Web.com Tour’s Blayne Barber Secures New Sponsor

Target Corp. announced today that golfer Blayne Barber will partner with C9 by Champion, order the retailer’s exclusive line of activewear, cheao order while competing on the Web.com Tour this season.

The 24-year-old Lake City, Fla. native joins a roster of 12 other elite athletes supported through Target’s athlete program, and is the first to represent the C9 by Champion brand.

“Target has such a long tradition of working with pro athletes. I’m really proud to be the first golfer to wear C9 by Champion,” said Barber. “My wife and I shop at Target weekly, so it’s exciting to be an official member of the team.”

Barber earned his first Web.com Tour victory earlier this month, winning the South Georgia Classic at Kinderlou Forest Golf Club in Valdosta, Ga. He was a 2012 First-Team All-American at Auburn University, the same year he set the Auburn single-season scoring record. This is Barber’s first season as a full-time Web.com Tour player; he currently sits sixth on the tour’s money leaders list.

“Blayne is an outstanding young golfer and we think his new look in our C9 activewear will turn a lot of heads,” said Daniel Griffis, vice president, Experiential Marketing and Alliances, Target. “We are proud to have been with him for his first Web.com Tour win, and look forward to what his bright future will hold.”

BlueRock Energy to Sponsor Washington Nationals Affiliate

BlueRock Energy, Inc., the premier provider of electricity, natural gas and green energy products to businesses and residents in New York State, today announced that it has become the official energy supplier of the Syracuse Chiefs, an affiliate of Major League Baseball’s Washington Nationals franchise.

As part of the partnership, BlueRock Energy will be actively engaged in a variety of fan initiatives and game day activities all season long.

“Baseball in Syracuse has been a summer family event for generations,” said Phil Van Horne, CEO of BlueRock Energy. “We’re thrilled to be playing an integral role in the Chiefs’ efforts to revitalizing Syracuse’s strong baseball tradition, and look forward to providing the fans with the most enjoyable and friendly game day experience as possible all season long.”

“The Syracuse Chiefs are very excited to be partnering with BlueRock Energy,” said Jason Smorol, General Manager of the Syracuse Chiefs. “Not only do the Chiefs get to partner with a local company that wants to be an engaged and energized sponsor, the Chiefs get a partner that wants to help us reduce our energy costs.  Utilizing the experience and knowledge that BlueRock Energy brings to the table, the Chiefs expect to save on our energy costs this year.  Going forward, the Chiefs plan to lean on the consultation services of BlueRock Energy to find even more ways to reduce our energy costs.  BlueRock Energy is truly ‘on Board’ with the Syracuse Chiefs.”

Premier League Champions Manchester City Sign New Partnership in UAE

Premier League champions Manchester City have continued to expand their brand in the United Arab Emirates (UAE) after securing a three-year sponsorship deal with Arabtec Holding.

Under the deal, doctor announced by the engineering and construction firm late Wednesday, it will gain “certain promotional rights and privileges that will reinforce its brand in MENA, Russia, India, and Serbia”, have access to “specific rights of use of the club’s brand” as well as tickets and special programmes for VIPs to attend matches and special events.

Visibility of Arabtec’s logo and promotional materials at Manchester City’s home ground, Etihad Stadium, and across the club’s digital platforms are also included in the deal.

Hasan Ismaik, managing director and CEO of Arabtec Holding, said the sponsorship would further boost Arabtec’s brand in the region and globally as it pushed ahead with plans to become one of the top 10 companies in the world by 2018.

“We are proud to be part of this golden time Manchester City is enjoying, with two out of its four league titles having been won under the ownership of His Highness Sheikh Mansour,” he said.

Ferran Soriano, CEO of Manchester City, added: “Arabtec is an important force in its sector and across its region. Both Manchester City and Arabtec are ambitious to become globally recognised brands. As Arabtec looks to develop and grow further across the markets which our agreement focuses on, we are looking forward to a successful relationship and to working together.”

