REMO to Supply Uniforms for International Cycling Union

Italian-based REMO will supply the International Cycling Union’s (UCI) official uniforms.

The agreement was signed in Florence, Italy, by new UCI President Brian Cookson and the founder of REMO Martin Havik during the UCI Road World Championships. 

REMO (Recycle Movement) is a guarantee system for recycled products based in Holland. As the “Official UCI Uniform Partner” through until 2017, REMO will provide, through its guaranteed supply chain, the UCI with uniforms for officials working at events across all cycling disciplines and throughout the world. 

As well as being practical and comfortable, the new-look uniforms are made from re-cycled materials. The first ones will be delivered in March 2014. 

UCI Events and Marketing Director Gerrit Middag added: “The UCI is delighted by this new partnership with REMO. We are extremely sensitive to environmental issues and the fact that our officials will now be wearing guaranteed recycled clothing takes our commitment to the environment one step further,” he said. 

Mr Middag said it was particularly fitting that the REMO guarantee label was the brain child of a former professional cyclist, Martin Havik. 

Silvia Mariani, responsible for REMO communication concerning the new partnership, said she was delighted that the UCI had decided to join the REMO project: “Both REMO and the UCI are investing in the future for the next generations,” she said. “The UCI is taking care of its environmental image, and at the same time REMO will benefit from the international exposure of having its clothing worn at events throughout the world.” 

IndyCar in Search of Title Sponsor after IZOD Confirms Exit

Clothing brand IZOD will no longer be the title sponsor of the IndyCar Series after the current season, IndyCar have announced.  

IZOD joined the IndyCar Series in 2008 as its official apparel provider and became the series entitlement holder in 2010.

“We are proud of our partnership with IZOD over the past six years and we’re grateful to PVH Corp., owner of the IZOD brand, for its support, creativity and vision,” said Mark Miles, chief executive officer of Hulman & Co., the parent company of INDYCAR. “But circumstances change and now we’re seeking new partnerships with brands looking to align with the fastest, most versatile form of racing. 

“We are combining and strengthening our commercial functions at INDYCAR and Indianapolis Motor Speedway, which will allow us to more aggressively pursue new opportunities for our sport.” 

“After an exciting relationship that has been as enjoyable and fast-paced as INDYCAR itself, PVH Corp. has made the decision to not continue IZOD’s title sponsorship with IndyCar beyond the 2013 season,” said Mike Kelly, Executive Vice President, The PVH Marketing Group. “As we and our retail partners shift the IZOD brand’s product focus, we need to shift our marketing spend to complement it. We would like to thank the IndyCar community, from the amazing fans, to the incredible drivers, to the entire series, for their partnership. We wish the series all the best and we look forward to finishing out the 2013 season with much success.” 

With a new approach to scheduling, dynamic drivers, racing on distinct oval, street and road courses, and renewed focus on innovation, speed and safety, INDYCAR’s trajectory is up. 

“Our on-track competition is at an all-time high and INDYCAR offers a unique activation platform with brand attributes of speed, technology and innovation. With changes we’ve made to our overall company structure and the master facility plan underway at the Indianapolis Motor Speedway, we’re heading into discussions with some very creative opportunities,” Miles added.

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EFG International Retains Title Sponsorship of Sailing Arabia – The Tour

EFG International, the leading global private banking group, has announced it will return in 2014 as title sponsor for the fourth edition of the prestigious Sailing Arabia – The Tour, the Gulf region’s only annual long distance offshore sailing event organized by Oman Sail.

The event will again be known as “EFG Sailing Arabia – The Tour ” and with the dates set for 9 to 24 February 2014, the classic 15 day, 760 nautical mile Gulf coast challenge is officially on. Contested in identical Farr 30 one-design keelboats, it will feature calls at eight world class marinas in four nations, from Bahrain to Qatar and the United Arab Emirates with the finish in Oman’s beautiful capital city, Muscat.

