The inaugural 1455-seat Audi Stadium Club will be completed and open to business patrons from March 2014, marking Audi’s first major sponsorship deal in this state.

Housed on the second tier of the Eastern Stand, the club boasts exclusive access to a range of food and beverage options, including a 5-star restaurant, the John Halbert Room and the Rick Davies Bar.

Audi communications general manager Anna Burgdorf said its involvement came a time when the car maker was building a stronger strategy around its sporty S and RS models.

“In each state we look at a high profile marketing opportunity that fits the brand and the launch of the first club at such a significant piece of SA’s sporting culture was perfect.”

“It was an ideal opportunity for us to capitalise on the new infrastructure going in and our sponsorship agreement with Oval itself is significant for the state.”

Adelaide Oval SMA General Manager Commercial Darren Chandler said the agreement was further evidence of the corporate appeal of the redeveloped stadium.

“The Audi brand represents quality and innovation and that’s what the Oval is about as well.

“We see synergies between the brand and the corporate market the club will attract,” he said.

Coca-Cola has joined TORONTO 2015 Pan Am/Parapan Am Games roster of sponsors as Official Supplier of Non-Alcoholic Beverages.

The global drinks supplier, a TOP sponsor of the Olympic Games since 1928, will refresh athletes, officials and spectators with its broad assortment of products, including: sparkling soft drinks, still waters, juices and fruit beverages, sports drinks and ready-to-drink teas at venues throughout the Games footprint, including the CIBC Pan Am/Parapan Am Athletes’ Village. 

The company is also a supporter of all 204 National Olympic Committees and their teams, including those from the Americas and Caribbean coming to Toronto in 2015, and a longstanding sponsor of premier sporting events and organizations, including the FIFA World Cup, the PGA Tour, Formula One, National Basketball Association (NBA) and the National Association for Stock Car Auto Racing (NASCAR), and national literary, music and cultural festivals in countries around the world.

“For decades, Coca-Cola has helped support some of the world’s most memorable sporting events. Our commitment to sport stems from our goal to educate, innovate and help people lead active, healthy lives. Our partnership with the TORONTO 2015 Pan Am/Parapan Am Games will support over 7,500 athletes and will help inspire spectators, committed volunteers and sports fans to get active,” said Nicola Kettlitz, President, Coca-Cola Ltd.

Ian Troop, chief executive officer of the TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015), stated: “Coca-Cola has deep roots in Toronto — this is where the company started in Canada a century ago — so it’s especially fitting that they’re coming on board to support the TORONTO 2015 Games.

“They’re also a major international supporter of sport, a leader in environmental sustainability and a leader in encouraging young people to lead healthy, active lives,” he continued. “Having Coca-Cola join our sponsorship family is a testament to the value of these Games and their ability to transform our communities.”

Coca-Cola joins previously announced members of the TORONTO 2015 sponsor family, including: Lead Partner CIBC, Premier Partners Chevrolet Canada, CISCO and Loblaw Companies Limited, Opening Ceremony Creative Partner Cirque du Soleil, as well as Official Suppliers Beanfield Metroconnect, Pattison Outdoor Advertising, FUSE Marketing Group, McKesson Canada, Royal Canadian Mint, Toronto Pearson International Airport, the Toronto Star, and Official Broadcaster CBC/Radio-Canada. 

ASICS America has been announced as the new title sponsor of the ASICS World Tennis Classic tournament in Rancho Mirage, generic California.

Known as the largest adult USTA sanctioned tournament in the country and the largest senior tournament in the world, viagra buy over 750 players will compete at the Mission Hills Country Club, usa cialis January 26 through February 2, 2014.

The ASICS World Tennis Classic is another step towards ASICS’s plan to expand its reach in the tennis category. Earlier this year the brand announced its multi-year sponsorship of the ASICS Easter Bowl, one of the most prestigious junior tournaments in the nation. The ASICS World Tennis Classic will now enable ASICS to address the adult market, which is an important segment for the continued growth of the sport and the brand.

“Tennis is one of the fastest growing categories within ASICS America,” says ASICS America Marketing Manager Kelly O’Rouke. “We are thrilled to partner with such a premiere tournament that attracts players from over 35 states. It’s important for us to support all levels of tennis, whether that is juniors, professionals, or seniors, and sponsoring world-class tournaments such as the ASICS World Tennis Classic allow us to do just that.”

