Cricket Scotland have been given a boost today after life and pensions company Royal London agreed to be the naming rights sponsor of the one-day international between Scotland and England at Mannofield on May 9.

Royal London secured a four-year deal with ECB last November to become the headline sponsor of one-day cricket at international, tadalafil county and recreational levels from this season, arthritis and it now extends its cricketing presence north of the border for the first Scotland versus England ODI since 2010. 

The countries will face each other in the group stages of the 2015 World Cup in Christchurch, New Zealand, lending some extra significance to the contest – which will be called the Royal London One-Day International, with prominent branding on display around the Aberdeen ground.

Speaking about the partnership, Roddy Smith, Cricket Scotland’s chief executive, said: “We are delighted to have been able to attract such a prominent match day partner as Royal London for the showpiece match of our home season.

“Their support on the day will add significantly to the occasion and I am very grateful to them for entering into this partnership with Cricket Scotland. The Scotland team are coming off a very successful World Cup qualifying campaign and, with both ticket and hospitality sales very strong, we are all looking forward to a successful day both on and off the field. “

Royal London CEO Phil Loney added: “We’re really excited to be entering into cricket sponsorship at such a high profile time for the sport. The quirky and eccentric nature of cricket makes it a perfect fit for our brand and, as a very British company, it’s fantastic to be involved with a very British sport. We’re very pleased to be able to work with Cricket Scotland on such an exciting fixture in the cricket calendar and look forward to starting the summer with a brilliant sporting event.”

Major League Baseball (MLB) team Pittsburgh Pirates have announced a new multi-year partnership with The Coca-Cola Company to make Coca-Cola the official sparkling beverage of the Pirates and PNC Park.

This marks a renewed relationship between the Pirates and the beverage company, as their history dates back to Three Rivers Stadium.

This season will mark the first time Coca-Cola beverages will be served at PNC Park, as Coca-Cola’s sparkling beverages, DASANI bottled water, FUZE Iced Tea and more will be offered.Coca-Cola also will receive full logo and marketing rights and the company will have extensive signage throughout PNC Park.

“This agreement allows us to align our brand with the most popular soft drink brand in the world,” said Pirates President Frank Coonelly. “Like the Pirates, Coca-Cola has a very loyal fan base. We are proud to partner with top of the industry brands like Coca-Cola and look forward to serving their outstanding products to our fans for years to come.”

Coca-Cola has installed new old-style ceramic beverage dispensers throughout the ballpark to enhance the fan experience, and will also offer souvenir Pirates cups during the 2014 season.

“We are very excited to be a part of the Pirates organization,” said Jim Dinderman, Vice President of Sales for the Pittsburgh Market Unit. “Coca-Cola has been sharing happiness for 127 years. Our rich history, combined with the heritage of the Pirates, will allow fans and families alike to enjoy America’s pastime here in Pittsburgh. Through this partnership, we will inspire happiness and provide refreshment to those at PNC Park for years to come.”

British internet exchange Betfair has announced a sponsorship deal with Chester Race Company.

The two-year agreement will see Betfair become the Official Wi-Fi and Digital Gaming Partner for the 2014 and 2015 seasons at both Chester and Bangor-on-Dee racecourses.

This announcement follows a successful O² Wi-Fi trial at Chester Racecourse during the 2013 season, which revealed significant insight into how racegoers interact through Wi-Fi and digital media during a race day. 

This learning’s enabled Chester Race Company and Betfair to commence the development of an integrated Wi-Fi, digital and sponsorship partnership that placed emphasis on Betfair using Chester Race Company’s Wi-Fi; growing digital assets to ‘power the thrill of racing’ and to ‘own’ the assets rather than just ‘badge’ them. 

The partnership will be known as the ‘Always on Campaign’ and is powered by O² Wi-Fi.

