Brtitish multinational telecommunications company BT has revealed today they will support the British Sledge Hockey Association in helping ritish team’s bid to compete at the Paralympic Games in Sochi next year.

As a long-time supporter of the Paralympic movement in the UK, allergy BT is supporting one of its BT Ambassadors, check Nathan Stephens, tadalafil and his British Sledge Hockey teammates, in their attempt to qualify for the 2014 Winter Paralympic Games.

Nathan competed in the javelin competition at the London 2012 Paralympic Summer Games and has been part of the BT Ambassador Programme for four years.

Before becoming one of the most elite Paralympic track and field athletes in the world, Nathan was passionate about sledge hockey and competed with the last GB team to reach the Winter Paralympics in 2006 in Italy.

Nathan and his British Sledge Hockey teammates are now aiming to compete in the 2014 Winter Paralympic Games in Sochi, Russia.

However, to be invited to the Winter Paralympic Games, they must first compete in a qualifying tournament in Turin later this month and have asked for BT’s help to fund their preparations.

The British team will compete in a six-team tournament in Turin between 20-26 October against Germany, Italy, Japan, Korea and Sweden. The three top-ranked teams at the end of the competition will then be invited to the Winter Paralympic Games in Sochi, Russia.

British Sledge Hockey Association Elite Programme Director, John Neville, said: “BT is a long-time supporter of the Paralympic movement in the UK and supported Nathan with his athletics career. For them to come on board and support the sledge team is another example of their commitment to the progression of disability sport and really shows how far as a sport we have come in a short space time. The support from BT and all our corporate partners such as Planet Ice and Peter Harrison Foundation means that we can travel to Italy and give ourselves the best chance of making it to the Winter Paralympic Games.”

Suzi Williams, Group Marketing and Brand Director at BT said: “Nathan is a great example of someone who continues to strive forward. He had a disappointing London 2012 in the javelin competition but it demonstrates his depth of character than he is bouncing-back with the determination to try and make it to the Winter Games in Sochi. When we heard about the help that the British Sledge Hockey Association needed, we were happy to help”.

BT is supporting the British Sledge Hockey Association with a grant to lessen the funding gap in the team’s preparations and will become an ‘Official Supporter’ to the team.

Luxury sports car brand Maserati has agreed a deal to sponsor the AJ Bell World Squash Championship which takes place in Manchester, England, from October 26 to November 3.

It will be the first time in the famous Italian car manufacturer’s 99-year history that they have sponsored a non-motorsport related event.

Maserati’s involvement is a coup for the competition which will feature 64 of the planet’s best squash players battling it out for the right to be crowned champion of the world on November 3.

World Number One, Egyptian Ramy Ashour, will be hoping to retain the title he won in 2012 but he will face stiff competition from World Number Two Gregory Gaultier of France and Britain’s due of two-time world champion Nick Matthew and James Willstrop, a former World Number One.

“We’re delighted to be supporting the 2013 Men’s World Squash Championship in Manchester,” said James Cowan, Marketing Manager GB, Maserati North Europe. 

“It is the very first time Maserati GB has had involvement in squash, but we are excited to be taking part in such an important and world-class tournament for the sport. Maserati and squash are a perfect partnership with accuracy, agility, power and performance, all key elements and characteristics representative of both our cars and the sport.”

PSA Chief Executive Alex Gough said; “We’re delighted to welcome Maserati on board as the latest partner of the 2013 AJ Bell World Squash Championship. “Maserati are an iconic brand associated with world-class performance and it is fitting that they will be associated with the World Championships, which itself promises to deliver a week of world class sporting action in Manchester this autumn.” 

Pfizer Consumer Healthcare, the makers of lip balm ChapStick, have announced today Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as the brand’s newest spokesperson.

Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut November 4th, elevating the importance of lip health and fostering continued innovation for the iconic and beloved brand.

The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock. The brand’s latest innovation provides eight hours of moisture and contains advanced ingredients, including CoQ10 and Hyaluronic Spheres, to support soft, supple lips and give lips a fuller appearance. Morgan will play an integral role in spreading the word about the importance of caring for your lips and the many offerings ChapStick provides for a variety of lip care needs.

“I always have ChapStick with me, whether I’m training or hanging out with my friends, so partnering with ChapStick was a natural fit for me,” said Morgan. “What’s most interesting to me is the thought and science behind each product. Lips are an area of the body often overlooked and when it comes down to it, they should be among the most thought about because of their sensitive nature. No one understands lip health like ChapStick and that’s why I trust my lips to them.”

