Justin Rose to Endorse Lamkin Golf Grips from 2014

Lamkin Corporation, a manufacturer of premium golf grips, has announced  that Justin Rose will join the company as a brand ambassador on January 1, 2014.

The company has enjoyed a long relationship with Justin beginning more than 15 years ago when he and his father visited Lamkin’s U.K. offices for custom grip fitting. 

Ending a 43-year English drought at the U.S. Open Championship, Justin’s historic win at Merion was the highlight of a sublime 2013 season that included seven Top 10 finishes. He has won five PGA Tour events, secured over 50 Top 10 finishes and is currently ranked 5th in the Official World Golf Ranking. In addition to generously supporting numerous charitable causes, Justin and his wife established The Kate and Justin Rose Foundation in 2011 to improve the lives of children in their community by focusing on nutrition, education and experiential opportunities.

“In every possible way, Justin Rose personifies the core values of the Lamkin brand,” said Lamkin CEO, Bob Lamkin. “He is an incredibly gifted golfer who carries himself, on and off the course, with tremendous poise, humility and integrity. Justin has earned the respect and adoration of millions of worldwide fans and I am truly honored to have him represent our brand.”

Justin will continue to use Lamkin grips and provide valuable player testing and product development feedback. Currently, Justin is using Lamkin’s patented 3GEN golf grips. The proprietary 3GEN material provides unmatched shock absorption without dulling critical shot feedback. Throughout the upcoming season, Justin will also be highlighted in various Lamkin advertising, promotional and social media campaigns.

Lamkin is also represented by golf legend Arnold Palmer.

ExxonMobil Extends NASCAR Sponsorship of Stewart-Haas Racing

American multinational oil and gas corporation ExxonMobil has renewed its multi-year sponsorship with three-time NASCAR Sprint Cup Series champion Tony Stewart and Stewart-Haas Racing. 

Mobil 1 will adorn the hood of Stewart’s No. 14 Chevrolet for 11 races in 2014, viagra sale while taking a high-profile associate role in the remaining races.

“Tony and Stewart-Haas Racing have done an incredible job highlighting the value of Mobil 1 technology, so it was an easy decision to renew our sponsorship with one of NASCAR’s top drivers and teams,” said Artis Brown, global motorsports manager, Mobil 1. “The entire ExxonMobil team is looking forward to Mobil 1 technology helping Stewart-Haas Racing remain a championship-caliber team in the NASCAR Sprint Cup Series.”

Although Stewart saw his 2013 season cut short due to a leg injury, he has been one of the most successful Sprint Cup drivers since joining NASCAR’s elite series in 1999. In 2011, Stewart’s debut season for Mobil 1 Racing, he won an amazing five of the 10 Chase for the NASCAR Sprint Cup races, including the finale at Miami-Homestead Speedway, where he clinched his third Sprint Cup title.

“We’re very pleased to extend our multi-year technology partnership with Mobil 1,” said Tony Stewart, co-owner of Stewart-Haas Racing with Haas Automation founder Gene Haas. “During the past few years, Stewart-Haas Racing has seen real progress from our collaboration with Mobil 1. We’ve had an improvement in fuel mileage, engine efficiency and reliability, and we’re confident that Mobil 1 will help us contend for another NASCAR Sprint Cup Series championship.”

NEC Corporation Signs New Deal as Title Sponsor of Wheelchair Tennis Masters

The International Tennis Federation (ITF) announced today that it has extended its sponsorship agreement with NEC Corporation as title sponsor of the NEC Wheelchair Tennis Masters and as an Official Partner of the ITF Wheelchair Tennis Tour for 2014.

NEC has been a sponsor of the ITF Wheelchair Tennis Tour since its inception in 1992, search and last month celebrated 20 years as title sponsor of the NEC Wheelchair Tennis Masters, anabolics the ITF’s year-end wheelchair championship. This year’s Masters was held in Mission Viejo, California on 5-11 November.

The 2014 NEC Wheelchair Tennis Masters will be held in Great Britain for the first time at Lee Valley Hockey and Tennis Centre in Queen Elizabeth Olympic Park, venue of the London 2012 Paralympic Tennis Event, on 24-30 November. The event will be hosted by the Tennis Foundation.

ITF President Francesco Ricci Bitti said: “We are grateful for the ongoing support of the NEC Corporation, which has been a dedicated and enthusiastic partner of the ITF’s wheelchair tennis activities. Wheelchair tennis has become one of the fastest growing Paralympic sports, culminating in the success of London 2012, and we delighted that next year’s NEC Wheelchair Tennis Masters will become one of the first events to return to the Olympic Park.”