ASICS will have a large presence at the tournament with on-site activation including event signage, gift bags, and tournament prizes for top finishers. The latest ASICS products will also be on display and available for purchase in the Mission Hills Country Club pro shop.

“Having an iconic brand such as ASICS as our title sponsor not only demonstrates the commitment of ASICS to the adult market but also lends increased credibility to the tournament itself”, says Ed Trost who along with his wife Jayne Robertson have been the tournament’s directors over the past 9 years. “With ASICS support of the largest junior event (Easter Bowl) and now the largest adult event will give the company exposure to a wide range of tennis players who in many respects act as ambassadors to the sport.”

Mineralna Voda LTD, help through its brand Duboka, have agreed to sponsor the 2013 Women’s Handball World Championship in Serbia as its official water.

“We are proud to be partners in the most important sport competition that is held in Serbia and that with out support we are contributing to the promotion of Serbia and its sport. “Duboka” is a unique mineral water rich in calcium and it’s the choice of women and athletes; we are sure that all the teams will have the ideal hydration and proper minerals intake during the duration of the competition”, said Aleksandar Dimitrijevic, director of the company Mineralna voda LTD that bottles the “Duboka” mineral water.

“I am grateful to the people responsible for this sponsorship between the Serbian Handball Federation and our new official partner Mineralna voda LTD. The “Duboka” water will be drunk by the volunteers, the 24 teams, officials, referees and all of those involved in the organization of the WC. We are talking about large amounts of water, I am grateful for the support and for the fact that they recognized the importance of this competition”, said Bozidar Djurkovic, Managing Director of the Serbian Handball Federation.

The Women’s Handball WC, which has already began, is taking place between the 6^th to the 22^nd of December 2013 across four cities, Belgrade, Nis, Novi Sad and Zrenjanin, and for the title of World Champion 24 national team will be competing. The Serbian national team will play its first match against Japan, on Friday, 6^th of December 2013.

Seattle Seahawks wide receiver Golden Tate has become the new brand ambassador for performance sock brand STRIDELINE.

Tate will wear the Seattle based brand on and off the field. Tate reached out to STRIDELINE co-founders Riley Goodman and Jake Director via social media expressing interest in wearing the distinctly designed, advice high performance sock brand during a game against the New Orleans Saints. Although the NFL has a strict dress code policy.

Boasting a cult following, high profile STRIDELINE fans include Miami Dolphins wide receiver Brandon Gibson, Denver Outlaws midfielder Drew Snider, Seattle Seahawks running back Marshawn Lynch, Denver Nuggets point guard Nate Robinson, and rapper Snoop Lion.

Star brite, one of the world’s leading manufacturers of marine maintenance and care items, has announced its sponsorship of The 2013 Bassmaster Classic Wild Card.

Taking place on Lake Okeechobee in Florida, this event will see up to 175 anglers seeking redemption and a spot in the 2014 Classic. The event allows one more chance for anglers to make it to the 2014 Bassmaster Classic championship in Birmingham, Alabama. 

B.A.S.S. Senior Tournament Director Trip Weldon said: “The Wild Card will be held on a phenomenal fishery. It’s going to be entirely possible to make up a lot of ground and come back from a long way down the standings,” he said. “Since there are no points involved and there’s a lot at stake, this event is kind of like the Classic itself — you let it all hang out and go for the glory.”

The tournament format will be much like that of the Bassmaster Opens. The full field will fish the first two days, then will be cut to the Top 12 anglers for the final day of competition. The angler who climbs to the top will get a ticket to the 2014 Classic. The rest of the Top 30 anglers will receive cash prizes, with the 30th-place finisher receiving $2,000. The entry fee is $2,000, and total payout is $80,000 in addition to the Classic berth and a chance to win $300,000 in the world championship.

“The Bassmaster Classic is the Super Bowl of bass fishing, and many anglers work for years to qualify for it. This last-chance Wild Card is another opportunity for someone to make his dream come true,” said B.A.S.S. CEO Bruce Akin. “No qualification route to the Classic is easy, and the Wild Card will be no exception. But, whoever comes out on top will definitely have earned the privilege that comes with being a contender.”

Star brite Executive Vice President Greg Dornau said: “We are very proud to continue to grow our involvement with the B.A.S.S. organization. Fuel issues are a problem for all boaters and we see the Wild Card as a great way to promote our Star Tron solution.”