FIA Announces EDF as Technical Supplier

The International Automobile Federation (FIA) has annouanced today a partnership with global producer and supplier of electricity, EDF, as an Official Technical Supplier for audit and research tests of propulsion, charging, and electrical safety in motor sport. 

The three-year agreement will promote the sharing of information and best practices between FIA and EDF technical experts on issues concerning the use and practical application of electric battery cells and packs, engines, transmission and charging systems, and infrastructure.

Welcoming the partnership, FIA President, Jean Todt, said: “I am very pleased to welcome today’s agreement with EDF which will spur innovation and collaboration on the next generation of electric vehicles. As one of the foremost companies today which carries out research on electro-mobility, EDF will bring invaluable expertise and input to our championships, allowing the FIA to further strengthen its position as a leading promoter of new technologies.”

Bernard Salha, EDF Senior Executive Vice President Head of Research & Development added: ”I am very glad of this agreement with FIA which enable EDF to be technically involved at the highest level of motor sport and thus to contribute to the progress of new technologies, with notably the use and promotion, at the world level, of electrical energy and perspectives of further technical evolutions, whose some of them will be also used on private cars.”

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Luis Suarez Becomes Ambassador for 888poker

Premier League footballer of the year Luis Suarez has become an ambassador to poker website 888poker. 

Suarez won the 2014 Professional Footballer’s Association Player of the Year for his fantastic performances on the field for Liverpool during the 2013-14 season, a season that saw him find the back of the net 31 times including scoring two hat tricks and a four-goal haul in the 5-1 victory at home to Norwich City.

The Senior Vice President of 888, Itai Pazner, commented on the deal: “Luis Suarez is an incredible sporting talent; passionate, competitive, technically gifted, and emotionally invested in the game. It’s those qualities that make him an exciting player to watch, in poker as well as football. It’s fantastic to have him on board.”

According to a press release, Suarez will immediately become an integral member of Team 888poker and will be found playing regularly online at 888poker and will participate in live events and “money-can’t-buy experiences.”

Suarez joins fellow non-poker pros Shane Warne and UFC legend Georges St-Pierre as ambassadors.

Titleist Extend European Tour Partnership

Golf ball manufacturer Titleist has renewed their partnership with the European Tour who will remain an Official Partner through to 2018.

As a partner for 25 years, Titleist will continue to provider ange balls throughout The European Tour International Schedule.

Matthew Johnson, Titleist Brand Director, said: “We have always had a fantastic working relationship with The European Tour, and we are proud of the ties that we have built up over the years. As a brand, we pride ourselves on our work with the best golfers in the world, who have validated Titleist golf balls for more than 75 years. Our partnership with The European Tour helps us to connect with our target audience of serious golfers and reinforce our position as the most trusted golf ball at every level of competitive golf.

“We look forward to developing the relationship further over the next four years and hope to bring even more value to the association for both parties.”

George O’Grady, Chief Executive of The European Tour, said: “Titleist is one of the strongest brands in golf and we are delighted to extend the partnership until 2018.

Northeast Utilities to Title Sponsor Hartford Marathon

The Hartford Marathon Foundation have announced today that Northeast Utilities have bcome the title sponsor of the NU Hartford Marathon and Half Marathon, recipe the state’s premier running event.

With a strong 20-year history, pharmacy the October 11th event will be powered by New England’s largest utility system, supporting growth and furthering positive impact of the marathon, half marathon, 5K and HMF FitKids programs, which benefit more than 100,000 people across the region annually.

“We are thrilled to partner with Northeast Utilities, a New England company that shares our mission to support both the physical and economic wellness of our communities,” said Beth Shluger, Executive Director of the Hartford Marathon Foundation and Race Director of the 2014 NU Hartford Marathon and Half Marathon. “We are immensely proud of our 20 year history promoting healthy lifestyles, youth wellness initiatives, charity fundraising and economic support for local businesses and communities. The NU Hartford Marathon and Half Marathon looks forward to increasing this positive impact with the support of Northeast Utilities.”

