University of Louisville have secured a new contract with apparel supplier adidas.

The new deal extends the partnership between the two for another four years, medstore through 2018-19.

The Portland, clinic Or. based company will supply uniforms, help footwear, and accessories for all 23 of Louisville’s athletic programs.

“It’s a very exciting day for us in the athletic department,” University of Louisville athletic director Tom Jurich said. “The number one objective I had going into this, was how do we insure that our student-athletes have the premiere uniforms and apparel as we move forward, and this contract accomplishes all off those things.”

In addition to athletic outfitting, Adidas will provide ‘extensive investments in the the Cardinals’ athletic programs including advertising campaigns, equipment room expansion, digital/video technology, support for national champion spirit squads, a formalized sport administration internship program… and co-branding opportunities… including TaylorMade equipment within the UofL Golf Club.’ according to the press release issued from the athletic department on Thursday.

The deal will also benefit fans, with additions such as new spirit shirts for student season ticket holders and ACC inaugural year fan giveaways.

Pirelli has been revealed as the inaugural tyre supplier for Formula 4, anabolics with Italy leading the way by providing the first national championship for the new FIA-mandated series.

The latest addition to Pirelli’s extensive motorsport portfolio, which takes in more than 250 championships worldwide, means that the Italian rubber is now seen at every level of motorsport from the grass roots to the very pinnacle: Formula One.

The first official Formula 4 test will take place next week at Adria, following a shakedown earlier this week at Vairano.

Pirelli will supply tyres to the new seven-round championship exclusively, with Tatuus building the chassis, Abarth providing the engine and Magneti Marelli in charge of electronics: an all-Italian effort forming a blueprint for entry-level motorsport.

Pirelli’s motorsport director Paul Hembery commented: “We’ve always made it a priority to support young drivers and help them progress their careers, which is why we also supply the GP3 and GP2 series. Now, we’re delighted to extend that ladder of opportunity to Formula 4, meaning that Pirelli can be a constant in every young driver’s career, from the very beginning all the way to Formula One.

“With drivers taking less and less time to reach the top of the sport, it’s important to provide them with a cost-effective yet competitive tyre product that showcases the very best of their abilities, which is the intention of the FIA in creating this championship.”

With the Indian Premier League (IPL) season just underway, cialis the Kings XI Punjab has announced Tata Motors Prima as its title sponsor.

The franchisee has also on board Trip Factory, McDowells, Britannia, Pepsi, Flying Machine, Prayag Bath Fittings, Frontline Securities, R N Sports and Amazon as their new sponsors, while it continues its existing relationship with Arise India, ACC Cement, Kingfisher and TK Sports for this year.

Kings XI Punjab COO Fraser Castellino said, “I am pleased to have Tata Motors Prima as our title sponsor and look forward to a long and fruitful relationship with them. I would also like to welcome our other partners on board and thank them for putting their faith in the team. With such associations this year, the franchises’ excitement and energy levels have further been boosted for the tournament. I am hopeful that these partnerships will be mutually beneficial to all the parties involved.”

“Tata Motors Prima is delighted to sponsor the Kings XI Punjab team, one of the most exciting franchises in the Indian Premier League for this upcoming season. We bring the same passionate commitment to our customers as this star line-up brings to their cricket. We wish “The Lions” the very best for this season of IPL,” said Tata Motors commercial vehicles executive director Ravi Pisharody.

Tata Motors Prima is the title sponsor while Trip Factory and Prayag Bath Fittings are official team sponsors. Arise India has come on board as the mobile handset partner and Kingfisher as the good times partner. Britannia is the official goodness partner, while Pepsi is the official beverage partner. It has associated with Flying Machine as the official style partner, Frontline Securities as the official security partner, RN Sports as the official talent hunt partner, TK Sport as the official kitting partner and Amazon as the official online partner.  McDowells and ACC Cement continue to be the official team partners.

UK football brand Mitre has been announced as the Official Football Supplier to the AFF Suzuki Cup 2014 co-hosted by Singapore and Vietnam.

The AFF Suzuki Cup is a biennial football competition organised by the AFF (Asean Football Federation) and contested by the national teams of South East Asia. 

Mitre vice president of product and marketing, Chirag Patel: “This partnership is a great opportunity for us to build brand awareness on a global scale, whilst creating new sales opportunities in countries where football is watched and loved by millions.

“Football is proven as the number one sport in the region and the AFF Suzuki Cup provides us with a new platform to demonstrate the technological advancement of our products whilst encouraging purchase amongst amateur players and fans. Mitre is dedicated to being at the heart of football and improving the quality of play at every level.”

Singapore will stage the region’s most prestigious tournament at its new 55,000-seat National Stadium, which is due to open in the coming weeks. The group in Vietnam will be played at the My Dinh National Stadium in Hanoi.

