Manchester United Inks New Sponsorship Deal with Serbian Bank

Reigning Premier League champions Manchester United have announced a four-year sponsorship deal with Serbian bank, anabolics Eurobank.

The new agreement, anabolics a first of its kind in the Balkans, allergy means Eurobank has been granted exclusive rights to offer the official Manchester United credit card to the club’s 1.2 million followers in Serbia.

Manchester United’s Group Managing Director, Richard Arnold, said: “I’m delighted that Eurobank are announcing this credit card as part of our new partnership with the bank. With 1.2 million followers in the country, Manchester United already has strong support in Serbia and we hope that this new partnership with Eurobank will help this burgeoning fanbase grow even larger.”

President of the Executive Board of Eurobank in Serbia, Philippos Karamanolis, added: “Cooperation with Manchester United is one of the most important business moves for Eurobank. For the first time in the region, this distinguished club launches cooperation with a bank, and this represents a great honour for both Serbia and us as a partner of the legendary club.”

Olivier Giroud Becomes New Face of Hugo Boss

Arsenal and French national team striker Olivier Giroud has become the new ambassador for fashion retail brand Hugo Boss. 

As part of the deal, Giroud will promote Hugo Boss’ fragrances including Bottled Night. He will also partake in in print and online advertisments as well as personal appearances.

The partnership follows Giroud’s deals with Carlsberg and Puma

Geico to Sponsor Cody Webb for Motorcycle Endurocross Season

GEICO have revealed they will sponsor Cody Webb for the 2014 GEICO Motorcycle Endurocross season kicking off on May 2 in Las Vegas.

Webb, a 25-year-old Northern California native, brings his talents on a Beta motorcycle to the team with the hope of bringing the GEICO Endurocross Series to the forefront of peoples’ minds.

“It’s a great feeling to be a part of the GEICO team for 2014,” Webb said. “They have a really professional program in Supercross and Motocross, and I’m sure it will be no different with my team.

“GEICO has been the title sponsor of the Endurocross series for several years and has really raised the profile of the sport. My focus will be to bring as much additional attention to Endurocross and GEICO as possible, and the best way to do that is win races. I’m trying to spark as much interest as possible for the Endurocross series, wherever I race, to help it grow as a whole.”

Off-road racing has been a big part of Webb’s life literally since he was old enough to throw a leg over a motorcycle. Even though he is still early along in his pro career, Webb has found a lot of success because of his natural riding skill.

“I grew up riding in the Trial series where I feel like I really honed my technical skills,” Webb said. “Since then, the past couple of years I have been transferring out of the Trial series and started off-road racing. The end of last year I started putting lot of work into the GEICO Endurocross Series and progressing my career. Thankfully, I came away with my first couple of wins in the series, and that really has me excited about this year.

“Things are really progressing in my career and I have no intention of slowing down anytime soon. In fact, I hope to get my first championship this year with GEICO.”

The Endurocross Series isn’t the only place where Webb will be vying for victories. He also will be trying his luck at the X Games in Austin, Texas, a competition that has brought him success before in the form of two silver and two bronze medals. Webb plans a fairly extensive schedule of one-off races as well.

“I competed in the X Games quite a few times and always really enjoyed it,” Webb said. “With this being my first year with GEICO, we will mainly focus on the Endurocross series and the X Games, but I’m sure I’ll find some other events to race on my off weekends. I just love racing. Hopefully, if everything goes as planned after this season, we can grow into more stuff.

“Being a part of GEICO now, they are such a professional program, I feel like it’s definitely a step in the right direction for me and the sport as a whole. It increases my exposure, and it will bring exposure to the Endurocross series all around the world.”

Hankook To Sponsor 24H SERIES

Korean tyre manufacturer Hankook will be replacing Dunlop as the title sponsor and the exclusive tyre partner of the 24H SERIES, salve a range of endurance race events for GTs, anesthetist touring cars and 24H Specials.