The ITF Wheelchair Tennis Tour originated in 1992 with 11 international tournaments, but has grown to its current total of over 160 tournaments in more than 40 countries offering over $1.5 million in prize money. The Tour includes the wheelchair tennis events at all four Grand Slam tournaments. The NEC Wheelchair Tennis Masters was started in 1994 as the official year-end singles championship for the sport’s leading players, and currently features the top eight men and women, and top four quad athletes.

Tsuyoshi Horinouchi, General Manager, CSR and Environmental Management Promotion Division, NEC Corporation, said: “The NEC Wheelchair Tennis Masters features the sport’s most talented athletes competing against one another at the top of their game. NEC is proud to continue its support of these exciting events that enable athletes from all over the world to showcase their skills.”

Actavis to Sponsor EHF Euro 2014

The European Handball Federation’s (EHF) European Championships will be sponsored by Actavis after a new deal was announced.

The global speciality pharmaceutical company becomes Official Partner to both the Men’s and Women’s EHF EURO 2014, taking place in Denmark from 12 – 26 January and in Hungary/Croatia from 7 – 21 December 2014 respectively. The deal was brokered by Infront Sports & Media, official media and marketing partner to the EHF.

As an Official Partner of the EHF EURO, Actavis stands to benefit from extensive media exposure through prime advertising space on state-of-the-art courtside LED boards as well as static boards and floor advertising. The company also receives multiple promotional and activation rights as well as a full hospitality contingent. 

Lars Ramneborn, Senior Vice President Pharma Division International, commented: “Our partnership with handball complements perfectly our commitment to international ice hockey as we will cover our European key markets and will show our brand in another attractive and international sport event.” Actavis is currently a premium partner of ice hockey’s European Trophy and the IIHF Ice Hockey World Championship. In addition, Actavis was present as a gold partner at the recent 2013 Barclays ATP World Tour Finals. ISA International Sports Agency brokered the sponsorship on behalf of Actavis.

Jean Brihault, EHF President, said: “We are expecting huge worldwide interest in the upcoming Men’s and Women’s EHF EURO 2014 events both live in the arenas and worldwide via extensive television coverage. This offers a global company such as Actavis an excellent opportunity both for brand exposure and sponsorship activation, and we are extremely pleased that they have chosen to partner handball and the EHF EURO events.”

T.M. Lewin Inks New Deal as Official Formalwear Supplier of ECB

With the second Ashes test set to start the England & Wales Cricket Board (ECB) has secured a financial boost with the announcement that T.M. Lewin has extended its deal as Official Formalwear supplier of the England team for a further three years.

For the 2014 summer, the England men’s and women’s teams will wear new bespoke suits, that will become available to buy at 100 T.M. Lewin stores nationwide and online. T.M. Lewin will also produce limited edition accessories including cufflinks and ties for fans to purchase. 

David Collier, Chief Executive of the ECB, said: “It is important that our England teams look the part off the field, as well as on it – and T.M. Lewin’s England Cricket products are popular with players and fans alike. This deal represents excellent value for the ECB, and it is particularly pleasing when partners renew for another term.” 

Geoff Quinn, Chief Executive at T.M.Lewin, said: “We’re very happy to be maintaining our association with the ECB for another year and proud to dress both England men’s and women’s cricket teams. We continue to receive lots of positive comments from cricket fans about the suits and outfits we supply the teams, and will continue to produce product of the highest quality that reflects our ongoing support and enthusiasm for English cricket.”

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MusclePharm Extends UFC Sponsorship

The Ultimate Fighting Championship (UFC) have  announced a multi-year renewal of their partnership with MusclePharm Corporation a leading international, award-winning sports nutrition company.

In addition to branding in the Octagon, MusclePharm will be featured in a variety of UFC programming elements ranging from national television broadcasts to Pay-Per-Views and across UFC’s digital platforms. The sponsorship also involves special events and the use of official marks and logos for consumer retail promotions including a special Octagon-shaped Fight Pack. 

“MusclePharm has a long history with us and we’re excited to continue our partnership,” said Dana White, president, UFC. “It represents our commitment to growing MMA around the world.”

“MusclePharm’s cutting-edge products are scientifically formulated to measure up to the needs of UFC athletes so it’s the ideal collaboration,” said Jeremy DeLuca, president of Sales and Marketing, MusclePharm. “MMA is an area that fits our brand and partnering with the UFC allows us to reach a demographic that shares our passion for fitness and performance.”

MusclePharm has sponsored more than 100 of UFC’s top fighters including Anderson Silva, Jon Jones, Clay Guida, Donald Cerone, Jose Aldo, Travis Browne, Jake Shields, Lyoto Machida, Patrick Barry and Rashad Evans.

