Perdue Foods will be riding along with Jeffrey Earnhardt when he challenges Richmond International Raceway in Friday’s ToyotaCare 250 Nationwide Series race.

JD Motorsports with Gary Keller announced the Perdue sponsorship Tuesday. 

“We’re thrilled to be working with the folks at Perdue, buy ” said team owner Johnny Davis. “Jeffrey’s first season is going well, and this will give us an extra boost as we get ready for Richmond. We’re all looking forward to having Perdue along for the ride.”

Earnhardt is in his first full season in the Nationwide Series. He has scored two straight top-20 runs in the No. 4 JD Motorsports Chevrolet, and with a boost from Perdue, is looking for bigger things at Richmond this week.

“We’re excited to be riding with Jeffrey Earnhardt, JD Motorsports and Gary Keller at Richmond,” said Perdue Chairman Jim Perdue. “Jeffrey’s having an exciting first full season in the Nationwide Series. It’s also a special honor to be once again associated with the Earnhardt family. We were an associate sponsor on the number 3 car with Dale Earnhardt, and he was also one of our chicken growers. For the

Perdue family and our company, it means something special to see a tradition carried on through the generations.”

“We want to thank Johnny Davis and Gary Keller for this opportunity to make this special appearance in NASCAR’s Nationwide series, and for the opportunity to showcase Perdue on the number 4 car,” said Gail McWilliam, Vice President of Marketing, Perdue brand. “All of us associated with Perdue are thrilled to be riding with Jeffrey and the JD Motorsports team Friday night.”

VooDoo BBQ & Grill has ramped up its NASCAR offering by agreeing to sponsor BK Racing’s No.83 again for the next two NASCAR Sprint Cup Series races at Richmond International Raceway and Talladega Superspeedway.

VooDoo BBQ & Grill served as the primary sponsor of the No. 83 car at the season finale at Homestead-Miami Speedway in 2013 and has continued as a partner and associate sponsor for 2014 until the opportunity presented itself to have them as a primary sponsor once again. 

“We’re so thrilled to have this opportunity to showcase our colors under the lights and at a superspeedway,” said Tony Avila, Chief Executive Officer of VooDoo BBQ & Grill. “The level of exposure for VooDoo has simply been unparalleled. We appreciate Ron Devine and the entire team at BK racing for this continued tremendous opportunity.” 

“VooDoo’s continued partnership with BK Racing has been awesome,” said team owner Ron Devine. “We look forward to having them on-board as a full primary these next two weeks and hopefully more in the future.” 

Premium synthetic lubricant manufacturer Royal Purple announced today that it will serve as the exclusive oil and lubricants sponsor for the Red Bull Global Rallycross Supercar and Lites series through 2015.

The multi-year agreement is an extension of the successful partnership established in 2013, medicine and includes an option for renewal through 2016.

“Our partnership with the Red Bull Global Rallycross allows us to tap into the fastest growing broadcast and spectator fan base in the industry. Most importantly we further extend Royal Purple’s brand awareness by demonstrating our products’ outperformance benefits on the track, anabolics ” said Bryan Yourdon, order Royal Purple President. Royal Purple Extreme Performance Racing (XPR) motor oil will be used in both Red Bull GRC Supercars and Lites vehicles in 2014.

“Royal Purple has been a key partner to the series since the start of the 2013 season,” said Colin Dyne, Red Bull Global Rallycross CEO. “We are happy to call them part of the Red Bull GRC family, and look forward to our biggest and most exciting season yet.”

The 2014 Red Bull Global Rallycross season opens on May 17-18 at Top Gear Festival Barbados and returns to the United States on June 7 as part of X Games Austin.

KENDA tire announced today its return as the Official Motorcycle Tire of the GEICO AMA EnduroCross Championship for 2014. 

KENDA enters 2014 as a seven-year supporter of EnduroCross.

“KENDA is proud to be the Official Tire of the EnduroCross series once again, allergy ” Gus Niewenhous, capsule Motorcycle Marketing Manager for American KENDA, allergist said. “We continue to believe the variable race conditions, talented riders and hardcore fan base of real motorcyclists present at each EnduroCross round is the absolute perfect showcase for KENDA and our full line of high-performance tires. 

“For 2014, KENDA is exceptionally excited to welcome EnduroCross front runners Cory Graffunder and Kyle Redmond to the team. Graffunder and Redmond will be using KENDA tires exclusively during the entire 2014 season. The intense proving grounds of EnduroCross will accelerate our development of the next generation of KENDA products. Fans can look for announcements on new products soon.”

KENDA’s increased investment in EnduroCross comes as the series shifts into overdrive—increasing its race count to nine cities, including two new cities/venues, for 2014. 

“KENDA is a top-level supporter of EnduroCross and, as the Official Tire, truly reflects the competitive spirit and innovation the top racers show each race weekend,” said Lance Bryson, Director of Sales and Marketing for EnduroCross. “Cory Graffunder and Kyle Redmond are excellent racer-ambassadors for the KENDA brand and we are proud to have the KENDA team coming strong into the 2014 season.”

