Insurance brand Great Eastern has been named a Founding Partner of the iconic Singapore Sports Hub as well as the Official Insurance Partner.

As a founding partner, Great Eastern will receive significant branding opportunities at the Sports Hub as well as global exposure on the Sports Hub’s online platforms. Great Eastern’s partnership with the Singapore Sports Hub is part of the OCBC Group’s larger collaboration with the Sports Hub.

Dr Khoo Kah Siang, CEO (Singapore), Great Eastern, commented: “As a LIFE company, Great Eastern has gone beyond the traditional role of an insurance company to help the community live healthier and better. Our support for sports is integral to Great Eastern’s DNA. Sports is one of life’s rich experiences and brings out the best in each of us. Sports embraces the best of the human spirit and brings families and the community together.

“Our partnership with the iconic Singapore Sports Hub adds an exhilarating new dimension to our Live Great programme offerings and is an excellent platform for us to further promote the important message of healthy living as well as bring Singaporeans together from every walk of life.

“I am excited to share that, for a start, participants of our Great Eastern Women’s Run can look forward to exciting fringe activities at the Sports Hub. We are also in active discussions to stage our Run at the Hub next year. On the community front, we have several exciting initiatives lined up.

“At Great Eastern, we are firm advocates of sports for all so, as part of the OCBC Group, we will be actively supporting Sport Singapore’s Community Open House at the Sports Hub targeted for end of June. The young and elderly, youths and families as well as the underprivileged, will be invited and be among the first to experience this world class facility.

“Come August, which is when we celebrate Singapore’s National Day and Great Eastern’s 106th birthday, we have a memorable treat in store for needy children. We are partnering the Football Association of Singapore to hold a special football clinic for 100 underprivileged children who will have the rare opportunity to not only play on the new pitch at the Stadium but also be coached by Singapore’s top former internationals.

“Great Eastern will also participate in the ‘Experience Sports’ programme at Singapore Sports Hub, to support the Hub’s community initiatives. Our participation will include raising awareness and increasing community engagement in sporting activities at the Hub, starting with our very own employees.

“With our partnership of the Singapore Sports Hub, we are delighted to bring sports closer to the community.”

Philippe Collin Delavaud, CEO, SportsHub Pte Ltd, added: “Great Eastern is well regarded as an ardent supporter of sports in Singapore, and we are delighted to have their support for the Singapore Sports Hub. As we work towards growing a vibrant sporting scene in Singapore, partnerships with iconic home-grown corporations like Great Eastern are very much valued.”

Lucas Oil Products have extended their major sponsorship of the National Hot Rod Association (NHRA) in a new multi-year deal. 

The all-encompassing partnership includes series sponsorship of the NHRA Lucas Oil Drag Racing Series, title rights sponsorship of the Lucas Oil NHRA Nationals in Brainerd, Minn., naming rights at historic Lucas Oil Raceway at Indianapolis and designation as the Official Oil of NHRA.

“I’ve said it before and I’ll say it again: Lucas Oil is an integral part of NHRA,” said Tom Compton, NHRA president. “Our sport has grown because of their involvement and, conversely, Lucas Oil has grown as a result of NHRA race fans being so product-loyal.”

“With our long-time involvement in the NHRA with the sportsman series sponsorship, drag racing has been a significant part of our lives,” said Forrest Lucas, CEO of Lucas Oil Products. “From the grassroots level of the sport, all the way up to the Top Fuel dragsters, for almost two decades, we at Lucas Oil have proudly supported numerous forms of motorsports to demonstrate the quality of our products under extreme racing conditions. From the very beginning, our participation in these events has given us the opportunity to interact with the very people who purchase and use our products. The Lucas Oil Drag Racing Series is extremely effective in helping us achieve our goals.”

In addition, Lucas Oil will maintain its status as the Official Oil of NHRA and retain title-rights sponsorship of the Lucas Oil NHRA Nationals at Brainerd International Raceway in Brainerd, Minn. Lucas Oil also renewed its naming-rights sponsorship at historic Lucas Oil Raceway at Indianapolis, home of the world’s most prestigious drag race, the Chevrolet Performance U.S. Nationals.

The sponsorship includes broadcast elements, on-site display, signage, ability to utilize the NHRA official logo on products and the opportunity to conduct consumer promotions.

Scottish Premiership team Dundee United have revealed Calor and GA Engineering have both extended their shirt sponsorship agreements for a further two years. 

This means that the Calor logo will continue to be placed on players’ shirt fronts for the sixth season in succession. The instantly recognisable Calor marks will also appear on all Dundee United official replica kit shirts and coaching staff kits. The agreement gives Calor exclusivity with Dundee United in the LPG sector and promotes Calor’s expertise in providing exceptional energy.

