Goldsmiths Remains Official Time Sponsor of Leicester Tigers

Luxury UK jeweller Aurum Holdings, anesthetist whose portfolio includes Goldsmiths, denture Mappin & Webb and Watches of Switzerland, has extended its partnership with Leicester Tigers.

As part of the deal, Goldsmiths remains the Official Time Sponsor of the Leicester Tigers in a three-year deal, as well as having naming and exclusive branding rights to the Goldsmiths Stand at Welford Road.

In addition, Goldsmiths will sponsor the popular Player of The Month award voted for by Tigers supporters and host showcase events in conjunction with the club, as well as special player appearances.

“This continues to be a very exciting partnership for Goldsmiths and we are proud to renew our sponsorship,” said Justin Stead, CEO, Aurum Holdings.

“The past three years have been an exciting mix of sporting highs and exciting opportunities for our clients and the Tigers supporters and we look forward to continuing that over the next three years.

“The Leicester Tigers remains a perfect fit with Goldsmiths where the aim to succeed and excel are shared visions and values between both brands. We are very proud of the partnership between Goldsmiths and the Leicester Tigers and with shared Leicestershire roots there is a natural synergy and passion to be the best.”

Peter Tom CBE, chairman of Leicester Tigers, said: “We are delighted that Aurum have renewed their sponsorship with the club. Tigers have enjoyed a close working relationship with them over the last three years and shared in some notable successes in that time. We hope we can enjoy even more in the future.”

Corporate Travel Remain Official Travel Agency of New York Islanders

National Hockey League franchise New York Islanders have announced Corporate Travel Management Solutions (ctms) will be their new official travel agency for the second consecutive year.

With the agreement, rx ctms will handle travel needs for Islanders players and scouts. The need for seamless travel is paramount to the success of a professional sports franchise.

“I am delighted to continue this fantastic partnership between ctms and the New York Islanders, ampoule ” ctms CEO Tom Osovitzki said. “For ctms, it represents a great opportunity to share a common passion for providing efficient travel solutions. Becoming the official travel agency means our service and support will be pushed to the limits to present the highest level of service to the club.”

“ctms is a great partner,” Islanders Vice President of Corporate Sponsorship & Partnership Marketing, Mike Bossy said. “As the official travel agency of the Islanders, their timely service providing our players with travel arrangements is extremely important. The ctms staff is very easy to work with and can adjust to the flexible schedule that professional teams have on a day-to-day basis.”

Melbourne Stars Signs Mitsubishi as Major Partner

The Melbourne Stars of the KFC T20 Big Bash League (BBL) have announced Mitsubishi Motors as its new Major Partner and Official Motor Vehicle Supplier for the next two seasons. 

Through the deal the Stars will be the first team in the BBL to sign a motor vehicle manufacturer as a Major Partner.

as part of the new agreement the Mitsubishi logo will feature on the Stars playing jerseys and training apparel, viagra order along with the partnership being activated prominently at matches and Stars community events.

Melbourne Stars Chief Executive Officer, Clint Cooper commented on the deal: “We are thrilled to have secured Mitsubishi Motors and their Victorian Dealers as our Major Partner for the next two years,” he said.

“This is an important step forward for our team adding another major brand to our partners list with Mitsubishi joining our Principal Partner, DickSmith.

“Mitsubishi Motors is a highly respected organisation with deep grassroots connections in communities across Australia – their vision and ambition is on par with our teams and we look forward to building on this partnership together.”

As Mitsubishi Motors re-enters the sport sponsorship market, Cooper believes it’s a compliment they chose to align with a club like the Melbourne Stars.

“It’s an outstanding result for our club, we are proud to be associated with such a strong and exciting brand.

“We see such potential with this relationship, particularly as we move to free-to-air television this season on Network 10 – together we’ll be reaching more people than ever before.”

Mitsubishi Motors Regional Manager Victoria/Tasmania, Steve Machar said the partnership marked the start of a new era for Mitsubishi Motors and their Victorian Dealers, re-entering the Australian sporting landscape in a significant way.

“We are delighted to be partnering with the Melbourne Stars who have demonstrated in a very short period of time to be a progressive and innovative sporting club, two attributes closely aligned to our business,” said Machar.

MK Dons Reveal New Greenfleets Partnership

English League One team MK Dons have announced vehicle leasing specialists Greenfleets will be official vehicle supplier for Head Groundsman Joe Aylett.

The Three Counties based company will aid his team, assisting them with the crucial work they do at stadium and at the training ground.