Las Vegas will host the opening round of EnduroCross on Friday, May 2

Hankook has extended its deal as the exclusive tire partner to the FIA Formula 3 European Championship for 2014.

For this season, physician the premium tire manufacturer will supply a further-developed tire from its successful Ventus Race Formula slick offering even more grip. On the calendar this season are 33 races over 11 weekends as a partner series to the DTM. 

In a statement Hankook added: “Hankook’s commitment to Europe’s most important feeder formula series underlines the company’s active support of talented youngsters and is also the effective expansion of its brand awareness in the world of top motor racing.”

AMA Pro Road Racing’s visit to New Jersey Motorsports Park in September will be under a new banner after Kawasaki Motors Corp., pills USA agreed to be the new title sponsor of the event.

The weekend of September 13-14, thumb 2014 will be branded as the Kawasaki Devil’s Showdown, impotent and will feature AMA Pro SuperBike, AMA Pro GoPro Daytona SportBike, AMA Pro SuperSport and AMA Pro Vance & Hines Harley-Davidson Series classes. 

“Kawasaki is excited to join forces with NJMP in sponsorship of AMA Pro Road Racing’s event in New Jersey to celebrate the 30th anniversary of the Ninja motorcycle and its rich racing heritage,” said Kevin Allen, Manager, Public Relations and Brand Experience. “We look forward to engaging with our fans and sharing in this Ninja experience.” 

The Kawasaki Devil’s Showdown in Millville, N.J. is the last scheduled event of the 2014 AMA Pro Road Racing season and is expected to be a pivotal, perhaps championship-deciding weekend. 

“We’re very pleased to welcome Kawasaki as a partner and to add this exciting sponsorship to our AMA Pro Racing event in September,” said NJMP General Manager/COO. “We look forward to a great event, and the Kawasaki presence and activation will be a major part of that.”

Tagetik, a global provider of enterprise software solutions for performance management, today announced it is an Official Partner of the Italian Cycling Federation.  

Through the deal, until December 31, 2014, the Tagetik logo will be displayed on the Azzurro jersey of the National Road Cycling Teams ‘Junior’ and ‘Under 23’ participating in the Challenge UCI-Nations Cup 2014 and the European Road-Time Trial Championships (Switzerland – July 9-13, 2014).

“We are really proud to be a partner and sponsor of the Italian Cycling Federation,” says Manuel Vellutini – Executive Vice President, Chief Operating Officer at Tagetik. “I hope that this new cycling talent grows rapidly and internationally, while at the same time, preserves the values ​​and passion that helped support them along the way to achieve such a promising sports career. We identify with their journey, because similar to this new talent, Tagetik worked very hard to grow from a software vendor in Lucca to a now international vendor, regarded as one of the most visionary players within the corporate performance management software market.”

“We are happy to welcome Tagetik as official sponsor of the Azzurro jersey ‘Junior’ and ‘Under 23’ in international cycling competitions,” adds Renato di Rocco, President at Italian Cycling Federation. “The uniqueness of this sponsorship is that it is not exclusively limited to promotional, advertising, or communication initiatives, but it is a true partnership project set with the goal to mutually collaborate in the creation and organization of an event series in the cycling space.”

“Our passion for performance management is really in our DNA, and it is something we vow never to lose, in order to benefit our customers every-day,” says Pierluigi Pierallini – President and CEO at Tagetik. “Our collaboration with the Italian Cycling Federation, and a great of Italian cycling such as Davide Cassani, is aimed at supporting those young cyclists who are following and feeding their passion, and it demonstrates our ongoing commitment to initiatives that grow the culture of sport and the positive values ​​it promotes towards society.”

The American Youth Soccer Organization (AYSO) and FOX Sports have announced a wide-ranging partnership today, making FOX Sports and its family of networks the premier sponsor of AYSO and presenting partner of AYSO’s 50th Anniversary.

The new partnership brings together the oldest and best-known national youth soccer organization in the U.S. with FOX Sports 1, FOX Sports 2, FOX Soccer Plus, the FOX Sports Regional Networks, FOX Sports Radio and the Big Ten Network to further engage America’s young families in playing and watching soccer.

“We are thrilled to have FOX Sports as a premier partner of AYSO,” said Lynn Berling-Manuel, AYSO Chief Marketing Officer. “Their commitment to help engage young families with soccer as both participants and fans is an important statement of their dedication to soccer in America at every level.”

Throughout the five-year deal, FOX Sports features AYSO initiatives across all its platforms through on-air promotions, public service announcements and in-program messaging. FOX Sports’ presence as a media sponsor is highlighted at marquee AYSO events including its 50thAnniversary, SoccerFEST and the AYSO National Games. AYSO’s 50thAnniversary is an official partner of FOX Sports Supports, FOX Sports’ charitable initiative in 2014.

“FOX Sports’ exciting partnership with AYSO expands on the great partnership FOX Soccer started with AYSO,” said Chris Hannan, FOX Sports Executive Vice President of Communications and Integration. “AYSO’s core principles for youth sports and its grassroots connection to families are a perfect fit with FOX Sports 1’s commitment to sports fans across America on all levels.”