Speedo to Sponsor Olympian Natalie Coughlin Through to Rio 2016 Olympics

SPEEDO USA, a division of PVH Corp. has signed an extension of its long-time partnership with 12-time Olympic medalist and 20-time World Champion Natalie Coughlin through 2016.

One of the most decorated and versatile female swimmers of all time, Coughlin has worn Speedo swimwear her entire career and will continue to represent the brand on the road to Rio and beyond. As part of the partnership, Coughlin will continue her role as part of an athlete advisory group to the SPEEDO Aqualab, the brand’s high-performance research and development center, and will also use her expertise to help SPEEDO USA further reach the ever-growing swim fitness community. 

Team Speedo star since 2004, Coughlin is aiming to make her fourth Olympic team in 2016, where she could become the single-most decorated American female Olympic athlete of all time – Coughlin is currently tied with Dara Torres and Jenny Thompson with 12 Olympic medals earned in three Olympic Games; she is represented by Janey Miller at Octagon.

“I’m excited to continue my longtime partnership with SPEEDO,” said Coughlin. “I have been a part of the SPEEDO family since I started swimming professionally– and wore SPEEDO long before that and their support both in and out of the pool has helped me become the swimmer I am today.”

“SPEEDO is proud to continue our 10+ year relationship with Natalie,” said Jim Gerson, President of SPEEDO USA. “Not only is she one of the most decorated swimmers and Olympic athletes of all time, but she is truly one of the greatest ambassadors the sport of swimming has ever seen.”

Rajasthan Royals Announces Yatra as Official Travel Partner

Indian online travel agency Yatra.com has announced its partnership with Pepsi Indian Premier League (IPL) team Rajasthan Royals as official travel partner.

Through this association, recipe Yatra.com aims at reaching out to millions of IPL fans by leveraging the cricket fever in the country.

Yatra.com CEO Dhruv Shringi said: “We are delighted to partner with Rajasthan Royals and ride the IPL wave this season. Yatra is about creating ‘happy travelers’ and offering complete commitment and dedication to customers and partners. This partnership is a great fit as the Rajasthan Royals brand ethos resonates closely with our own.”

Commenting on the partnership, discount Rajasthan Royals CEO Raghu Iyer added: “Rajasthan Royals is pleased to partner with a leading online travel company like Yatra.com, as the team’s official travel partner. We trust that this will mark the beginning of a long and fruitful journey for both organisations in the time to come.”

Dollar General to Sponsor Jacques Villeneuve’s Return to Indy 500

Dollar General, sickness the largest small-box discount retailer in the United States, recipe will serve as primary sponsor for the Schmidt Peterson Motorsports entry driven by 1995 Indianapolis 500 winner Jacques Villeneuve in the 98th running of “The Indy 500” on Sunday, tadalafil May 25.

This will mark Villeneuve’s third start in the prestigious race. He’s returning to the Indy 500 after a 19-year absence. His record at the world’s largest single-day sporting event includes a second-place finish and Rookie of the Year honors in 1994 and victory in 1995 before moving to Formula One, where he won the 1997 World Championship.

Quebec native Villeneuve went on to become one of only two drivers to compete in the Indianapolis 500, United States Grand Prix Formula One race and Brickyard 400 NASCAR Sprint Cup Series race at the Indianapolis Motor Speedway.

“I have so many wonderful memories of racing at the Indianapolis Motor Speedway throughout my career, including my last appearance at the track in the Brickyard 400 when I also was sponsored by Dollar General,” Villeneuve said. “It’s been 19 years since I ran this race, but returning with a team like Schmidt Peterson Motorsports and a household-name sponsor like Dollar General is going to give me a fantastic opportunity to perform at a high level.”

“We are excited to have our Dollar General brand on a car in this year’s running of the Indianapolis 500, which is a great spectacle and one of the premiere events in all of sports,” said Rick Dreiling, Dollar General’s chairman and CEO. “This will give our brand tremendous exposure, especially if our car runs in the front of the pack and we like our chances, with a respected team like Schmidt Peterson Motorsports and Jacques Villeneuve, a proven winner, behind the wheel.”

“Our team sets out to win every race we’re in, but the Indianapolis 500 is the crown jewel we put at the top of our list each season,” SPM Team Owner Sam Schmidt said. “I’m happy to welcome Dollar General to our team as we continue to grow in the Verizon IndyCar Series. They’ve worked with Jacques before, and we can’t wait to see what this world-class driver can do when he gets back in an Indy car.”

