Mac Tools Renew John Force Racing Sponsorship

The most winningest team in NHRA history John Force Racing has inked a sponsorship deal with Mac Tools through 2017.

The relationship between John Force Racing and Mac Tools began in 1996 and has continued to be one of the most beneficial to the 18-time NHRA Mello Yello Funny Car championship team.

“Mac Tools has been with us for almost twenty years and we have won a lot of races and championships with their tools. They are a tremendous partner and at the end of the day this is a team effort that starts with the crew guys putting these race cars together. I have a lot of respect for the folks at Mac Tools and I am very proud to be extending this relationship, illness ” said John Force, CEO of John Force Racing, Inc.

Since 1996 John Force Racing has won thirteen NHRA Funny Car world championships and 177 NHRA Funny Car national events with Mac Tools as their official tool partner.

“We have an exceptional relationship with John Force Racing and are honored to know that our tools have helped the Force organization accomplish winning the most races in NHRA history. We are extending our associate partnership to continue our momentum by increasing the exposure for our products and brand. This program allows us to offer unique limited edition co-branded Mac Tools and John Force products for our Distributors and loyal customers. ” said Brett Shaw, President of Mac Tools.

John Force Racing concluded the 2013 NHRA Mello Yello Drag Racing Series season with another championship by team owner and driver of the Castrol GTX Ford Mustang John Force. 

Bupa Inks Deal to Remain Official Health Insurance Partner of UK Sport

Bupa will continue to be the Official Health Insurance Partner of UK Sport until March 2014 after an extension was announced.

Bupa, viagra buy who first partnered with UK Sport in 201, and will continue its support of UK Sport’s highly successful Athlete Medical Scheme (AMS). AMS provides extensive medical insurance to support elite athletes in their recovery from illness and injury.

Over 1, canada buy 300 of the UK’s best athletes on the UK Sport World Class Performance Programme have access to specialist medical treatment covered by Bupa, when expertise outside of the day to day medical support is required. This varies from diagnostics tests and MRI scans to surgical procedures. The World Class Performance Programme is investing £369million to help athletes prepare for international competition and ultimately to represent Great Britain at the Summer and Winter Olympic and Paralympic Games.

Damien Marmion, managing director of Bupa Health Funding, said: ‘Bupa’s continued partnership with UK Sport shows that our Health Insurance continues to be relied upon by the UK’s best athletes including Olympians and Paralympians. This relationship spans over a decade, during a time when we’ve produced some of our best ever sporting results in the UK and won the most medals.

‘We know just how crucial it is that injuries get identified and treated as quickly as possible to enable a speedy recovery. By extending our partnership, it allows our elite athletes to quickly access to the best medical care available. This means that they’re back to competing at the very top levels as soon as they’re able.’

Liz Nicholl, chief executive of UK Sport said: “In the hugely competitive world of elite sport it is vital our athletes remain at the peak of their performance and able to perform in key competitions. Injury prevention and recovery are therefore critical to an athlete’s success on the world stage, which is why through our twinned approach of providing support to athletes through the home country sports institutes and the Athlete Medical Scheme provided by Bupa, we are able to provide world class support to our elite athletes.

“I am therefore delighted that Bupa will continue to be a part of the high performance system ensuring our athletes can train and prepare for competition safe in the knowledge they are covered for any treatment they might need.”

Sky Bet to Sponsor Opening Race of Cheltenham Festival

BSkyB’s online gaming subsidiary Sky Bet has sealed a deal to sponsor the opening race of the next five editions of the Cheltenham Festival horse racing event.

As part of the five-year deal, the first race of the annual event will be known as the Sky Bet Supreme Novices’ Hurdle.

The deal is Sky Bet’s first major sponsorship involvement at the Cheltenham Festival.

In addition, Sky Bet will also sponsor two Grade Two novices’ hurdles on ‘The Road to Cheltenham’ a series of races leading up to the Festival.

The Sky Bet Novices’ Hurdle will take place at Cheltenham on November 17, 2013, while the Sky Bet Supreme Novices’ Trial Hurdle will be hosted at Haydock Park on January 19, 2014.

“This is the company’s first major sponsorship at Cheltenham and to position it with such a prominent race in the Supreme Novices’ is great,” Cheltenham Racecourse’s head of sponsorship, Peter McNeile, said.

“Like a lot of the championship races that are run at the Festival, we have built the deal around some of the races that lead to the Supreme Novices’, which will help to drive the narrative of the sponsorship.”

Michael Shinners, Sky Bet’s horseracing PR manager, added: “Being the first race of the most eagerly-awaited meeting of the season means it has a special place in the hearts of racing fans.