Richard Thomas, Chief Executive of Chester Race Company said today: “There have been many attempts to integrate and use Wi-Fi at racecourses, but none have engaged with a company that has the gravitas of O², and that is key to making the campaign successful for both parties.

“O² Wi-Fi is a leading international telephony and communications company and understands the importance of developing a technical architecture for public Wi-Fi which ensures the solution is simple to drive uptake and usage”

He continued, “O² is transforming the Wi-Fi market; their approach leverages their experience as a mobile operator and understanding of how consumers use data, which is key in developing a sophisticated Wi-Fi and digital commercial strategy.

The deal also involves traditional sponsorship of four races at the Boodles May Festival, commencing May 7th, including the £60,000 ‘Betfair Price Rush Huxley Stakes’ and the £75,000 ‘Betfair Cash Out Dee Stakes’. Betfair will also support entire cards on racedays at Chester and Bangor-on-Dee in September.

Andy Holmes, Sponsorship and Activation Manager with Betfair commented: ”Innovation has always been key to Betfair and that same innovation is central to our continued growth. We consider free Wifi powered by a trusted network as crucial to our customers enjoying a day at the races. Betfair are delighted that Chester share our vision and commitment to drive sporting sponsorship and customer experience into the new age that we live in.”

Luxury watch brand Longines has agreed a sponsorship deal with the Australian Turf Club for the naming rights for the $4 million Queen Elizabeth Stakes, the richest race of the Sydney autumn carnival.

The Queen Elizabeth Stakes (2000m) is at Randwick on April 19 with international actor Simon Baker, the Longines ambassador of elegance, scheduled to attend.

Under a five-year deal with the ATC, Longines will also have exclusive naming rights to the prestigious owners and trainers pavilion overlooking the Theatre Of The Horse at Randwick.

Longines will be the official timekeeper, and official watch of the Australian Turf Club and a Longines branded chronometer for official race timing will be installed at Randwick racecourse.

At the April 19 meeting, Baker will present the Longines Elegance Award to finalists selected from the Myer Fashions on the Field contest from April 12, Day One of The Championships.

“We are delighted to have Longines on board as an official partner of the ATC and we are confident they will be among more leading brands and companies who will want to be part of one of the world’s truly great racing events,” ATC chief executive Darren Pearce said.

The brand is also involved in some of the most famous racing events in the world including the Dubai World Cup, the Prix de l’Arc de Triomphe, Royal Ascot and the Melbourne Cup carnival.

VTB direct bank extended its sponsorship commitment to German men’s ice hockey team the Frankfurt Lions. 

Just in time for the final round for the promotion to the DEL 2 on Friday, cialis 28 March 2014, case the Bank is thus a sign. Under the motto “Two partners – one goal” leads the direct bank continues the existing partnership since 2011. 

Both partners connects the idea to want to build something, and and both were able to establish excellent in their industry within a very short time. The Lions Frankfurt fight as a table first for the promotion to the DEL 2 and the direct bank put in the past 3 years, a considerable growth in the day and was able to be a constant in the German direct bank market as an innovative, customer-oriented company , position with attractive terms.

Jan-Peter Child, managing director of VTB direct bank, said: “Two dynamic partner together on the path to long term and successfully establish – that was the basic idea, as we have found in 2011 to each other Today we want to set an example to one.. because both partners have consistently pursues its goal to position themselves as firm favorites in your industry, which is also managed Secondly, because it is an important time -.., we believe in each other and are ready for the climb ” 

Nils Rahe, Marketing Manager at VTB direct banking and responsible added: “Hockey is a fast and emotional sport, the high use requires Those are values ??that we want to transport with the brand VTB direct bank and live well every day the team.. The Lion and the support of the fans are perfect messages for the values ??with which we want to delight our customers. ” 

As part of the partnership, the direct bank VTB will present by the logo on the back of player jerseys and other surfaces in the Frankfurt ice rink. Further joint activities are planned around the sport and especially for the fans for the future.

