Sahara Force India Signs New Supply Deal with STILL

STILL will remain an Official Supplier to the Sahara Force India team in a new partnership agreement. 

Recently STILL have delivered two new high lift pallet trucks which are based in the pattern shop at the Sahara Force India wind tunnel. The pattern shop is the starting point for all the carbon fibre components on the car with tooling block being used to produce patterns and moulds onto which the carbon fibres are applied.

Additionally, STILL’s RX50 and RX70 trucks are used in the Formula One factory to help pack the freight boxes for races and tests, and to assist with the general running of the factory day-to-day.

Otmar Szafnauer, Chief Operating Officer of Sahara Force India F1 Team, said: “We are delighted to continue working with STILL and to benefit from their ever-improving product range. The most recent addition of the high lift pallet truck is already making a big difference at the wind tunnel. It’s easy to operate and very manoeuvrable, which is ideal for the confined areas of a Formula One facility. Using these vehicles has helped us save time and improve efficiency.”

Job Koopmans, Commercial Manager of STILL UK, added: “Everyone at STILL is thrilled to be continuing our partnership with Sahara Force India. The new trucks have already improved their operations at the wind tunnel, especially with the movement of large patterns.

“We also have our counterbalance trucks supporting the airfreight logistics to make sure that the team can move their equipment around the world with ease. We look forward to continuing the partnership and wish the team all the best for the 2014 season.”

Lotus F1 Extend Renault Partnership

Lotus F1 have renewed their partnership with Renault Sport F1 for the french company to continue to supply their chassis-engine for 2014 and beyond.

Renault will supply the team with its Energy F1-2014 Power Unit for the coming season. 

The extension continues the long and successful history of collaboration that first started in 1995 when Renault supplied its legendary V10 to Benetton, cialis as the team was then known. Success came quickly, apoplectic with the partnership securing the Constructors’ world title in its first year. Renault F1 Team was created in 2002 as Renault purchased the team, order with Enstone the base for the chassis operations and Viry-Châtillon the hub for engine activities. Under the Renault banner, the team re-emerged as a dominant force, with Fernando Alonso taking back to back world titles in 2005 and 2006.

Renault’s decision to re-centre F1 activities around engine supply led to a majority shareholding being sold to Genii Capital in 2009 before the Luxembourg-based group purchased 100% control at the end of 2010. Renault has since remained involved as the team’s engine partner, aiding the team to re-emerge as a front running team in recent seasons.

Jean-Michel Jalinier, President of Renault Sport F1, commented: “We are pleased to see our partnership officially confirmed as the E22 takes to the track for its first official test. The relationship between Viry and Enstone has gone from strength to strength over the past few years. This is illustrated in no better way than the excellent – and very close – collaboration on the 2014 car, which is more technically complex than any previous designs. We hope this spirit will pay dividends on track this season and going forward into the new F1 technical era.”

Matthew Carter, Lotus F1 Team Chief Executive Officer, added: “Lotus F1 Team and Renault Sport F1 have enjoyed a successful partnership these past few years and we look forward to continue to build on our relationship and collaboration in 2014 and beyond. It is the beginning of a new era in Formula 1 and we are pleased to embrace it together with Renault Sport F1.”

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G&K Services to Sponsor JD Motorsports’ Landon Cassill

G&K Services, herbal Inc. have announced today its sponsorship of JD Motorsports’ new lead driver, Landon Cassill, and the No. 01 Chevrolet for the 2014 NASCAR Nationwide series.

G&K will be the team’s title sponsor for the season-opening race held on Saturday, February 22, 2014 at the Daytona International Speedway in Daytona Beach, FL. 

“We are excited to have a rising star like Landon Cassill representing G&K Services both on and off the track,” said Dave Euson, G&K’s Vice President of Marketing and Sales. “We’ve enjoyed a terrific relationship with JD Motorsports and look forward to kicking-off another great season this weekend in Daytona.”

“We have a fantastic partnership with G&K Services and are pleased to have them return as a key sponsor for the fifth consecutive year,” said Johnny Davis, JD Motorsports team owner. “We’re looking forward to seeing the progress Landon makes in the No. 01 G&K Services Chevrolet.”

Landon Cassill made his NASCAR Nationwide Series debut in 2007. In 2008 he won the NASCAR Nationwide Series Rookie of the Year. Cassill’s first full-time season on the NASCAR Sprint Cup Series was 2012 where he drove the No. 83 Toyota to seven top-20 finishes for startup team BK Racing.

Magners Named Official Cider of NSW Waratahs

The NSW Waratahs, allergist also known as the HSBC Waratahs, unhealthy has confirmed today that Magners Cider will join their sponsorship line-up as Official Cider.

The partnership will see Magners feature on the sleeve of the famous light blue jersey and will provide large scale brand visibility and the opportunity to reward customers and fans through exclusive experiences.