MusclePharm also sponsors 49ers quarterback Colin Kaepernick and Arnold Schwarzenegger among other prominent athletes.

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FA Inks Mars Partnership Extension

The Football Association has extended their association with Mars Chocolate UK for a further four years. 

It means Mars will continue its role as Official Supporter of the England Team and remain Official Partner to the Just Play programme until July 2018. 

To celebrate, The FA and Mars will offer fans nationwide the chance to take part in free Just Play sessions close to home during the tournament in Brazil next summer. 

The Just Play programme was launched in June 2011 and aims to increase the numbers of adults playing football. 

Since 2011 the programme has:Created 200,000 adult places at Just Play kickabout sessionsOpened over 200 Just Play centres nationwideTrained over 400 Just Play organisers 

Roy Hodgson (right), England manager, said: “Mars has shown a genuine commitment to making it easy for adults to get back to playing football. This goes hand-in-hand with the enthusiasm of our fantastic fans and the support our team enjoys from all corners of the country. Extending The FA’s partnership with Mars is extremely positive news for the English game.” 

Fiona Dawson, President of Mars Chocolate UK, said: “We are extremely proud of Mars’ great heritage of working within football. Extending our partnership with The FA enables us to build on Just Play’s success and together we want to get even more adults back on the pitch. 

“Over the next four years, we’ll be working to create one million opportunities to participate in a kickabout close to home. And, as a treat during the tournament next summer, Just Play for Free will encourage fans to rediscover their love of playing when football fever is at its highest.” 

The agreement was negotiated by The FA’s sponsorship team, led by Peter Daire who commented: “I’m delighted we have signed Mars for a further four years. Mars are great to work with and their promotion of England and Just Play is of huge benefit to The FA as a whole. It is testament to the strength of The FA Partner Programme that we are able to sign long term deals with such blue chip brands.”

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SysServers/Scada Announced as New Kit Sponsors for Castleford Tigers

Super League club Castleford Tigers has announced a new kit sponsorship agreement with automation systems and IT experts SysServers/Scada.

The Glasshoughton based solutions company will feature on one of the sleeves of the Tigers’ home and away playing shirts next season as part of the deal.

Dean Wright, Owner of SysServers/Scada said: “We became commercial partners of Castleford Tigers during last season and enjoyed a very successful and fruitful relationship so we are thrilled to increase our support by proudly appearing on the club’s kit next year.

“The club is working hard to improve on and off the field and we are excited about our ongoing partnership which will help them move forward.”

Castleford Tigers’ Commercial Director Mark Grattan added: “SysServers/Scada is a rapidly expanding local company and we are sure that they will continue their growth by featuring on the famous Cas kit throughout 2014.

“We are grateful of the support that they have given us already and we’re looking forward to working with Dean and his team for at least the next year.”

UDC Finance Remains Title Sponsor of V8 Ute Racing Series

UDC Finance has extended its title sponsorship of the V8 Ute Racing Series for the next three seasons.

UDC has activated its sponsorship over the past three seasons with trackside hospitality for its clients and hot lap experiences and this will continue along with branding on all of the series’ Ford and Holden racers and on signage at events in the championship.

The UDC V8 Ute series is the main support category to the BNT V8 SuperTourers and has also run at the annual V8 Supercar meeting for the past three years. Like its counterpart in Australia, it is a proven development series for up and coming V8 superstars – counting Chris Pither, Andrew Waite and Matt Lockwood among its champions over the past six seasons.

“The new three year deal is great news for the category and shareholders and underpins our philosophy as a series of great racing for young aces and older drivers that also provides a ready-made and high quality marketing platform for our corporate partners,” explained series Managing Director Paul Isaac.

“We have a number of new initiatives in the pipeline to make the series even more appealing to drivers, teams and fans and with additional drivers and utes confirmed for 2014, we can look forward to action-packed fields of even more utes.”

Iglo Named Official Nutrition Partner of FC St. Pauli

Bundesliga 2 team FC St. Pauli have announced Iglo as their Official Nutrition Partner on board. 

Iglo is the future main sponsor of FC St. Pauli bullies, check the Kids Club of the Brown-White. The co-operation began with the home game against FC Cologne last Friday.

“We welcome Iglo as official nutrition partner of FC St. Pauli and look forward to the cooperation. Moreover, we are glad that we have such a reputable and competent companies now have at our side,” said Michael Meeske, commercial manager of FC St . Pauli.

“The FC St. Pauli and Iglo two hamburgers originals that stand for authenticity and passion. Together we can show how well can combine a delicious and healthy diet and exercise,” explains Martina Sandrock, CEO of Iglo GmbH.