Formula 1 team Sahara Force India have announced today a multi-year partnership with Roshfrans, the lubricant oils specialists from Mexico.

The agreement will see prominent Roshfrans branding on the team’s new car, the VJM07 (rear wing endplate) as well as on the drivers’ suits, helmets and team clothing.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India, said: “I’m delighted to welcome Roshfrans as a new long-term partner of Sahara Force India. Together we share a lot of common values, including a passion for technology and innovation, and we look forward to forging a strong working relationship with them in the years ahead. As a global organisation, Roshfrans is ideally placed to take advantage of Formula One’s unparalleled reach to demonstrate its technical excellence and increase brand awareness.”

Ing. Sergio Platonoff Castillo, CEO of Roshfrans, added: “It’s a pleasure for Roshfrans to begin a partnership with Sahara Force India – an up-and-coming team with big ambitions. We have been very impressed with the commitment of everybody in the team and, with such an exciting driver line-up, we believe the stage is set for a successful season. It’s an extremely proud moment for Roshfrans to be involved in the world of Formula One and we look forward to following the team’s progress this season.”

TutorGroup, pharmacy a leading online education platform has signed a long-term partnership agreement with former NBA All-Star and global icon Yao Ming.

Yao will endorse TutorGroup’s suite of English and Chinese language learning products, remedy including TutorABC, find VIPABC and TutorMing, in China and around the world.

With more than 2,000 teachers in 30 countries and 60 cities around the world, TutorGroup provides real-time interactive language learning through millions of class sessions annually. 

To kickstart this partnership, TutorGroup and Yao will jointly provide 30,000 English-language lessons to students of the Yao Ming Foundation free of charge, delivering quality English-language lessons across China, including rural areas where finding a quality English teacher can be more difficult. In 2014, TutorGroup and Yao will provide a scholarship program for Chinese-language students in the United States, through TutorGroup’s Chinese language-learning product, TutorMing.

“We are proud to call Yao Ming a partner in our mission to provide an education platform that teaches how people learn today,” said Dr. Eric Yang, CEO of TutorGroup. “Like Yao, we believe a better and more modern education system is critical for the future prosperity of our world. By uniting the best teachers from around the globe with students that can learn on their own schedule, with a technology platform that provides the best learning content, class size and pace, we are breaking down the barriers of distance, borders and education. Yao is excited to join us in this endeavor.”

“The greatest contribution TutorGroup makes, in support of education, is to shorten the distance between people,” Yao said. “There are many places around the world that lack teachers to provide an excellent education. They may have good classrooms and equipment, but the lack of teachers is a very serious problem.

“I am excited to work together with TutorGroup to bring our world closer together through English and Chinese language education,” Yao continued. “I am a student on VIPABC and look forward to being a teacher on TutorMing later this year. Soon, you can call me Tutor Ming on TutorMing.”

Over the month of January, and through the Chinese New Year holiday period, Yao will be seen on advertising for TutorGroup’s products featured in newspapers, magazines, outdoor billboards, buses, taxi touch screens, across Shanghai. Yao will also be featured in a series of TV commercials that will run on national television, and will also appear in three “micro-movies” that will run on several of China’s leading video sharing websites.

The British Olympic Association (BOA) has announced today that logistics supplier DHL has become the Official Team GB Logistics Partner for the Sochi 2014 Olympic Winter Games.

DHL will transport over eight tonnes of the GB team’s supplies and equipment nearly 5, allergy 500 miles by air and ocean freight from Stockport in the UK to the Olympic Village in to Sochi.

DHL will also have an integral role in supporting the athletes at “kitting out” week in Stockport, ed where they will be provided with their all-important equipment for the first time.

With operations in over 220 countries and territories, DHL has long been a pioneer in global transportation and has unparalleled expertise in delivering global, high-impact, sporting events.

“DHL is recognised as a world leader in logistics and to have their support of Team GB in Sochi is invaluable.” said Bill Sweeney, Chief Executive Officer of the British Olympic Association.

“Ensuring that over eight tonnes of the team inventory is delivered to Sochi on time is a crucial element of our operation and I am confident that with DHL’s support our athletes will have everything they need to perform at their very best”.

“We are delighted to welcome DHL to the British Olympic family.”

Phil Couchman, CEO of DHL Express in the UK & Ireland commented:  “DHL has a strong heritage and association with international sport at the very highest level. Logistics is one partnership that is crucial for any sport, and as a trusted provider for some of the biggest events in the world, we’re very proud to be supporting Team GB at Sochi.”

“This is a complex, large-scale operation and we’ll do whatever it takes to ensure the athletes have everything they need for a successful Games.”

