English League One club MK Dons have extended their partnership with Case Security who will continue as official club Platinum partners.

The three-year deal will see the New City security firm continue to sponsor the stadiummk tunnel, unhealthy dugouts, 3-D mats and ball boys – along with several key business development benefits. 

However, after a successful two-year term as the official title partner, the Case Security logo will no longer appear on the front of the Dons’ first-team kits with a new title partner to be announced shortly. 

Case Security, who moved to Milton Keynes from St Albans eight years ago, became involved with MK Dons initially as a Club sponsor, moving to Platinum Partner four years ago. 

The security firm have sponsored the first team shirts for the last two seasons and Dave Newbury, Managing Director of Case Security, believes this has had real impact. 

He told mkdons.com: “The partnership has increased the profile of the company and exposed our brand to a wide audience not just within Milton Keynes but to the football community in general. We are a national company, but we consider our home market to be most important as this is where our roots are now.” 

“We have been proud to be a part of the early history of the MK Dons, particularly in the shirt sponsorship, and look forward to continuing to support the club in the coming years.” 

James Parkinson, Head of Partnerships at MK Dons, said: “We are delighted to continue our association with Case Security. Since our strategic partnership began, both companies have seen significant growth. 

“We value the support of Case, especially with their contribution as official title partner, and look forward to our future together.”

Leading premium vodka Smirnoff has secured a new partnership with Sahara Force India Formula One Team. 

The partnership will see Smirnoff branding featured on the VJM07s of Sahara Force India drivers from next weekend’s Spanish Grand Prix in Barcelona. Logos will appear on the rear wing and top of the chassis, unhealthy with branding on the sidepods at key races.  Drivers’ suits, ailment helmets and team clothing will also carry the famous Smirnoff eyebrow logo.

Vijay Mallya, Team Principal and Managing Director of Sahara Force India, said: “It’s fantastic to see Smirnoff join the world of Formula One. It’s an iconic, global brand and we welcome them to the Sahara Force India family. As a team we’ve always mixed the highest professionalism on the track with great celebrations away from it and our partnership with Smirnoff reinforces these values. As we continue to make progress on the track, Smirnoff is the ideal brand to help celebrate these moments and open up the sport to new fans.”

Matt Bruhn, Smirnoff Global Brand Director, added:  “We love Sahara Force India’s story, as well as its ability to help us communicate about responsibility and top quality performance. This team is shaking up how we perceive racing and giving the establishment a real run for its money. We are thrilled to help them bring fans closer to the action and have lots of fun with this energetic, exciting team along the way.”

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The Buffalo Bills have announced today an extension of their partnership with Dunn Tire, symptoms keeping the Western New York-based tire retailer as the “Official Tire Dealer of the Buffalo Bills.”

As part of the agreement, Michelin has been named the “Official Tire of the Buffalo Bills.”

“As the Official Tire Dealer of the Buffalo Bills, Dunn Tire is excited about reaching out and connecting with the Bills’ loyal fan base”, said Patrick Logue, Managing Director of Retail Operations for Dunn Tire. “We are truly passionate about Western New York and recognize how important the Bills are to this region. This is a great opportunity and the perfect time to show our support of this historic franchise.”

“Our continued partnership with Dunn Tire will provide Bills fans with engaging and creative opportunities to interact with the Michelin Tire brand across our region,” said Bruce Popko, Bills Chief Revenue Officer. “With exclusive consumer offers and promotions, Dunn Tire and Michelin will be providing great value to our fans.”

German sportswear giant adidas have extended their partnership with Premier League team West Bromwich Albion until the end of the 2015-16 season.

The club switched two years ago after they ended their long-standing partnership with Umbro. Albion’s kits for next season will be launched in the next few weeks.

Chief executive Mark Jenkins, doctor said: “We have enjoyed an extremely successful partnership with Adidas over the past three years and are looking forward to working with such a leading worldwide brand for a further two seasons. Adidas is renowned for the design and quality of its sportswear.

“This has culminated in a club-record turnover in our retail stores this season.

