Alex and Ani Reveals USOC Partnership

November 5, 2013

Lifestyle brand Alex and Ani, has announced it has agreed a new partnership with the United States Olympic Committee.

In commemoration of the upcoming 2014 Olympic and Paralympic Winter Games in Sochi, Russia, the brand will release five charm bangle designs as part of its new Team USA Winter Collection. A portion of sales proceeds will support the USOC’s mission of training, entering, and funding U.S. Olympic and Paralympic athletes and hopefuls.

“Offering Made in America products designed by Alex and Ani Founder, Carolyn Rafaelian, is an integral part of our brand’s mission, and is synonymous with innovation, high-style and an overall commitment to excellence,” added Feroce. “We are truly honored to help the USOC support athletes and hopefuls in their quest to represent our great country while offering products that embody American pride and the Olympic spirit.”

Alex and Ani Designer, Carolyn Rafaelian, Founder and Creative Director, commented on the new deal: “Alex and Ani was founded on awareness, empowerment, inner-beauty, and the human spirit. We believe in the power of positive energy, and our latest collection is meant to celebrate the journey of Team USA and inspire excellence in individuals no matter what their dreams may be.”

Last year, Alex and Ani was licensed to design the Official Team USA charm to commemorate the London 2012 Olympic and Paralympic Games, a partnership that the lifestyle brand is pleased to build upon.

“At the core of each product that Alex and Ani offers, is meaning and symbolism, which is unique to each and every one of our consumers,” said Alex and Ani CEO Giovanni Feroce. “For that, we are proud to be part of a tradition that represents unity and peace to athletes and spectators around the world through our partnership with the USOC.”

“We are pleased to continue our relationship with Alex and Ani as a U.S. Olympic family licensee,” said Peter Zeytoonjian, USOC managing director of marketing. “The Team USA Winter Collection is a manifestation of the strength and excellence of Team USA, and fans can once again proudly support U.S. athletes with each purchase of an Alex and Ani Team USA Charm.”