The series will officially be referred to as ‘24H SERIES powered by Hankook’ while the names of the various events will be ‘Hankook 12H ZANDVOORT’, viagra sale ‘Hankook 12H HUNGARY’, ‘Hankook 24H DUBAI’ and ‘Hankook 12H ITALY-MUGELLO’.

“We are very grateful for the support we got from Dunlop over the years. They were instrumental in raising the profile of the various races and the 24H SERIES and we really enjoyed a partnership that has become a friendship”, says Gerrie Willems on behalf of Dutch agency, CREVENTIC, promoters and organisers of the 24H SERIES in co-operation with DNRT (Dutch National Racing Team).

“Sad as we are to see Dunlop go, we are also delighted to have found a great new partner with Hankook. Supplying tyres for all the different cars in our races, from GT3 sports cars to the compact hatchbacks in the touring car classes, is a logistical challenge, but Hankook is perfectly able to handle this. In recent years, Hankook has become widely acknowledged in international motorsport and has built a strong reputation and vast experience in various top-level competition categories. Hankook’s competition department will also be able to provide the teams with their technical support. We are looking forward to a great co-operation and a successful partnership with Hankook for many years to come.”

Manfred Sandbichler, Director Motorsport at Hankook Tire Europe, commented: “As the exclusive tyre partner of the 24H SERIES powered by Hankook, we will contribute to this exciting project with our experience from many years in endurance racing. With our comprehensive line-up of competition tyres that have proven themselves successfully in classic endurance races on many occasions already, for instance at the Nürburgring or at Le Mans, we are perfectly able to meet the requirements of the field of competitors in all its diversity. For all types of circuits, weather conditions and sizes, we can provide them with the best possible tyres. Of course, our experienced competition engineers will assist the teams on site with technical support in all aspects where tyres and set-up are involved.”

Clevite Named Official Bearing of International Hot Rod Association

IRG Sports + Entertainment and the International Hot Rod Association (IHRA) have announced a three-year partnership with the with MAHLE Aftermarket Inc. naming Clevite the Official Bearing of the IHRA.

Clevite, part of the MAHLE Aftermarket family, brings more than 95 years of customer service and experience to the IHRA as the world leader in engine bearings for racing applications. 

“We are so excited to be back involved with the IHRA through this great partnership. We loved working with IHRA several years ago and we were so excited when we heard that the IHRA was going back to what drag racing is really all about – racing,” said Bill McKnight, Training Manager at MAHLE Aftermarket Inc. “When we heard about the exciting new plans for the IHRA over the next few years, we jumped at the chance to get involved.”

In addition to being named the Official Bearing of the IHRA, Clevite will also present a special award at IHRA Nitro Jam Drag Racing Series events run in conjunction with the Summit Racing Equipment Pro-Am Tour presented by AMSOIL.

“We wanted to broaden our scope this time around by getting involved with the great sportsman racers at the IHRA,” McKnight said. “Our first involvement with the IHRA was strictly with the nitro cars, so this time we decided to get more involved with the grassroots of the sport and recognize the winners of IHRA’s seven premier sportsman classes with a cash award and a special presentation.

“We are very excited about this partnership which is why we signed a three-year deal. We are committed to making this program even more successful and growing our involvement with IHRA.”

“MAHLE Aftermarket is a quality company with great people and great product. We are very excited to team up with such an outstanding company in bringing Clevite to the IHRA family as the official bearing provider and sponsor of a great program rewarding our sportsman racers,” said John Donaldson, IHRA Senior Director of Corporate Partnerships. “This is a relationship that will only continue to grow over the next few years as Clevite continues to team up with the IHRA on a national level.”

Reigning IPL Champions Mumbai Indians Announce BlackBerry Partnership

With the Indian Premier League (IPL) set to begin, ed reigning champions Mumbai Indians have announced a new partnership with mobile giants BlackBerry.

As a part of the deal, medical Mumbai Indians, has launched an exclusive BBM channel called ‘Mumbai Indians’ to engage and connect with their millions fans and followers across the globe.  

