Legacy Electronics Joins Flyover Championship as Presenting Sponsor

The second annual Flyover Championship have announced Legacy Electronics, treatment Inc has agreed to be the presenting sponsor, ambulance | allowing organizers to increase the Flyover purse to $30,000.

Along with the individual race awards, trophies, and prizes, the collective purse may soon exceed $100,000 in racer benefits. “It’s exciting to be part of a dynamic race series,” said Jason Engle, CEO of Legacy Electronics, Inc., “that not only promotes competitive cycling, but also promotes a healthy lifestyle.”

“After the great reception to last year’s inaugural Midwest Flyover,” said race director Tim Putnam, “we’re excited that added sponsorship funding allows us to extend winner recognition deeper into the leader board. What’s more, indications are we may have additional last-minute sponsors stepping in, and this could become one of the richest amateur competitive cycling race series in North America.”

ACO Renew Musto Skiff World Championships Partnership

ACO have agreed to a longer term relationship with the Musto Skiff World Championships, site the only ISAF international high performance trapeze skiff class.

The ACO brand is recognised as a leading supplier in the design, treat development and manufacture of surface water drainage systems.

“We are always looking for unusual opportunities to spread the word about ACO and supporting this series of events is a good fit for ACO. The Musto Skiff and the class sponsor Musto are known for innovation, quality and performance, all values that fit well with ACO” said Michael Hennigs, Corporate Marketing Manager from ACO. Musto Skiff Class Association Chairman Iver Ahlmann said.

“The Musto Performance Skiff class has always worked to run large international events. The partnership with ACO for these events will allow that to continue with what we hope to be a fantastic series of events; the last world championships, at Weymouth (UK), saw an entry of 105 boats and we hope to build on that.”

Paul Manning – Musto Performance Skiff class international secretary said: “We are very pleased to have secured a long term major sponsorship deal with ACO. It is rewarding to see the hard work put in by the class producing results that ensure our World Championships will continue to be not only a great experience for the competitors but provide ACO with quality media coverage worldwide.”

Magnaflow Extends TORC Partnership

The Off-Road Championship (TORC), try U.S. premiere short-course, bronchi off-road racing series, has announced that Magnaflow, the leading designer and manufacturer of performance exhaust products, will be an Official Series Partner for the 2014 TORC season.

As an Official Series Partner, Magnaflow will have significant brand visibility through media exposure including television, radio, print, digital and social media as well as display space, track signage and fan activation at TORC events.

“MagnaFlow is proud to again be associated with TORC. The 2013 season was successful for Team MagnaFlow, with multiple wins and great fan interaction. TORC provides not only exciting racing, but compelling story telling as well,” says Dan Mickelsen, Director of Marketing at MagnaFlow. “Our fans are TORC fans, and this is a story where we want to play a role. This year, we are ready for even more with the launch of our new off-road header program and stronger presence on the track and at the events.”

The company will also be sponsoring four TORC drivers this season: Johnny Greaves in Pro 4X4; CJ Greaves in Pro 2WD and Pro Light; and Casey Currie and Brad Lovell in Pro Light. Each racer will be running custom-built Magnaflow systems in their vehicles.

“We are excited to welcome Magnaflow to TORC off-road racing this year,” said TORC President BJ Birtwell. “Aligning with proven, leading brands brings strong benefits for both parties, and we look forward to helping Magnaflow continue to build its legacy with automotive and motorsports enthusiasts. And we’re anticipating fantastic performance and sound out on the track from the vehicles they are behind this season.”

Clorox Becomes Official Partner of US Soccer & Mexico Football Federation

The Clorox Company has reached an agreement with Soccer United Marketing (SUM) , the commercial arm of Major League Soccer, to become an official partner of the U.S. Soccer Federation and the Mexican Football Federation.

Under the terms of the agreement, Clorox will support male and female U.S. teams through sales and marketing campaigns highlighting its brands Clorox, Kingsford, Hidden Valley and Glad company. It will also support the male national team Mexico in the United States through a similar campaign in which are involved the Clorox, Kingsford and Glad brands. 

“Our affiliation with the company , focusing on football, fits naturally in us, as we share a remarkable image with families,” said Benno Dorer , executive and responsible for business operations , international vice president strategy and cleaning.