“It is a fantastic championship race and has been a stepping stone to greatness for many horses over the years.”

Gym Direct to Sponsor Cronulla Sharks

Gym Direct, denture a locally based gymnasium, sales has come on board as a Cronulla Sharks corporate partner for the 2014 NRL season.

In confirming a partnership that will see as a part of the arrangement, erectile equipment provided to the Sharks High Performance Unit for the use by the NRL squad, Lily See, a Director at Gym Direct was pleased to announce the new association with the Sharks.

“Gym Direct are proud to sponsor the Cronulla Sharks and we look forward to growing stronger together for years to come,” Ms See said.

Sharks Physical Performance Manager David Boyle was impressed by the Gym Direct products and had no hesitation in adding them to the existing equipment in the Sharks HPU.

“The quality of the Gym Direct products is very high and are a welcome addition to what we already have here,” Boyle said. “The boys are certain to get a lot of benefit out of using what Gym Direct has been able to provide due to this new sponsorship,” Boyle said.

OCBC Bank Acquire Naming Rights to a Number of Singapore Sports Hub Facilities

OCBC Bank has secured the official naming rights for facilities at the new Singapore Sports Hub, in a deal worth more than S$50 million.

Covering the sports hall and aquatic centre, the deal will also support grassroots activities at the Sports Hub – which will open in April next year.

It has been dubbed Singapore’s largest one-time sports sponsorship to date and the first venue sponsorship for the country’s sports and entertainment industry.

OCBC was picked due to its right fit, being an established local bank and having a long-standing involvement in local sports.

Besides the sports hall and aquatic centre, the bank will also have naming rights for the National Stadium Club lounges in the North and South wings and VIP lounge at the Indoor Stadium.

Samuel Tsien, group CEO of OCBC Bank, said: “We want to bring in new sports to Singapore so people can try it out. We wanted to bring in sports clinics so that the community who do not have the opportunities to participate in these sports, have an opportunity to do that.”

Iconic national landmarks, the new National Stadium and Indoor Stadium are not part of the corporate naming rights.

Lawrence Wong, acting minister for culture, community and youth, said: “Have the possibility of either the National Stadium or Indoor Stadium named after a personality for example, somebody that we may wish to commemorate or remember. So that remains a possibility, but for now we decided not to have commercial naming rights for either of these entities.”

Operators of the S$1.33-billion Sports Hub, scheduled for completion in April 2014, said they would like to see more companies follow OCBC’s initiative, to sponsor other facilities within the complex.

Brisbane Roar Gets Official Eye Care Partner

Australian optician Laubman & Pank Optometrists has been unveiled as the official eye care partner of A-League’s Brisbane Roar.

As part of the deal, the current league leaders will be sponsored by the eye care specialists for the 2013/14 season.

“We are thrilled to bring Laubman & Pank Optometrists on as the official eyecare partner and look forward to working with its team of experts over the next 12 months to help build awareness of the importance of protecting eyes for both players and spectators,” said Adam Palfrey, the Roar’s commercial manager.

Manchester United Expands STC Sponsorship Deal

Manchester United have announced Saudi-based telecommunications giant STC has renewed its sponsorship deal with the Premier League Champions for a further five years.

The new partnership will see STC evolve from Official Telecommunications Partner to Official Triple Play Partner, covering Saudi Arabia, Bahrain and Kuwait, also holding triple play rights in Turkey for the first year of the agreement.

As Official Triple Play Partner, STC will bring United’s dedicated TV station, MUTV, to the Gulf region for the first time, with the exclusive rights to distribute MUTV via its TV, online and mobile services in these territories.

United’s Group Managing Director Richard Arnold said: “We are delighted to be renewing our partnership with STC, the largest telecommunications company in the Middle East. We have been working together since 2008 and have built a very successful and mutually beneficial partnership.

“Like Manchester United, STC has demonstrated its desire to lead the way in its industry, being the first of our partners to launch an official Manchester United mobile app, as well as, for the first time, bringing MUTV to our millions of followers within the Gulf region.

“The renewal of our partnership will greatly benefit our fans, as STC develop more and more interesting ways to bring them closer to the club they so passionately support.”

STC’s board of directors member and chairman of the investment committee, Mr. Mohammed Al Dhoheyan, added: “We are proud to be renewing and growing our successful partnership with such a globally recognised brand as Manchester United.

“We will exceed fans’ expectations, giving them never-before-seen footage and access to exclusive content in a way that is relevant and engaging to each and every one of them. There is a lot of potential to grow the sports rights market in the Middle East, and this deal will ensure that STC continues to lead the way in this sector.

