AC Milan Ink New SPI Windows Partnership

SPI Windows, the leader in the market for windows and shutters, are continuing their collaboration with AC Milan as Official Partners for the 2013-14 season.

The deal was signed today in Milan at the rossoneri headquarters in Via Turati. The signing of the documents was attanded by Francesco Mangione, SPI chairman and CEO, Vincenzo Gasparro, SPI Marketing Director, Adriano Galliani, Milan vice president and CEO, and by Infront Italy Manager for Adv Sales and Sponsorship, Roberto Bottali.

The partnership, signed in collaboration with Infront Italy (official advisor of the rossoneri) will be visible across istitutional communications, within the San Siro stadium during all home matches and also at Milanello, the team’s training complex. SPI will also be visible in all of Milan communication tools – from the website to the magazine Forza Milan!

VR-Bank Trade and Commerce Bank Renew FC Augsburg Partnership

Bundesliga club FC Augsburg have renewed their partnership with the VR-Bank Trade and Commerce Bank eG.

The VR-Bank, one of the largest local cooperative banks in Bavaria, whose business area includes the city of Augsburg and parts of the districts of Augsburg, Dillingen and Aichach-Friedberg, 2016 remains the exclusive partner of FC Augsburg. The partnership was brokered by SPORTFIVE.

Georg Schneider (pictured, centre), CEO of VR Bank eG retail and commercial bank, commented on the new deal: “The enthusiasm of the audience, the cohesion of the team and the commitment of the club’s management are exemplary. We look forward to continue to be part of the FCA family and want to be able to contribute a part to the continued success hopefully years, “said Schneider. “The FCA is based on the development of youth work and planning long-term oriented and fundamentally sound. This action can be excellently agree with our own entrepreneurial thinking. “

Peter Bircks, manager of FC Augsburg, was pleased about this decision: “The VR-Bank Trade and Commerce Bank is thus a clear commitment to FC Augsburg and sets a clear sign that one is convinced to go the common way to successfully can. This makes us proud and gives us predictability, which helps us to achieve the objectives in the coming years. “

“In the region of the VR-Bank Trade and Commerce Bank is very well known. Through the commitment at FC Augsburg can add this notoriety positive image attributes such as sympathy and emotion,” Oliver Steinmetz, team leader of FCA SPORTFIVE, added.

Oman Air to Sponsor National Bank of Oman Golf Classic

Oman Air have announced they will sponsor the inaugural National Bank of Oman Golf Classic on the European Challenge Tour.

Oman’s National Airline will support the event to be held at Almouj Golf The Wave, Muscat, Oman, from 24th to 27th October. The European Challenge Tour event will be the first professional golf tournament to be staged in Oman and the first Challenge Tour event to be played in the GCC.

During the signing ceremony Oman Air’s Chief Executive Officer, Wayne Pearce, said: “We are delighted to be sponsoring the National Bank of Oman Golf Classic in the Sultanate of Oman, as it will provide us with another opportunity to use a premium event to promote and showcase the Sultanate throughout our global network, and to the world at large.

“Oman is increasingly becoming a destination of choice for sports enthusiasts, as international awareness grows of the superb leisure opportunities which are offered throughout the country. Golf has always been part of that mix, but the recent opening of superb new courses in the Sultanate has given a major boost to the sport and Oman Air is in an ideal position, through our global network, to introduce the world’s golfers to what Oman has to offer.

“Indeed, we have already begun work with a number of prestigious golf clubs and tour operators around the world to encourage players to come and discover this latest addition to the international golfing circuit.”

Salaam Al Shaksy, Chief Executive Officer of the National Bank of Oman, added: “We are extremely pleased to welcome Oman Air as the Premium Sponsor of the National Bank of Oman Golf Classic.

“The tournament represents a big step towards putting Oman on the World golfing map and we look forward to showcasing both Oman’s outstanding golfing facilities and the country’s outstanding hospitality and beauty to an international audience. Thanks to their international network and vast array of contacts, Oman Air will play an important role in raising awareness of the event, and of the Sultanate itself, and we look forward to a long and productive partnership.”

 

Globe and Mail Renew Media Partnership with Canadian Olympic Committee

The Globe and Mail have extended their partnership with the Canadian Olympic Committee (COC) as the Official National News Media Partner through to the Rio 2016 Olympic Games.

The Globe’s robust partnership and four year commitment to the Canadian Olympic Team includes support for the Canadian Olympic Team’s brand campaign for Sochi 2014, check as well as the Coaches Reward Program, sale which rewards coaches financially for podium finishes at Olympic Games.

The Globe are also signing on as National News Media Partner of the Canadian National Men’s and Women’s Bobsleigh and Skeleton Teams, medstore and Presenting Sponsor of the Canadian Women’s CAN 1 Bobsleigh team.

These commitments will see prominent Globe and Mail branding on team suits and the Women’s Can 1 Bobsleigh, among other benefits.

