MLB Partners with Dating Site

Major League Baseball have signed a unique partnership with dating site, cialis Match.com.

The online dating service announced Thursday it is launching 29 fan pages – one for every U.S. team – under a promotion with MLB that allows the website’s users to connect with singles who are fans of particular clubs. 

Match.com President Amarnath Thombre said the first question self-identified New York Yankees fans often ask of singles on the site is: “Who hates the Red Sox?” 

Noah Garden, Major League Baseball Advanced Media’s executive vice president of revenue, said “the Match.com conversation is one we’ve had on and off over the years to see if there’s something we could do together.” 

MLB hopes the pages spur ticket sales. 

“The idea is put like people together with similar interest and passion,” he said. “There’s still always room for more butts in the seats.”

NASCAR’s JD Motorsports Inks Two New Partners

JD Motorsports have announced today two new partners for upcoming Nationwide Series races.

K1 Speed, which operates the nation’s leading go-kart racing facilities, has joined JD Motorsports as a key sponsor for Nationwide Series races at Auto Club Speedway and Texas Motor Speedway.

K1 Speed colors will debut on the team cars, driven by Landon Cassill and Jeffrey Earnhardt, in Saturday’s TreatMyClot.com 300 at Auto Club Speedway in the fifth race of the Nationwide season. K1 also will be a team partner for the Nationwide race at Texas April 4.

Saturday’s race will mark K1’s first association with a national-series NASCAR team.

“We’re proud to have K1 come on board with us this week and at Texas,” said Johnny Davis, owner of JD Motorsports with Gary Keller. “A lot of NASCAR fans really enjoy riding and racing go-karts, so it’s a natural fit for them and for us. We’re looking forward to going racing with the K1 folks.”

JD Motorsports also sealed Shakey’s Pizza Parlor, one of the country’s most popular pizza restaurants, as a sponsor for Gary Keller and driver Jeffrey Earnhardt for Saturday’s Nationwide Series race at Auto Club Speedway in Fontana, Calif.

Shakey’s will be prominently displayed on the team’s No. 4 Chevrolet for the TreatMyClot.com 300, the fifth race of the Nationwide season.

Shakey’s, based in Alhambra near Los Angeles, has 60 locations, most in southern California. Shakey’s also has restaurants in Washington, Hawaii and Alabama.

The restaurant, which is celebrating its 60th anniversary, is sponsoring a NASCAR team for the first time.

“Shakey’s is thrilled to sponsor Jeffrey Earnhardt’s NASCAR team this weekend,” said Nick Mayer, the president and CEO of Shakey’s USA. “We could not envision a more perfect partnership than pizza and racing. Like NASCAR, Shakey’s has been providing great family fun for over 60 years.” 

Earnhardt, grandson of the late NASCAR superstar Dale Earnhardt Sr., is in his first full season racing in the Nationwide Series.

“It’s great to have the folks from Shakey’s Pizza riding along with us this weekend,” Earnhardt said. “Pizza and beer are two of NASCAR fans’ favorite things, so I know there’ll be a rush on their restaurants around the track this weekend. We hope we can make that pizza the fastest it’s ever been.”

Practice is scheduled at Auto Club Speedway Friday, with qualifying and the race set for Saturday.

Roush Performance Parts to Sponsor NASCAR’s Chris Buescher

ROUSH Performance Parts (RPP) has announced it will serve as the primary partner on the No. 60 Ford Mustang – piloted by NASCAR Nationwide Series (NNS) rookie Chris Buescher – for 10 races during the 2014 season.

RPP will make its debut on Buescher’s Ford Mustang at Auto Club Speedway on Saturday, erectile March 22.

“We are thrilled to have ROUSH Performance on board, clinic ” said Buescher. “I have had the opportunity to drive quite a few ROUSH Stage III Mustangs and experience first-hand what RPP’s line of aftermarket products add to a car’s performance. They really provide maximum performance and hopefully having them on my Mustang in California can help ‘supercharge’ our efforts.”

B&G to Sponsor Charleston Race Week

B&G a world leader in marine instruments, autopilot systems and tactical software solutions – announced its sponsorship of Sperry Top-Sider Charleston Race Week.

Taking place April 10-13, 2014, Charleston Race Week is a homegrown regatta open to monohull sailboats from 20 to 80 feet. 

“B&G sets the standard for sailing technology and we are proud to sponsor Sperry Top-Sider Charleston Race Week – one of the largest regattas of its kind in the world to help us launch Zeus2 family of chartplotters,” said Leif Ottosson, CEO, Navico. “With features such as SailSteer and SailTime incorporated into our Zeus2 multifunction displays, and B&G Academy’s free online tutorials, we are dedicated to helping sailors at every level make the most of their passion. We are happy to lend our support for this event that does so much to raise the awareness of an incredible sport.”

“We refer to our event as a regatta unlike any other, and sponsorship by B&G is a perfect fit because their products are also in a class by themselves,” said Randy Draftz, event and race director, Sperry Top-Sider Charleston Race Week.

