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The Growth And Opportunity For Motorsport In Saudi Arabia

ELLVEE’s Commercial Partnerships Director Henry Lamont speaks to iSportConnect on Saudi Arabia’s continuing growth in motorsport.

What does the current picture look like for motorsport in Saudi Arabia?

Saudi Arabia is on a journey to build out its motorsports industry. Developing a thriving sports sector is a key strategic objective for Saudi under Vision 2030. Identified as a priority sport, motorsport is a leading driver in the growth of the sports sector.

Major events have been identified as a tool to accelerate this development. Saudi has now assembled a globally unique portfolio of major motorsport events. No other country hosts Formula 1, Formula E, Extreme E and the Dakar Rally, alongside a growing national calendar of events. And more major events are in the pipeline.

“Outside of events, investment is being made into new infrastructure at all levels of the motorsport pyramid. Most notably Qiddiya, the giga-project earmarked as the long-term home of Formula 1 in Saudi.”

A new entity, Saudi Motorsport Company (SMC), has recently been established to promote and deliver this growing portfolio. Consolidating events under SMC will bring operational and commercial synergies. An innovative commercial architecture that aggregates rights across multiple events is already showing results, with SMC generating in its first year more sponsor revenues than any other promoter on F1’s calendar.

Outside of events, investment is being made into new infrastructure at all levels of the motorsport pyramid. Most notably Qiddiya, the giga-project earmarked as the long-term home of Formula 1 in Saudi, will have a comprehensive facility mix across all motorsport disciplines.

How do major motorsport events drive industry development?

Motorsport has always been a catalyst for innovation in the global automotive industry. Manufacturers use events as a testing ground for new technologies. In time, breakthroughs on the track filter down to the everyday vehicles we drive. Manufacturers will localise production, research and development to sit alongside major events and racing infrastructures to realise operational efficiencies and cost savings.

“Motorsport Valley in the UK is a great example of how governments can proactively accelerate this localisation. Currently six of the ten F1 teams are based within the proximity of Motorsport Valley…”

This localisation will drive the development of the local automotive economy. International companies will set up in Saudi; new Saudi companies will emerge; and foreign direct investment will accelerate technological research and development. All this will trigger significant job creation, workforce and talent development.

Motorsport Valley in the UK is a great example of how governments can proactively accelerate this localisation. Centred around Silverstone circuit and Formula 1 racing, the UK government launched subsidies for R&D and structured partnerships with public bodies, academia and the private sector. Currently six of the ten F1 teams are based within the proximity of Motorsport Valley, alongside multiple Formula E, Formula 2, Formula 3 and GT3 teams and their suppliers. Indeed, there are currently over four thousand motorsports companies within 80 kilometres of Silverstone, employing over 40,000 staff and contributing over £8 billion to national GDP each year.

Can Saudi Arabia follow the UK’s example?

Saudi is curating an event portfolio that drives and prioritises sustainability. For example, the new T1 Ultimate class for low-emission vehicles in the Dakar Rally saw Audi prototypes make history as the first representatives of this class in the 2022 edition. By 2030, all cars and trucks in the Dakar Rally will be fully powered by alternative energy, with zero emissions.

Saudi has an opportunity to leverage its event portfolio to establish a regional motorsport industry hub focusing on more sustainable future technologies. Electric vehicles, alternative fuels and autonomous technologies are major growth areas where leading manufacturers are prioritising investment.

The Saudi market is also investing significantly in future automotive technologies. Saudi’s Public Investment Fund (PIF) owns ~60% of leading global EV company Lucid Motors which has announced plans to develop R&D and production in Saudi. The PIF also owns ~50% of ACWA Power, which is increasingly focused on renewable energy and has an equity stake in the McLaren Formula 1 team. Saudi Aramco, a global partner of Formula 1, has stated its aspiration to become the global leader in hydrogen fuel.

“Rights holders also have the opportunity to support Saudi in developing its own motorsports IP.”

What does this mean for motorsports rights holders?

Saudi is still looking to add more international events to its motorsports calendar, but rights holders can extract greater commercial value by seeking partnerships broader in scope than just events hosting deals.

