Concierge Business Travel, capsule a subsidiary of the Concierge Travel Group, has announced it will sponsor the Australian Olympic Committee (AOC) and the Australian Olympic Team as an Official Supplier for the Soch 2014 and Rio 2016 Olympics.

Concierge Business Travel will be providing full 360 degree/24 hour support to AOC Executives, officers, employees and Australian Olympic Team members from managing complex travel requirements to other travel related support.

Concierge Travel Group Managing Director Michael Keating said: “The Australian Olympic Team has a rich history of showing fight and determination coupled with great success at the Olympics and we are pleased to be a part of it to help create more historic moments leading up to and at the 2016 Olympic Games in Rio.

“The team here at Concierge Business Travel are very excited and are looking forward to providing the AOC and the Australian Olympic Team with the exemplary service, efficiency, and discretion that we are renowned for. Our role at Concierge Business Travel is to orchestrate the seamless flow of travel so that the AOC and team members enjoy the best possible travel experience and have the peace of mind to focus on what they do best, in this case, winning Olympic medals.”

“The AOC ‘s association with Concierge Travel will ensure smoother passage for not only our athletes but also key officials heading to the 2016 Summer Games in Rio. Trouble free travel allows our Team to stay focused on the job at hand and we very much appreciate having Concierge as an official partner” said the President of the Australian Olympic Committee, John Coates.

South African Super Rugby team Sharks have announced Cell C will become their title sponsor on a new three-year deal starting from from 1st January 2014.

This sponsorship will see the Cell C brand emblazoned on the playing kit of The Sharks Professional Teams, case The KwaZulu-Natal Amateur and Schools teams as well as The Sharks Academy.

The new title sponsor has also acquired naming rights for The Sharks professional teams, healing therefore from January 2014, erectile The Sharks teams will be known as the Cell C Sharks.

The Sharks CEO, John Smit said: “We are proud to welcome Cell C to The Sharks family. This partnership brings together two iconic South African brands who share similar values and a pioneering spirit. Our goal is to be the best franchise in the country and we believe there is great synergy between our two entities.

“We thank Cell C for their investment in to our team and we look forward to a long and mutually beneficial partnership.”

Over the last year Cell C has been involved in the development of rugby around the country and Cell C Chief Commercial Officer, Jose Dos Santos said this deal is the next big step for the company.

“We couldn’t have found a better franchise to be aligned with than The Sharks. With their tanacity and spirit, their ethos and drive mimics ours as a company,” he added.

Sunice has become the official outwear supplier of the The Presidents Cup 2013 International Team after agreeing a deal with the PGA TOUR.

The Presidents Cup 2013 has already begun and will run from October 1-6 at Muirfield Village Golf Club in Dublin, Ohio. Nick Price is the captain of the 12-member International Team.

The 2013 International Team outerwear will include a selection of gear to protect from rain, wind and the cold.

“We share Nick Price’s confidence that his team will be equipped with the very best performance outerwear available and well prepared for any challenging weather condition they may face”, said Mark Fletcher, President of Sunice.

The outerwear for The Presidents Cup 2013 International Team uniforms will be constructed of Gore Tex fabrics enhanced with Paclite Technology and Windstopper 3L soft-shells. The players’ uniform package includes: a full-zip rain jacket with stretch back panel inserts, short sleeve rain pullover, rain pants, and a Windstopper full stretch 3Layer softshell vest and, of course, the final piece to the uniform, a waterproof bucket hat.

Caddies’ outerwear will include: a full-zip rain jacket with stretch back panel inserts, short sleeve rain pullover, rain pants, Windstopper® full stretch 3 Layer softshell vest and a waterproof bucket hat. Players’ significant others will be provided: a full-zip jacket with removable hood, rain pants, 3Layer soft-shell car coat and a waterproof bucket hat.

“As we get closer to The Presidents Cup, the anticipation is mounting as we anxiously await the appearance of the International Team in their custom-designed Sunice outerwear suits,” added Mark Fletcher

Sunice garments will also be featured in the on-site Presidents Cup merchandise tent selling President Cup logoed outerwear and layering pieces.

New Amsterdam Spirits have announced they have renewed their sponsorship with the Green Bay Packers of the National Football League (NFL).

“We are delighted to further our partnership with the Green Bay Packers and bring their fans the best in-stadium experience,” said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. “The past year was successful for both New Amsterdam and the Packers, and we look forward to being a part of another exciting season.”

