Canberra Raiders Renews Defence Housing Australia Partnership

National Rugby League team Canberra Raiders have extended their marketing agreement with Defence Housing Australia (DHA) into the 2015 season.

The DHA logo will continue to appear on both sleeves and the back of the Raiders home and away jerseys in 2015.

DHA Managing Director Peter Howman said the agreement has seen an increase in the DHA brand nationally, medic including their successful property investment sales program, and community engagement activities.

“DHA is self-funded; our business model relies on revenue generated from the sale of properties to investors each year, under a leaseback arrangement” said Mr Howman.

“A number of Raiders players have made the decision to invest in DHA properties, with other players and coaching staff making enquiries into the national sales program. Successful property sales will enable DHA to further expand its housing portfolio, improving accommodation and maintenance to benefit Defence members and their families.”

Canberra Raiders CEO Don Furner said the club is excited about the continued partnership both on and off the field.

“DHA is one of our more proactive Corporate Partners, who have not only helped many players within our system with setting up investments for their future, they are also very prominent in helping us better engage within various communities right across Australia.

“We’re delighted to have DHA remain with us for another season and look forward to enhancing what we’ve already achieved since they joined us in 2013.”

ITU Announces blueseventy as Official Swim & Wetsuit Partner

International Traithlon Union (ITU) have announced today it will partner with blueseventy for several stops on the 2014 ITU World Triathlon Series. 

blueseventy will become the official swim and wetsuit partner for three of the eight WTS events in 2014 beginning with the Discovery World Triathlon Cape Town this weekend. The global wetsuit company will also have a presence at the PruHealth World Triathlon London and the TransCanada Corp World Triathlon Grand Final Edmonton. 

“bluseventy was a natural choice for us in terms of sponsorship, discount as they are already so engrained in the triathlon community, anabolics ” said ITU President and IOC Member Marisol Casado. “blueseventy understands our sport and the need for top gear in order to produce maximum results.” 

blueseventy CEO, price Tim Moxey, said of the partnership, “With our goal of creating and refining products that empower swimmers to achieve their personal bests, working with the ITU World Triathlon Series allows us to interact with a broad skill range, from pro triathletes to those just starting out. One of the many benefits of this partnership for us is to have another avenue of feedback that will help us create the best products on the market.” 

Now in its sixth season of competition, the 2014 ITU World Triathlon Series will feature three new stops that promise to make this year one of the most exciting to date. This weekend, the WTS will touch down in Africa for the first time ever with the highly anticipated launch of Cape Town on the schedule, while Chicago and Edmonton will also debut as WTS races. 

The Series is the pinnacle circuit in the sport of triathlon and is a leading platform to promote an active lifestyle. All eight events are available live on TV to an international audience, as well as streamed online. 

Lagardère Unlimited Events, the marketing agency of the ITU World Triathlon Series, brokered the partnership. Tim Stemp, Chief Commercial Officer of the WTS said, “The global growth of both the sport and the Series has created a varied and enthusiastic participant base. blueseventy creates excellent products and provides expertise to our audiences to meet their sporting aspirations. We look forward to working together on a global scale.”

Hull City Return to Umbro as Kit Supplier

Premier League team Hull City have announced a technical kit and sportswear partnership with Umbro.

The Tigers will once again wear the famous double diamond of Umbro from the 2014/15 season as part of a new four year partnership.

The deal was announced to the Hull City supporters 24 minutes into the Tigers’ Premier League match against Arsenal at the KC Stadium on Sunday, a subtle reference to the year Umbro was established [1924].

Umbro will produce all on-pitch and training product for the men’s, women’s and academy teams, as well as training and sportswear for both players and fans. Hull City wore Umbro kits from 2007 to 2010.

Paul Nugent, VP of Global Marketing for Umbro, commented: “The announcement during the game on 24 minutes was a great way to announce our new technical partnership to the Hull City supporters as well as celebrating our 90th birthday.