ELLVEE is working with motorsports rights holders to help them structure such partnerships in Saudi. We help shape offerings that will support local workforce development – knowledge transfer initiatives, industry conferences, secondments to international events, STEM programs and more. At the same time, initiatives like driver development programs, youth events, academies and event wildcards provide opportunities for local Saudi racing talent to develop.

Rights holders also have the opportunity to support Saudi in developing its own motorsports IP. Two approaches can be taken. Firstly, working with Saudi to create new motorsports concepts where they own the commercial rights for monetisation. Alternatively, rights holders can offer equity to Saudi partners, consequently transferring ownership of their existing IPs.

Saudi’s ambition in motorsport isn’t slowing down and the opportunities for international rights holders are widespread.

ELLVEE: The trusted commercial advisers for events and IPs across sport, culture and entertainment in the Middle East – FOLLOW ELLVEE HERE

Tissot Become MotoGP’s Title Sponsor Of The Portuguese GP

Tissot and Dorna Sports are delighted to announce Tissot as the title sponsor for the 2022 Grand Prix of Portugal. The event will take place at the stunning Autodromo Internacional do Algarve from April 22nd to the 24th and will be officially named the Grande Prémio Tissot de Portugal.

Founded in 1853, Tissot is the Official Timekeeper of the FIM MotoGP™ World Championship and has been since 2001. In more than twenty years as a partner to MotoGP™, Tissot’s role and expertise have only continued to become more and more vital as the sport continues to enjoy a golden era of history-making, close competition.

As a part of this longstanding partnership with MotoGP™, the Swiss watchmaker also creates unique watch collections that take inspiration from the sport, showcasing the shared commitment to accuracy, excellence and prowess in each and every piece.

The Grande Prémio Tissot de Portugal is the fourth event in the last three seasons that welcomes the volume leader in terms of traditional Swiss watches as a headline act, with the partnership between Tissot and MotoGP™ only continuing to go from strength to strength. The Tissot name also enjoys plenty of trackside presence on the calendar, ensuring it remains front and centre at every MotoGP™ event.

Sylvain Dolla, CEO of Tissot:

“It’s an honour to have Tissot in the title at the Autodromo Internacional do Algarve. We have always strived to be more than just a sponsor. As Timekeeper we play a crucial role in the event, while demonstrating our expertise in precision. It is what we do best, producing state-of-the-art and quality Swiss made watches, so it essential for us to provide our Partner with the utmost precision Timekeeping, we know how to offer. Having our name on the event illustrates our commitment even further.”

Marc Saurina, Senior Director of Global Commercial Partnerships at Dorna Sports:

“We’re very proud to see Tissot take top billing in Portugal at one of the most spectacular tracks on the calendar. As the Official Timekeeper of MotoGP, Tissot is a vital part of the sport and our collaboration has already celebrated two decades together. We’re delighted to continue building on our shared success and to see Tissot as title sponsor of the Portuguese Grand Prix this season.”

Flo Williams Joins MATTA As Women’s Sport Lead

Award-winning sports, fitness and wellbeing agency MATTA has appointed Wales & Wasps rugby player and founder of The Perception Agency, Flo Williams, to the position of Women’s Sport Lead.

Williams will provide insight, strategic knowledge and a deep cultural understanding to client projects and new business conversations, and help with deepening and broadening MATTA’s connection to the world of women’s sport.

The addition of Williams to the MATTA team will further boost the impact the agency has already made in women’s sport, including launching the Lionesses in 2015, elevating them to a household name; launching the Red Roses in 2016, and leading their recent brand evolution “One in, All in”; and creating the “Go Boldly” campaign that saw England Women’s cricket team sell-out Lord’s in 2017. More recently MATTA’s “It’s Show Time” ticket-driving campaign helped the UEFA Women’s Euro 2022 to record-breaking sales, with the final selling out within just 45 minutes on launch day; and they are currently working with the ATP and WTA tours on their increasingly united campaign and brand work.

Williams has been working with MATTA on the recently launched England Rugby Red Roses “One in, All in” campaign for the past 8 months using her unique experience to deliver a project that is transforming the marketing of women’s sport. Williams also recently featured in MATTA’s webinar series “What Matters to the Fan of the Future – Rugby Edition”.