“With the legions of football fans from around the world – including myself – we hope that this partnership will allow us to build awareness regarding our brands with the base of loyal, enthusiastic and diverse sports fans.”

This year’s  marketing activities include running TV ads for bags of Kingsford harcoal and Glad waste; custom packaging ; lottery consumers with the chance to win up to $ 25,000 , plus listings in the shop, coupon deals messaging at the point of sale.

“Before the events of this year in Brazil , there has never been a better time to align with the sport of football now,” said David Wright, senior vice president of global sponsorship of Soccer United Marketing. “We are excited because the Clorox product range and we are a member of our range of football.”

Weetabix Named Official Breakfast Cereal of USA Rugby

USA Rugby has announced today that cereal maker Weetabix has become the Official Breakfast Cereal of governing body.

The partnership commenced at the Atlanta 7s IRB Women’s Sevens World Series event, cheap ed where the Women’s Eagles Sevens won the Plate, with additional events and digital promotions planned throughout the year.

“Growing up with Weetabix, I cannot think of a better cereal to sponsor USA Rugby,” USA Rugby Chief Executive Officer and President of Rugby Operations Nigel Melville said. “Weetabix helped me start off the day and realize my full potential on the rugby pitch.”

U.S. Weetabix Brand Manager Lizzie Bell said. “We’re thrilled to be the Official Breakfast Cereal of USA Rugby, and provide hearty whole grain fuel to rugby players across the country to give players the boost they need to perform.”

Travelers Announce 10-Year Title Sponsorship Extension of PGA Tour Event

American insurance company Travelers have extended their title sponsorship of PGA Tour event, sale the Travelers Championship in a new 10-year agreement with the PGA Tour.

Travelers became the title sponsor of its hometown tournament in 2007. 

The announcement was made by Travelers Chairman and CEO Jay Fishman, help Travelers Executive Vice President and CAO Andy Bessette, PGA TOUR Commissioner Tim Finchem, and Tournament Director Nathan Grube, during a morning press conference at the Connecticut Convention Center in downtown Hartford. Connecticut Governor Dan Malloy also was in attendance. 

In addition to the title sponsorship, the PGA TOUR and Travelers have extended their official marketing relationship. Travelers will continue as the “Official Property Casualty Insurance Provider of the PGA TOUR, Web.com and Champions Tour” through 2018. 

“The Travelers Championship is an important part of the sports history in Connecticut and has presented us a tremendous opportunity to support the community and charities throughout the region,” Travelers Chairman and CEO Jay Fishman said. “Our sponsorship of the Travelers Championship has been a great investment for the community and our business. We are also very pleased to have the opportunity to promote both our commercial and personal property casualty insurance by extending our marketing relationship with the PGA TOUR.” 

“As a longstanding pillar of the Greater Hartford community, Travelers took the significant step in 2007 to assure this tournament’s future and the continuation of its significant charitable and economic impact,” PGA TOUR Commissioner Tim Finchem said. “Since that time, the tournament has continued to prosper and remain a tremendous asset to the entire region, thanks to the outstanding partnership between the host organization and Travelers. We are thrilled that this legacy will continue, and we are delighted to expand our relationship with Travelers through our Official Marketing Partner Program.”  

The 2014 tournament will be held the week of June 16-22 at TPC River Highlands in nearby Cromwell, Connecticut. {jcomments on}

Garmin to Sponsor 2014 US Open Snowboarding Championships

Garmin International Inc., a unit of Garmin Ltd. , the global leader in satellite navigation, today announced a partnership with Burton Snowboards as the official action camera sponsor of the 32nd annual US Open Snowboarding Championships.

This year’s championship is taking place at the Vail Mountain in Vail, Colo., on March 3-8, 2014.

“We are extremely excited to announce this partnership with Burton and be a part of such a prestigious snowboarding event,” said Jon Cassat, Garmin vice president of communications. “With the rugged housing, extended battery life, and the ability of VIRB Elite to capture GPS data like elevation, speed and G-force on the mountain, Garmin VIRB and VIRB Elite are the perfect HD action cameras for any snowboarder, and we’re eager to showcase them at the event.”

During the competition, Garmin will have a tent set up in the Sponsor Village at the base of Golden Peak, right in the heart of Vail. The on-site Garmin team will be facilitating a “Try Before You Buy” program, where attendees can check out a VIRB Elite and take it out for a few runs on the slopes.