“STC continues to focus on the growing youth population and sport is one of its key ways to reach out to them, not just in KSA but also across the Middle East region. One such effort has been our association with the various sports clubs in Saudi Arabia and the launch of our successful ‘Dawri Plus’ solution for football enthusiasts.

“Sports marketing is an untapped area and offers huge growth opportunities for regional organisations, and this will be a key growth area for STC in the coming months.”

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SKINX Sponsor Parramatta Eels

The National Rugby League’s Parramatta Eels has announced a partnership with SKINX.

SKINX, an antibacterial moisturizing gel that focuses on looking after the skin, will be implemented as part of the Eels high performance routine and will support the players both on and off the field.

Andrew Aloisio, SKINX founder, commented on the deal: “SKINX is proud to be partnering with a long established NRL club such as the Parramatta Eels, working together with the team in implementing this high performance healthy skin strategy.”

Pelé Inks TCC Retail Deal

International football superstar Pelé has struck a deal with TCC for the retail marketing company to secure official rights to Pelé branded soccer balls and will be using the limited edition merchandise to reward shoppers and drive customer loyalty with retailers internationally. 

TCC’s programmes, health featuring the exclusive Pelé licensed merchandise, and will be launching in retail stores such as Tesco across Central Eastern Europe (Poland, Slovakia, Hungary, Czech Republic and Turkey) from early April 2014.

The partnership comes at a time when the football star’s global popularity and appeal with fans is particularly heightened.  Last  week, at the Grosvenor House in London, Pelé was the recipient of the Legend of Football award at the 18th Annual Football Extravaganza. He was also recognised officially by the Guinness World Book of Records as the only footballer in history to have ever won the World Cup three times as a player, reaffirming his legendary status.

Pelé – who has been highly involved in education and children’s health throughout his career – commented on the initiative: “I am very excited about this partnership, which will give children around the world a chance to play football and share in my passion. These programmes will reward customers with Pelé products giving many children the opportunity to learn and play, something all kids should have the opportunity to do.”

TCC’s Global Marketing Director, Neil Macgeorge, said: “We are tremendously honoured to be partnering with Pelé and thrilled to offer this exclusive license to our retail customers. As a football idol Pelé commands mass customer appeal, particularly with children and families. To drive shopper loyalty retailers need to offer shoppers special experiences and this exclusive partnership not only provides this, but also gives children around the world the chance to practice their football skills.”

Ben Turner, Central Merchandising Manager at Tesco, added: “Pele is a huge global brand. Recognition of Pele throughout Europe is enormous. This programme uniquely gives us the opportunity to give reward to our most loyal customers, and also the opportunity for giveaways to community centres and charities. This ensures that this programme touches not only Tesco shopper families, but also local community sports and health projects: helping those who will benefit the most. Working with TCC, and using the Pele brand in the lead up to the 2014 Brazil world cup, will generate a phenomenal level of excitement for children and adults alike. Equally, the whole Tesco community is hugely excited ahead of this campaign.

“This multi Tesco country programme will really appeal to the masses. With almost 20 million customers passing through Tesco Poland stores in just one week, one can only imagine the customer reach from a five country programme. The most exciting part will be working with Pele to support, reward and benefit our local communities and charities.”

TCC partnered with 1966 Entertainment, in collaboration with Legends 10, the official global representatives of Pelé to broker the deal.

Orbea to Supply Bicycles for UCI’s Team Novo Nordisk

Orbea bicycles have agreed a partnership with Team Novo Nordisk, unhealthy the world’s first all-diabetes professional cycling team, ask for the 2014 and 2015 seasons.

Team Novo Nordisk will be racing a full schedule during the 2014 season, including major races in Europe, the Americas and Asia. The riders will be competing aboard the Orbea Orca Performance frameset for all their road racing events, and the Orbea Ordu Race frameset will be their weapon of choice for timed TT and Triathlon events.

“We are very excited to ride Orbea’s light and fast racing machines. Orbea is a great brand and the perfect partner to help us change diabetes,” says Phil Southerland, CEO and co-founder of Team Novo Nordisk.

In addition to the bicycle sponsorship, Orbea and Team Novo Nordisk have agreed to work together to promote the partnership within the cycling community.

“Team Novo Nordisk has done an amazing job of promoting the team within the diabetes community and has the third largest social media following of any team in professional cycling. Our next goal is to make the Team Novo Nordisk and Orbea partnership among the best known in cycling,” says Tony Karklins, Orbea’s North American Director of Sales and Marketing.

Team Novo Nordisk is a global all-diabetes sports team of cyclists, triathletes and runners, spearheaded by the world’s first all-diabetes UCI Professional Continental cycling team. The team’s mission is to inspire, educate and empower those affected by diabetes.