“We’re so proud to combine the energy of Northeast Utilities with the power of thousands of runners to support the greater Hartford area,” said Tom May, NU Chairman, President and CEO. “Like the Hartford Marathon Foundation, we have a long history of partnering with the communities we serve to support great non-profit organizations. Together, we will build on that shared commitment to energize the marathon’s tremendous impact on the region.”

Verivox Renews Deal as Main Sponsor of SV Sandhausen

Bundesliga 2 club SV Sandhausen has signed a new deal with main sponsor Verivox, ailment an energy comparison portal.

The deal, brokered by Infront Sports & Media, will see Verivox continue to advertise on the shirts of the 2. Bundesliga club across all competitions. In addition, the Heidelberg-based company will get comprehensive advertising space at home matches in the Hardtwaldstadion – including rotating and static boards in the TV-relevant areas. The package will be completed with extended promotions and activation rights around the team. Furthermore, Verivox has increased its hospitality contingent for the upcoming season.

Peter Dürr, Chief Marketing Officer of Verivox, commented on the continuation of the successful partnership: “We are delighted by the strong performance of SV Sandhausen in the 2. Bundesliga. We are confident that the team with its personnel increase will continue to be successful in the next season. Our staff and customers share the excitement with the team.”

Jürgen Machmeier, President of SV Sandhausen, expressed his pleasure with the extension: “The collaboration with Verivox was excellent during this season. SV Sandhausen is very pleased that this partnership will continue. Together with Heidelberg-based Verivox we will continue providing professional football to the Rhein-Neckar region.”

Reinhardt Weinberger, Managing Director of Infront Germany, commented: “Due to the regional proximity, Verivox can activate its main sponsorship of SV Sandhausen in an ideal way and maintain an intensive interaction with fans, employees and customers. The company will further extend this presence around the club in the coming season. In addition, Verivox positions itself permanently on a national level, due to the regular TV visibility and stable sportive performance of SV Sandhausen.”

Liverpool FC Renew Partnership with 188BET

Liverpool FC have extended their partnership with online sports betting and gaming provider 188BET for a further two years.

188BET will continue to use LFC platforms to promote its services until the end of the 2015/16 season. 

Nigel Singer, Managing Director of 188BET said: “Liverpool FC is one of the world’s most famous and historic football clubs and we are thrilled to be announcing our renewal off the back of one of their most successful seasons in recent times. We look forward to building on our excellent relationship with the club and its betting fans.”

Billy Hogan, chief commercial officer at Liverpool commented: “We are delighted to be renewing our partnership with 188BET for a third term. We’ve had great success over the last five years, continually adding value to our working relationship. 188BET will service fans in two of football’s biggest markets, Brazil and Asia where we have a combined total of over 340 million followers.”

Target Expands NASCAR Presence with Turner Scott Motorsports Sponsorship

American retailing company Target has expanded its sponsorship in the NASCAR Nationwide Series (NNS) to include the up & up brand as the primary sponsor on the No. 42 Turner Scott Motorsports’ (TSM) Chevrolet Camaro for six races. 

The up & up brand will make its track debut this weekend during the Get to Know Newton 250 Presented by Sherwin Williams NNS race at Iowa Speedway.

Additionally, pills Chip Ganassi Racing with Felix Sabates (CGRFS) development driver Dylan Kwasniewski, allergy who is competing full-time this season in the NNS for TSM, will drive the No. 42 up & up Chevy to fill-in for Kyle Larson during each of the five NNS races where the series does not race at the same track as the NASCAR Sprint Cup Series (NSCS). 

Larson, who is the full-time driver of the No. 42 Target Chevrolet in the NSCS for Target Chip Ganassi Racing with Felix Sabates, currently has the No. 42 Chevy Camaro for TSM fourth in the NNS owner standings, with a win at the AutoClub Speedway in Fontana, CA earlier this year.

Daniel Griffis, Vice President, Experiential Marketing and Alliances, Target, said: “This gives Target an important opportunity to tell a broader story around our up & up brand, and fits well with the other innovative Target-exclusive products and services that we have showcased on the No. 42 car so far this year, like Cartwheel and Target Ticket.”