French oil company Total has extended its title sponsorship for the flagship event of the Blancpain Endurance Series, check the Total 24 Hours of Spa.

The energy company has been involved in motorsports for decades and has been the title sponsor of the GT race since 2007. However, the cooperation between the energy group and the Total 24 Hours of Spa started a decade earlier, since the Fina brand was a support partner of the Belgian endurance classic between 1992 and 2006.

Paul Mannes, CEO of Total Belgium, said: “We are extremely satisfied with the existing cooperation with SRO Motorsports Group and are very proud to be the title partner for what we consider to be the most important race in the world that is exclusively reserved for GT cars.

“The reasons behind our involvement are well-known. After all, the Total 24 Hours of Spa is a live testing ground for our products: fuel, additives and lubricants. The fuel that will be used during the Total 24 Hours of Spa has been developed by our R&D department. It not only increases the performance and reliability of the engines, but has also been developed to reduce fuel consumption and CO2 emissions. To do so our engineers have used additives that are also used in our Excellium range, which is available in our shops and service stations. It’s further evidence that our involvement in racing always serves as a test bed for production cars.”

Stephane Ratel, CEO and Founder of SRO Motorsports Group, added: “Our partnership with Total is one of the longest partnerships in the existence of the SRO Motorsports Group and we are very happy to continue our cooperation. The involvement of Total in the Total 24 Hours of Spa has certainly helped to give the event the status it enjoys now, as being the most important race that is exclusively reserved for GT cars.”

Lincoln Technical Institute has renewed its multiyear agreement as the official technical school of the National Hot Rod Association (NHRA).

Lincoln Technical Institute also will participate in the NHRA Youth & Education Services (Y.E.S.) presented by U.S. Army at select NHRA Mello Yello Drag Racing Series events.

“This renewal marks the continued successful partnership with Lincoln Technical Institute, ambulance a nationwide leader in post-secondary education and the NHRA,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “Their involvement with NHRA provides them an excellent platform to connect with potential students in a dynamic and energetic environment.” 

As part of the multiyear agreement, Lincoln Technical Institute will have an extensive on-site presence including trackside signage, bannering rights and guardwall signage at each of the 24 national events held across the country. The company also will be included in the broadcast commercial inventory during the ESPN2 telecasts. 

At select events during 2014, Lincoln Tech will take part in the NHRA Youth & Education Services presented by the U.S. Army. In its 26th season, Y.E.S. is the only full-time event dedicated to educational programing for high school and college aged students. Lincoln Tech will receive on-site recognition at the selected events as well as the opportunity to invite schools and youth groups to participate in the program.

Fitness and fashion brand Aurelian Sports has been announced as the main sponsor of the 2014 German Pole Sports Championships to be held on June 9th.

On June 9^th, doctor competitors will be coming together at Varieté et Cetera in Bochum, ampoule Germany to battle it out at the German National Pole Sports Championships (Deutsche Polesport Meisterschaft) for the chance to represent Germany at the World Pole Sports Championships in July 2014. 

As part of the sponsorship, allergist Aurelian Sports will provide the competition poles. The poles will be the same poles used at the World Pole Sports Championships, giving athletes the opportunity to try the poles before the Worlds.

The German National Pole Sports Championships 2014 (DPSM) will be the first of its kind in the country, with the top three placed athletes in the elite categories being invited to represent Germany in the World Pole Sports Championships (WPSC) 2014 on 19^th-20^th July in London. 

CEO of the title sponsor Aurelian Sports, Tracey Batenburg, said, “We are delighted to be the main sponsor for the German Pole Sports Championships and to provide our Grip-Poles for the professional athletes.  Aurelian Sports is a member of the International World Pole Sports Federation, and we want to support them as much as possible in developing Pole Sports into an internationally acknowledged sport. Pole fitness is no longer just dancing around a pole, rather it’s a serious fitness discipline requiring a high level of skill and commitment.”

Manchester City Women’s Football Club (MCWFC) has revealed today a new partnership with the Women’s Sport and Fitness Foundation (WSFF).

The deal will see the WSFF logo featured on training wear, sale including the pre-match shirt and walk out jacket, for the team’s debut season in the FA Women’s Super League.

The announcement follows a re-launch of Manchester City’s women’s team in January this year at the Etihad Stadium which was attended by leading figures in the world of women’s sport, as well as by the coaches of Manchester City’s First and EDS team managers Manuel Pellegrini and Patrick Vieira and New York City FC’s Head Coach Jason Kreis. The re-launch event incorporated the announcement of an extensive girls’ and women’s community coaching programme and the team’s name change from Manchester City Ladies Football Club to Manchester City Women’s Football Club.

MCWFC’s home games will be played at the Regional Athletics Arena for the 2014 season before they move to the 7000 capacity stadium at the City Football Academy for 2015. City play their first game in the Women’s Super League on 17^th April away to Liverpool Ladies and will take on Bristol Ladies on 20^th April.