The 2013 edition hosted top echelon international skippers who rated the regatta among the best in the world. They included Olympian and winning Volvo Ocean Race skipper Sidney Gavignet who was at the helm of the sponsor’s campaign entry EFG Bank (Monaco); British yachtswoman Dee Caffari, the first woman to sail single-handed and non-stop around the world in both directions as skipper of the all women entry Al-Thuyara Bank Muscat; Omani Mohsin Al Busaidi, the first Arab to sail non-stop around the world and rising star and skipper of Team Abu Dhabi, Adil Khaled, who competed in the 2008 Olympic Games, the 2011/12 Volvo Ocean race.

Keith Gapp, Head of Strategy and Marketing at EFG International, said that no persuasion was needed following this year’s highly successful debut sponsorship.

“EFG sponsors a number of high profile sporting events worldwide with sailing one of our focal points; and this event is unique among them. We fully endorse Oman Sail’s commitment to youth mentoring, training and the significant strides being made to reignite the rich maritime heritage of the Gulf region.”

Welcoming the announcement David Graham, Oman Sail CEO said the continued commitment of a global sponsor like EFG International confirmed the premier status of the Tour.

“It provides a solid base for the staging of a bigger, better and even more exciting event next year with a high calibre entry from 10 to 12 of the sport’s best regional and international teams supported by the world’s most prestigious brands.”

Graham said key to the success of the event was how sponsors had recognised Sailing Arabia-The Tour as a high quality platform to present their brands and communicate with their audience. Likewise it provided a stage for the Gulf nations to showcase their countries and unique tourism potential.

“In just three years the event has established the Middle East as an exceptional international yacht racing destination with unbeatable sailing conditions, local talent grown from centuries of sailing heritage and the chance to experience a fascinating mix of ancient traditions and modern sophistication.”

London Irish Extend Partnership with Ridgeway Group

Aviva Premiership team London Irish have renewed their partnership with motor retail company, Ridgeway Group.

The Ridgeway logo will appear on the shorts of the first team playing kit for all Aviva Premiership, LV= Cup and Amlin Challenge Cup fixtures.

Ridgeway will continue to supply the Club with cars for business use and a series of exclusive offers and promotions throughout the season for players, sponsors and the London Irish supporter family.

John O’Hanlon, CEO of Ridgeway Group said: “We are absolutely delighted to have the Ridgeway name alongside that of London Irish once again. We believe there is a great fit with our vehicle brands and the Club and look forward to continuing our successful partnership.”

Jim O’Toole, Commercial Director London Irish said: “Ridgeway have been great partners for us over the last few years and we are pleased to extend the relationship for another season.”

Based across the middle and South of England, Ridgeway Group is a leading new and used passenger car dealer for Audi, Volkswagen, BMW, Mercedes-Benz, Land Rover, Range Rover, Jaguar, MINI, Škoda and smart. 

GAC Pindar Becomes Official Logistics Provider of Volvo Ocean Race

GAC Pindar has been named the official logistics provider for sailing series the Volvo Ocean Race.

GAC, adiposity together with their partner Team Pindar, clinic will provide a complete logistics support package, medical working closely with the Race’s shipping provider, for the 12th edition of the Volvo Ocean Race in 2014-15.

The services will include customs clearance and transportation of pavilions and hospitality infrastructure, broadcast and other support equipment from the ports to the Race Villages over the course of nine months, starting in October next year.

William Hill, GAC’s Executive Group Vice President – Commercial, said: “We have the unique advantage of a deep understanding of the needs of sailing teams, the movement of their boats and the sailing events, combined with the global resources and reach of the GAC Group.

“We are honoured and excited by the challenge and opportunity that the Volvo Ocean Race represents.”

GAC Pindar Team Principal Andrew Pindar added: “Back in 2010, we set out to create a new business dedicated to bringing extraordinary service and value to the world of boats and yachts. As a sailing race and team sponsor of over 30 years standing we knew the need for a supplier who understood the needs and language of sailing and the global events which they have become. The GAC Pindar team is made up of sailors and logisticians with a profound understanding of this specialist sport.”