In addition to branding in the Tundra Tailgate Zone, the sponsorship also includes special events, autographed items for promotions, and the use of official team marks and logos for consumer retail promotions. New Amsterdam’s partnership with the Packers corresponds with sponsorship agreements with three additional professional football teams this year.

“The Packers take pride in offering our fans an excellent game day experience,” said Craig Benzel, Director of Marketing and Corporate Sales for the Green Bay Packers. “Our partnership with New Amsterdam allows us to offer our adult fans a premium product as they cheer the Packers on.”

New Amsterdam have been busy in the NFL sponsorship market of late after extending deals with the Minnesota Vikings and the Oakland Raiders.

Indian technology giant Tata Consultancy Services (T.C.S) has agreed to title sponsor the New York City Marathon ending a decade long partnership the race had with ING.

ING, a Dutch financial firm that has expanded its footprint in America in recent years, will no longer sponsor the event. It will be replaced by T.C.S. starting in 2014 when the race will be known as the T.C.S. New York City Marathon in an eight-year partnership.

“It’s the next evolution, a premier partnership and a significant lift to the organization,” Mary Wittenberg, chief executive of the New York Road Runners (NYRR), said. “It will bring in more sponsorship and allow for a low cost and flexibility for runners. The partnership and sponsorship is important to our mission and enabling runners.”

“We are delighted to be the title sponsor of the New York City Marathon from 2014. This partnership presents a great way for us to accelerate our engagement with communities in the New York area and across North America to raise awareness about health and fitness. Starting in 2014, we also aspire to make the TCS New York City Marathon a more technology-enriched and socially engaged experience for all its participants and fans across the world, using our core technology skills,” said Natarajan Chandrasekaran, CEO and managing director of TCS.

With TCS, NYRR unveiled today the new logo for the 2014 Marathon, designed to commemorate the unprecedented new partnership and to provide an iconic uplifting symbol for the race. The new logo represents both organizations’ forward-thinking, community-focused vision.

T.C.S. has been a technology consulting partner for New York Road Runners since 2010 and will develop a new mobile app for this year’s marathon. ING was the first title sponsor of the New York City Marathon, beginning in 2003, and has not disclosed the sponsorship amounts. The amount of the T.C.S. sponsorship also is not being disclosed, but one person with detailed knowledge of the deal said it was worth substantially more than the ING agreement.

 

Irish betting firm Paddy Power have extended their partnership with Manchester City to continue as the Premier League team’s Official Betting Partner for the UK, Ireland and Italy.

For the last two years, Manchester City and Paddy Power have successfully worked together to provide fans with innovative betting products along with club specific offers. 

As part of the two year extension, which runs until the end of the 2014/2015 season, Paddy Power will seek to deliver a tailored online service to Manchester City supporters through a combination of industry leading offers and exclusive bets around key fixtures during the season. 

Throughout the partnership both parties will also aim to develop exclusive marketing opportunities by leveraging contractual access to first-team players for promotional activities and the use of hospitality offerings at the Etihad Stadium. 

Commenting on the partnership, Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club, said: “We’re pleased to continue to be working with Paddy Power to provide City fans with more excitement as they follow the club they love.”

Paddy Power, company spokesman, added: “Working with Manchester City and their passionate fan base over the last two seasons has been brilliant and we’re excited about continuing to provide them with unbeatable value, as well some great entertainment throughout the season.”

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The National Hockey League’s Minnesota Wild have agreed a partnership with Gander Mountain for the Minnesota-based outdoors retailer to launch its “Hunt with the Wild” sweepstakes on Saturday. 

The partnership, also with Pheasants Forever and Remington, will give fans in attendance at the game vs. the Anaheim Ducks a free blaze orange hunting hat.

“With pheasant season and hockey season both starting in Minnesota, we thought this was the perfect way for thousands of Minnesota Wild fans who love the outdoors to show their support for the team and the season,” said Steve Uline, Executive Vice President of marketing for Gander Mountain. “What better way to launch our popular ‘Hunt with the Wild’ sweepstakes than to give fans a colorful reminder of the great outdoor traditions and opportunities here in the State of Hockey.”

Starting Saturday and running through Sunday, Nov. 3, fans can enter the “Hunt with the Wild” sweepstakes on Gander Mountain’s Facebook page and in-store.