Hippino Expands KV Racing Partnership for 2014 Season

KV Racing Technology announced today that Hippino will be the team’s official travel partner during the 2014 Verizon IndyCar Series season.

The new agreement expands Hippino’s relationship with the team. In 2013, Hippino was a sponsor of the No. 11 KV Racing Technology with SH Racing car driven by Tony Kanaan. They began the 2014 season as a sponsor of the No. 11 KVSH Racing entry driven by Sebastien Bourdais.

“We are extremely pleased to have Hippino expand its relationship with KV Racing Technology,” said KVRT co-owner Jimmy Vasser. “Hippino is an exciting company and we are pleased to partner with them and their founder and CEO EJ Falk who I have gotten to know well during the past year.” 

Commenting on the partnership Falk said: “Hippino is extremely excited to be expanding our relationship in our second season with KV Racing Technology. Hippino has grown to include corporate travel solutions, and individual lifestyle membership benefits, as well as being the official travel partner for the team, making the partnership the perfect fit for our brand.”

Ed Carpenter Racing Secures Two Associate Sponsors for Indy 500 & GP of Indy

IndyCar team Ed Carpenter Racing announced today that cmcglobal and DMCIndy, ambulance consulting and logistical project management companies, rx have signed as associate sponsors for the team’s race cars in the Inaugural Grand Prix of Indianapolis and the 98th running of the Indianapolis 500-Mile Race.

cmcglobal and DMCIndy, Indianapolis-based firms, will carry its company’s logos on the No. 20 Fuzzy’s Ultra Premium Vodka Chevrolet driven by ECR team owner/driver Ed Carpenter in the Indy 500. Mike Conway, winner of the 2014 Toyota Grand Prix of Long Beach, will pilot the No.20 in the inaugural Grand Prix of Indianapolis on May 10 at the legendary Indianapolis Motor Speedway.

“We are very pleased to bring cmcglobal and DMCIndy on board for the Grand Prix of Indianapolis and the Indy 500 with the Ed Carpenter Racing Fuzzy’s Vodka Chevrolet car,” said Carpenter, the 2013 Indy 500 pole sitter with a speed of 228.762 miles per hour.”cmcglobal currently provides our team housing for the entire race schedule, we look forward to expanding our partnership with a leader in the logistic and event management industry and it is exciting to have another local company with our racing organization. We hope to take them to victory lane with us on May 25.”

In addition, the No. 20 car also will spot the DMCIndy logo at the Grand Prix of Indianapolis and the Indy 500. DMCIndy is “The source for everything in Indianapolis”! Their hospitality professionals possess extensive knowledge and expertise in the design implementation of events and logistics. They are highly committed to providing exceptional quality destination management services. 

“cmcglobal and DMCIndy are very excited to expand our current partnership with Ed Carpenter Racing,” said Jeff Cummings, president of cmcglobal and DMCIndy. “Ed and his team are proven winners on and off the track and we hope to be a part of another winning celebration with ECR on May 25 at the fame Brickyard.”

The first-ever Grand Prix of Indianapolis will be ran on the 2.4-mile, 14-turn road course at the Indianapolis Motor Speedway on Saturday, May 10.

Butterball to Sponsor Andretti Autosport’s Ryan Hunter-Reay for Indy 500

Poultry producer Butterball has announced it will sponsor 2012 IndyCar Series Champion Ryan Hunter-Reay for the inaugural Grand Prix of Indianapolis as well as the Indy 500.

“I couldn’t be happier to welcome Butterball to the Andretti Autosport family as we participate in the great American tradition of racing in Indianapolis during the Month of May,” said Michael Andretti, Andretti Autosport president, chairman and CEO. “We’re proud to partner with such a storied and beloved brand during this special time of year and hope to be celebrating a victory feast this Memorial Day with Butterball on our table.” 

Butterball’s sponsorship will run throughout the month of May with four-time IndyCar Series champions Andretti Autosport. Butterball, which accounts for approximately 20 percent of total turkey production in the country, will debut its branding on the No. 28 machine this week as practice for the Grand Prix of Indianapolis begins on the revamped road course at Indianapolis Motor Speedway.

“Our relationship with Andretti Autosport couples two strong, iconic brands,” said Kerry Doughty, president and CEO of Butterball, LLC. “We are geared up for this program and liken the Indy 500 to Thanksgiving Day in that both occasions mark very special events that bring people together.”

T-Mobile Expands MLB Partnership

T-Mobile have enhanced their Major League Baseball partnership with the creation of a new fan-chosen MLB award- the T-Mobile MLB Game Changer Award.

This season, T-Mobile will also feature All-Stars Bryce Harper (pictured) and Andrew McCutchen in a national TV campaign, with a new commercial starring Harper premiering nationally on ESPN’s Wednesday Night Baseball.