As one of MK Dons Gold Sponsors, Greenfleets, who are based in Tring, have provided the club with a Nissan Navarra Double Cab Pickup as part of a three year partnership enabling Joe and team to work even more effectively and efficiently.
Stephen Greenstreet Owner of Greenfleets says: “We are proud to be associated with MK Dons, like us they are a forward thinking company with a very positive attitude and well defined goals.

“Personally I admire Pete Winkelman’s business skills and what he has done not only for the football club and the stadium but for the regeneration of Bletchley as an area.

“If you have not visited the stadium for either a match or just socially I strongly recommend doing so as the whole package is excellent and leaves you feeling good about the club and that is coming from a Spurs fan.

“We are looking forward to working with MK Dons over the next three years and hope this is the start of a long business relationship.”

With over 20 years experience in the finance industry and hundreds of customers in London and the South East Greenfleets source and finance all makes and models of cars, vans and nearly new vehicles.

James Parkinson Head of Partnerships at MK Dons added: “We are delighted that Greenfleets have chosen to support MK Dons and particularly Joe and his team who do a crucial job here at the ground.”

Sydney FC Announces Two New Corporate Sponsors

Australian A-League team Sydney FC have added two new corporate partners for the new season.

Beechwood Homes will join the Sky Blues as a Technical Sponsor which affords the company matchday brand exposure on the coaching staff apparel, site as well as hospitality, ticketing and marketing benefits.

Australian Careers Business College become Sydney FC’s 2013/14 Captain Sponsor and will benefit from player appearances, hospitality, ticketing as well as matchday branding.

“It’s a real coup for Sydney FC to have signed with another two excellent corporate partners,” said Chief Executive Officer Tony Pignata.  “Beechwood Homes and the Australian Careers Business College are perfect fits for our club.

“We are delighted with the progress we are making in the corporate world and are looking to widen our sponsorship base and achieve further growth in our total sponsorship revenue,” he concluded.

Sydney FC’s three major sponsors Webjet, Destination NSW and Caltex have already committed to the 2013/14 season and St George Bank have become the official Sydney FC Community Partner.   Today’s announcement also follows last month’s signing of StarTrack, Nick Scali and Metcash (IGA) as major partners.

Beechwood Homes join Sydney FC as a new corporate partner as they look to continue their growth and exposure in the rapidly expanding Hyundai A-League marketplace.

“Beechwood Homes is excited to be aligning with the biggest brand in Australian football,” said Managing Director Vic Cavasinni.  “Sydney FC is recognised globally and at home as Australia’s leading football club.  We share common values such as leadership, ambition, hard work and innovation.  We are delighted to join as the Technical Sponsor and look forward to building a strong partnership,”

Australian Careers Business College are continuing their Captain Sponsorship following their partnership with the Sky Blues in the Hyundai A-League 2012/13 season.

“Australian Careers Business College is delighted to be continuing its sponsorship of the Sydney FC captain,” said CEO, Ann Elisha. “We are very excited that Alessandro Del Piero has been named as Captain and proud to be associated with him.  He is a great role model to our students both as a superb player and also as a person to admire and look up to.  We look forward to a great season from the Sky Blues.”

New York Life Announces Sponsorship Renewals with American Sports Teams

Insurance company New York Life announced today sponsorship extensions with the Washington Redskins, anesthetist | MSG Network teams, price buy Southeastern Conference and University of Connecticut.

They will sponsor the Southeastern Conference college football and University of Connecticut men’s and women’s basketball sponsorships.

The company’s Southeastern Conference college football sponsorship includes two 15 second television spots during each game, and the New York Life logo superimposed on the field alongside the first down marker four times each game, including the SEC championship game. Additionally, New York Life has renewed its sponsorship of the University of Connecticut men’s and the reigning national champion women’s basketball teams, which includes the company’s logo on the court during all basketball games played at both the Gampel Pavilion and the XL Center. The company’s ads will also appear on courtside and baseline signs.

New York Life will also continue to be the Official Life Insurance partner of the Washington Redskins for the second season. The sponsorship program includes a season long FedEx Field presence, with a tower banner on the outside of the stadium, two New York Life 15 second Keep Good Going commercials and a highlight feature every game on the giant video board, one brand message per quarter on the LED ribbon in the stadium, and a print ad in Game Day magazine.

The MSG Networks renewal overtime sponsorship supports New York-area teams: the New York Knicks, the New York Rangers, the New Jersey Devils, and the New York Islanders. The advertising program will be executed through both traditional media integrations in-arena and on television.

The sponsorships are part of New York Life’s “In the Game” advertising strategy, in which the company’s brand is integrated into some of America’s most watched sports programming, raising brand awareness.