Ruth Holdaway, CEO of WSFF added: “This partnership with MCWFC is the first time we have officially collaborated with a football team and we are delighted that one of the biggest clubs in world sport is demonstrating such a strong commitment to the women’s game. Our shared values will help create a strong pathway to get women more involved in sport.”

“This new venture presents a fantastic opportunity to champion the right of every woman and girl in the UK to take part in, and benefit from, sport; from the field of play to the boardroom, from early years and throughout her life.”

Tom Glick, Managing Director of City Football Marketing said: “This is a ground breaking partnership for women’s sport, and Manchester City Women’s Football Club is honoured to work with the highly respected Women’s Sport and Fitness Foundation.

“As we enter our very first season in the FA Women’s Super League it’s important to us that we have the right partners on board. We hope that this unique partnership will have a real and lasting impact on girls’ and women’s sport both in the UK and worldwide.

“The players are fantastic role models to young people and we, with the WSFF, are fortunate to have a platform to showcase that to the next generation of sportswomen.”

ŠKODA UK will continue its association with British cycling by backing E for the fifth consecutive year.

ŠKODA UK is once again an Official Partner to pro cycling team, cialis Rapha Condor JLT. The team will run three Octavia Estate support vehicles as it competes in major cycling races throughout the UKand Europe during 2014.

The professional squad, arthritis which boasts famous names such as ŠKODA UK ambassador Ed Clancy and ex-British Road Racing Champion, viagra 100mg Kristian House, will compete in both the National Series of road events in the UK and European races such as the UCI Europe Tour as well as the UCI track programme.

Emily Burns, Communications Manager for ŠKODA UK, said: “We’re proud to be the Official Partner to Rapha Condor JLT, a team that embodies the excitement and spirit of British cycling.

“Thanks to both the impressive load capacity of the ŠKODA range and our fantastic cycling accessories, our cars are the vehicles of choice of both professional and amateur cyclists across the UK. Rapha Condor JLT is a team that connects with cycling enthusiasts far and wide, and our ongoing partnership is a reflection of our continued dedication to encouraging widespread participation in the sport.”

Commenting on the partnership with ŠKODA, John said; “We are delighted to be able to renew and extend our relationship with ŠKODA UK, a brand synonymous with the biggest cycling events worldwide. There are some great events taking place this season and a rapidly developing set of teams giving us competitive races every week from March to September.

“For the past four years, our ŠKODA support vehicles have delivered great reliability and surpassed all expectations. We’re looking forward to driving them for a fifth consecutive year.”

The manufacturer also provides vehicles to the Tour de France, Tour of Britain and a number of professional cycling teams

A-League team Brisbane Roar has renewed their partnership with principal partner The Coffee Club.

The Coffee Club has been a major sponsor of Brisbane Roar for seven years, denture making it one of the longest-running sponsorships in the competition.

The partnership means Brisbane Roar will continue to wear The Coffee Club logo on the front of their playing jerseys and training kit for the Hyundai A-League 2014/15 campaign.

Brisbane Roar Managing Director Sean Dobson commented on the deal: “The Coffee Club have been invaluable supporters of this club since 2007, ed ” Dobson said.

“Today’s announcement shows the continued realisation of potential around Brisbane Roar both on and off the football pitch.”

The Coffee Club Group Marketing Manager Greg Bowell added: “An important focus point of the renewed partnership is providing a route for our local franchisees and our customers to engage further with the community through grassroots football activity,” Mr Bowell said.

“The Coffee Club is a family-friendly brand. We pride ourselves on being welcoming and inclusive, and we want to bring that to life through grassroots football activity. We also plan to further engage our database of VIP club members through digital channels to ensure they, too, receive the benefits of such an iconic affiliation.”

French winery Moët & Chandon has become the title sponsor of one of Britain’s most famous horse racing festivals of the summer, anabolics the July Festival.

The Moët & Chandon July Festival takes place over three days on The July Course at Newmarket Racecourses.

Newmarket Racecourses is part of The Jockey Club, vialis 40mg which was founded in 1750, cheap the same year in which Claude Moet exported the first bottle of Champagne to Britain.

The new involvement with the sport of horse racing in Britain builds on the Champagne house’s previous involvement with Epsom Downs, Sandown Park and Goodwood Racecourses. Moët & Chandon has also sponsored at the famous New York racecourse, Belmont Park.

Amy Starkey, Regional Director East of Jockey Club Racecourses, said: “We are thrilled to welcome Moët & Chandon as the new title sponsor for our wonderful July Festival. Their involvement will enhance the attraction of the highlight of the year on The July Course at Newmarket Racecourses – and we are delighted with the close historical link between the Maison and The Jockey Club. We are looking forward immensely to working with one of the top brands in the world to develop further our fantastic summer festival of horse racing.”