Stephen Rennie, Managing Director of Calor commented: “Calor is strongly linked with exceptional energy production and that has been mirrored in Dundee United’s performances on the pitch. The youthful exuberance shown by the team is exactly the kind of energy we can relate to.”

“Dundee United have displayed exceptional talent in the higher echelons of Scottish football and the link between Calor and Dundee United has helped continue Calor’s growth within the Scottish market and we look forward to this increasing further over the next two years.” 

GA Engineering’s name and logo will again feature on the back of both the first team’s home and away shirts. 

GA Engineering Managing Director Gordon Deuchars commented, “The partnership has been superb for the profile of GA Engineering over the past two years. It has been amazing to watch the development at Tannadice. The management team has done a brilliant job in bringing through some of the finest young talent in the Scottish game. 

“The forthcoming Scottish Cup Final will be a historic day and to see thousands of United strips with our company name on them will be fantastic. Our company motto is ‘Turning Out Quality’ and hopefully the team can turn out a quality performance on 17th May and bring the trophy back to Tannadice.” 

Dundee United Chairman Stephen Thompson said: “We are delighted that our two main Club sponsors have extended the partnership. It is important for our brand that we have a strong relationship with our sponsors and that we can work together and enhance the brand exposure within our respected fields. Calor and GA Engineering have been an integral part of what we are achieving here at Dundee United and it is great to have both of them on board at this exciting time.”

TriStar Motorsports have announced that Steely Lumber, Co. will be on board the No. 44 TriStar Motorsports Camry this weekend as the primary sponsor.

Native Texas driver, David Starr, will be behind the wheel of the Steely Lumber Camry at Talladega Superspeedway.

“It’s a big honor to have Steely Lumber Company on our race car this weekend,” said David Starr, driver of the No. 44 Camry. “Kelvin & DeAnn are great friends and avid NASCAR fans. I’m excited to be partnering up with them in Talladega.”

Kansas Speedway officials announced today that 5-hour ENERGY will sponsor Kansas Speedway’s inaugural NASCAR Sprint Cup Series night race on May 10.

The race will be named the 5-hour ENERGY 400 Benefiting Special Operations Warrior Foundation (SOWF).

From May 1 through July 31, 2014, Living Essentials will donate five cents from the sale of every specially marked red, white and blue bottle of cherry flavored 5-hour ENERGY  to SOWF, a top-rated nonprofit organization that supports the military’s special operations forces and their families through college scholarships, family services, and financial stipends. The minimum guaranteed donation is $75,000.

“I’m excited to have 5-hour ENERGY join with us on our inaugural NASCAR Sprint Cup Series night race,” said Kansas Speedway President Patrick Warren. “I’m even prouder to know that we will be honoring the military service of so many men and women and are able to recognize the commitment they have made to our country. The Special Operations Warrior Foundation provides support and assistance to personnel in the U.S. Special Operations Command and I look forward to working with them and 5-hour ENERGY during our race weekend.”

Hunt Brothers Pizza will be the primary sponsor for Kevin Harvick and the No. 4 Stewart-Haas Racing (SHR) Chevrolet SS for the 30^th running of the NASCAR Sprint All-Star Race May 17 at Charlotte Motor Speedway.

“This is our first primary sponsorship with our new racing partner, Stewart-Haas Racing,” said Keith Solsvig, vice president of marketing for Hunt Brothers Pizza. “Kevin and Stewart-Haas have already had a very impressive run this year, including trips to victory lane at Phoenix and Darlington. We chose to align ourselves with this reputable team because racing fans are our consumers.”

The NASCAR Sprint All-Star Race is a non-points event with $1 million in prize money on the line. The night also includes high-stakes qualifying to set the starting lineup. A break from NASCAR’s normal qualifying rules, drivers will qualify using a timed three-lap run that includes a mandatory four-tire pit stop and no pit road speed limit.

Hunt Brothers Pizza became involved in NASCAR as a team partner in 2008, where the company sponsored Haas CNC Racing, the predecessor of SHR, and aligned with NASCAR Sprint Cup Champion Kevin Harvick in 2009. Harvick holds 23 total career victories, 100 top-five finishes and 209 top-ten finishes within the NASCAR Sprint Cup Series, proving himself an elite driver in the highly coveted series. Hunt Brothers Pizza is also an associate sponsor of the No. 4 Chevrolet for the duration of the current racing season.

Welsh bank Principality Building Society has agreed to support The Senior Open Championship Presented by Rolex, bronchi which will be played in Wales for the first time this summer.