Volvo Ocean Race CEO Knut Frostad said: “Logistics management is absolutely crucial to the operational delivery of the Volvo Ocean Race. The logistics challenges presented by a race visiting multiple countries in five continents over nine months are huge and to meet those challenges we need a world class partner with a proven track record. GAC fits that profile perfectly.”

Formed in 2011, GAC Pindar is a strategic partnership between global logistics, marine and shipping services provider GAC Group and professional sailing team Team Pindar.

The 12th edition of the Volvo Ocean Race, which began life in 1973 as the Whitbread Round the World Race, will start from Alicante, Spain on 4 October 2014. The teams will cover 39,379 nautical miles before the finish in Gothenburg, Sweden and a final In-Port Race on 27 June 2015.

NBA’s Stephen Curry to Endorse MoGo Mouthguards

Flavoured mouthguard makers MoGo Sport have announced Golden State Warriors star Stephen Curry will be their new ambassador.

The NBA player joins MoGo Sports as a brand ambassador and will begin wearing the Stephen Curry special edition lemonade-flavored mouthguard this season.

“As a professional athlete and father, denture I can appreciate a company like MoGo that is trying to make protective sports gear more enjoyable to wear, there ” said Curry.  “One of the things I stress at events like my basketball camp is the importance of protecting yourself on the court.  Regular mouthguards were always uncomfortable and rubber-tasting, doctor but MoGo tastes great and keeps my mouth from getting dry.”

In addition to wearing MoGo mouthguards, Curry, 49ers quarterback Colin Kaepernick, Penguins forward Evgeni Malkin and others will help raise awareness about the importance of mouthguard protection for youth athletes.  

“Athletes such as Stephen realize that wearing a mouthguard allows them to play aggressively without fearing that a collision with an elbow or head will knock their teeth out,” said Bruce Angus, founder and principal of MoGo Sport.  “MoGo flavored mouthguards are the first mouthguards that athletes actually enjoy wearing.  If the mouthguard tastes good, the athlete will keep it in their mouth and help to prevent injury.”

MoGo Sport mouthguards utilize a patented process that embeds the mouthguard material with natural flavor essences without sugar, calories or harmful chemicals for refreshing flavor that lasts the entire season.

New Balance Becomes Official Athletic Footwear & Apparel Sponsor of Rome Marathon

American footwear manufacturer New Balance announced the signing of a multi-year sponsorship deal with the IAAF Gold Label Rome Marathon.

The company will serve as the official athletic footwear and apparel sponsor starting with the 20th anniversary Maratona di Roma, order which will be held on Sunday March 23rd 2014.

“New Balance is thrilled to become the official footwear and apparel sponsor of the Maratona di Roma, Italy’s leading marathon with global appeal and status,” said Alan Hed, Executive Vice President International at New Balance. “New Balance stands as one of the fastest growing global athletic brands and this celebrated marathon will allow us to continue expanding our international presence in running and highlight our innovative footwear and apparel as we look to support athletes of all abilities”.

As the official footwear and apparel sponsor of the Maratona di Roma, New Balance will showcase their performance running collection at the Marathon Sport Expo and as the exclusive merchandiser of the race New Balance will be offering a new line of Maratona di Roma official running gear including the New Balance – Maratona di Roma special edition running shoe to mark the sponsorship arrangement.

Race officials and volunteer staff will be outfitted in New Balance products and the company will co-ordinate regional retail promotions and advertising activities around the race. The new line Maratona di Roma official New Balance gear will be available on-site at the Marathon Sport Expo, at retail and on-line.

“We are thrilled to welcome New Balance as a sponsor. It is a unique match: one of the world’s most enduring running brands associated with the Eternal City.” Observed Enrico Castrucci, President of the Maratona di Roma.

