The World Baseball Softball Confederation (WBSC), have announced a new landmark partnership with Japanese company, Mizuno Corporation.

Mizuno will be designated WBSC’s first Global Sponsor and the Exclusive Official Game Ball Supplier of all 2014 Baseball and Softball World Championship platforms — from youth to professional level — overseen by the WBSC. 

The new WBSC-Mizuno agreement follows Mizuno’s sponsorship of WBSC’s historic and first-ever World Baseball Softball Congress in Africa, which was announced last month, and covers this year’s three baseball world championships — the IBAF Youth U-15, U-21 and Women’s Baseball World Cups — and this year’s two softball world championships —  the ISF U19 Junior Men’s Softball World Championship and the Women’s Softball World Championship. 

“The WBSC is proud to partner with a sports industry leader like Mizuno, which will help keep the WBSC at the forefront of youth sport and further strengthen our youth engagement platforms,” said WBSC co-Presidents Riccardo Fraccari and Don Porter. 

WBSC leadership also hailed the agreement as highlighting the value baseball and softball could deliver to the Olympic Movement, if included on the Olympic Programme. 

“The WBSC remains committed to Olympic Games inclusion, and this strategic-partnership — the sponsorship of our youth-, women’s- and men’s competition platforms — is critical to strongly demonstrating baseball and softball’s youth and commercial appeal, and gender-balance,” the co-presidents added. “We are confident that under the Olympic umbrella, baseball and softball’s global assets could further enhance and sustain the uniqueness, year-round message and economic positioning of the Olympic Games, while making the Games increasingly relevant to women and vice-versa.” 

The structure of the WBSC-Mizuno agreement includes cash and value-in-kind, extending upon Mizuno’s long-standing partnerships with the International Baseball Federation and International Softball Federation that dates back over forty years. 

NASCAR has announced it has reached a seven-year agreement with Camping World to remain the entitlement sponsor of the NASCAR Camping World Truck Series through 2022.

The new deal ensures that Camping World will own exclusive rights as title sponsor for a total of 14-consecutive years, anabolics equaling the longest entitlement sponsorship in the history of the national series, drugs which is celebrating its 20th season.

The renewed partnership aligns two brands in the midst of significant growth. Since originally becoming series entitlement sponsor in 2009, Camping World has expanded its number of stores by 35 percent, resulting in the company eclipsing $3 billion in annual revenue. 

“The NASCAR Camping World Truck Series has one of the most consistent and durable audiences in all of sports, averaging approximately 800,000 or more television viewers per event over the past six years,” said Steve Phelps, NASCAR chief marketing officer. “Camping World’s seven-year continued commitment to our sport demonstrates its confidence in our on-track product and strength of our brand loyal fan base.” 

The NASCAR Camping World Truck Series features some of the toughest and most competitive racing in the sport. The series has helped catapult the careers of many of the sport’s most popular and successful drivers, such as Greg Biffle, Kyle Busch, Carl Edwards, Kevin Harvick and Brad Keselowski. Currently, the series houses a young crop of stars that are talented, dynamic and diverse including Ben Kennedy, German Quiroga Jr. and Darrell Wallace Jr. 

“Camping World and NASCAR are mutually invested in the growth of a national series that is celebrated for its exciting brand of racing and the most loyal fan base in the country,” said Camping World and Good Sam Enterprises Chairman and CEO Marcus Lemonis. “Six years ago we felt strongly that the sponsorship would dramatically increase our customer base and it’s delivered. We expect to see continued success in the coming years.” 

The new deal provides Camping World exclusive rights to market its Good Sam Roadside Assistance program as the Official Roadside Assistance of NASCAR. With a network that includes 40,000 tow and service providers in North America, 

Additionally, the new agreement provides official NASCAR status to two growing automobile companies; CarCash as the Official Auto Buying Service of NASCAR, and AutoMatch USA, as the Official Pre-owned Automobile Retailer of NASCAR. CarCash, featured on Season 1 of CNBC’s The Profit, purchases used cars from individuals in return for immediate cash. AutoMatch USA, featured on Season 2 of CNBC’s The Profit, specializes in the sale of foreign and domestic pre-owned cars of all makes and models. 

The NASCAR Camping World Truck Series will make its return to Kansas Speedway with the running of the SFP 250 on May 9.

Long distance runner Kara Goucher has become the new brand ambassador for footwear brand, viagra sale Sketchers.

The multi-year agreement names Skechers Performance Division as Goucher’s official footwear sponsor and will feature the world-class female runner in global marketing and advertising campaigns.

Goucher’s achievements as an elite long-distance runner include winning the bronze medal in the 2007 World Championships in the 10, herbal 000 meter, treat competing on the U.S. Olympic team in 2012 and 2008, placing first in the 2012 USA Half Marathon Championships and placing third in the 2012 Olympic marathon trials in Houston, Texas.

“We know Kara will make a fantastic addition to our team,” stated Michael Greenberg, president of SKECHERS. “This partnership strengthens our commitment to the Skechers Performance brand and adds tremendous credibility to what we are accomplishing. Integral to our strategy is working with top runners to develop performance shoes that exceed expectations. We believe elite athletes like Kara and Meb competing in Skechers Performance footwear further drives growth in this key division of our company.”

