Sonoma Raceway will team with Novvi, clinic LLC this race season, as the Emeryville-based company supplies the raceway with its latest line of biodegradable and renewable lubricants.

“Sonoma Raceway is a terrific partner for Novvi because the raceway’s values of ultimate performance and environmental sustainability are exactly aligned with the benefits of our lubricants,” said Novvi CEO, Jeff Brown. 

Novvi is the first producer of biodegradable and renewable base oils that can be formulated to match the performance of the best available petroleum-based products, contributing to a cleaner environment and more sustainable lubricants industry. 

“The Novvi product is performance based and holds up extremely well under adverse conditions, the kind of conditions that are associated with any racing environment.” said KC Morrison, Simraceway Performance Karting Center manager. 

The Simraceway Performance Karting Center is recognized as one of the premier karting facilities in the United States. Simraceway operates a fleet of 20 Rotax-powered Sprint Karts and 14 Honda-powered concession karts more than 200 days a year, all of which use Novvi oil. The karts are put through their paces over 200 days a year in all weather conditions and in a wide spectrum of temperatures. 

In addition, Sonoma Raceway, in partnership with Levy Restaurants and Sonoma Valley High School, planted the raceway’s first organic garden in 2013. Fruits and vegetables from the garden are used at the Raceway Café and in Levy catering. During the upcoming summer months, the garden will yield tomatoes, peppers, edible flowers, green beans, lettuces, kale, chard and eggplant.

Sussex County Cricket Club have announced today that Travel Places are the brand new sponsors of their Junior County Age Group Squads.

Travel Places, bronchi who are based locally in Worthing, cialis specialise in providing travel solutions for major sporting events around the world and have been involved with Sussex Cricket for a number of years. 

They are the Club’s Official Flight Partner and have now made this further commitment to Junior Cricket which will see their name displayed on the shirts of the Junior County Age Group Squads, through from Under 10’s to Under 17’s.

As part of the new Travel Places sponsorship there will be a new Junior Squads Performance of the Month Award which will be featured on the Sussex Cricket website and judged by Cricket Performance Manager Keith Greenfield.

Matt Warren, Director of Travel Places said, “Travel Places are proud to be able to sponsor the Sussex Junior Age Group squads. We have been passionate about Sussex Cricket for many years and are thrilled at the opportunity to be able to invest in the future of cricket in the county.

“It is an exciting time for Travel Places as we are currently rebranding our school sports tours department. With a new website launching in a few weeks’ time, it fits perfectly with our new tie-up with grass roots sport which brilliantly compliments the work that we do with professional sports teams around the world. I hope that we can enjoy a successful partnership with the Junior Squads.”

Sussex’s Cricket Performance Manager Keith Greenfield said, “We’re delighted that Travel Places are supporting the Sussex Junior Squads. It is vital that investment continues to be made into all facets of Sussex Cricket, right through from the Junior Squads to the professional element and we thank them for their support.”

Kent Cricket have announced today a new partnership with Canterbury based electrical shopping retailers Barretts Digital World.  

The partnership, story initially for a one year, cheap will revolve around Barretts Digital support of the Club and promotion through its various marketing channels.  

One key aspect of this will include a special ‘affinity’ programme, with Members and Supporters of the County Club offered special purchasing rights. 

Commenting on the partnership Barretts Digital World Managing Director, Shaun Barrett, said: “We are proud to be associated with Kent Cricket and to be supporting them, as they represent the whole County in the national cricket competitions.  I, and the staff, are all keen cricket followers so this is  a great partnership for us.  We hope the offers we make, through the Club, to Members and Supporters will be well received.”

Kent Cricket CEO, Jamie Clifford added: “They are a welcome addition to our family of successful Kent based companies supporting us.  We appreciate the resources they have made available to the Club and will do all in that we can to encourage Kent people to take advantage of the special offers being promoted.”

Perdue Foods will be riding along with Jeffrey Earnhardt when he challenges Richmond International Raceway in Friday’s ToyotaCare 250 Nationwide Series race.

JD Motorsports with Gary Keller announced the Perdue sponsorship Tuesday. 

“We’re thrilled to be working with the folks at Perdue, buy ” said team owner Johnny Davis. “Jeffrey’s first season is going well, and this will give us an extra boost as we get ready for Richmond. We’re all looking forward to having Perdue along for the ride.”

Earnhardt is in his first full season in the Nationwide Series. He has scored two straight top-20 runs in the No. 4 JD Motorsports Chevrolet, and with a boost from Perdue, is looking for bigger things at Richmond this week.

“We’re excited to be riding with Jeffrey Earnhardt, JD Motorsports and Gary Keller at Richmond,” said Perdue Chairman Jim Perdue. “Jeffrey’s having an exciting first full season in the Nationwide Series. It’s also a special honor to be once again associated with the Earnhardt family. We were an associate sponsor on the number 3 car with Dale Earnhardt, and he was also one of our chicken growers. For the

Perdue family and our company, it means something special to see a tradition carried on through the generations.”

“We want to thank Johnny Davis and Gary Keller for this opportunity to make this special appearance in NASCAR’s Nationwide series, and for the opportunity to showcase Perdue on the number 4 car,” said Gail McWilliam, Vice President of Marketing, Perdue brand. “All of us associated with Perdue are thrilled to be riding with Jeffrey and the JD Motorsports team Friday night.”