Announcing the sponsorship, bronchi Magners Cider’s Commercial Director for Australia and Asia Anthony Brady said, “I’m thrilled with the formation of this partnership.  The NSW Waratahs are a famous team with great heritage and really exciting future – just like Magners.”

“This is a great sign of the commitment of the rugby community to the game in general,” said Waratahs Rugby CEO Jason Allen. 

“We continue to be enthused by the level of support we’re seeing for the club this season and are genuinely excited by what lies ahead.”

Ciders have traditionally been an order for British and Irish backpackers however over the last three years, Australians have embraced the refreshment of cider with the category almost doubling in size.  

“It’s not uncommon to order a round of ciders to watch the big game and I’m confident that Waratahs fans and rugby fans in general will love what Magners brings to the game,” MacDermott said.

Equally enthusiastic, Allen added, “The partnership with Magners is one that the players and fans can really get behind.

“Magners is a world number one cider, that’s the kind of success that we’re striving for.”

Adidas Become Official Apparel and Footwear Supplier of Athletics Australia

Athletica Australia have announced today that global sportswear brand, stomach adidas has entered into a multi-year agreement with governing body.

The partnership will see adidas become a Major Partner of Athletics Australia and its Official Apparel and Footwear Supplier.

Athletics Australia Chief Executive Officer Dallas O’Brien said the new partnership with adidas would greatly benefit the sport in Australia.

“There is no doubt that adidas is one of the world’s most recognisable brands, tadalafil so it is a significant achievement for Athletics Australia to be able to team up with such a global leader in sports, pills ” O’Brien said.

“Whilst adidas has long been a strong supporter of athletics in this country through personal sponsorships of some of our biggest stars including Sally Pearson and Mitchell Watt, now they’ve joined us in a broader partnership.

“We couldn’t be more excited about the opportunity to work with adidas given the brand’s status as an innovative leader in sports apparel and footwear, and we’re sure our athletes will  enjoy wearing adidas gear as they represent Australia,” O’Brien added.

Head of Global Sports Marketing – Individual & Regional Sports at adidas, Jim Latham said Australia was a region that had been on the brand’s radar for some time, with many emerging talents.

“We’re very proud to be partnering with this leading industry body in Australia.  The dedicated team and world-class athletes at Athletics Australia fit perfectly within our global strategy to work with strong athletic federations across the world,” Latham commented.

The new agreement between Athletics Australia and adidas ensures that adidas will outfit all Athletics Australia teams at international championships. The adidas brand will also be strongly represented in the domestic season during the course of the upcoming Australian Athletics Tour, which commences in Perth this Saturday.

HEXIS Group Extends SRO Motorsports Partnership

SRO Motorsports Group have announced that their long-term partnership with the HEXIS Group will continue in 2014.

Their technical partnership with the SRO Motorsports Group started in 2008. HEXIS Graphics produces the complete identification of the Blancpain GT Series, click from trucks and race cars stickers to pitlane signalling, drugs publicity arches, unhealthy podium background right through to the signs carried by the grid girls.

Furthermore HEXIS Energy, the drinks division of the HEXIS Group, will be one of the partners of the Blancpain GT Series. HEXIS Energy entered the market of consumer products in 2009 and ever since the young and dynamic company has enjoyed the success of a well-managed brand, benefiting from several years of distribution experience in the fast-growing field of energy drinks. Like other companies in the group, HEXIS Energy offers a quality product with a strong brand oriented dynamism.

Stéphane Ratel, founder and CEO of SRO Motorsports Group, “I am delighted to be able to continue our long collaboration with Hexis, despite their withdrawal from active participation in motorsport. Their team was one of the most successful and most impressive in GT racing, claiming titles in the FIA GT1 World and GT3 European Championships, and we are extremely grateful for their continued support as we move into a new phase of our history, with the Blancpain GT Series.”

Michel Mateu, CEO of Hexis s.a.,: “We are very happy to continue our partnership with SRO Motorsports Group. Ever since the start of our collaboration in 2008, we at HEXIS found exactly what we were looking for: a solid partner and the possibility to put our know-how and products in the spotlights.”

Opel Renews SC Freiburg Sponsorship

German automobile manufacturer Opel has extended its partnership with the German top tier football club SC Freiburg. 

The deal which originally saw the pair partner in 2012 will now remain the Official Automotive Partner of SC Freiburg for this season and for the foreseeable future. 

The terms of the contract was negotiated by the international sports marketing company Infront Sports and Media who are the exclusive marketing partner of the Bundesliga club. 

As part of the agreement Opel will supply a range of vehicles for the employees, viagra sale members of the team and youth squad to use. Opel will also receive a number of promotional and activation options in the stadium and at its own sales locations. 

