Airline Emirates will sponsor the New York Cosmos for a further two years it was announced on Sunday.

Although Emirates’ shirt sponsorship only began in June 2013, generic the reformed New York Cosmos have become the airline’s most successful team in the past year, generic winning the Fall Championship and the Soccer Bowl in the US.

“It would seem the Emirates’ magic has worked again, said Sheikh Majid Al Mualla, the airline’s Divisional Senior Vice President, Commercial Operations, Centre.

“The New York Cosmos’ progress is nothing short of meteoric and the extension of our sponsorship agreement enables this wonderful journey with Emirates to continue. As our cabin crew say ‘Welcome back on board.’”

New York Cosmos Chairman Seamus O’Brien said: “We are honoured to be associated with such a world-class brand. This agreement underlines how much both organisations value this relationship and the new deal reaffirms Emirates’ belief in what we are trying to achieve at the Cosmos.”

Football legend Pelé said: “Emirates has played a big part in the reboot of the New York Cosmos. It’s wonderful that they’ll play a key role in the team’s future too and that we remain part of the Emirates’ soccer family.”

Pelé will kick off the 2014 home season with the New York Cosmos when he joins the team in New York for their match against the Atlanta Silverbacks on 13 April.

Two-time PGA Tour Winner and Champions Tour Professional, Tommy Armour III has announced a partnership with Haus Of Grey. 

The California-based firm, led by Founders Travis Johnson and Kelli Marie Riley, will align Armour with their line of sportswear for use both on and off the golf course.

“It’s a privilege to be working with Tommy again, especially as we embark on our 2^nd year of business delivering MATTE GREY collections throughout our North American retail base,” says Johnson.

“There is so much heritage and authenticity within the Armour family that I respect, as well as such a coolness factor in Tommy, that I’ve always regarded him as one of the best competitors you could ever work with while endorsing your brands to the game of golf. Tommy has been like a mentor to me since the first day I met him in 2005 while I was competing at the PGA Tour Sony Open Monday Qualifier. It truly is an honor to continue working with him now under our new label MATTE GREY.”

“The lines of sportswear that we create works so well for those that enjoy an off-course contemporary aesthetic, all the while not sacrificing a single component of performance,” says Riley. “The product looks spectacular on Mr. Armour and we are proud to be working with him.”

Auto Club Speedway officials and O’Reilly Auto Parts announced a new partnership making O’Reilly Auto Parts the Official Auto Parts Retailer of Auto Club Speedway.

As part of the multi-year agreement, prostate O’Reilly Auto Parts also becomes the naming rights partner of the fan zone — O’Reilly Auto Parts Fan Zone.

In addition to top-notch live entertainment, illness fans experiencing Auto Club Speedway can also take advantage of free parking, ailment bring in their own food, or partake in the unbelievable menu items on site as well as other cost-savings opportunities while enjoying a full day of entertainment and fun at a fantastic family value.

Hotel chain Best Western International has announced a partnership with MiLB.com, anabolics the official website of Minor League Baseball.

As the ‘Official Hotel of MiLB.com’ the 68-year-old hotel chain will offer a savings of 10 percent off their branded hotels best available rates at nearly 2, therapy 200 hotels in the US and Canada.

“By partnering with MiLB.com, we have increased access to fans of the sport and are contemporizing our brand with a reinvigorated sports marketing effort,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “With so many hotels spread across the communities in which these teams play, fans will be reintroduced to the value and amenities Best Western offers.”

“Partnering with Best Western will benefit Minor League Baseball fans throughout the country with a great rate at Best Western hotels,” said Martin Keely, SVP, Partner Solutions, MLBAM, the technology company powering the MiLB.com digital network. “We’re looking forward to the launch of the partnership and its successful continuance in the coming years.”

European Tour veteran Sam Torrance has been announced today as an ambassador for Northcroft Golf.

Northcroft Golf was established to provide a solution to golfers who suffer from the typical aches and pains associated with playing the game they love.  