“Since 2005, The Globe and Mail has been a tremendous partner to the COC, and our renewed agreement continues this legacy of support as we approach Sochi 2014,” said Marcel Aubut, Canadian Olympic Committee President. “Canadians have high hopes for our athletes in Sochi, and as was the case in Beijing, Vancouver and London, The Globe and Mail’s outstanding coverage will ensure our athletes’ stories will continue to be told to fans back home and around the world.”

“Few events capture the attention of a nation like the Olympic Games, and our partnership with the Canadian Olympic Committee allows us to once again offer Canadians an exclusive window into the world of our athletes, their sports and the country hosting the 2014 Olympic Games,” said Phillip Crawley, Publisher and CEO of The Globe and Mail. “The Globe and Mail’s Sochi coverage will be as deep as it is far-reaching, attracting millions of readers to the full spectrum of our print, online and mobile platforms.”

Dr Pepper Extends Andretti Autosport Sponsorship

The Dr Pepper Snapple Group has extended its relationship with Andretti Autosport for next season.

The DPS-Andretti Autosport relationship enters its eighth season in 2014. In previous years, Marco Andretti has driven Indy cars highlighting Venom Energy Drink, Dr Pepper, Dr Pepper TEN and RC Cola.

“Marco and Andretti Autosport have been great ambassadors of our brands over the years, and we are pleased to be partnering with them for another exciting IndyCar season,” said Jim Trebilcock, executive vice president of marketing for DPS. “Our brands and IndyCar both have extraordinary and passionate fans, and we’re looking forward to working with Marco and his team to drive excitement and build on that passion.”

“Dr Pepper Snapple’s products are among the most well-loved brands on the market, and they carry great appeal with our fans,” said Marco Andretti, Driver, No. 25 Car. “We’re excited to be teaming up with them once again next season. I feel we have been getting closer to a championship title and an Indy 500 win, and I wouldn’t want to win it with anyone more with the Dr Pepper Snapple family and with my dad. I feel like I have a lot of unfinished business and a lot of good results coming our way.” 

In addition to touting its brands on his No. 25 car, Andretti has worked with DPS on one of its key philanthropic initiatives, serving as honorary chairman of DPS’s of its 2013 United Way campaign. Themed “Drive Home Giving,” the campaign raised nearly $2.2 million for United Way agencies.

EURONICS Renew Mercedes-Benz Sponsorship in DTM

EURONICS and Mercedes-Benz will again join forces in the DTM for the 2014 season.

EURONICS, one of the leading buying groups for consumer electronics in the German market and Europe’s largest, will  continue the partnership in the DTM that first began this year with the Stuttgart-based premium manufacturer.

Since the start of the 2013 season, EURONICS has been main sponsor of Gary Paffett’s EURONICS Mercedes AMG C-Coupé, sporting the company’s trademark blue colour, complete with the famous EURONICS yellow stars. In addition, the group with its media@home brand co-sponsors the DTM Mercedes AMG C-Coupé of Christian Vietoris. 

The successful cooperation between EURONICS and Mercedes-Benz was launched this year with a nationwide TV advertising campaign first shown during Sportschau, ARD television’s flagship football programme. In the TV commercial, a EURONICS sales consultant and drivers Gary Paffett and Christian Vietoris seal the partnership as they declare in unison – Nur das Beste bekommt den Stern! – The star is only for the best! 

Some 1,500 EURONICS dealers and their employees attended the DTM opener at the Hockenheimring earlier in the year where the grandstand was a sea of EURONICS blue. This weekend, EURONICS expects similar large numbers to come and support them at the grand finale marking the close of the DTM season. 

Benedict Kober, Spokesman for EURONICS Deutschland eG, said:  “The DTM represents the best in technology and the drive to always be the best, and that is precisely what Mercedes-Benz and EURONICS have in common. We have achieved our main objectives for 2013, namely, to give our brand emotional appeal via the race series as a whole, to further increase awareness of EURONICS and involve both consumers and our members in DTM events through the various media at our disposal.” 

Toto Wolff, Head of Mercedes-Benz Motorsport, added: “We aim to conclude the 2013 DTM season at our home race in Hockenheim with a positive result in order to hit the ground running and be ready to mount an all-out offensive again next year. The extension of contracts with our partner EURONICS fits in perfectly with our plans, as it represents the first step towards a successful 2014 season.”

Helly Hansen to Sponsor British Sailing’s Team Concise

Technical sportswear brand, ed Helly Hansen, discount | has announced it will be the Official Clothing and Footwear Sponsor for British sailing team, generic Team Concise which particpates in the Class 40 which is recognised by the International Sailing Federation.

Team Concise is also supported by one of Helly Hansen’s most prestigious Apparel Partners, Aspen Ski Company.

Team Concise is a crew of highly successful young British sailors with a passion for offshore racing. In recent years the crew have enjoyed a number of victories with their Class 40 race boat – Concise 2.