A Mumbai Indian spokesperson said: “Mumbai Indians have always derived inspiration from its over 5.5 million fan support, who form the nucleus of our on-and-off field performance. Over the last four years, we have looked for innovative ways to connect and interact with our patrons and this year will be no different. The exclusive ‘Mumbai Indians’ BBM channel presents an excellent opportunity for our fans to stay closer to their favorite team throughout the season.”      

BlackBerry senior marketing director for BBM Asia Pacific Krishnadeep Baruah commented: “India is a land where cricket is one of the most widely followed sport. As Indians, we live and breathe cricket, and BlackBerry is thrilled to be the official partners for Mumbai Indians. We are hopeful that via BBM channel, Mumbai Indian fans across the globe will be able to engage, interact and stay updated with their favorite team and its players.”

The seventh edition of the IPL is set to begin on Wednesday 16th April with the Indians facing Kolkata Knight Rifers.

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Land Rover Extend Sponsorship of Kentucky Three-Day Event

Land Rover North America have extended their partnership with the United States Equestrian Federation (USEF) and equestrian sports by returning as Presenting Sponsor of the Rolex Kentucky Three-Day Event.

The 2014 Rolex Kentucky Three-Day Event Presented by Land Rover returns to the Kentucky Horse Park in Lexington, ambulance Kentucky, nurse April 24-27.  

As part of its sponsorship, abortion Land Rover will also be title sponsor of the
“Land Rover Tailgate” and presenting sponsor of the NBC telecast of the Rolex Equestrian Championships Presented by Land Rover. It will also renew the “Land Rover Best Ride of the Day” program initiated last year that honors the top U.S. rider who comes closest to the optimum time on the cross country course with no jumping penalties. The winner is awarded a 24-month lease of a 2015 Range Rover Evoque.

“Land Rover has demonstrated a strong commitment to equestrian sports in the U.S. and internationally,” said USEF CEO John Long. “Their support has had a significant impact on our teams’ ability to succeed in international competition and on the continued growth in interest in equestrian sports in this country.”

“Two of the most popular attractions at our event in recent years have been the Land Rover Tailgate and Land Rover’s off-road test drive area,” said Darren Ripley, president of Equestrian Events, Inc. (EEI), producer of the Rolex Kentucky Three-Day Event. “Their involvement has greatly enhanced our event and we thank them for their continued support.”

For the fourth consecutive year the Rolex Kentucky Three-Day Event Presented by Land Rover will offer tailgating on the grounds of the Kentucky Horse Park for attendees to the equestrian competition.

Land Rover will host its third annual “Land Rover Tailgate Challenge” on Saturday, April 26, and will award an extensive prize package to the most creative, best-decorated and best-catered Land Rover tailgate party. 

“Land Rover has a long established connection with the equestrian community and as a company we’ve supported this prestigious event now for five years,” said Kim McCullough, Brand Vice President, Land Rover North America.  “Creating the ‘Land Rover Best Ride of the Day’ award allows us to support the rider who demonstrates the precision required to hit the optimum time set cross-country.  This, coupled with the Land Rover Tailgate, test drive course and the ‘Rover’ lounge for our canine friends, makes for an action packed weekend for visitors to the event.”

Etihad Airways & Jet Airways to Sponsor Mumbai Indians

Reigning Indian Premier League champions Mumbai Indians have secured two more partners with airlines Etihad Airways and Jet Airways coming onboard as principal sponsors.

Crowned as champions of the 2013 IPL, cialis the Mumbai Indians will be playing in the Pepsi IPL 2014 Tournament whose first 20 matches will be hosted in the UAE. Along with the Mumbai Indians, healing seven teams will showcase their cricketing skills in the UAE leg of the tournament which will take place between 16 and 30 April at three different venues: Abu Dhabi, ambulance Dubai and Sharjah.