When they return the camera to the tent, the Garmin team will upload the footage to a jump drive, so they can take their footage home with them, and share it with friends and family, or over social media.

The Open Championship Signs Headwear Provider

Headwear and apparel accessories brand AHEAD have signed a deal to be the primary headwear provider of The Open Championship for the next three years beginning in 2014.

The partnership also includes AHEAD being the non-exclusive apparel provider to The Open Championship for the same period.

“We are thrilled to forge this alliance with The R&A to supply this prestigious event with AHEAD headwear and apparel, price sale ” said Anne Broholm, CEO, AHEAD. “Being named a licensee and supplier to The Open Championship is both an honor for our brand and a perfect complement to AHEAD’s involvement with other major golf events.”

“We are excited to work with AHEAD on our next three championships,” said Mike Tate, Executive Director – Business Affairs, The R&A. “The breadth and creativity they bring to our headwear range, coupled with their extensive major event experience, make AHEAD an important partner for The Open Championship.”

This year’s Open Championship will be played from July 17-20 at Royal Liverpool Golf Club in Hoylake, England. Future venues include St Andrews in 2015 and Royal Troon in 2016, both in Scotland.

AHEAD enjoys established partnerships with the USGA, PGA of America and Ryder Cup, as well as numerous PGA Tour events, PGA Retirement Plus and the ANNIKA Foundation.

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GoPro Becomes Official Camera Sponsor of ASP World Championship Tour

The Association of Surfing Professionals (ASP) have announced innovative camera makers GoPro as the exclusive camera sponsor for the Samsung Galaxy ASP World Championship Tour (WCT) and the ASP Big Wave World Tour (BWWT).

As part of the partnership, pilule ASP will be integrating GoPro content into event coverage. The footage will provide fans across the world with new and unique viewpoints of the elite athletes as they compete.

“We’re thrilled to welcome GoPro into the ASP family and work with them to showcase the extraordinary abilities of our world-class athletes, prostate ” said ASP CEO, Paul Speaker. “ASP’s partnership with GoPro will add an exciting new dimension to our event coverage and help us tell the stories of the world’s best surfers on the world’s best waves from a unique new point of view.”

“The core of our brand is rooted in surf, and for many of us here at GoPro, this is a dream realized to be a part of the ASP Tour,” said GoPro Founder and CEO, Nicholas Woodman. “We are stoked to be part of this next evolution in professional surfing and hope that GoPro can help attract new fans to the sport and give lifelong fans new ways to enjoy the coverage of the tour.”

In addition to sponsorship news, GoPro also announced the addition of Brazilian surf phenom, Gabriel Medina, along with Basque ASP competitor, Aritz Aranburu, to the GoPro Surf Team. Fellow GoPro riders Alana Blanchard and Lakey Peterson are set to compete on the Women’s World Championship Tour this 2014 season.

The first stop on the 2014 Samsung Galaxy ASP World Championship Tour is the Quiksilver and Roxy Pro Gold Coast from March 1 – 12.

Comer Group to Sponsor Irish St. Leger

Property company Comer Group today revealed its new partnership with The Irish St. Leger. 

The new deal will span the next three years and Comer Group hope to use the support of the race to promote Palmerstown House Estate, patient a luxury hotel and golf resort located close to Naas in County Kildare, which they purchased last year. 

This year’s Irish St. Leger race will take place at the Curragh on Sunday 14th September and will mark the 100th running of the Group One Classic. 

The new sponsorship will ensure a substantial increase in total prize money for the race from €200,000 in 2013 to €300,000 this year, making it one of the richest races of its kind in Europe. 

Evan Arkwright, Commercial Manager of the Curragh Racecourse, said: “We are very grateful to the Comer Group for their generous support of the Curragh and delighted to welcome such an exciting new sponsor to coincide with both the 100th running of the Irish St Leger and the inaugural Irish Champions Weekend.   Our priority will be to attract the very best staying horses from Europe and ensure the race continues to be the premier trial in Europe for the Emirates Melbourne Cup.” 

Luke Comer, Chairman of the Comer Group also commented: “We are delighted and honoured to have been given the opportunity to sponsor this great Race and we look forward to a very exciting three years working with the Curragh Racecourse helping to ensure that The Irish St Leger remains one of the most prestige and important Classic Races in Europe.”