Castrol Secures NFL Sponsorship Extension

British automotive lubricants brand Castrol has announced today the extension of a multi-year sponsorship agreement with the National Football League (NFL).

The agreement renews the Castrol EDGE status as the official motor oil sponsor of the NFL through March 2017– continuing the relationship that began in 2010.

“Castrol is thrilled to renew a multi-year sponsorship with the NFL, following the success of our initial sponsorship deal,” saidCarolyn Eckert, Director of Integrated Marketing for Castrol. “Castrol is committed to delivering strong engine performance and NFL fans have truly connected with our ‘Driven Stronger’ message.  We look forward to continuing that engagement with millions of NFL fans both on and off the field.”

As a sponsor of the NFL, Castrol will be present across a number of NFL platforms, including NFL game broadcasts, NFL Network, NFL Mobile and NFL.com.

Castrol is renewing this sponsorship on the heels of a successful multi-year deal that promoted the “Driven Stronger” brand through multiple channels such as videos, advertising, social media, on-site activations and the use of official brand ambassador Adrian Peterson, running back for the Minnesota Vikings. The NFL highlighted the best “Driven Stronger” players by position each week of the season on NFL.com to provide fans with information on some of the best players around the league.

“We are pleased to continue working with Castrol to reach our fans year round in authentic and innovative ways,” said Renie Anderson, NFL senior vice president of sponsorship and partnership management. “Castrol provides unique and interactive experiences that have resonated with football fans across the country. We are very proud of the relationship to date and excited about the future.”

During the multi-year sponsorship, the brand will maintain category exclusivity in the motor oil and related lubricants field.

{jcomments on}

NASCAR Extends Safety-Kleen Partnership

NASCAR has announced it has reached a multi-year agreement to renew its official partnership with Safety-Kleen.

The company will continue as the Official Environmental Services Supplier of NASCAR.

Safety-Kleen, abortion an Official NASCAR Partner since 2004, provides onsite trackside support with its cleaning products and through its oil recycling and re-refining services at more than 200 NASCAR-sanctioned races a year. This ensures all cleaning solvents, oil, fluids and lubricants used in NASCAR racing are recaptured and re-used into useable products. 

“Safety-Kleen’s efforts at-track each and every race weekend has greatly contributed to NASCAR owning the largest recycling program in sports,” said Norris Scott, NASCAR vice president of partnership marketing. “Simply stated, Safety-Kleen has been a staple in our sport for years, and we are thrilled to extend our Official Partnership.” 

“Safety-Kleen’s relationship with NASCAR is ideal for our customers and its fans. Safety-Kleen collects all used fluids from the tracks during race weekends – and from most team facilities year round – and then recycles or responsibly disposes of those fluids,” said Curt Knapp, Safety-Kleen executive vice president, marketing and oil re-refining sales. “This ‘closed-loop’ philosophy is by far the most environmentally responsible approach to handling these fluids.” 

Chatham to Sponsor 2014 Cowes Week

British footwear brand Chatham has announced it will sponsor the Aberdeen Asset Management Cowes Week with the signing of an extended partnership for a further two years.

As part of the sponsorship deal Chatham will showcase its used summer range in the retail arena at the regatta. The sponsorship of the Aberdeen Asset Management Cowes Week gives Chatham the opportunity to highlight its ongoing work with Sahara Force India F1.

Philip Marsh, troche Managing Director of Chatham, ampoule commented: “Chatham has a fantastic relationship with Cowes and the extension of our sponsorship for a further two years really highlights this. It reflects two great British brands working together and I look forward to exhibiting in August.”

Association of Surfing Names Pacifico as Official US Beer Sponsor

The Association of Surfing Professionals (ASP) have named Pacifico as its official U.S. beer sponsor, allergy participating in elite Tour events at Huntington Beach, malady Lower Trestles, symptoms | Honolua Bay and the Banzai Pipeline.

“We’re very pleased to announce the ASP’s partnership with Pacifico,” Paul Speaker, ASP CEO, said. “Pacifico is a brand that is synonymous with the enjoyment and celebration of beach culture and a partnership with the world’s best surfers is a very good fit. We’re excited to have Pacifico sign on as the official beer of the ASP in the U.S.”

“We’ve been on some amazing adventures with some very talented surfers in our history and we’re thrilled to broaden our support of surfing as the official beer of the ASP in the U.S.,” Jim Sabia from Pacifico said. “Pacifico’s ASP partnership will enable us to continue creating experiences and stories for surfers and fans of the sport who share our laid-back lifestyle.”