BMO Harris Bank Sponsors St. Louis Blues

National Hockey League club, St. Louis Blues have sealed a new sponsorship deal with BMO Harris Bank.

In celebration, BMO Harris Bank is offering discounted tickets when the Blues take on the Chicago Blackhawks, October 9 at 7 p.m.at the Scottrade Center.

“As a proud sponsor and as loyal fans of the St. Louis Blues, all of us at BMO Harris Bank are looking forward to a great season and hopefully a long playoff run,” said David Warning, Executive Vice President, BMO Harris Bank. “The Blues are a tremendous asset to our area, and the excitement in the community that is quickly building about this season demonstrates the value and energy the team brings to St. Louis.”

BMO Harris will also offer an opportunity for one child to join the team on the ice during the national anthem at several home games. The BMO Harris Kid’s Captain is a once in a lifetime experience for a lucky boy or girl, so be watching for details later in the season.

“The St. Louis Blues are proud of our new partnership with BMO Harris Bank and we look forward to this becoming a long and healthy relationship,” said Bruce Affleck, Blues President of Business Operations. “They are a new supporter of Blues Hockey, and we are excited with their efforts to reach the entire St. Louis community.”

In addition to the discount tickets, BMO Harris customers will receive 10 percent off in the Blues Fan store in the Scottrade Center and receive additional special offers throughout the season. 

Center Parcs Renews Title Sponsorship of Badminton England’s National Schools Championships

Center Parcs have announced they have extended their partnership with BADMINTON England, allergist supporting the prestigious National Schools Championships for another two years.

Soon to be in its sixth year, viagra pharmacy the Center Parcs National Schools Championships is one of the biggest school sports events in the UK and the largest schools badminton tournament in Europe. The 2012/13 championships was the most successful to date with over 31, diagnosis 000 children taking part in a vibrant and exciting competition, culminating in the finals hosted at Center Parcs Sherwood Forest.

Adrian Christy, Chief Executive of BADMINTON England, said: “Our partnership with Center Parcs goes from strength to strength. The Center Parcs National Schools Badminton Championships continues to be one of the biggest, and most respected, school badminton competitions anywhere in the world.

“We are also grateful for Center Parcs’ continued support and look forward to seeing even more young people taking part in the National Schools Championships over the next two years. Together we are giving more children and young people the opportunity to compete, get active and have fun.”

Center Parcs CEO, Martin Dalby, said: “Center Parcs is proud to continue its partnership with BADMINTON England. Our commitment to school sport at grassroots level is extremely important so it’s fantastic to be able to continue supporting the National Schools Championships, welcoming even more young badminton players onto our courts.”

Winter Sports Stars Hannah Kearney & Chas Guldemond Endorse Bear Naked

Granola bar manufacturers Bear Naked have announced they have tied mogul skier Hannah Kearney and slopestyle snowboarder Chas Guldemond to an endorsement deal. 

Olympic hopefuls Hannah and Chas will represent the brand on their journey to the Sochi 2014 Olympic Winter Games, including Team USA’s Road To Sochi events.

Fueled by Bear Naked granola and cookies, Chas and Hannah are taking their experiences to the next level this winter and inspiring others to do the same. With Chas and Hannah, Bear Naked will challenge snow lovers, powder hounds and adventurers to “One Up” their winter antics by sharing pics and videos online with the #OneUpIt challenge hashtag.

“I’m stoked to team up with Bear Naked as I work toward my first Olympic Games,” said Chas Guldemond, slopestyle snowboarder and 2014 Olympic hopeful. “Bear Naked Fit Triple Berry Crunch and Bear Naked Peak Protein granola are my go-to snacks when fueling up for long days on the mountain.”

“I eat Bear Naked granola when I need energy—plus I love that the granola has all natural ingredients that I can see,” said Hannah Kearney, mogul freestyle skier.

“Chas and Hannah are ideal partners for us,” said John King, Bear Naked marketing director. “They know that eating natural ingredients, like those in Bear Naked granola, can fuel their epic winter adventures.”