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Dunkin’ Brands Group, the parent company for Dunkin’ Donuts and Baskin-Robbins, has entered Premier League sponsorship by securing a multi-year partnership with Liverpool FC.

This new partnership will see Dunkin’ Brands enter the UK’s top-flight football league and Reds fans will benefit from this relationship as Dunkin’ look to expand their businesses into new territories.

“We’re delighted to be joining forces with Dunkin’ Brands, one of the world’s most iconic names. Dunkin’ Donuts will be our official coffee, tea and bakery provider, and Baskin-Robbins will be our official ice cream provider – we welcome both to the LFC family,” said Billy Hogan, chief commercial officer at Liverpool FC.

“Fans across the globe will benefit from this partnership as Dunkin’ Brands look to expand their business in locations including the UK and Asia, bringing exciting partnership activation to new territories and ultimately helping to bring fans closer to the club no matter how far away from Anfield they live.”

John Costello, president of global marketing and innovation for Dunkin’ Brands, commented: “With 18 English league titles and five European Cups, Liverpool FC is one of the world’s most renowned football clubs, so we’re very excited to partner with them as we continue to grow our two winning brands, Dunkin’ Donuts and Baskin-Robbins, around the world.

“We look forward to working with Liverpool FC on a number of exciting marketing initiatives and engaging with football fans worldwide in the coming years through this partnership.”

Dunkin’ Brands currently has more than 18,000 points of distribution in nearly 60 countries worldwide, including nearly 11,000 Dunkin’ Donuts restaurants in 33 countries and more than 7,250 Baskin-Robbins shops in nearly 50 countries.

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American tennis player Sam Querrey has inked an endorsement deal with sportswear manufacturer Fila today.

The multi-year agreement with Querrey continues the legacy of Fila’s sponsorship of elite tennis champions. Querrey joins an impressive roster of ATP World Tour players who have worn the Fila brand on-court since the 1970s.

“We are thrilled that American tennis star Sam Querrey has joined the Fila family,” said Gene Yoon, Chairman of Fila. “As we enter the 103^rd year of the Fila brand, our commitment to the sport that is such an important part of our history will be strengthened by our relationship with world-class athletes like Sam. As we look to the future of tennis in the United States, we are positive that Sam will inspire the next generation of players through his involvement in Fila’s new junior mentorship program.”

Querrey, 26, turned pro in 2006 and has been ranked in the Top 50 on the ATP World Tour for five of the past six years.  In January 2011, he achieved a career-high world ranking of number 17.  He is the second-ranked American on the ATP World Tour and has won seven Singles titles, including 3 titles in Los Angeles. Sam is a member of the United States Davis Cup team and won the lone U.S. singles rubber during the 2013 World Group Quarterfinal vs Serbia. He represented the United States at the Beijing Games in 2008. Querrey’s serve is one of the fastest on the ATP World Tour and has been recorded up to 148mph.

“Fila has such a great history of sponsoring champions and I am excited to wear the same brand as the players I admired as a junior,” said Querrey. “I am extremely excited to give back to the tennis community as a mentor to young players at Fila-sponsored academies.”

Querry has already will debuted Fila’s spring 2014 Center Court collection at the Australian Open in Melbourne.

The International Handball Federation (IHF) has revealed today the Molten Corporation as their new official ball partner.

Molten’s Elite x5000 series balls will be the official ball for all IHF competitions starting from the 2014 Women’s Junior World Championship in Croatia.

Dr. Hassan Moustafa, President of the International Handball Federation, commented on the new deal: “Balls are a crucial part of handball – and therefore we are very proud to have a new, but highly experienced official ball partner at our side.

“Molten has gained experience in producing high-tech handballs for decades, they are passionate about our sport. In close cooperation with Molten, the International Handball Federation will work on perfect balls for perfect handball matches – following their claim “for the real game”. We are proud to have a new globally thinking and globally leading long-term partner.”

Statement from Kiyo Tamiaki, President and CEO of the Molten Corporation:
“We are very pleased to begin our partnership with the IHF and about the selection of Molten to be used as the official game ball in the world’s most elite handball competitions. Molten is dedicated to being at the forefront of technological innovation with the goal of providing the highest quality and value to athletes throughout the world.

“We are honoured to have been given this wonderful opportunity to partner with the IHF, and we offer our heartfelt thanks to the IHF President, Dr Moustafa, and all of those involved in serving the sport of handball. Guided by our brand statement ‘For the real game’, Molten is committed to producing the absolutely best products to fulfil and exceed the expectations of the handball community.”