FIA Appoints Two New Suppliers for Rallycross Championships

Motorsport governing body FIA have announced the appointment of two new suppliers for their Rallycross Championships.

The appointments follow a tendering process begun in June of 2013 and which centred on selection criteria aimed at reducing the cost of racing, ensuring sporting equity and safety, and guaranteeing the best possible product.

Cooper Tire Europe, through its Avon Tyres Motorsport division, has been designated as Single Tyre Supplier to both the FIA European and World Rallycross Championships. The agreement extends the company’s traditional relationship with the European Championship – to which it supplied tyres in 2013 to numerous competitors – but also includes the new World Rallycross Championship, which begins on May 3 in Portugal.

Avon Tyres Motorsport has also been added as a supplier. As a control tyre supplier, the company currently provides products to the British F3 and GT Championships, as well as the Dutch GT4 and Swedish GT series in Europe, the IMSA Prototype Lites, Pro-Mazda, Indy Lights and USF2000 series in the US, the Australian Formula Ford Championship and Abu Dhabi’s Gulf 12Hr event.

LeBron James Inks New Marketing Deal with Sprite

NBA superstar LeBron James has sealed a new marketing deal with Coca-Cola brand Sprite to launch a new flavour.

Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavor formulated in partnership with the NBA champion and cultural icon. The beverage combines the taste of traditional Sprite with a splash of cherry and orange flavor. The flavor formulation, packaging graphics and product name of Sprite 6 Mix were co-developed with James to truly reflect his style and taste preferences.

“LeBron James is the perfect partner to bring our fans new product innovation,” said Kimberly Paige, Associate Vice President, Sprite Brands, Coca-Cola North America. “We’ve enjoyed an amazing relationship with LeBron since he entered the NBA in 2003, and we’re proud to have him contribute to Sprite in a meaningful way that we know will excite Sprite lovers and his fans.”

Beginning in mid-March, Sprite 6 Mix by LeBron James will appear on store shelves nationwide for a limited time. It will be available in 20-ounce bottles and 19.2-ounce cans, and will be sold in convenience retail and value stores. 

“Growing up drinking Sprite, I never imagined I would have my own flavor someday,” James said. “I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I’m proud of what we created and I’m excited for my fans to try it.”

Sprite 6 Mix by LeBron James will be supported by a multichannel advertising campaign. The effort will include a 15-second commercial and digital videos featuring James and his marketing team during a real working session at LRMR offices in Akron, Ohio. Out-of-home on digital billboards and digital banner ads will feature the product and campaign tagline: LeBron Has Changed The Game. Again.

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Giordano’s Named Official Pizza of Chicago Fire

Major League Soccer (MLS) franchise Chicago Fire have announced Giordano’s Famous Stuffed Pizza as the new exclusive and official pizza of the Fire. 

Through the partnership, both Giordano’s and the Fire aim to expand awareness of their brands and fully assume their roles as leaders in their respective categories, with the shared goal of making an impact on the city and owning the soccer conversation in Chicago.

“Giordano’s and the Chicago Fire are united by a commitment to hospitality,” said Giordano’s CEO Yorgo Koutsogiorgas. “We both enjoy creating a vibrant energy and environment and serving people of all ages. From families and young adults to lifelong soccer fans, Giordano’s and the Chicago Fire look forward to bringing customers back for more, week after week, all year round.”

“Chicago is known for its deep-dish pizza and sports, so it makes perfect sense for Giordano’s and the Fire to partner up,” said Chicago Fire Chief Operating Officer Atul Khosla. “We couldn’t be more excited and are looking forward to working together to deliver an exciting and authentic soccer experience for our fans.”

To jumpstart the partnership, Giordano’s and the Fire are delivering pizzas today to Chicago Fire Department firefighters across downtown Chicago as a small token of appreciation for the city’s first responders and their brave work and sacrifice to keep the community safe. Sparky, the Fire’s Dalmatian mascot, will lead the effort.

Additionally, Giordano’s announced that restaurant locations across the city will run a promotion: Any person who orders a pizza at participating Giordano’s restaurants between March 19 and 22 will be entered to win a Giordano’s- and Fire-branded soccer ball and two tickets to the season opener.

Another focal point of the partnership is that Giordano’s will be the presenting sponsor of an upcoming locally broadcast, regular season Fire home game. The agreement includes brand visibility on printed and digital platforms, recognition in Fire commercial spots leading up to the game, logo projection on the video board clock-wrap for the entire match, sponsorship of the halftime t-shirt toss, and pre-game ceremony participation. Giordano’s also will deliver pizza to a lucky row in the stadium that day.

Per the terms of the partnership, the Chicago Fire will advertise Giordano’s in many ways – on LED screens, in social media, on the Club’s website, in printed collateral and distributed coupon books, in agreed-upon promotions, and through visibility during FireFest.

Additionally, Giordano’s will be a supporting sponsor of the Chicago Fire Rec Soccer League, receiving branding on select league collateral, the right to distribute coupon offerings to league participants, and field branding at the Chicago Fire Soccer Center, the Club’s new practice and training facility set to open in Roscoe Village this summer.