“Pacifico will be at every WCT event in the U.S., hosting fan experiences at contest sites and throughout the local areas,” Jim continued. “The beer that was originally brought to the U.S. by surfers will also partner with endemic brands to celebrate the events, adding to the nightlife with great music, good vibes and cold beer.“

“Pacifico shares the ASP’s goals of bringing surfing to more American fans and helping the sport to grow alongside its endemic partners, and we’re excited to drop in,” Jim added.

Novvi Becomes Renewable Engine Oil Supplier of Sonoma Raceway

Sonoma Raceway will team with Novvi, clinic LLC this race season, as the Emeryville-based company supplies the raceway with its latest line of biodegradable and renewable lubricants.

“Sonoma Raceway is a terrific partner for Novvi because the raceway’s values of ultimate performance and environmental sustainability are exactly aligned with the benefits of our lubricants,” said Novvi CEO, Jeff Brown. 

Novvi is the first producer of biodegradable and renewable base oils that can be formulated to match the performance of the best available petroleum-based products, contributing to a cleaner environment and more sustainable lubricants industry. 

“The Novvi product is performance based and holds up extremely well under adverse conditions, the kind of conditions that are associated with any racing environment.” said KC Morrison, Simraceway Performance Karting Center manager. 

The Simraceway Performance Karting Center is recognized as one of the premier karting facilities in the United States. Simraceway operates a fleet of 20 Rotax-powered Sprint Karts and 14 Honda-powered concession karts more than 200 days a year, all of which use Novvi oil. The karts are put through their paces over 200 days a year in all weather conditions and in a wide spectrum of temperatures. 

In addition, Sonoma Raceway, in partnership with Levy Restaurants and Sonoma Valley High School, planted the raceway’s first organic garden in 2013. Fruits and vegetables from the garden are used at the Raceway Café and in Levy catering. During the upcoming summer months, the garden will yield tomatoes, peppers, edible flowers, green beans, lettuces, kale, chard and eggplant.

Travel Places Expands Sussex Cricket Partnership

Sussex County Cricket Club have announced today that Travel Places are the brand new sponsors of their Junior County Age Group Squads.

Travel Places, bronchi who are based locally in Worthing, cialis specialise in providing travel solutions for major sporting events around the world and have been involved with Sussex Cricket for a number of years. 

They are the Club’s Official Flight Partner and have now made this further commitment to Junior Cricket which will see their name displayed on the shirts of the Junior County Age Group Squads, through from Under 10’s to Under 17’s.

As part of the new Travel Places sponsorship there will be a new Junior Squads Performance of the Month Award which will be featured on the Sussex Cricket website and judged by Cricket Performance Manager Keith Greenfield.

Matt Warren, Director of Travel Places said, “Travel Places are proud to be able to sponsor the Sussex Junior Age Group squads. We have been passionate about Sussex Cricket for many years and are thrilled at the opportunity to be able to invest in the future of cricket in the county.

“It is an exciting time for Travel Places as we are currently rebranding our school sports tours department. With a new website launching in a few weeks’ time, it fits perfectly with our new tie-up with grass roots sport which brilliantly compliments the work that we do with professional sports teams around the world. I hope that we can enjoy a successful partnership with the Junior Squads.”

Sussex’s Cricket Performance Manager Keith Greenfield said, “We’re delighted that Travel Places are supporting the Sussex Junior Squads. It is vital that investment continues to be made into all facets of Sussex Cricket, right through from the Junior Squads to the professional element and we thank them for their support.”

Kent Cricket Announces Partnership with Electrical Retailer Barretts

Kent Cricket have announced today a new partnership with Canterbury based electrical shopping retailers Barretts Digital World.  

The partnership, story initially for a one year, cheap will revolve around Barretts Digital support of the Club and promotion through its various marketing channels.  

One key aspect of this will include a special ‘affinity’ programme, with Members and Supporters of the County Club offered special purchasing rights. 

Commenting on the partnership Barretts Digital World Managing Director, Shaun Barrett, said: “We are proud to be associated with Kent Cricket and to be supporting them, as they represent the whole County in the national cricket competitions.  I, and the staff, are all keen cricket followers so this is  a great partnership for us.  We hope the offers we make, through the Club, to Members and Supporters will be well received.”

Kent Cricket CEO, Jamie Clifford added: “They are a welcome addition to our family of successful Kent based companies supporting us.  We appreciate the resources they have made available to the Club and will do all in that we can to encourage Kent people to take advantage of the special offers being promoted.”