Established more than 150 years ago, abortion Principality is the UK’s sixth largest building society, with 70 outlets throughout Wales and the borders and more than 500,000 members. It is backing Wales’ first Senior Major Championship, which will be played at Royal Porthcawl Golf Club, in Bridgend, from July 24-27.

Graeme Yorston, Group Chief Executive at Principality Building Society, said: “We are delighted to be supporting The Senior Open Championship, which comes to Wales for the first time since it was launched in 1987. Prestigious events such as this help to attract substantial investment into Wales and we hope that the success of the championship will help to attract other high profile events to this beautiful country.”

Principality has been a strong supporter of sport in Wales and as title sponsor of the Principality Junior Wales Open for the past four years it has helped to support and discover the next generation of Welsh golfing talent. 

The building society has now extended that association to The Senior Open Championship, which is set to attract some of the game’s most iconic names to Wales, including Fred Couples, Miguel Angel Jiménez, Bernhard Langer, Sandy Lyle, Tom Watson, Welshman Ian Woosnam and Scotland’s Colin Montgomerie, who led Europe to Ryder Cup glory at The Celtic Manor Resort four years ago. 

Yorston added: “Principality is proud to support our communities in Wales and our partnership programme is designed to celebrate our nation’s arts, sports and culture as well as give something back to our loyal customers.  

“The Senior Open will allow us to reward our Members throughout Wales and the borders and we hope that they will keep an eye out for the competitions that we will be holding in our branches and online over the next few months to let them be part of such an exciting event in their heartland.”

Andy Stubbs, Managing Director of the European Senior Tour, said on behalf of the Championship:  “The Senior Open Championship is set to be one of the biggest golf events to have been staged in Wales and we are delighted that Principality, a leading Welsh organisation, will be part of it.

“Principality has already shown its commitment to golf through its support of the Junior Wales Open, so we look forward to working together at Royal Porthcawl in July.”

Lubricants supplier Castrol has secured naming rights to a V8 Supercars event in North Queensland.

The Castrol Townsville 500 in July is one of two V8 Supercar properties the world’s leading specialist provider of lubricant solutions will place its’ brand with this year.

Castrol EDGE has also become the Official Oil Partner of the V8 Supercars Championship.

The Castrol Townsville 500 is supported by the Queensland Government through Tourism and Events Queensland as part of a growing calendar of sporting, cultural and regional events throughout the State. 

V8 Supercars CEO James Warburton said the multi-year commitment from Castrol had continued the success of the sport in bringing on new Championship and event partners.

“Castrol is widely acknowledged as the world’s leading specialist provider of lubricant solutions and has enjoyed a rich history within V8 Supercars racing since its’ inception,” Warburton said.

“Castrol has one of the strongest pedigrees in motorsport through leadership in technology and commercial support of teams, drivers and organisations from a raft motorsport disciplines across decades of involvement.

“As a company entrenched in world motorsport it is a logical step to add Australia’s biggest category, and one of the biggest sports, to its’ brand portfolio.

“The Townsville event particularly enjoys amazing support in North Queensland, massive profile and visitation as is simply a world class show.

“To extend the Townsville sponsorship with the Official Oil Partner shows that Castrol is right behind this Championship and the exposure it will bring to the brand.”

General Manager of Castrol Australasia Sean Rahaley is excited by the new partnership which is set to put Castrol EDGE front of mind amongst Australia’s loyal motorsport fan base.

“Castrol has enjoyed a rich history in Australian motor racing and continuing this in an official capacity with one of the greatest touring car championships in the world is an exciting time for our organisation, V8 Supercars and the fans.

“I’m certainly looking forward to seeing an increased presence in the sport on top of our already strong association with the Pepsi Max Crew FPR, Supercheap Auto Racing and Nissan Motorsport outfits.

“Castrol EDGE with Titanium Fluid Strength Technology is our strongest oil and thus we have chosen to partner with one of the largest racing categories in the world.”

The Official Oil designation means Castrol EDGE, the brand’s strongest, most advanced oil, is showcased at each of the circuits across the 2014 Championship.

The Castrol EDGE brand will also present V8 Supercars latest telecast concept, an official kilometre counter during each of the live races across the Seven Network.

Further to this, the sponsorship arrangement will result in the current Teams’ Championship becoming the Castrol EDGE Teams’ Trophy. 

Castrol Australia Marketing Director Diana Hall shadowed Rahaley’s thoughts and is excited by the opportunity to link the Castrol EDGE product directly back to the brand’s key demographic. 

“Castrol’s DNA has become anchored in motorsport over generations and is the perfect brand fit within the V8 Supercars community,” said Hall.

“We’re always searching for opportunities to continually push the boundaries and what better place than within the V8 Supercar environment’s extreme and punishing conditions for car and driver.”