“I am excited to be joining the Skechers Performance Division,” said Kara Goucher. “The team is dedicated to making the best shoes possible for runners of all levels. They take direct feedback from athletes and apply it to their shoe development. Skechers Performance is willing to think outside the box in an effort to put their athletes first. I am honored to be joining this team and I look forward to a great relationship on and off the roads.”

“When our team first met with Kara you could sense immediately that this was a partnership both parties wanted to make happen,” said Rick Higgins, vice president of merchandising and marketing for Skechers Performance Division. “Kara’s passion and desire to win coupled with our design team’s determination to build the best running shoes make for a great partnership. We view this as another major leap forward in building product that resonates with athletes and those wanting comfortable technical footwear.”

Rocky Ridge Custom Trucks has signed a full-year sponsorship agreement with JR Motorsports.

The deal included associate branding on Chase Elliott’s No. 9 NAPA AUTO PARTS Chevrolet starting on the weekend at Talladega Superspeedway.

Based out of Franklin Springs, there Ga., link Rocky Ridge Custom Trucks is a family-owned and operated special vehicle manufacturer (SVM) for General Motors specializing in truck conversions and upgrades.

“We’ve always supported Chase in the Late Model Series, order ” said Trent Cawthon, vice president of Rocky Ridge Custom Trucks. “We’re excited to now team up with JR Motorsports and continue supporting Chase as he makes history in the Nationwide Series.”

“Rocky Ridge has been a big supporter of ours for a couple of years now, and I am excited and looking forward to them expanding their relationship to come on board with JR Motorsports and our Nationwide Series program,” said Elliott. “They provide an incredible service with truck conversions, and I know there are many NASCAR fans that will want to see what these guys can do. It’s impressive. I love what they did for my truck.”

Major League Soccer (MLS) franchise Colorado Rapids have revealed today they have signed their first ever front of shirt sponsorship deal with Ciao Telecom.

The agreement is the first ever front-of-jersey sponsorship for the Colorado Rapids, cialis with the Ciao logo to be featured on the club’s primary and alternate match jerseys, adiposity training and travel gear, order as well as in stadium at Dick’s Sporting Goods Park.

“Partnering with a global company like Ciao is a massive step forward for our entire organization, one that will be felt by everyone connected to the Rapids, as well as soccer fans throughout the country,” said Tim Hinchey, President of the Colorado Rapids. “Ciao has a broad range of services that we can help them introduce in America, and we’re excited for a long and successful relationship. This truly is a historic moment for our club.”

“This is an incredibly important partnership for Ciao, and we’re honored to become a part of the Rapids and Kroenke Sports family,” said Don Pinkston, President of Ciao North America. “The Rapids are a successful, fast-growing club with local and national relevance and we could not think of a better company and platform to align with as we launch our company in the U.S. As we develop our product line, especially relating to the fan experience at sports venues, the chance to work closely with Kroenke Sports & Entertainment is a phenomenal opportunity.”

“All of us at KSE are so very excited to welcome Ciao into our family of sponsors,” said Tom Philand, Executive Vice President and Chief Marketing Officer at Kroenke Sports & Entertainment. “This is a momentous day for the Rapids, and to have an international company such as Ciao come on board and become our very first shirt sponsor speaks to the continued growth and relevance of this franchise. We are proud to be associated with Ciao and we look forward to being such a vital part of their launch strategy within the United States.”

ASP International has announced Swatch as the title sponsor of the 2014 Trestles Women’s Pro.

Held from September 9 – 20, here 2014, the Swatch Women’s Pro Trestles will be the seventh stop on the 2014 Samsung Galaxy ASP Women’s World Championship Tour (WCT) – an elite 10-event series held around the world to determine the ASP Women’s World Champion. Complementing the Swatch Girls Pro France 2014 (August 20 – 24), an ASP 6-Star Qualification Series (QS) event now in its fifth year, today’s announcement reaffirms Swatch’s ongoing support of women’s surfing.

“Our commitment to the sport is putting the world’s best surfers in the world’s best waves and showcasing that for our international fan base,” Paul Speaker, ASP CEO, said. “It’s fantastic to have Swatch come on board and support women’s surfing with the sponsorship of the Trestles event in 2014. The ASP Top 17 have been in sensational form this season and the continued opportunities to perform in quality surf, as they will at the Swatch Women’s Pro Trestles, will continue to push the performance bar to new heights.”

“We’re delighted to further our involvement in surfing to the World Championship level and are really excited about extending the reach of our surfing events to North America,” Marco Vaccari, Head of Marketing International at Swatch, said. “Women’s surfing continues to push the boundaries of performance, gaining an ever-wider audience, so we’re thrilled to further align our brand values alongside this youthful, progressive, exciting sport.”

Southern Californian and reigning two-time Swatch Girls Pro France winner Courtney Conlogue will represent the local area at the Swatch Women’s Pro Trestles, a venue she has ample experience at.

“I’m so excited that Swatch is bringing the Trestles event to the WCT,” Conlogue said. “I can’t wait to surf against all the best women surfers in the world at one of my all-time favorite spots and in front of all my friends and family.”