James Hogan, President and Chief Executive Officer of Etihad Airways, said: “As India continues to play an important part in the growth of Etihad Airways, this new sponsorship deal provides an excellent opportunity for us to reinforce our global brand in India, cement our partnership with Jet Airways and forge close and long-lasting relationships withthe Indian travelling public, many of whom we know are huge cricket fans.

“Sport sponsorships form a major part of Etihad’s international marketing strategy.  We are delighted to add the Mumbai Indians, the reigning champions of the Indian Premier League, to our growing portfolio of global sporting associations.”

Etihad Airways sponsorship portfolio includes,Manchester City Football Club, the Etihad Stadium in Melbourne, Etihad Stadium in Manchester, the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Harlequins Rugby Club, GAA HurlingAll Irel and Senior Championship, and most recently the Major League Soccer in the US.

Among the highlights of the sponsorship agreement will be the display of extensive Etihad Airways and Jet Airways branding and messaging beamed across LED pitch-side advertising and on giant screens in the stadium. This will occur during the Mumbai Indians home matches including the tournament’s first game which will be played at theZayed Cricket Stadium in Abu Dhabi. In addition, the airlines’ logos will be prominently displayed on the teams’ shirts and merchandise.

NareshGoyal, Chairman of Jet Airways, said: “We are excited to team up with Etihad Airways to sponsor the Mumbai Indians, as they prepare to take part in one of crickets’ most high profile tournaments featuring top cricketers from all over the world.

Olympic Medalist Leo Manzano Secures New Sponsor

HOKA ONE ONE have announced today the signing of 2012 Olympic silver medalist Leo Manzano, herbal who specializes in the 1500-meter and mile distances, ampoule to a multi-year agreement.

As part of his new relationship with HOKA ONE ONE, herbal a division of Deckers Outdoor Corporation, Manzano will play a key role in the company’s development of its first racing flats and spikes.

“I’m honored to represent HOKA ONE ONE. I feel blessed to have connected with such a game-changing and innovative company that is led by runners who understand the needs of runners,” said Manzano.  “I hope to leverage this opportunity to showcase how HOKA’s brilliantly engineered products benefit runners of all distances.”

“Adding Leo to the HOKA family elevates our brand visibility and is a testament to the momentum we are gaining in the highly competitive running industry,” said Jim Van Dine, HOKA ONE ONE Brand President. “Leo is not only an Olympian and track-and-field all-star, he’s also a person with great integrity and character.  We look forward to closely collaborating with Leo on product development—specifically racing spikes and flats.”

Espolòn Tequila Sponsors MotoGP World Championship

Espolòn Tequila, thumb has agreed a partnership with Dorna Sports to sponsor the FIM MotoGP World Championship for the 2014 season.

MotoGP fans will be introduced to Espolòn at the Austin races on April 11-13 and in Indianapolis on August 14-16.

“Everyone likes to be part of the team, order ” says Kathleen Schuart, Senior Marketing Director, White Spirits at Campari America. “Racing enthusiasts know the team in the thick of it at a race is the Pit Crew. Our Cock-A-Doodle-Crew is the pit crew with an Espolòn twist. Part track friendly swag-fest, part tequila enthusiast revelry, part not-so-secret society – the crew is a fun way to get involved and get your Moto GP on Espolòn style. We are looking forward to some spectacular duels on and off the track.”

Espolòn will enjoy global brand visibility through TV exposure, with two signs on the track and on bridges in both the USA and Australia. Espolòn is one of several Gruppo Campari-owned brands to sponsor MotoGP; SKYY Vodka, Aperol and Cinzano have all been proud participants in the global racing series.

Pau Serracanta, Managing Director of Dorna’s Commercial Area, commented, “It is great news to have another new brand in MotoGP. I’m very excited about bringing Espolòn Tequila on board for the coming season, and feel that they will benefit immensely. It also shows that the past relationship we have had with Gruppo Campari is both a strong and positive one – and I hope this will continue for many years. I urge people to drink responsibly and leave their bikes in the garage if they have a taste. Let the best racers in the world do the driving.”