“The amber and black of Hull City is one of the most iconic combinations in football. We have worked closely with the Club to design a set of unique kits which have the highest technical requirements for players whilst retaining the stylish aesthetic synonymous with Umbro.

“Hull City and Umbro have enjoyed some special moments together and we are looking forward to many more.”

Ehab Allam, Vice Chairman of Hull City, said: “We are thrilled to be able to announce that Umbro will be our kit supplier for at least the next four years.

“Umbro is a respected brand that is synonymous with football and our club. We are already well under way with the production of the 2014/2015 season’s kit, which we are sure our supporters are going to love”

Pittsburgh Pirates Sign FedEx Partnership

Major League Baseball team Pittsburgh Pirates thave announced a new agreement for the 2014 season with Pittsburgh-based FedEx Ground, discount a leader in cost-effective, online small-package ground shipping in the U.S. and Canada.

“As a hometown organization with proud Pittsburgh employees, buy FedEx Ground is thrilled to build on our relationship with the Pirates organization and is looking forward to an exciting baseball season,” said FedEx Ground Vice President of Communications Angela Wheland.

As part of the new agreement, the shipping company will be the title sponsor of the Friday, September 19, Free Shirt Friday. On that night, the first 25,000 fans who enter PNC Park will receive a free Pirates tee courtesy of FedEx Ground.

Throughout 2014, FedEx Ground will also introduce the “Stolen Base” program, a community initiative to support the Miracle League of South Hills.

The agreement also features FedEx Ground on signage throughout PNC Park and on all radio broadcasts on the 38-station Pirates Radio Network.

Yamaha Become Official Supplier of Toyota Racing for 2014 FIA World Endurance Championship

Yamaha Motor Europe (YME) will continue as an Official Supplier of Toyota Racing for the 2014 FIA World Endurance Championship.

As part of the collaboration, apoplectic YME will stimulate TOYOTA Racing’s team mobility by providing Yamaha EC-03 electric (2-wheeler) units for the rounds of Silverstone, find Spa and Le Mans.

“We are delighted to continue working together with TOYOTA Racing through 2014,” commented Eric de Seynes, Operational Director, Yamaha Motor Europe. “The arrival of the TS040 HYBRID racing car takes another step in establishing hybrid technology on the race track, whilst we continue to pioneer electric vehicles for the street, contributing to a cleaner, low carbon society.”

Yoshiaki Kinoshita, TOYOTA Racing Team President, added: “We are very much looking forward to continuing our partnership with Yamaha as we enter our third season in the FIA World Endurance Championship.”

European Tour’s Steven Jeppesen Inks Apparel Deal with Abacus

Swedish European Tour player Steven Jeppesen has signed an apparel agreement with 2014 Ryder Cup supplier Abacus Sportswear.

Jeppesen, viagra 60mg who played on the Swedish Junior Tour, became a professional in 2003 at the age of 19, after gaining a European Tour card at his first Qualifying School Final.

For 2014, Jeppesen is looking to take his career in a new direction with a new trainer and fresh approach to his game.

“For me, it is important to feel good on the golf course. The more comfortable you feel, the better you perform, and clothing that looks good and fits well is part of that – and is exactly what Abacus Sportswear delivers,” said Jeppesen.

“I like the brand’s ethos. The clothes are smart and stylish while maintaining the important functional aspects within the fabrics. There’s nothing like stepping onto that first tee being feeling good and knowing you look good as well – it makes you feel stronger and gives you confidence.”

He added: “I also like the fact that abacus® is a Swedish brand, from the southern region of Skane, where I come from. This makes me feel proud and right at home.”

Sven-Olof Karlsson, MD and owner of Abacus Sportswear, said: “We are pleased to welcome Steven as our newest ambassador. He embodies the abacus spirit. He is an athlete dedicated to his sport with a strong potential in golf. There is no limit to what he can achieve, and it is a privilege to have Steven as part of the abacus team.”