“T-Mobile set out to fix a broken industry and forever change the game of wireless – so game changers have a special place in my heart,” said John Legere, president and CEO of T-Mobile. “Which is why this award rocks. Because it recognizes those with the grit and guts to step up and change the trajectory of a game, a season or even baseball history.”

“T-Mobile has been a tremendous partner for Major League Baseball, and we applaud their efforts to change the game in wireless,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “It’s fitting that T-Mobile, which prides itself on giving consumers freedom and choice, be the driving force behind an award that empowers fans to choose the most significant game-changing moments in baseball each day.”

“Every time you take the field, you want to make that catch or get that hit that changes the course of the game and locks up the win,” said Andrew McCutchen, center fielder for the Pittsburgh Pirates and one of T-Mobile’s player ambassadors for the 2014 season. “I think it’s really cool that fans decide this MLB award, and I’m really excited to try to make that game-changing play that fans will want to vote for at the end of the day.”

Softball Star Monica Abbot Seals Endorsement Deal with 3N2

Sporting goods company 3N2 has signed softball star Monica Abbot to a product endorsement deal.

Abbott, who currently pitches for National Pro Fastpitch’s (NPF) Chicago Bandits and Team Toyota of the Japanese Pro League, is widely considered one of the top talents in the game. She will wear 3N2 footwear and apparel throughout the duration of the deal.

Abbott joins a roster of 3N2 athletes that includes softball legend and ESPN Analyst Michele Smith and US National Team Members and Olympic Medalists Natasha Watley, Lauren Lappin, and Vicky Galindo.

“Monica is simply one of the most dominant forces on the mound,” says 3N2 CEO Sean Murphy. “And her passion goes well beyond the diamond. Through scholarships and clinics, she truly believes in paying it forward. We are excited to be aligned with a player and person of her caliber.”

Abbott added, “I’m really happy to join team 3N2. They’ve been tremendous for our sport and I love their product. It was an easy decision for me, and I’m looking forward to a long relationship.”

Boylesports Agrees to Sponsor Irish Greyhound Derby

Irish bookmaker Boylesports has agreed a deal to become a sponsor of the Irish Greyhound Derby through to 2016.

Boylesports struck the initial three-year deal with the Irish Greyhound Board (IGB) governing body.

Under the agreement, physician Boylesports will also serve as the official betting partner of the IGB.

In addition, here the bookmaker will continue its support of next month’s Race of Champions at Kingdom Stadium, view Tralee.

The IGB deal comes shortly after Boylesports served as the title sponsor of the 2014 Irish Grand National horseracing event.

Commenting on the deal Boylesports owner John Boyle said: “We are absolutely thrilled to announce the sponsoring of the Irish Greyhound Derby for an initial 3 years. Every year we examine ways of increasing our sponsorship portfolio and when the IGB kindly approached us we had little hesitation in reaching an agreement. This is a further reflection of our desire to support major sports in Ireland and together with our two recent flagship horse racing sponsorships means that we are reinvesting more money into Irish sports than ever before”

He continued: “By becoming the official betting partner of the IGB, it means that we will be extending our product offering and enhancing the service to our customers. We have already invested in key staff appointments in order to fulfil this commitment. I have always had a particular passion for this sport and I will be hoping that recent Con and Annie Kirby Memorial Limerick winner, Boylesports Hero, can progress throughout the heats of the tournament. These are exciting times for Ireland’s Greyhound industry and Boylesports are delighted to be at the forefront of a sport that remains ever popular throughout the country.”

Bubba Watson Inks First Endorsement Deal after Masters Victory

Two-time Masters winner Bubba Watson has signed his first sponsorship deal since the victory in April.

The Masters champion of 2012 and 2014 has struck an endorsement deal with leading manufacturer of premium bedding toppers and pillows, airweave, inc.

Watson was first introduced to airweave at the Thailand Golf Championship in 2012, by airweave CEO and President Motokuni Takaoka, a participant of its Pro-Am tournament. Takaoka presented airweave toppers to Watson and his team as a token of their new friendship. When Watson joined the HSBC tournament in Shanghai in 2013, and checked in to the official hotel, he knew instantly when he touched the mattress pad that it was airweave on the bed. He contacted Takaoka, who was there as a sponsor, and their friendship and beginning of their partnership was born.

“As a professional golfer, I am on the road all the time and it can be difficult to get quality sleep in a different bed each week,” said Watson. “airweave has helped me consistently get a good night’s sleep, and makes the routine of being on the road a lot easier.”

Watson – who is currently ranked No. 4 in the Official World Golf Ranking and who earned his second “green jacket” in April following six top 10 finishes to start his 2014 campaign – will be featured in airweave global marketing and advertising initiatives. The company has also pledged to support The Bubba Watson Foundation, Inc. and its mission of enhancing the everyday lives of people in need.

“It is an honor to formalize our relationship with Bubba and to have one of the most dynamic golfers in the world attest to the quality of our product,” said Takaoka. “Recovery through sleep is a critical factor in maintaining peak performance and airweaveprovides the peace of mind and body that a good night’s sleep brings.”