New Amsterdam Spirits Renew Minnesota Vikings Sponsorship

Brewery New Amsterdam Spirits have announced they have extended their   sponsorship of the Minnesota Vikings.

New Amsterdam Gin will be sold at a stand in the stadium concourse for all games. The sponsorship also includes the use of official team marks and logos and a register-to-win promotion, executed at retail locations where New Amsterdam Spirits are sold, where winners will receive Vikings autographed items.

“We are delighted to further our partnership with the Minnesota Vikings and bring their fans the best in-stadium experience,” said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. “The past year was successful for both New Amsterdam and the Vikings, and we look forward to being Vikings fans’ winning choice this season.”

“Our fans deserve the best when it comes to the offerings on Vikings game day,” said Steve LaCroix, Vice President of Sales and Marketing & Chief Marketing Officer for the Minnesota Vikings. “After years together, New Amsterdam genuinely feels like part of the team, and we look forward to our continued partnership during the final season at Mall of America Field.”

2014 Amgen Tour of California Reveals Sponsors Lineup

The 2014 Amgen Tour of California, AEG, owner/operator of America’s biggest cycling event, announced an unprecedented lineup of sponsors already committed to support next year’s international competition.

In addition to returning title sponsor Amgen, Champion System also will return in 2014 for its second year as the exclusive jersey supplier and uniform provider of the Amgen Tour of California. The special award jerseys provided by Champion System at the conclusion of each stage will once again carry the last name of the rider wearing it the following day. This tradition began at the 2013 Amgen Tour of California and was believed to be a first for any professional cycling race.

“Champion System is thrilled to be the official apparel sponsor of the Amgen Tour of California for the coming three years. Champion System has a strong desire to continue to support the sport of cycling and be a part of continuing the growth and success of this iconic event,” said Scott Kaylin, president and CEO of Champion System. “The leaders jerseys and speed suits of the Amgen Tour of California showcase our high tech apparel, and as a custom company, we highlight the same gear to cycling fans with the Amgen Tour of California event apparel. Our partnership facilitates bringing cutting edge apparel to the cycling community, riders and fans through a dynamic, world-class event.”

The full slate of returning partners to date includes: title sponsor Amgen, Champion System, 10 Speed Coffee, Bissell, Carmichael Training Systems, Crunchies Natural Snacks, Michelob Ultra, SRAM and ZD Wines.

“We highly value our partners and are thrilled they have experienced proven returns being associated with the largest cycling event in America. The race is bigger and better each year, and it’s unprecedented that with eight months to go, nearly half of our partners have already recommitted for 2014 and beyond,” said Kristin Bachochin, executive director of the Amgen Tour of California and senior vice president of AEG Sports. “These partnerships are vital in creating one of the most anticipated cycling events in the world, and in helping to deliver an experience that fans and athletes can look forward to year after year.”

Below are the 2014 Amgen Tour of California partners:

  • Champion System – The multi-year deal includes Champion System’s cutting-edge, custom technical apparel available online in the Amgen Tour of California store, with new 2014 items available soon.
  • 10 Speed Coffee – Having just opened their first California brick-and-mortar, farm-to-table concept, Pedalers Fork in Calabasas, 10 Speed Coffee is the exclusive coffee of the race and is committed to serving up the official brew for the third year running.
  • Bissell – BISSELL Homecare has been a proud sponsor of the Amgen Tour of California since 2008. The company continues its support of the sport of cycling, which demonstrates BISSELL’s commitment to health and wellness both inside and outside the home.
  • Carmichael Training Systems – Carmichael Training Systems CTS will once again offer a unique race experience for cycling enthusiasts by leading the honorary “17th Team” of the Amgen Tour of California. Participants share meals with the pro riders, stay in the same hotels, and ride all eight days of the tour.
  • Completing the race experience is a mental and physical journey requiring teamwork, the expert advice of renowned coach Chris Carmichael, and support from pro mechanics and soigneurs.
  • Crunchies Natural Snacks – Be on the lookout for new flavors and special Looney Tunes packaging coming soon from Crunchies, the exclusive healthy snack partner of the race since 2010.
  • Michelob Ultra – Michelob Ultra will mark its fifth Amgen Tour of California as the exclusive beer/malt beverage partner, and will once again showcase the race’s world-class talent as the leaders of the day are celebrated on the Michelob Ultra Awards Stage. Fans will hear live race commentary from the Michelob Ultra Announcer’s Stage as they anxiously await the pros sprinting to the finish line. Michelob Ultra brand ambassadors will meet and greet fans in the Lifestyle Festival, and the fan-favorite Michelob Ultra Beer Garden will also be back.
  • SRAM – Every team competing can count on SRAM’s technical expertise and Formula 1 fast Zipp wheel changes to get riders back in the race.
  • ZD Wines – Celebrating their fourth year as the official wine partner of the event, ZD Wines rewards fans who book VIP hospitality access with the opportunity to taste some of the best wines Napa Valley has to offer.