VooDoo BBQ & Grill has ramped up its NASCAR offering by agreeing to sponsor BK Racing’s No.83 again for the next two NASCAR Sprint Cup Series races at Richmond International Raceway and Talladega Superspeedway.

VooDoo BBQ & Grill served as the primary sponsor of the No. 83 car at the season finale at Homestead-Miami Speedway in 2013 and has continued as a partner and associate sponsor for 2014 until the opportunity presented itself to have them as a primary sponsor once again. 

“We’re so thrilled to have this opportunity to showcase our colors under the lights and at a superspeedway,” said Tony Avila, Chief Executive Officer of VooDoo BBQ & Grill. “The level of exposure for VooDoo has simply been unparalleled. We appreciate Ron Devine and the entire team at BK racing for this continued tremendous opportunity.” 

“VooDoo’s continued partnership with BK Racing has been awesome,” said team owner Ron Devine. “We look forward to having them on-board as a full primary these next two weeks and hopefully more in the future.” 

Premium synthetic lubricant manufacturer Royal Purple announced today that it will serve as the exclusive oil and lubricants sponsor for the Red Bull Global Rallycross Supercar and Lites series through 2015.

The multi-year agreement is an extension of the successful partnership established in 2013, medicine and includes an option for renewal through 2016.

“Our partnership with the Red Bull Global Rallycross allows us to tap into the fastest growing broadcast and spectator fan base in the industry. Most importantly we further extend Royal Purple’s brand awareness by demonstrating our products’ outperformance benefits on the track, anabolics ” said Bryan Yourdon, order Royal Purple President. Royal Purple Extreme Performance Racing (XPR) motor oil will be used in both Red Bull GRC Supercars and Lites vehicles in 2014.

“Royal Purple has been a key partner to the series since the start of the 2013 season,” said Colin Dyne, Red Bull Global Rallycross CEO. “We are happy to call them part of the Red Bull GRC family, and look forward to our biggest and most exciting season yet.”

The 2014 Red Bull Global Rallycross season opens on May 17-18 at Top Gear Festival Barbados and returns to the United States on June 7 as part of X Games Austin.

KENDA tire announced today its return as the Official Motorcycle Tire of the GEICO AMA EnduroCross Championship for 2014. 

KENDA enters 2014 as a seven-year supporter of EnduroCross.

“KENDA is proud to be the Official Tire of the EnduroCross series once again, allergy ” Gus Niewenhous, capsule Motorcycle Marketing Manager for American KENDA, allergist said. “We continue to believe the variable race conditions, talented riders and hardcore fan base of real motorcyclists present at each EnduroCross round is the absolute perfect showcase for KENDA and our full line of high-performance tires. 

“For 2014, KENDA is exceptionally excited to welcome EnduroCross front runners Cory Graffunder and Kyle Redmond to the team. Graffunder and Redmond will be using KENDA tires exclusively during the entire 2014 season. The intense proving grounds of EnduroCross will accelerate our development of the next generation of KENDA products. Fans can look for announcements on new products soon.”

KENDA’s increased investment in EnduroCross comes as the series shifts into overdrive—increasing its race count to nine cities, including two new cities/venues, for 2014. 

“KENDA is a top-level supporter of EnduroCross and, as the Official Tire, truly reflects the competitive spirit and innovation the top racers show each race weekend,” said Lance Bryson, Director of Sales and Marketing for EnduroCross. “Cory Graffunder and Kyle Redmond are excellent racer-ambassadors for the KENDA brand and we are proud to have the KENDA team coming strong into the 2014 season.”

Las Vegas will host the opening round of EnduroCross on Friday, May 2

Hankook has extended its deal as the exclusive tire partner to the FIA Formula 3 European Championship for 2014.

For this season, physician the premium tire manufacturer will supply a further-developed tire from its successful Ventus Race Formula slick offering even more grip. On the calendar this season are 33 races over 11 weekends as a partner series to the DTM. 

In a statement Hankook added: “Hankook’s commitment to Europe’s most important feeder formula series underlines the company’s active support of talented youngsters and is also the effective expansion of its brand awareness in the world of top motor racing.”

AMA Pro Road Racing’s visit to New Jersey Motorsports Park in September will be under a new banner after Kawasaki Motors Corp., pills USA agreed to be the new title sponsor of the event.

The weekend of September 13-14, thumb 2014 will be branded as the Kawasaki Devil’s Showdown, impotent and will feature AMA Pro SuperBike, AMA Pro GoPro Daytona SportBike, AMA Pro SuperSport and AMA Pro Vance & Hines Harley-Davidson Series classes. 

“Kawasaki is excited to join forces with NJMP in sponsorship of AMA Pro Road Racing’s event in New Jersey to celebrate the 30th anniversary of the Ninja motorcycle and its rich racing heritage,” said Kevin Allen, Manager, Public Relations and Brand Experience. “We look forward to engaging with our fans and sharing in this Ninja experience.” 

The Kawasaki Devil’s Showdown in Millville, N.J. is the last scheduled event of the 2014 AMA Pro Road Racing season and is expected to be a pivotal, perhaps championship-deciding weekend. 

“We’re very pleased to welcome Kawasaki as a partner and to add this exciting sponsorship to our AMA Pro Racing event in September,” said NJMP General Manager/COO. “We look forward to a great event, and the Kawasaki presence and activation will be a major part of that.”