Having played elite sport for over 12 years – during arguably the most groundbreaking era for women’s sport to date – Williams has acquired a deep understanding of both the cultural and societal position of women in sport and the audiences for women’s sport. She also brings significant industry knowledge from her previous experience working with Loughborough University, MindShare and founding her own specialised women’s sport agency The Perception Agency in 2019.

The addition of this role, which has been flexibly designed to support Williams’s schedule as a professional rugby player, demonstrates MATTA’s commitment, belief and excitement around the hugely fast paced growth of women’s sport.

Tom Allwood, Co-Founder of MATTA, said, “Ever since the first days of MATTA back in 2015 we have seen women’s sport as a hugely exciting opportunity both creatively, and as part of our belief in the power of sport to make a difference in the world. Flo’s role is new in the agency and will drive our ambition to be a global force and leading voice in the marketing of women’s sport – allowing us to provide authenticity, insight, trust and purpose to our clients. Flo has a deep understanding of both the cultural and societal position of women in sport as an elite female athlete, and has first class marketing experience having founded The Perception Agency.”

Flo Williams, Wasps & Wales and now Women’s Sport Lead at MATTA, said, “I am extremely excited & grateful for the opportunity to take the role of Women’s Sport Lead with an award-winning, global agency like MATTA. Being in a position to make a genuine difference to the global landscape of women’s sport through marketing has always been my passion & MATTA are the perfect agency to facilitate this shared vision I first initiated via The Perception Agency. The creation of this role demonstrates MATTA’s ambition in women’s sport and I can’t wait to reveal everything we have planned!”

NBA And Fanatics To Open League’s First Store In Paris

The National Basketball Association (NBA) and Fanatics, a digital sports platform and one of the largest global providers of licensed sports merchandise, today announced they will open the first NBA Store in Paris this summer. The new store, which will be operated by retail giant Lids and located at 20 Boulevard Saint-Michel in Paris’s Latin Quarter, will mark the third NBA Store in Europe, joining London and Milan.

The more than 300-square-meter, three-floor store will feature an extensive range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys and collectibles from major brands such as Nike, Mitchell & Ness, New Era and Wilson. The store will also feature exclusive NBA Paris-branded apparel and novelties as well as a customization area where fans can personalize NBA jerseys and hats for all 30 NBA teams.

As part of the league’s partnership with Fanatics, additional international NBA Stores operated by Lids are scheduled to open this year. Locations and further information will be announced at a later date.

“At the intersection of fashion and basketball culture, Paris has a unique tradition for the game and some of the most passionate NBA fans in Europe,” said NBA Europe and Middle East Senior Director, Global Partnerships Steve Griffiths. “Together with Fanatics and Lids, we look forward to welcoming fans from France and beyond to this exciting new and interactive space where they can celebrate their NBA fandom in style.”

“Lids is excited to bring the first NBA Store to Paris,” said Lids Sports Group President Britten Maughan. “Our location on Boulevard Saint-Michel will offer the widest assortment of NBA products in the country and will be a destination for both locals and tourists. The NBA is an international brand and has proven to have a broad appeal globally. The new NBA Store in Paris will offer both fan apparel and trending fashion inspired by NBA culture in the U.S.”

Gallery: iSportConnect’s Digital & Data Masterclass

*The fantastic setting for our event at Emirates Stadium*

*Guests begin to arrive at for the Digital & Data Masterclass*

*An introduction from iSportConnect’s Ben Page and David Fowler*

*Our first panel of the day featuring Arsenal, the ECB, the Gym Group and InCrowd*

*From left to right: Mic Conetta, Alison Crowe, Alexandra Kyrke-Smith & Jim Hingston*

*Our second panel of the day – Maple Leaf Sports & Entertainment, Snap Inc., the Minnesota Vikings and EngageRM*

*From left to right: Tim Barber, Kahlen Macaulay, Christian Magsisi & Scott Kegley*

*Our feature interview of the day with Nicole LaPointe Jameson, CEO of Evil Geniuses*

*The day’s third panel, containing Meta, the Kansas City Chiefs, Boots & Nagra*

*From left to right: Lea Bayssat, Robert Alberino, Dale Western & Anthony Smith-Chaigneau*

*Closing the day was a panel including the Carolina Panthers & Whistle International*

*From left to right: Jeff Nathenson, Beth Hushon & Sean Phaler*

AC Milan Launches First NFTs, Proceeds To Support Fondazione Milan’s Global Charitable Initiatives

Milan, in collaboration with Fansea, is delighted to kick off its first official NFT project, which sees the Club putting on sale a limited-edition 3D NFT of a special Rossoneri jersey from South Sudan, with proceeds going to Fondazione Milan to support their charitable initiatives across the globe, including its efforts to help alleviate the ongoing humanitarian crisis in Ukraine.