Stefan Kramer, managing partner of the lion Frankfurt Hockey-GmbH: “We are happy that the VTB direct bank has chosen to continue your involvement with the lions Frankfurt With VTB direct bank we have a reliable and highly motivated principal sponsor of ours. page, the versatile support us and so is the great support for us. We appreciate the confidence that we are met with and we will continue to maintain the cooperative partnership with many ideas and innovations.”

Electronic equipment manufacturer Mitsubishi Electric has been announced  its official partnership with the BMW PGA Championship. 

The 60th edition of The European Tour’s flagship event will take place at the Wentworth Club, medic in Surrey, therapy from 22-25 May.

Mitsubishi Electric will be the official Cooling and Heating partner of the event and, anesthetist as such, the company joins Rolex, Emirates, DP World and Hugo Boss as one of the tournament’s marquee partners.

Mitsubishi Electric will have branding on key holes around the course and a variety of hospitality opportunities, and representatives will also participate in the Pro-Am, held on the eve of the tournament on Wednesday May 21.

Kei Uruma, Mitsubishi Electric Europe CEO, said: “We are very excited about our new partnership with the BMW PGA Championship, which gives us a fantastic opportunity to showcase our brand to a huge audience, both at the course and watching on television.”

Jamie Birkmyre, Championship Director of the BMW PGA Championship, said: “We are absolutely delighted to welcome such a well-respected and established brand as Mitsubishi Electric to our family of sponsors, and we look forward to growing our partnership with them in the coming years.”

Ed Carpenter Racing today announced a partnership with Preferred Freezer Services for the team’s No. 21 Indianapolis 500-Mile Race entry driven by 2011 Indy 500 Rookie of the Year J.R. Hildebrand.

Last week, generic the ECR team announced Hildebrand will join team owner/driver Ed Carpenter in a two-car effort in the May 25 racing classic known as the “Greatest Spectacle in Racing.”

Hildebrand will drive the blue and white Preferred Freezer Services Chevrolet-powered IndyCar with the temperature controlled refrigerated warehouse storage and logistics company’s legendary polar bear logo as part of its dynamic look in this year’s 500.

“I am thrilled to team up with Ed Carpenter, there a respected Indianapolis racer who has a passion for the Indy 500 and quality and JR Hildebrand,an experienced American driver, which is in perfect harmony with how we run our company,” commented John Galiher, CEO of Preferred Freezer Services. 

The Carpenter-Hildebrand combination currently will be the only All-American team entered in this year’s Indy 500. 

“We feel teaming Carpenter and Hildebrand together for the world’s greatest auto racing event solidifies two strong contenders as one team with Preferred Freezer Services into this American driving lineup in the Indy 500, said Trut Edwards, President of Central Security. “Ed and JR have proven to be outstanding at the Indianapolis Motor Speedway and we are extremely excited to have them working together in the month of May.”

Hildebrand, 26, won the 2011 Indy 500 Rookie honors after placing second to Dan Wheldon and the California native captured the 2009 Indy Lights championship. Prior to the Indy Lights title, Hildebrand won the 2006 U.S. F2000 crown and the 2004 SCCA Formula Russell points.

“We are very pleased to announce our partnership with Preferred Freezer Services in conjunction with J.R.’s No. 21 ECR entry for this year’s 500-Mile Race,” said Carpenter, the 2013 Indy 500 pole winner. “This unique and innovative company is a leader in its field and gives Ed Carpenter Racing a new partner for the world’s biggest race. We believe the bright blue and white paint scheme and the legendary Polar Bear logo will be a fan favorite at the Indianapolis Motor Speedway this May, but will more importantly represent an innovative and successful partnership that will deliver tremendous value to our partners at Preferred Freezer Services.”

Practice for the 98th Indy 500 will begin Sunday, May 11, with qualification runs scheduled for May 17-18. The Indy 500 is set to start at noon on May 25.