Torrance, discount | who was recently announced as Ryder Cup Vice-Captain to Paul McGinley for the 2014 Ryder Cup at Gleneagles Golf Club, decease has enjoyed an illustrious playing career winning 43 professional titles worldwide to date whilst previously captaining Team Europe to Ryder Cup victory in 2002. He has also played in eight consecutive Ryder Cup competitions following his debut in 1981, holing the winning putter at the Belfry in 1985 to seal Europe’s first victory in 28 years. He currently plays on the European Seniors Tour.

Speaking about the announcement Kevin Bailey Managing Director, Northcroft Golf said, “We are extremely proud to have our products endorsed by a legend of world golf such as Sam Torrance. His enthusiasm for our products and the benefit they will have on the wider golf society makes him the perfect ambassador for us. Our products really do help to make golf more accessible and playable to those with injuries and bending difficulties. We are really happy that we are able to extend the golfing experience for many players up and down the country.

Commenting on his ambassador role, Sam Torrance, said “Northcroft Golf have created a really thoughtful and exciting range of products and it is fantastic to see something on the market that really can prolong the age in which you can enjoy playing golf. Having suffered with the odd ache and pain in the past I know just how useful the range of products is to any golfer that struggles with mobility and fully endorse their use to keep as many people out on the golf course having fun.”

Living Essentials, the distributor of 5-hour ENERGY shots, today announced the sponsorship of Mexican soccer star Oribe Peralta.

Peralta is a striker for the Mexican National Team and MX Santos Laguna team, a top scorer in the CONCACAF Champions League, and the 2013 CONCACAF Player of the Year.  This is the first time 5-hour ENERGY has worked with a professional soccer player.

“We are thrilled to have Oribe Peralta as part of 5-hour ENERGY®’s growing roster of world-class athletes,” said Scott Henderson, president, Living Essentials.  “With 2014 being a World Cup year, this is an exciting time for us to work with a world-class athlete in this hugely popular sport.  We see a lot of promise and future in the Mexican National Team led by Oribe Peralta.”

“I’ve been telling the guys on the field that 5-hour ENERGY helps me stay alert, and I’m looking forward to sharing that with a much larger audience,” said Peralta.  “Between traveling all over the world playing soccer and keeping up with my kids, my energy and focus levels must be at their best.”

Rawlings Sporting Goods Company, Inc. a subsidiary of Jarden Corporation today announced a new, 6-year agreement with the Chinese Baseball Association (CBA), establishing Rawlings as the Official Apparel and Equipment Sponsor for the national governing body. 

The new partnership covers all players, coaches, trainers and management staff of the National Team of China and National Youth Team of China.

“Rawlings is proud to partner with the Chinese Baseball Association to enhance and improve the level of play for Chinese players of all skill levels,” said Brian Josephson, General Manager of Emerging Markets for St. Louis, Missouri-based Rawlings.  “China has proven to have the skills and discipline necessary to be a contender on the world stage of baseball, and we look forward to working with them in this endeavor as we promote healthy activities, teamwork and discipline throughout the world through the great game of baseball.”

Rawlings’ agreement with the CBA joins its expansive roster of equipment adoptions and official designations by baseball organizations worldwide.  Rawlings is the Official Ball Supplier and Batting Helmet of Major League Baseball and the World Baseball Classic, the Official Baseball of Minor League Baseball, the Official Bat, Baseball and Batting Helmet of Baseball Canada, and the Official Baseball, Batting Helmet and Catcher’s Gear Provider of Baseball Australia and the Australian Baseball League.

The partnership with Rawlings connects the CBA with an authentic baseball brand committed to growing the game of baseball throughout China.  In recent years, China’s national team started moving up the world rankings and currently sits as one of the top 20 international teams.  With its third-place finish in the 2013 World Baseball Classic Pool A, China received an automatic qualifier into the 2017 World Baseball Classic tournament.

Rawlings will begin activating the new partnership immediately with the creation of the national team’s new uniform design in advance of international competitions later this year.