The 3D NFT, created by Fansea using modern and sustainable technology, will cost €45. Fans will be able to purchase one or more of the only 75,817 certified pieces of digital memorabilia – a number that represents the capacity of the San Siro stadium – from 14April on the following website: https://acmilan.fansea.io/. The special 3D NFT will then be accessible on the Fansea app once it launches on 29April.

The limited-edition NFT represents a special AC Milan jersey from South Sudan, whose story was shared with the world last December. The jersey, from the 2016/17 season, was discovered by Danish war photographer Jan Grarup during a trip to South Sudan to document the effects of the severe floods in the country and was then donated to the Club, which ultimately put it on display in the Mondo Milan museum at Casa Milan – the Rossoneri’s HQ in Milan – in a new exhibition dedicated to the educational and social projects implemented by Fondazione Milan. The Club and Fondazione Milan had also made a donation to UNICEF, active in South Sudan to guarantee all children their right to a childhood.

Thanks to AC Milan’s partner BitMEX, which has committed to contribute to the project by making a donation to Fondazione Milan through the purchase of a large number of the special NFT, the first 10,000 fans to pre-order the NFT will also receive an additional benefit, which allow users to get trading discounts and other benefits on BitMEX.com.

This is AC Milan’s first NFT venture, a step that highlights the Club’s innovative nature, combined with the desire to always drive positive change through the power of the AC Milan brand, seeking to build bridges and promote the healthy values of sport that make up the very DNA of the Rossoneri, an ideology that is in line with the Club’s RespAct Manifesto.

AC Milan Chief Revenue Officer Casper Stylsvig commented:

“This is a special moment for the Club as it embarks on a journey in a new territory in the name of charity. It is in AC Milan’s nature to explore new innovative ways to engage with its international fanbase of over 500 million people, whilst spreading the positive values of sport, so we are proud to be able to combine these two different sides of our Club into one project.”

Fansea CEO & Founder Alexander Schlicher added:

“As part of this special charity project in collaboration with one of the most iconic clubs in the world, we share a passion for sport and want to take our part of responsibility to help disadvantaged people and children. With this first non-profit NFT, AC Milan is breaking new ground and will be supported by BitMEX as well as Fansea in the future.”

Sky Sports Announces Multi-Year Extension Of Broadcast Agreement For The Masters Tournament

Sky Sports has today announced an extension of its rights to show the Masters Tournament exclusively live in the UK and – starting with this week’s Tournament – Ireland.

The multi-year deal, made in partnership with Augusta National Golf Club, was first announced live on air on Thursday evening. The deal gives Sky the exclusive rights to the first, second, third and final rounds and play-offs (if applicable) at the iconic course.

The extension of the deal means Sky Sports remains the home of the Masters in the UK, and now Ireland too – giving golf fans access to the spectacular holes and sparkling greens of Augusta National. Customers will be able to tune into coverage from Amen Corner as well as Featured Groups and much more, including full highlights from each day’s play.

Sky EVP and CEO UK and Europe Stephen van Rooyen said: “We’re thrilled to be able to extend our partnership with Augusta National to continue to show this iconic Major Championship, meaning that Sky Sports continues to be the home of golf in the UK & Ireland.”

Sky will provide expansive coverage of this year’s Masters Tournament, including Amen Corner on YouTube as well as five other digital feeds available. Golf fans will have the best analysis on offer, including Sky Scope, Virtual Holes, Touchscreen, Zen Green and Shot Centre for Masters Breakfast – each giving expert insight into every piece of action on the course.

Sky Sports Golf is the home of golf in the UK and in 2022 will show all four men’s Majors, all five women’s Majors and both men’s and women’s tours – well over 100 tournaments in total. In addition, golf fans can tune in for round-the-clock coverage on Sky Sports News and Sky Sports’ social and digital platforms.