Phoenix Coyotes Ink Fanatics Deal to Manage Retail Store

National Hockey League (NHL) franchise Phoenix Coyotes have announced today a multi-year agreement with Fanatics Retail Group, the business division of Fanatics, Inc., to manage the team’s retail store at Jobing.com Arena.

Fanatics, the leading online retailer of officially licensed sports merchandise, offers the largest selection of team merchandise found anywhere along with advanced e-commerce and fulfillment solutions for hundreds of professional teams and colleges, leagues, conferences and media sites. Coyotes merchandise can also be purchased online at shop.NHL.com andFanatics.com. 

“We are thrilled to partner with Fanatics who are considered the industry leader in sports merchandise,” said Coyotes Co-Owner, President and CEO Anthony LeBlanc. “We are confident that Fanatics will provide our great fan base with top of the line products and outstanding customer service that will significantly enhance the overall shopping experience for our fans.” 

“Fanatics is very excited to team-up with the Phoenix Coyotes and expand their brick-and-mortar presence with the largest selection of officially licensed Coyotes gear found anywhere,” stated Brendan McQuillan, Vice President of In Venue Commerce at Fanatics Retail Group. “Men, women and kids will enjoy quality merchandise across multiple departments, as well as industry leading customer service where the fan is always considered first in everything we do.” 

The Coyotes team store at Jobing.com Arena will undergo a significant renovation during the off-season and will re-open in September.

Stuart Pearce Becomes Ambassador for Sports Bar Rileys

English football icon Stuart Pearce has become the new ambassador for UK’s leading company sports bar Rileys throughout the World Cup 2014. 

Commenting on the partnership, Stuart Pearce said: “I’m delighted to become the official World Cup ambassador for Rileys. They have a huge customer following and offer fans that are unable to get out to Brazil somewhere to watch the games with a fantastic atmosphere.”

As part of his ambassador role, Pearce will be actively blogging and tweeting, as well as feeding information to Rileys customers during this summer’s tournament, which kicks offs on 12 June.

Maurice Kelly, CEO of Rileys commented: “Stuart Pearce is undoubtedly one of the most iconic footballers in history so we are thrilled to welcome him as an ambassador for Rileys throughout this year’s World Cup. We look forward to working with Stuart in the coming weeks, and sharing his knowledge with our customers.”

iON Cameras Becomes Official Camera Sponsor of FIA World Rallycross Championship

The FIA World Rallycross Championship have announced a new partnership with iON Action Cameras. 

The deal will see iON Cameras become the Official Action Camera of World RX, cialis in addition to becoming the Official Partner of the Championship’s new Spotters’ Tower: World RX’s first interactive pit wall to be featured in the Championship’s international broadcast. Utilising highly advanced technology, iON Cameras will be able to capture thrilling in-car race footage and behind the scenes action, bringing fans closer to the extreme nature of the sport than ever before.

Martin Anayi, Managing Director of The FIA World Rallycross Championship for IMG Motorsport, was delighted to welcome iON Cameras as the Championship’s newest partner: “There’s a lot of synergy between iON Cameras and World RX because we both believe in giving fans access to amazing content in an extreme sporting context.  It makes perfect sense, therefore, to create a partnership to help bring the fans even better access to our unique sport, which I firmly believe is the most exciting form of motorsport on offer around the world right now.”

Anayi added: “The iON Cameras brand is at the top in terms of the technology and its product range so we are thrilled to have them as a partner. They are innovating, growing and pushing the boundaries all the time so the product fits our target audience extremely well. In addition, having iON Cameras come on as our official partner on the new Spotters’ Tower means that fans will get even closer insight into the team aspect of the sport than ever before.”

Giovanni Tomaselli, CEO at iON America LLC, echoed Anayi’s sentiments: “Both World RX and iON Cameras are undergoing a significant period of growth and we felt that a partnership would be mutually beneficial.  We firmly believe that iON Cameras can help enhance a TV product that is already appealing to broadcasters across the world.  The technology behind iON Cameras is perfectly suited for World RX and we’re very much looking forward to our product being the Official Action Camera of the FIA’s newest World Championship.”