Eurosport Announce New Global Cycling Ambassador

Three time winner of the Tour de France, Greg LeMond was announced as Eurosport’s new Global Cycling Ambassador.

As part of the new signing Greg LeMond will join Eurosport’s on-air 2014 to provide on site analysis at Paris-RoubaixGiro d’Italia and the Tour de France across the channel’s 54 European markets in an exclusive preview and review show entitled “LeMond on Tour”.

LeMond is the latest to join Eurosport’s other global ambassadors like triple Olympic swimming champion Pieter van den Hoogenband and Didier Cuche, Alpine Skiing World Champion.

The American is delighted with the signing and commented that it felt like the right time to get back into the heart of cycling again and the one place he could really do that was with Eurosport.

Arnaud Simon, Eurosport Group’s TV Content Director said: “It is a great story that Greg was the very first Tour de France winner to be broadcast live on Eurosport back in 1989 and now we welcome him to the Eurosport family as we celebrate our own 25th anniversary year. He is an iconic figure in cycling and joins a very illustrious list of former champions in our dream-team of experts. It demonstrates Eurosport is always looking for innovative ways to enhance our programming and give our subscribers even deeper understanding of the sports they love.”

Mars Becomes Official Confectionery Partner of AFL

The Australian Football League (AFL) have announced a new partnership with Mars Chocolate, herbal one of Australia’s leading consumer brand companies.

The partnership sees Mars enhance its longstanding involvement with Australian Football, taking over as the AFL’s official confectionery partner for the next three years.

As the company behind many of Australia’s most enduring brands, Mars has been supporting AFL clubs and players for almost two decades, most recently as the joint major sponsor of the Carlton Football Club.

AFL Chief Executive Officer, Andrew Demetriou, said the AFL was delighted to be partnering with a company that has enjoyed a long and successful association with Australian Football.

“Mars has been a proud supporter of the AFL for many years – particularly through our clubs and players – so we’re pleased to be able to elevate that relationship to a national scale,” Mr Demetriou said.

”Through Mars’ ongoing sponsorship of the Carlton Football Club we’ve seen a high level of support for the game as well as some of the most innovative marketing campaigns in Australian sport.

“This new agreement takes our association to an unprecedented level across the entire industry and we’re extremely excited to see where this partnership goes over the next few years.”

Mars Chocolate General Manager Michael Ryan said: “Mars has been making chocolate in Australia for over 30 years and during most of that time we have enjoyed an association with footy clubs and players. One of the most memorable partnerships was in 1997 when we announced the launch of blue M&M’s, where in a first for an AFL club, Carlton changed from their traditional navy blue to a royal blue jumper for one home and one away game.

“Our partnership with the AFL will allow us to showcase some great initiatives on a national stage and that’s something were very excited about.”

Everton Sign £16 million Plus Sponsorship Renewal with Chang

Everton FC have announced a lucrative sponsorship extension with Chang Beer worth in excess of £16 million.

The deal is considered the biggest sponsorship deal in the Club’s 136-year history. 

The deal, which gets underway at the start of next season, runs for three years until the end of the 2016/17 campaign and remains the longest-running shirt sponsorship in the Barclays Premier League. 

Having signed initially in 2004, the Blues have now worn the iconic Chang brand for 10 seasons, renewing the partnership on four separate occasions – in 2005, 2008, 2010 and now in 2014.  

“Everton has enjoyed a special relationship with Chang extending now for 10 years,” said Everton Chief Executive Robert Elstone. “In that period, we have grown to understand one another, delivered great work, helped achieve objectives and developed a truly great partnership and, indeed a friendship, based on mutual trust, respect and affection. 

“We do not take our partnership and all that we have achieved lightly. Everton is very proud of our mutual success to date.

“Chang is a business that has always provided great support, not just financially, but also as a gateway to our fans in Thailand. Over 10 years we have delivered some exciting, award-winning projects and with the same levels of creativity and commitment, I’m sure the years ahead will be as exciting off the field as they look set to be on it.

“Everton is exceptionally proud to extend its partnership with a world-class organisation, an organisation where people matter; an organisation where, like us, only the best will do. I would like to thank Khun Thapana and all our friends at Chang for supporting our team.”

Thapana Sirivadhanabhakdi, President and CEO of Thai Beverage Public Company Limited, added: “Chang and Everton Football Club have joined forces once again after 10 years of solid friendship. 

“Chang’s sponsorship with Everton football team is our proudest accomplishment, as we are inspiring people, especially youngsters, regardless of status to become responsible people in society, with positive thinking and attitude – all gained through football. 

“We have also created an unprecedented phenomenon in the Thai football scene, where talented Thai football youngsters can earn a chance to be trained by world-renowned Everton Academy coaches. 

“Over the years, Chang has seen the steady progress of Everton and to celebrate this, we are holding the ‘Chang-Everton: More Good Years’ event, celebrating 10 years of great partnership to further boost Thai talent to the next level.”