Peter C. Küspert, viagra 100mg Opel’s Board Member for Sales said: “Our commitment to football has a very positive impact on our brand profiling. The high popularity ratings of our partners support this. Just as at SC Freiburg, ambulance it is clear that sympathy depends not only on current sporting success but respectable, professional and above all down-to-earth work over the years – all of which pays off among fans.” 

Reinhardt Weinberger, Managing Director of Infront Germany commented: “Two years after Opel’s sponsorship comeback the brand is already one of the most visible in German football. At SC Freiburg, the company finds an authentic environment where it can position its brand along key topics such as sustainability and energy efficiency. For SC Freiburg, the extension ahead of time with such a top brand is an important signal and motivating factor for the second half of the season.”

Adidas to Provide Exclusive Apparel for Dr Pepper Dallas Cup

German sportswear giant adidas has announced a multi-year partnership with Dr Pepper Dallas Cup becoming the exclusive apparel and product provider for the international youth tournament.

As part of the partnership, adidas will provide match balls, official tournament apparel and gear, and a wide range of adidas/Dr Pepper Dallas Cup licensed products. Additionally, adidas will provide the Dallas Cup with assistance in securing Super Group participants.

“adidas Soccer is proud to partner with Dallas Cup and support the most storied youth soccer event in the country”, said Peter Withers Sports Marketing Manager for adidas Soccer. “The history of Dallas Cup is unrivaled, and the competition has become the breeding ground for the top youth players in the country and the world. adidas Soccer strives to build, support, and nurture events and programs that create opportunities for our sport to grow and players to get better.  This event allows our MLS Academies and top-level clubs to test themselves against the world’s best in a true player development atmosphere.”

The Dallas Cup will be celebrating its 35th anniversary in 2014. Clubs participating in this year’s tournament include Premier League U18 Champions Fulham FC, popular Mexican side CD Guadalajara, and 2013 Super Group Semifinalists, Fluminese FC of Brazil. Dr Pepper Dallas Cup XXXV will run from April 13th through April 20th, 2014.

“We are thrilled to welcome adidas, the global leader in soccer, to the Dr Pepper Dallas Cup family,” said Executive Director Andy Swift. “It is a tremendous honor for our organization to be associated with a brand that has such a significant history of supporting the world’s most important tournaments, such as the FIFA World Cup, the Olympics Games, the UEFA Champions League, and the FIFA U-20 World Cup. adidas’ assistance in securing globally recognized teams ensures that we will continue to bring to Dallas the highest level of competition possible.” 

In conjunction with the new partnership, it was announced today that Argentine powerhouse, CA River Plate, and the preeminent Belgium club, RSC Anderlecht, will compete in the Gordon Jago Super Group for the 2014 tournament. Both clubs hold the distinction of having claimed the most first division league championships for their countries.  This marks Anderlecht’s debut in the Gordon Jago Super Group and River Plate’s first appearance since 2009.

TriStar Motorsports Reveal Salt Life Partnership for 2014 Season

TriStar Motorsports have announced a partnership with Salt Life for the 2014 NASCAR Nationwide Series season. 

Salt Life will be an associate sponsor on board the No. 10, No. 14, No. 19 and the No. 44 TriStar Motorsports Toyota Camrys this season.

“Salt Life has been supporting me since I first started racing back on late models,” said Blake Koch, TriStar Motorsports driver. “I grew up in FL surfing and fishing almost everyday and when the brand Salt Life came out I started wearing it as often as I could. It’s the coolest logo I have seen and people are proud to wear it.”

“We are proud to be associated with TriStar Motorsports with their rich history in NASCAR and look forward to a successful 2014 season,” said Jeff Stillwell, President of Salt Life.

“We are excited to have Salt Life on board our TriStar Motorsports Toyota Camrys this season,” said Mark Smith, Owner of TriStar Motorsports. “We look forward to working with Salt Life and promoting their brand through our motorsports program during the 2014 season.”

The DRIVE4COPD 300 at Daytona International Speedway on February 22nd.

Widow Wax Sponsors NASCAR’s BK Racing

With BK Racing set to race at the 56th running of the Daytona 500, the team have announced Widow Wax as their latest sponsor.

“We’re thrilled to begin a partnership with the BK Racing team in 2014,” said Justin Kuhn, Founder of Widow Wax. “This level of exposure for Widow Wax is unparalleled. We appreciate Ron Devine and the entire team at BK Racing for this tremendous opportunity.” 

“We are excited to welcome Widow Wax to the BK Racing organization,” said team owner Ron Devine. “The fine products Widow Wax offers will be used every day both in the shop and at the track.” 

The NASCAR Sprint Cup Series begins the 2014 season with the 56th running of the Daytona 500 at Daytona International Speedway on Sunday, February 23.