Helly Hansen will be kitting out Team Concise in its unrivalled three layer clothing system to ensure the crew remain warm, dry and protected when facing volatile conditions at sea. In addition, Helly Hansen consultants will be on-hand to offer advice to the team as they prepare to participate in some of the world’s most iconic offshore races.

Erik Burbank, Vice President Global Marketing of Helly Hansen, said: “Helly Hansen is passionate about the sport of sailing and is excited to be working with Team Concise. Sailing is a dynamic sport and the Class 40 is a physically demanding boat. The crew find themselves using short bursts of intensive activity, often followed by hours of sitting there driving, whilst exposed to the elements. Therefore our technical kit, designed to regulate the body’s temperature throughout those extremes, is essential. Staying comfortable lets them focus on the job and will help them to win races. Our goal is to provide Team Concise with the confidence they need when it matters, by equipping them with the best technical clothing and footwear.”

Jeff Hanle, Director of Public Relations for the Aspen Skiing Company, says: “We are thrilled to be partnering Team Concise. The focus they have for such young people is quite amazing. They are clearly passionate about their offshore racing and are just as passionate about Aspen. That is what makes them ideal brand ambassadors for our resort. We wish them luck on the water and we can’t wait to see them back here on the snow.”

Leeds United Announced LeasePlan Go as Official Car Supplier

Leeds United have announced LeasePlan Go, abortion the specialist SME and personal leasing fleet and vehicle management company, as the club’s new official car supplier.

The deal, the first of its kind for LeasePlan Go, will see the company provide vehicles to the club for the next two football seasons.

LeasePlan Go are one of the biggest brands in the leasing industry and United managing director David Haigh was delighted to announce the deal.

He said: “Our Commercial Partners Programme is going from strength to strength and this deal with LeasePlan Go is further testament to the growth underway across all areas of the club. In LeasePlan Go, we now have another category leading brand partner involved with Leeds United and we will work to continue seeking out further opportunities that our fans, SME business owners and the local area can all benefit from.”

Simon Carr, Brand Director, LeasePlan Go, said: “We are delighted and very excited to be the official vehicle supplier to Leeds United. It’s a fantastic deal with a football club which enjoys a great history and fantastic support. This is a deal that highlights the ambition of both Leeds United and LeasePlan Go to work with the best organisations, no matter what the industry.”

“This partnership will introduce the brand to thousands of potential customers in West Yorkshire and beyond. LeasePlan Go is an international business, but with our local sales teams we have a unique understanding of our customers’ requirements. So whether it’s small businesses or individuals wanting a personal lease, our customers can expect a top of the league experience from LeasePlan Go.”

LA Lakers Renew Kumho Tire Partnership

Kumho Tire USA will be the tire sponsor the Los Angeles Lakers for the fourth consecutive season. 

As part of the deal the tire manufacturer will maintain its signage at Lakers’ home games, cough as well as presence on the NBA team’s website, www.lakers.com. In addition, Lakers players and Laker Girls will help support a local dealer with a meet and greet, the Kumho said.

“Kumho is very excited to join the Lakers team for yet another amazing season,” said Harry Choi, Kumho Tire North American president and CEO. “Partnering with the Lakers has been a great experience for Kumho to create exposure and cheer alongside fans to root on one of the best teams in the NBA. We look forward to another season of winning for the fans, the Los Angeles Lakers and Kumho.” 

Viagogo to Title Sponsor Scottish Rugby’s Autumn Tests in New Deal

viagogo, the world’s largest ticket marketplace, today unveiled a new partnership with Scottish Rugby.

Under the terms of the deal, viagogo will sponsor this year’s November international matches at Murrayfield, which will now be branded the viagogo Autumn Tests. The matches will be played against Japan (9th November), South Africa (17th November) and Australia (23rd November).

As the official secondary ticketing partner of Scottish Rugby, viagogo will also provide fans with a secure and guaranteed platform on which to buy and sell tickets safely for the viagogo Autumn Tests and all of Scotland’s home matches over the three year period.

Oliver Wheeler, Global Head of Communications at viagogo, said: “We’re very proud to be working with Scottish Rugby. This partnership marks a number of milestones for our business, as it’s our first with a sport’s governing body, our first in Scotlandand our first with branding rights. It is also the first of what we hope will be many partnerships with sport governing bodies.

“Scottish Rugby is a forward-thinking organisation that shares our mission to provide access, security and choice to fans inScotland, the UK and all over the world. We look forward to working together over the next three years.”

Scottish Rugby’s Chief Executive, Mark Dodson, said: “This ground-breaking deal is good news for Scottish Rugby financially and good news for our supporters both at home and overseas.

“In the past, if you bought a ticket and were unable to attend the game, you weren’t allowed to resell that ticket. This deal gives us a significant extra outlet for tickets, extends our international reach in some of our biggest ex-pat markets and gives supporters who can no longer come to a game the opportunity to recoup their outlay within our revised ticket sale terms and conditions.”