The World Baseball Softball Confederation (WBSC), the world governing body for baseball and softball, has announced a sponsorship deal with Japanese manufacturer Mizuno as the Official Sponsor of the first-ever World Baseball Softball Congress, which will be staged in the North African city of Hammamet, Tunisia on the 10th of May.

“The WBSC is proud and privileged to partner with a globally recognised and leading sports brand like Mizuno, with whom International Baseball and Softball have grown and developed worldwide over the last five decades,” said WBSC co-Presidents Riccardo Fraccari and Don Porter.

“We cannot think of a more ideal partner than Mizuno for reasons of posterity and to help capture the historic nature and significance of the first-ever World Baseball Softball Congress — and the global evolution in baseball and softball that has led us to this historic point,” the co-presidents added. 

Delegates from WBSC’s 200+ National Federations — who will be converging in Hammamet from141 countries and territories around the world — will be provided with Official WBSC Apparel supplied by Mizuno. 

Mizuno will also deliver unique WBSC-branded promotional/display items to produce a Baseball-Softball theme and stage for the 2014 World Baseball Softball Congress.

French oil company Total has extended its title sponsorship for the flagship event of the Blancpain Endurance Series, check the Total 24 Hours of Spa.

The energy company has been involved in motorsports for decades and has been the title sponsor of the GT race since 2007. However, the cooperation between the energy group and the Total 24 Hours of Spa started a decade earlier, since the Fina brand was a support partner of the Belgian endurance classic between 1992 and 2006.

Paul Mannes, CEO of Total Belgium, said: “We are extremely satisfied with the existing cooperation with SRO Motorsports Group and are very proud to be the title partner for what we consider to be the most important race in the world that is exclusively reserved for GT cars.

“The reasons behind our involvement are well-known. After all, the Total 24 Hours of Spa is a live testing ground for our products: fuel, additives and lubricants. The fuel that will be used during the Total 24 Hours of Spa has been developed by our R&D department. It not only increases the performance and reliability of the engines, but has also been developed to reduce fuel consumption and CO2 emissions. To do so our engineers have used additives that are also used in our Excellium range, which is available in our shops and service stations. It’s further evidence that our involvement in racing always serves as a test bed for production cars.”

Stephane Ratel, CEO and Founder of SRO Motorsports Group, added: “Our partnership with Total is one of the longest partnerships in the existence of the SRO Motorsports Group and we are very happy to continue our cooperation. The involvement of Total in the Total 24 Hours of Spa has certainly helped to give the event the status it enjoys now, as being the most important race that is exclusively reserved for GT cars.”

Lincoln Technical Institute has renewed its multiyear agreement as the official technical school of the National Hot Rod Association (NHRA).

Lincoln Technical Institute also will participate in the NHRA Youth & Education Services (Y.E.S.) presented by U.S. Army at select NHRA Mello Yello Drag Racing Series events.

“This renewal marks the continued successful partnership with Lincoln Technical Institute, ambulance a nationwide leader in post-secondary education and the NHRA,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “Their involvement with NHRA provides them an excellent platform to connect with potential students in a dynamic and energetic environment.” 

As part of the multiyear agreement, Lincoln Technical Institute will have an extensive on-site presence including trackside signage, bannering rights and guardwall signage at each of the 24 national events held across the country. The company also will be included in the broadcast commercial inventory during the ESPN2 telecasts. 

At select events during 2014, Lincoln Tech will take part in the NHRA Youth & Education Services presented by the U.S. Army. In its 26th season, Y.E.S. is the only full-time event dedicated to educational programing for high school and college aged students. Lincoln Tech will receive on-site recognition at the selected events as well as the opportunity to invite schools and youth groups to participate in the program.

Fitness and fashion brand Aurelian Sports has been announced as the main sponsor of the 2014 German Pole Sports Championships to be held on June 9th.

On June 9^th, doctor competitors will be coming together at Varieté et Cetera in Bochum, ampoule Germany to battle it out at the German National Pole Sports Championships (Deutsche Polesport Meisterschaft) for the chance to represent Germany at the World Pole Sports Championships in July 2014. 

As part of the sponsorship, allergist Aurelian Sports will provide the competition poles. The poles will be the same poles used at the World Pole Sports Championships, giving athletes the opportunity to try the poles before the Worlds.

The German National Pole Sports Championships 2014 (DPSM) will be the first of its kind in the country, with the top three placed athletes in the elite categories being invited to represent Germany in the World Pole Sports Championships (WPSC) 2014 on 19^th-20^th July in London. 

CEO of the title sponsor Aurelian Sports, Tracey Batenburg, said, “We are delighted to be the main sponsor for the German Pole Sports Championships and to provide our Grip-Poles for the professional athletes.  Aurelian Sports is a member of the International World Pole Sports Federation, and we want to support them as much as possible in developing Pole Sports into an internationally acknowledged sport. Pole fitness is no longer just dancing around a pole, rather it’s a serious fitness discipline requiring a high level of skill and commitment.”