership with near neighbours Lancashire County Cricket Club for the iconic AJ Bell Players & Media Centre.

They hope their entry into Squash will fill their needs.

“With 1.5 million squash players distributed fairly evenly across the UK, clinic our sponsorship of the event in Manchester is a chance to increase our brand awareness nationally,” said AJ Bell’s Marketing Director, Billy Mackay.

“Importantly, it also cements our strong connection to Manchester and the North West.

“With increasing interest in squash and a decision imminent on the sport’s bid to gain Olympic Games recognition, it is an exciting time to add our support to the excellent work being carried out by the Championship’s stakeholders, PSA, England Squash and Racketball, UK Sport and Manchester City Council.” added Mackay.

Alex Gough Chief Executive Officer from the PSA said “We are delighted to see AJ Bell as the title sponsor for this year’s World Championship.  The sport is gaining more and more exposure all of the time and to attract a sponsor that is already involved in other successful sports like cricket, shows the growing value of squash at the moment.”

The 2013 AJ Bell World Squash Championship takes place from October 26 to November 3, with the quarter-finals onwards hosted at the internationally known, Manchester Central (formerly G-Mex).

Restaurant chain SUBWAY has been announced as the Official Quick Service Restaurant of The Asian Tour.

The deal with the region’s premier Tour, advice which is currently celebrating its milestone 10thseason this year, viagra will promote the SUBWAY brand across the Tour’s global platforms that include television broadcast exposure reaching 180 nations and 650 million homes, as well as the Tour’s official website.

This new relationship will also provide SUBWAY restaurants with the opportunity to increase its brand visibility under the tagline “Where Winners Eat” through on-site advertising and activation at Asian Tour events, including the Venetian Macau Open, Indonesia Open and the Tour’s season-ending event in Malaysia.

“Each year, our Asia-Pacific customers continue to champion our brand, creating the perfect opportunity to introduce our ‘Where Winners Eat’ platform and meriting future growth from our more than 1,700 stores in the region,” said Karen Eidsvik, Regional Director for SUBWAY APAC.  “Through this great opportunity with the Asian Tour, we will continue to provide our consumers and fans of professional golf with great taste, value and quality fresh food options that are loved by millions of SUBWAY fans around the world.”

“We are delighted to welcome SUBWAY on board as our newest sponsor. The brand’s involvement with the game shows the continued backing of a global industry leader towards professional golf at the highest level in this region,” said Kyi Hla Han, Chairman, Asian Tour. “It is fulfilling that SUBWAY Restaurants have recognized the Asian Tour as the leading and premier professional Tour in the region through this relationship and we are confident that the sponsorship will deliver tremendous value benefitting both parties immensely.”

The Open de Italia, herbal which will be celebrating its 70th birthday this year, has announced Lindt Italia, the Italian arm of the premium Swiss chocolatier, as the new title sponsor of the European Tour event.

The 70th Open de Italia Lindt will take place at Golf Club Torino, the home club of the Molinari brothers, Edoardo and Francesco from September 19-22.

Fabrizio Parini, CEO of Lindt Italia, said: “Lindt Italia has chosen to sponsor the 70th Italian Open because we share completely golf’s values, which are synonymous with tradition, history and excellence. For 160 years our company has been recognised for the very high quality of its chocolate created every day with passion by our Maître Chocolatier, the same passion which inspires all those who chose golf as a life style.”  

George O’Grady, Chief Executive of The European Tour, said: “We are delighted to welcome Lindt Italia as title sponsors of the Open de Italia for this special 70th anniversary edition of the tournament. 

“Italian golf is in the middle of an unprecedented period of success, through the accomplishments of players such as the Molinari brothers Francesco and Edoardo, and Matteo Manassero, who won our flagship event at Wentworth. The Open de Italia is an important part of this and having Lindt on board as title sponsor is an important boost for this prestigious event.” 

Franco Chimenti, President of the Italian Golf Federation, added: “To have as title sponsor such as Lindt, who are an important group, is a further confirmation of the strong promotional impact of our national Open.”

Lindt joins several other famous companies which are also sponsoring the event, including Rolex, Regione Piemonte, Lavazza and Golf Club Golf Torino..

Epson Singapore has agreed a three-year partnership with the Football Association of Singapore (FAS) to provide equipment in a deal worth S$1 million (US$779, viagra buy 919).

The deal, pharm which was announced today at Jalan Besar Stadium, will see the computer products manufacturer supplying imaging and printing equipment for all of the national sports association’s training facilities. This includes two recently installed large display projectors at Jalan Besar Stadium to enhance the match-day experience for football fans.

Koichi Endo, Managing Director of Epson Singapore, said at the announcement: “Youth development has been an important area of focus for our CSR efforts and sponsorships in this region and football, which builds confidence and teamwork in young people, is an ideal platform for our involvement.

“Therefore, we are deeply honoured and grateful for this opportunity to assist in funding and applying our innovations to support the FAS in cultivating football excellence and nurturing Singapore’s next generation of footballers.”

FAS President Zainudin Nordin said that the partnership with Epson, which will run until August 2016, will benefit coaches, players and fans.

“Epson has a long history of involvement with football, for example with the Asian Football Confederation and Manchester United, and we hope this experience will be able to assist our young talents in their pursuit of international football excellence.”

The Miami Dolphins have sold the naming rights to their club level at Sun Life Stadium to BankUnited.

Beginning Thursday, the 10,000-seat stretch of premium seating will be formally known as the BankUnited Club Level. It’s the first time the team has sold branding rights to that section of the facility.

“We are proud to partner with the Miami Dolphins yet again and to have our name associated with one of the premier sporting venues in the country,” said John Kanas, BankUnited chairman, president and CEO. “This is a tremendous branding opportunity for BankUnited.”

Jim Rushton, the Dolphins’ chief revenue officer, added: “Companies understand that sports is an important way to connect to customers. It’s the next evolution in naming rights.”

BankUnited is no stranger to sports branding. The Miami Lakes-based mega-bank, which went through an ownership change during the nation’s financial meltdown, also has owned the naming rights for the University of Miami’s on-campus basketball arena since 2005.

Recently Club level ticket sales are up 20 percent over this time last year, and the Dolphins have sold the most new suites of any NFL team, Rushton said. 

National Rugby League team Cronulla Sharks has announced One Solutions has become front of jersey sponsor for the Sharks remaining games this season.

In addition to the major jersey sponsorship arrangement for 2013, adiposity for the next three years One Solutions will assume the Sternum Sponsorship property on the front of the Sharks NRL jersey. One Solutions will also become Platinum Membership Sponsor in 2014.

Earlier this season One Solutions took up the final sponsorship property available on the shorts of the Sharks NRL playing apparel, with the upgrading of their partnership a positive endorsement for the direction the club is heading.

“One Solutions is an extremely reputable company and we are thrilled they’ve made the decision to increase their sponsor involvement with the Sharks in what is a remarkable vote of confidence in our team from Bill Mallouhi, Kin Min Wong and from all of their Directors as we progress through finals,” Sharks CEO Steve Noyce said.

“We welcome their jersey sponsorship for the rest of this year as well as in regards to the upper sternum position on the NRL jersey from next year and are certain the partnership will enhance and bring positive exposure to their business and brand.”