As a star forward in international women’s soccer, Morgan has had a breakout career. Her astounding list of accomplishments includes number one overall draft in 2011 by the Western New York Flash and youngest player on the USA’s roster at the 2011 FIFA Women’s World Cup. Most notably, Morgan played a pivotal role in the 2012 London Olympic Games, scoring the winning goal during the semi-final match against Canada in extra time, and leading Team USA to their gold medal win against Japan. Currently, she serves as forward on the National Women’s Soccer League Champion, Portland Thorns, and is a member of the U.S. Women’s Soccer Team.

“The goal of our campaign is to open consumer’s eyes to overall lip health in fun and interesting ways, like sharing lip tidbits on TV and social media to our 3.8 million Facebook fans,” said Farrell Simon, Senior Brand Manager, ChapStick. “As an avid ChapStick user, Alex Morgan embodies the voice of our consumer and the balance of health, beauty and fun, making her the perfect fit to help evolve the way we view and care for our lips.”

The campaign will kick off with a new TV ad featuring Morgan and a series of print ads and digital videos developed by The Burns Group, New York.

Incapital, a leading underwriter and distributor of fixed income, have announced that for the third consecutive year, it will sponsor the NHL’s Florida Panthers.

“We look forward to continuing our support of the Florida Panthers’ organization,” said John Radtke, CEO of Incapital. “Especially through the Panther’s partnership with Forgotten Soldiers, we hope to raise visibility of their exceptional work in the South Florida community.”

Over the course of the hockey season, Incapital will highlight players ‘in the pipeline,’ or those coming up through the Florida Panthers farm system, and recognize those who ‘distribute’ assists during the various games.

“The opportunity to collaborate alongside the Florida Panthers to honor both local heroes in our own community as well as draw attention to the incredible work of the Forgotten Soldiers is exceptionally important to our firm,” said Chris Clews, Executive Director of Marketing at Incapital. “This partnership will support their important efforts, and at the same time, build our brand recognition throughout the South Florida region as well.” 

Lenox Hill Hospital, doctor part of the North Shore-LIJ Health System, clinic has agreed a new multi-year marketing partnership with the Madison Square Garden Company.

As part of the deal Lenox Hill Hospital will be the exclusive Official Hospital of the New York Rangers and an Official Partner of Madison Square Garden.

The deal will provide Lenox Hill with valuable brand exposure across multiple platforms, including inside Madison Square Garden Arena, online on BlueshirtsUnited.com and on television on MSG Network.

“This sponsorship gives Lenox Hill Hospital and our health system great exposure throughout the metropolitan area,” said Michael Dowling, president and chief executive officer of North Shore-LIJ, which includes the internationally recognized Lenox Hill Hospital and the Manhattan Eye, Ear & Throat Hospital, as well as a new Center for Comprehensive Care scheduled to open next year on the former campus of St. Vincent’s Hospital in Greenwich Village. “We are thrilled to be partnered with one of the city’s premier sports franchises and a great entertainment venue like Madison Square Garden.”

“Lenox Hill Hospital is a historic, New York brand, just like Madison Square Garden, and we are proud to add them to the lineup of industry leading companies that we count as marketing partners,” said Ryan O’Hara, president of content distribution and sales, The Madison Square Garden Company. “This partnership combines our world-class venues, iconic sports teams and award-winning television networks in a customized marketing platform that provides Lenox Hill with unique brand exposure in New York that only MSG could provide.”

Also Lenox Hill will be highlighted on static and digital signage in Madison Square Garden during Rangers games, including a branded dasherboard, home bench and penalty box signage and a feature on GardenVision, the center-hung scoreboard. The hospital will also be the presenting partner of the Rangers Club Seat section as well as the exclusive North and South Concierge entrances to the building and two guest services locations in the Arena, a perfect pairing for a brand known for best in class service.

Yeh! Yogurt and Café have announced today that it has entered into a sponsorship agreement with the Bell Center, pills home of National Hockey League team Montreal Canadiens.

Twins Jon and Marvin Gurman, overnight order owners of Yeh! chain of retail stores, said: “We are delighted to be associated with the Montreal Canadiens. This is a most storied franchise that transcends the world of sports and whose reach extends around the world. We could not associate our brand with a better partner.”

Founded in 2008 in Montreal, Canada, Yeh! is the healthy experience of self-service frozen yogurt to Canada. Yeh! is part of the JCorp group of companies with its head office in Montreal.