The LEGO Group And Epic Games Team Up To Build A Place For Kids To Play In The Metaverse

The LEGO Group and Epic Games today announced they are entering a long-term partnership to shape the future of the metaverse to make it safe and fun for children and families. The two companies will team up to build an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together.

The family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities in a safe and positive space.

Niels B Christiansen, CEO of The LEGO Group said:

“Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”

Tim Sweeney, CEO & Founder, Epic Games said:

“The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.”

As the metaverse evolves, it is reshaping how people meet, play, work, learn and interact in a virtual, 3D world. The LEGO Group and Epic Games will combine their extensive experience to ensure that this next iteration of the internet is designed from the outset with the wellbeing of kids in mind.

Epic Games has expertise in building creative tools and immersive worlds that are open and accessible to players and developers everywhere. It is at the forefront of popular culture, creating experiences that connect people through gaming, music and creative collaboration. Epic is also committed to enabling developers to create age-appropriate experiences online and in 2020 acquired SuperAwesome, a company that has pioneered technology designed to deliver safe digital engagement with children under 16.

For 90 years the LEGO Group has inspired generations of children through play through the endless creative possibilities of the LEGO brick, which remains the core of its business. The company is a leader in defining safe digital play experiences for children including the development of an industry-standard Digital Child Safety Policy with UNICEF and the 2016 launch of the first fully live moderated social app for children.

The LEGO Group and Epic Games have agreed to three principles which will ensure the digital spaces they develop deliver engaging play opportunities safely:

Protect children’s right to play by making safety and wellbeing a priority.
Safeguard children’s privacy by putting their best interests first.
Empower children and adults with tools that give them control over their digital experience.

Formula 1 Extends Partnership With Canal+ For Exclusive Broadcast Rights Until 2029

Formula 1 and Canal+ have announced an extension of their partnership until 2029 for the exclusive broadcast rights of the sport in France.

Since Canal+ became an official broadcast partner of F1 in 2013 it has seen a huge audience tune in for every Grand Prix weekend, with significant increases season after season. The first two Grands Prix of the 2022 season already rank among the top five ratings of all time for Formula 1 events on CANAL+, with 1.42 million viewers tuning into the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX and 1.31 million viewers watching the season-opening FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2022. This builds upon strong numbers in 2021, where CANAL+ saw an average 1.14million viewers for each Grand Prix – an 18% increase on a record-breaking 2020 season, and a 50% increase compared to 2019.

Canal+ continues to bring fans extensive and immersive programming featuring a host of experts, including former F1 drivers Jacques Villeneuve and Romain Grosjean, as well as experimenting with programming on new platforms, such as Twitch, helping to engage the next generation of fans in France.

As part of the extended partnership, for the first time ever, CANAL+ subscribers will be able to get access to F1TV Pro through myCANAL, in addition to the broadcaster’s array of programming and digital content.

Ian Holmes, Director of Media Rights and Content Creation at Formula 1, said:

“We’re delighted to announce the extension of our partnership with Canal+, who will continue to bring F1 action to fans in France as we enter an exciting new era for the sport, and beyond. The increase that we see year-on-year is a testament to the programming that they provide to their audience, as they continue to look for new and innovative ways to engage with fans.”

Maxime Saada, President of Canal+ Group, said:

“We are proud and happy to continue to broadcast the Formula 1 Championship exclusively until 2029. We sincerely thank F1, and in particular Stefano Domenicali, for their renewed trust, allowing us to bring to our subscribers a thrilling competition which keeps increasingly seducing the fans and attracting a wider audience.

For nearly 10 years, we have been bringing an immersive experience, along with world-renowned expertise, endlessly improved by our editorial team, led by Thomas Senecal. F1 has undoubtedly become a must-watch sport for our audience, as evidenced by the 50% increase in viewership over the past two years.”

IOC And Deloitte Announce Global Partnership To Advance The Olympic Movement

The International Olympic Committee (IOC) and Deloitte today announced a decade-long, five-Games TOP partnership through 2032. Deloitte will serve as a Worldwide Olympic and Paralympic Partner for the following Games: Paris 2024, the Olympic and Paralympic Winter Games Milano Cortina 2026, Los Angeles 2028, the Olympic and Paralympic Winter Games 2030 and Brisbane 2032.