{jcomments on}

Speedo to Sponsor Triathlon Pink

Leading women’s triathlon series Triathlon Pink has unveiled a sponsorship agreement with Speedo, viagra 40mg the world’s leading swimwear brand.

This summer, pharmacy British women will have their chance to take part in five Triathlon Pink events in a unique event format designed just for them. The first race of the 2014 Series is at Crystal Palace on 1 June 2014.

The new sponsor partnership sees Speedo named as the exclusive swimwear and equipment supplier for the inaugural Triathlon Pink UK series, underpinning its commitment to the development of women’s products.

As part of the deal, Speedo will provide technical products (swimsuit, swim caps and goggles), with the sponsorship categories selected to strategically align with the brand’s key initiatives.

Trent Taylor, Managing Director Sales and Marketing for Sport 3 Event Management UK, owners of Triathlon Pink, said the partnership with Speedo is an ideal fit with Triathlon Pink. “Both Triathlon Pink and Speedo are committed to supporting women in sport at all levels and encourage them to make exercise a lifestyle choice,” he said.

“We’re thrilled to be working with such enthusiastic partners that embody the same core values.”

Speedo UK Marketing Manager, Sally Polak said “We are pleased to be partnering with Triathlon Pink on such a fantastic series. We hope to inspire women of all fitness abilities to take part in something a little bit different and in doing so raise money for Breakthrough Breast Cancer.”

Belk to Sponsor Dallas Cowboys Cheerleaders

US department store Belk has announced today a three-year partnership agreement with the Dallas Cowboys Cheerleaders (DCC).

The agreement includes endorsements, appearances, and numerous co-branded marketing initiatives. In the month of October, Belk will also be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.

“The Dallas Cowboys Cheerleaders’ stylish reputation, Southern flair and influence in Texas as well as around the world made the partnership with DCC a natural fit for Belk,” said Jon Pollack, EVP  of marketing, sales promotion and eCommerce at Belk. “We look forward to working with America’s favorite cheerleaders for years to come.”

Belk will provide the official wardrobe for Director of the Dallas Cowboys Cheerleaders, Kelli Finglass, and Choreographer,Judy Trammell, as they film season nine of their hit reality TV show, “Dallas Cowboys Cheerleaders – Making the Team.” The show begins taping when auditions start on May 10, and Kelli and Judy will continue to wear fashion brands from Belk on gamedays throughout the 2014-2016 football seasons.

Finglass and Trammell, along with the cheerleaders, will be featured in a series of radio commercials to air during pre-game and in-game broadcasts.

“The synergy DCC and Belk share was apparent from the beginning. The company’s commitment to the communities in which it operates, fashion, style, and Southern values mirrors what the Dallas Cowboys Cheerleaders represent,” said Finglass. “This partnership was a perfect fit, and we’re excited to work along side Belk in our upcoming football seasons.”

Suzuki Revealed as MK Dons New Shirt Sponsor

MK Dons have today signed a sponsorship deal with Suzuki GB PLC, which will see the Suzuki logo carried on the first-team shirts for the next two years.

Suzuki GB PLC will become the Club’s official title partner at the start of the 2014/15 season and, along with the first-team kit, will sponsor the replica shirts and training kit through to the end of the 2015/16 campaign.

The package also extends to high visibility for Suzuki in pitch-side, programme and magazine advertising, at promotional events, on official club stationery and on the backdrops used for the team’s media interviews. Suzuki will also be involved in a community project with local schools through the club’s Sports and Education Trust.

MK Dons chairman Pete Winkelman told mkdons.com: “I am delighted Suzuki has joined us as our official shirt and title sponsor for the new season. Suzuki is a fantastic, worldwide brand based in Milton Keynes and I am excited at the prospect of seeing their logo on the front of our 2014/15 playing kits, which will also feature our 10-year anniversary emblem.

“We look forward to working with Suzuki and ensuring that our partnership will benefit not only both companies but the community of Milton Keynes as well.”
Globally, Suzuki is a top ten car brand with sales of 2.8 million units as well as a leading motorcycle brand selling 2.6 million units annually. The UK product range is vast and consists of nine different car models, 41 on and off road motorcycles, nine ATV’s and 26 different types of Marine outboard engines.

Suzuki’s Managing Director Yoshinobu Abe, who is based Suzuki GB’s headquarters which are less than four miles across the city from stadiummk, said of the agreement: “Suzuki has been based in Milton Keynes since 2005 and we are proud to be part of the city’s successful commercial sector.

“We are delighted to establish this exciting new partnership with the Dons which will help us further develop our commitment to the local community and support our great local team both in its sporting and also community ambitions.
“As well as reaching out to people outside our business, we also see the sponsorship as a great way of building pride and engagement with our 150 head office staff, many of whom live in and around the city.”

The new-look club kit will be revealed towards the end of May and will make its debut for the soon-to-be-announced pre-season friendlies in July and August.