British Cycling Renew FIAT Sponsorship

British Cycling have announced today that they have extended their partnership with FIAT Group Automobiles UK for car manufacturer to sponsor the 2013 National Track Championships in Manchester later this month.

As well as being the main partner for the five-day championships, the biggest domestic track event on the UK calendar, FIAT will also present the 2013 British Cycling Sprint Championships on Friday 27 and Saturday 28 September. Among the favourites for the men’s title are Olympic Sprint Champion Jason Kenny and his London 2012 Team Sprint teammate and fellow gold medallist, Philip Hindes. In the women’s competition, London Olympian Jess Varnish and newly crowned Junior World Champion Dannielle Khan are among those likely to be challenging for the gold medal.

FIAT’s support of the National Track Championships further endorses their support for cycling as one of British Cycling’s long-standing partners and an Official Vehicle Supplier to the Great Britain Cycling Team.

Commenting on the announcement, Brane Bosancic, Corporate Marketing Manager FIAT Group Automobiles UK, said: “FIAT’s blend of style, sportiness and environmental-friendliness fits perfectly with British Cycling’s healthy, fun and competitive outlook and we are delighted to extend our partnership with this inspirational organisation.  Supporting an event such as the 2013 National Track Championships not only strengthens our relationship further, it also gives us the opportunity to present our new FIAT 500L Trekking to the active and energetic  audience it was designed specifically for.”

British Cycling Cycle Sport & Membership Director, Jonny Clay, added: “The British Cycling National Track Championships now features some of the biggest names in the sport with Olympic and World Champions going head-to-head. The support of FIAT, a global brand, demonstrates how the profile of this event has grown in recent years. We look forward to working with FIAT to make this the best championships to date.”

Carl’s Jr Becomes Official Burger of the Phoenix Suns

Phoenix Suns have announced today an exclusive multi-year partnership with Carl’s Jr. franchise owner Frontier Star CJ, medic LLC.

The deal will bring a new Carl’s Jr. location to downtown Phoenix and designate Carl’s Jr. as the Official Burger of the Phoenix Suns.

The new agreement includes the build-out of a full-service Carl’s Jr. restaurant adjacent to the main entrance at US Airways Center. The restaurant will be open to the public and is scheduled to open near the beginning of the 2013-14 Suns regular season. This new location will offer downtown Phoenix a quick-service restaurant in an area where few others exist. The interior will feature a contemporary decor and allow direct access to select Suns merchandise.

“We are proud and blessed to be partnering with the Phoenix Suns; an organization that like Carl’s Jr., ed strives to bond Arizonans together with an experience they can’t receive anywhere else, viagra ” said Jason LeVecke, CEO of Frontier Star CJ, LLC. “We are extremely excited to open a new location in the heart of downtown Phoenix, and plan to work every day to make our partnership with the Suns the most successful in all of sports.”

In addition to the full-service restaurant, guests at US Airways Center will enjoy a Carl’s Jr. concession option while attending games and events at the venue. Carl’s Jr. will be located outside Section 109 on the lower-level concourse.

The Suns and Phoenix Mercury will also introduce a unique “Carl’s Jr. Foul Shot” promotion that will encourage fans to make noise when visiting players step to the free throw line. If the player misses two consecutive free throws during the same free throw trip, all fans in attendance will receive a voucher for a three-piece Hand Breaded Chicken Tenders entrée upon exiting the arena. The promotion is limited to one “Carl’s Jr. Foul Shot” per game.

“Like the Suns, Carl’s Jr. prides itself on providing its customers with a first-class product and experience,” said Jason Rowley, Phoenix Suns President. “Knowing that we share the same goals, we are thrilled to bring them to downtown Phoenix, where millions of visitors each year will have an opportunity to enjoy the Carl’s Jr. brand.”

The agreement also includes an in-game timeout promotion and a variety of in-arena signage, as well as broadcast, digital and social media exposure. As part of a 360-degree approach to the new deal, the partnership grants the Carl’s Jr. franchise additional exposure during Phoenix Mercury games, as well as in the downtown Legends Entertainment District which features large format static/digital signage, video boards and custom-built advertising messaging.

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