As a Worldwide Olympic Partner, Deloitte will apply its deep expertise in management and business consulting to help enhance and secure the IOC’s digital ecosystem supporting the Olympic Movement.

Deloitte and the IOC have formed a “partnership with purpose” that leverages Deloitte’s considerable business acumen to help the IOC realise the possibilities of its strategic roadmap for the future, Olympic Agenda 2020+5, and its vision to build a better world through sport. In partnership with the IOC, Deloitte will provide a global team with wide-ranging management and business consulting capabilities to deliver meaningful impact to the National Olympic Committees, billions of fans, and the thousands of athletes who make the Olympic Games possible.

Deloitte will utilise its environmental, social and governance services expertise to assist the Olympic Movement in driving progress on critical challenges identified in Olympic Agenda 2020+5 related to corporate governance, strategy, sustainability, diversity, equity and inclusion, and athlete support and well-being.IOC / Christophe Moratal – Punit Renjen, Deloitte Global CEO and Thomas Bach, IOC President

“We are living through one of the most consequential moments in history. The Olympic Movement plays a vital role in uniting the world through friendship, solidarity and fair play, and never has this been more important than now. Together, Deloitte and the IOC aspire to make an impact that matters – to strengthen, enhance and create a long-lasting and positive impact on society through the Olympic Movement,” said Punit Renjen, Deloitte Global CEO.

“We are delighted to be working with Deloitte and excited by the opportunity this partnership presents for the entire Olympic Movement. Deloitte’s initiatives to advance the UN Sustainable Development Goals align with the IOC’s philosophy of further change and transformation as expressed in the IOC’s Olympic Agenda 2020+5 strategic roadmap for the future,” said IOC President Thomas Bach.

“Having worked with Deloitte for several years now, the IPC is enthusiastic to explore with Deloitte how its expertise and wide range of services can benefit the wider Paralympic Movement as we aim to use sport as a tool to drive social inclusion,” said International Paralympic Committee President Andrew Parsons.

Enabling the transformation of the Olympic Movement

Deloitte will support the IOC with its digital transformation strategy. It will utilise its digital expertise to help advise in such areas as personalising the fan experience and enhancing digital services, connecting fans around the world and extending the appeal of the Olympic Games between editions.

Advancing the IOC’s purpose and efforts to address global challenges

As a leader in purpose-led organisational initiatives, Deloitte will bring that expertise to support and advise the IOC in the development of strategies that will help it achieve its vision of building a better world through sport.

Deloitte will work with the IOC on the development of programmes, legacy projects and playbooks on initiatives such as athlete support and mental health, diversity, equity and inclusion, sustainability and the reduction of the Games’ carbon footprint.

In recognition of the importance of good governance and transparency, as expressed in Olympic Agenda 2020+5, a “Centre of Excellence” will be developed through this partnership relating to best practices in administration and management operations for participating National Olympic Committees.

Michele Parmelee, Deloitte Global Chief People and Purpose Officer, said: “This partnership brings together two iconic global brands who share a passion for driving positive societal impact. We see this spirit embodied in the Olympians and Paralympians who work for Deloitte and inspire us to see the possibility of what Deloitte and the IOC can accomplish together.”

Jiri Kejval, IOC Marketing Commission Chair, stated: “Deloitte’s relationship with the Olympic Movement is a clear example of how the Worldwide Olympic Partner Programme continues to attract the most renowned names in business. Deloitte’s commitment to providing world-class expertise to the Olympic Movement demonstrates the unique opportunity that the TOP Programme provides.”

This is Deloitte’s first global partnership with the IOC and is the culmination of Deloitte’s many years of support for various parties in the Olympic Movement. The new global partnership complements Deloitte’s ongoing agreement with the Olympic and Paralympic Games Los Angeles 2028, as well as with the Canadian Olympic Committee, German Olympic and Paralympic Committees, Irish Olympic Committee, Polish Olympic Committee, and United States Olympic and Paralympic Committee, where Deloitte’s member firms provide support to thousands of Olympians and Paralympians.