Procter & Gamble today announced a partnership with Hockey Canada in a new four-year national partnership.

Under the agreement, dosage order P&G will support the advancement of hockey in Canada from grassroots to high performance programming including sponsorship of such events as the National Women’s Under-18 Championship, World Sledge Hockey Challenge, World Junior A Challenge, World Under-17 Hockey Challenge, TELUS Cup – Canada’s National Midget Championship, Esso Cup – Canada’s National Female Midget Championship and RBC Cup – Canada’s National Junior A Championship.

“When P&G supports an athlete, we also celebrate their mom because after all, champions aren’t born, they’re raised that way,” comments Thom Lachman, President, Procter & Gamble Canada. “By joining forces with Hockey Canada, we hope to inspire a new generation of up-and-coming hockey talent and spotlight those who help them achieve the pinnacle of their game – Hockey Moms.”

As the “Proud Sponsor of Hockey Moms,” P&G, the maker of brands such as Bounty, Tide and Gillette will provide Team Canada with funding and high performance products that match the strength and grit needed to face the world’s toughest competition on the ice.

“We’re excited to have P&G join our growing list of partners as we continue to develop Canadian hockey talent,” says Mike Ross, Chief Business Officer, Hockey Canada. “Their support will also give well-deserved recognition to the often overlooked, yet equally important, moms urging Canada’s rising hockey stars on.”

Wisconsin-based ABC Supply Co. returns as the title sponsor of the IndyCar Series race in Milwaukee for 2014 and 2015.

The 2014 date will move from mid-June to Aug. 16-17, placing it in the heart of the drive for the series championship.

“We have a large number of associates and customers in the Wisconsin area and are happy for the opportunity to support the oldest and longest operating motor speedway in the world,” ABC Supply Co. founder and board chairman Diane Hendricks said of The Milwaukee Mile. “As a sponsor of A.J. Foyt Racing for almost 10 years, we’re thrilled to play a small part in open-wheel racing in Wisconsin.”

ABC Supply Co. Inc. is the largest wholesale distributor of roofing in the United States and one of the nation’s largest distributors of siding, windows and other select exterior building products. It is the primary sponsor of the No. 14 A.J. Foyt Racing car driven by Takuma Sato.

“Racing at the Milwaukee Mile, the world’s longest running race track, is always exciting,” said Kevin Healy, managing director for event promoter Andretti Sports Marketing. “We’re thrilled to announce the ABC Supply Wisconsin 250 at Milwaukee IndyFest, a new title sponsor and a new date to continue the tradition of IndyCar racing at the Mile.

“We appreciate the leadership of Diane Hendricks and ABC Supply Co, Inc. has provided to ensure that an international motorsports event remains in Wisconsin.”

In addition to the IndyCar Series, two of the Mazda Road to Indy series — Indy Lights and the Pro Mazda Championship — will return for the Aug. 16-17 Festival of Speed that will again feature an infield midway, beer garden and live music.

The United Premier Soccer League (UPSL), cough | part of the United Soccer League has announced today that it has signed a one-year sponsorship deal with Pacific Fruit & Beverage Company, pills makers of Nomsi juice beverage, a naturally sweetened calamansi juice

United Premier Soccer League Commissioner Leonel Lopez commented: “We are very excited to partner with Nomsi as our players and fans appreciate the support from Nomsi. I personally love the Nomsi drink as it tastes quite unique and fresh. Our goal is to help brand the Nomsi product to all our players and fans while at the same time the sponsorship we receive as a league goes right back into the NPSL to make our league the best that it can be.

Pacific Fruit & Beverage Founder and CEO Victor Elizaga stated: “We are excited to partner with the UPSL as branding our flagship product Nomsi in the sports and entertainment space is where we want to go and thus the timing of our deal is perfect. Our goal is to work closely with the soccer community specifically the UPSL and help where we can and if we can get some solid brand awareness from that at the same time then it’s a win win.”

The East Coast Hockey League has announced on Wednesday that Willis will continue to serve as the “Official Commercial Insurance Provider of the ECHL” for the 2013-14 season. 

The partnership agreement once again highlights Willis at all ECHL regular season and playoff games, buy as well as at the League’s signature events hosted throughout the season. 

“The continued relationship between the ECHL and Willis illustrates the benefits of a trusted partnership with our client.” Willis Vice President Alex Fairly said. “We have worked together for 13 years and our commitment has never been stronger.” 

“The insurance programs that Willis has put in place for the ECHL have helped the success of the League for well over a decade,” ECHL Senior Vice President of Business Operations Ryan Crelin said. “We are thrilled to extend our partnership with Willis as they continue to serve as an industry leader in managing sport risk.”

First Command Financial Services announced today they will sponsor the 2013 Marine Corps Marathon with a donation of $50, thumb 000.

About 30,000 runners are expected to take part in this year’s marathon on Oct. 27 in Arlington, Va. And First Command’s sponsorship dollars will support several popular elements of the annual event.

First Command is the presenting sponsor of the MCM Carbo Dining In, the annual pre-event pasta dinner at the Hyatt Regency Washington on Capitol Hill, and MCM Forward, the satellite marathon event for deployed military. Last year, MCM Forward locations included sites in Afghanistan, the USS New York, Kuwait, Turkmenistan and Abu Dhabi.