“We are now looking forward to unveiling our new Adidas home and away kits and training gear in the coming weeks.”

Nick Craggs, brand director for Adidas North Europe, added: “We are delighted to be extending our successful partnership with West Bromwich Albion.

“During this time, the Club has become a highly-competitive side in the Barclays Premier League and we are proud to have been part of that success.

“We look forward to continuing that partnership for many years to come.”

FLEXISEQ, discount a topically applied gel product, anabolics  has become an official supplier to Saracens Rugby Club, supporting the team within the medical field.

FLEXISEQ comes in a gel and is designed to lubricate joints and alleviate pain.

“Elite, high impact rugby is the ultimate sports test for joints. We are proud to have successfully proven FLEXISEQ in this testing environment with the Saracens medical team and wish each player and the Saracens team continued success.” said John Mayo CBE, CEO of Pro Bono Bio, the world leader in nano-physical medical devices and provider of FLEXISEQ.

Saracens Joe Collins, Head of Medical, said “This is a fantastic product and one the medical team are proud and happy to have associated with the Club.”

First Bus, order a bus operator and subsidiary of Aberdeen-based FirstGroup, has been announced today as the latest sponsor of the Glasgow 2014 Commonwealth Games. 

As part of the deal, First Bus will be a Official Supporter – Bus Services for the Games having been planning for Glasgow 2014 for more than two years.

The bus operator’s network of high frequency, regular services across the city will be supplemented by designated spectator shuttle services linking principal Games venues within the city centre.

First will provide bus services for all client groups during the Games including athletes, technical officials and the media..

The company will also become an Official Supporter of Team Scotland.

Today’s announcement follows train operator ScotRail, also part of FirstGroup, becoming Official Supporter – Passenger Services for the Games. 

Glasgow 2014 Chief Executive, David Grevemberg, said: “We warmly welcome First to Glasgow 2014’s Sponsor Family. This summer’s Commonwealth Games will see around 6,500 athletes and officials come to Glasgow for 11 days of competition that will put Glasgow and Scotland on the world stage. First’s services will be crucial in helping them move around the city. 

“First will also provide additional bus services to help the thousands of extra people expected at Games time, including spectators, visitors and local people enjoying the fantastic action at our venues or those looking to soak up the atmosphere around Glasgow and beyond.”

Tim O’Toole, Chief Executive of FirstGroup, which operates First Bus, said: “We are proud of our Scottish heritage and the important role we play connecting people and communities up and down Scotland, every day.

“The Commonwealth Games, falling in the Year of Homecoming, provides an important opportunity for Scotland to promote itself around the world, and we look forward to playing our part, moving people around Glasgow and Scotland as quickly and efficiently as we can.”

Japanese tyre manufacturer Bridgestone, asthma the Official Tyre Supplier to MotoGP since 2009, has revealed it will end its contract with the motorsport series after the 2015 Championship.

Bridgestone entered the MotoGP World Championship at the dawn of the modern four-stroke era in 2002. From this point onward, Bridgestone’s success rapidly gained momentum with multiple victories in the 2005 and 2006 seasons, culminating in a first MotoGP championship title with Ducati’s Casey Stoner in 2007. A second MotoGP™championship followed in 2008 with Yamaha’s Valentino Rossi, resulting in Bridgestone receiving the honour of being named the first ever Official Tyre Supplier to the series, thus achieving its objective of distinguishing itself as the world’s premier motorcycle tyre manufacturer.

Kyota Futami – General Manager, Global Motorsport Department, Bridgestone Corporation, said: “It is with some sadness that we will make our exit from MotoGP after such a prosperous participation in the sport. Yet, having achieved everything we set out to do when we entered the championship over ten years ago, including sharing in many MotoGP World Championships, our company believes it is the right time to implement an exit strategy from the series.

“Over the next two seasons we will continue our world-class level of support to all the teams and riders, and will keep investing heavily in our MotoGP tyre development programme. We will continue to push the boundaries of motorcycle tyre development over the next two years to ensure that we leave the championship at the end of 2015 in the best way possible.”