First Command will also participate in the marathon’s Health and Fitness Expo, a three-day event that is expected to attract more than 100,000 runners and visitors.

“As a company founded by military personnel in support of military families, First Command is proud to be a continuing part of this popular military sporting event,” said Scott Spiker, CEO of First Command. “We look forward to, once again, witnessing the tens of thousands of cheering fans lining the course, as runners make their way through our nation’s capital. Since our first sponsorship of the marathon in 1998, we have viewed our support of this event as a clear demonstration of the sense of partnership we feel with all of the armed forces.”

Camera manufacturer Canon has agreed to sponsor the 27th South-East Asian Games (SEA Games), medstore which will be held in Myanmar in December.

As part of the deal Canon ‘Official Imaging and Document Solutions Sponsor’ of the SEA Games. Canon will work with organisers, fans and photographers to capture and communicate compelling moments during the historic event.

“Inspired by the SEA Games motto, which is focused on sustainability, sportsmanship and friendship, Canon wants to champion this celebration of the culture, heritage and traditions of Southeast Asia as an Official Sponsor for the 2013 SEA Games,” said Kensaku Konishi, president and chief executive of Canon Singapore.

“Beyond fostering better relationships through sports across the region, Canon also hopes to help galvanise more support from other partners and stakeholders for the host country, by raising visibility of the promise and possibilities of Myanmar in this pivotal period of social and economic development.”

The 2013 SEA Games will be hosted in Nay Pyi Taw, Yangon and Mandalay, and will feature more than 32 sports and 6,000 athletes from the host country and Brunei, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Timor Leste and Vietnam. Apart from being one of the region’s most significant events in 2013, this year’s Games will also mark its return to Myanmar, a country that last hosted the biennial multi-sporting event in 1969.

At the Canon professional service centres onsite, the company will provide behind-the-scenes support to accredited professional sports photographers covering the event. Services include technical support and advice, repair and maintenance, as well as loans of the latest Canon EOS system camera and lens equipment, to ensure that photographers can keep shooting.

In addition, Canon will provide document management support and Business Multi-Function Devices to the organizers, to ensure the smooth running of the Games.

“Canon hopes to encourage the athletes to develop to their fullest potential and, on a regional level, promote the SEA Games and encourage the development of sports in the region,” the company said in a statement.

Italian clothing manufacturer Santini has inked a two-year deal with Belkin Pro Cycling Team.

Santini will supply the team with official team clothing, look both on and off the bike, drugs starting from January 2014.

“Santini breathes passion, lives for cycling, and is known for its high-end clothing and many years of experience with great cycling teams,” says Belkin Pro Cycling Team general manager Richard Plugge. “The match with Belkin is perfect. Technical innovation is important for both Belkin and Santini. We are very happy to further build our team together with another Italian brand next to bike partner Bianchi.”

Pietro Santini, owner and founder of the family-run company based in Bergamo, Italy, is pleased with the collaboration. “We share with Belkin some fundamental values. Honesty, trust, hard work. Team Belkin represents the new face of cycling, and we are ready to ride the future with them,” says Santini.

“When we met for the first time, there was an instant connection. We were looking for a fresh, new team with a strong personality and truthful values, open to experiment with new technical products aiming for the best performance. With Belkin we found the perfect match,” adds Monica Santini, managing director of the Italian cycling clothing manufacturer.

Santini was founded in 1965 and has more than 40 years of experience in cycling. The company — which makes all clothes by hand — is currently partner and supplier of the Giro d’Italia, the Tour Down Under and the UCI.

London Wasps have resigned Buckinghamshire New University as thier Official University Partner.

The University, which has been an official partner of the club since 2007, will continue to benefit from London Wasps providing coaches to work with the University’s rugby squad and deliver rugby coaching and coach education to sports students.

The agreement will also see members of the London Wasps commercial and community teams deliver guest lectures at the University, as well as the Club providing work experience and internship opportunities for Bucks students in what is a special partnership between a university and an Aviva Premiership rugby club.

Paul Morgan, Head of the Department of Sport Management at Bucks New University, said of the partnership: “We’re delighted to extend our successful relationship with a top flight sports organisation such as London Wasps. The agreement has given our students direct access to key people at Wasps, and also valuable internships, work experience and job opportunities.

“Several of our former students are now employed directly with London Wasps as well as with numerous other Aviva Premiership rugby clubs and the Rugby Football Union, and also in Europe, Asia and America, both within the community and elite game. A lot of these employment pathways can be traced back to our successful partnership with London Wasps.”

Commenting on the partnership, London Wasps Community Manager, Dave Larham said: “Bucks New University has been a long and trusted partner of London Wasps and we’re delighted to be working with the University again this season.

“There are a number of exciting innovations within our agreement this year such as special open days involving coach education demonstrations and discussions with our commercial team and we are fully committed to helping them to produce excellent calibre, well-rounded students. This extension to our agreement proves we are already assisting in delivering this and look forward to continuing to do so.”

The partnership will run for the course of the 2013-14 academic year and the Aviva Premiership season and will also include some exciting new digital cross-promotional content and campaigns for both London Wasps fans and Bucks New University students, including increased opportunities for social media engagement. London Wasps will also be a key player in the Graduate Jobs in Sport event to be held at the University in March 2014.