Synot Becomes New Title Sponsor of Czech Liga

Czech Republic gambling and lottery operator Synot Group has announced that it will become the title Sponsor for the Czech Liga, buy the top football division in the country.

The deal sees the gambling and lottery operator take the title sponsorship off Gambrinus, erectile as the Czech Liga, treatment rebrands itself as the Synot Czech Liga for the start of the 2014/2015 football season. 

Synot Director Neofytos Neofytou commented on the sponsorship: “When we learned that the title partner for the league was available, we believed this would give us the opportunity to expand our marketing and improve the visibility of the brand in the Czech Republic. In addition, the move fits in with the Synot group’s strategy of supporting the sports industry in different countries.”

Miroslav Pelta, the president of the Czech Football Association, added: “In the Synot group, we gain an important partner that will significantly contribute to the development of the Czech top league and football in general. The length of the contract indicates that we want to build a long-term quality product.”

Pittsburgh Penguins Secures TeamSnap as Latest Sponsor

Mobile and web service & management software, order TeamSnap today announced it will serve as a sponsor of the Pittsburgh Penguins and Penguins Hockey Development during the 2014-15 and 2015-16 National Hockey League seasons.

“We are thrilled about our partnership with TeamSnap. Their unparalleled team management services will be a great new offering for our various youth hockey initiatives, drugs ” said Robbie Hofmann, sale Director of Corporate Sales, Pittsburgh Penguins.

The sponsorship will provide TeamSnap with various branding opportunities, both online and offline, specifically targeting the Penguins grassroots hockey initiatives including the Pittsburgh Penguins Elite AAA Organization and Penguins Hockey Development, which operates a series of camps, clinics and skill development programs throughout the Pittsburgh region.

“We’re honored to partner with such a great team that’s so committed to the sport community,” said Ken McDonald, VP of Customer Acquisition, TeamSnap. “The Penguins’ focus on amateur hockey development is a big interest for us and is aligned with our goals of bringing the joys of participating in sports to everyone.”

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Saltire Energy Expands Aberdeen FC Partnership by Becoming Shirt Sponsor

Scottish Premiership team Aberdeen FC have expanded their deal with Saltire Energy with the energy company becoming the club’s shirt sponsor for a three-year period. 

Also revealed is the new home kit that the team will wear for the 2014-15 campaign, incorporating the latest adidas styles and materials.

Commenting on the deal, Pittodrie Vice Chairman George Yule said. “We are absolutely delighted to have secured this partnership with Saltire Energy, an organisation that already enjoys a close relationship with the club through supporting of several initiatives over the years. In addition to Saltire’s involvement with the senior squads, they are also going to support all of our youth development teams which of course are where many first team stars of the future can currently be found.

“I would also like to take this opportunity to thank Terry Allan and Team Recruitment for their fantastic support over the past six years, which has been very much appreciated.”

Established in 1986, and headquartered in Portlethen Aberdeen, Saltire Energy is a leading supplier of state-of-the-art drilling equipment to the global oil and gas industry.

Mike Loggie, Saltire Energy CEO added: “I am thrilled that Saltire Energy will be building upon an already successful relationship with AFC. Saltire Energy has supported the youth teams at the club for a number of years and this move is very much a natural progression for us.

“I am a long-standing fan of the club and admire the way they perform both on and off the pitch. AFC’s significant involvement in the community is also reflective of Saltire Energy’s commitment to the local area. When we heard that there was an opportunity to become the official sponsor for AFC we were keen to take over this prestigious title and strengthen our involvement with the club.

“AFC is steeped in tradition and we are proud to be associated with the club and see the Saltire Energy brand on the new kit, which looks great. This is such an exciting time for AFC – I am really looking forward to watching the club’s run of success continue into next season and beyond.”

NFL Superstar Peyton Manning & Denver Broncos Sign Nationwide Marketing Partnership

Five time NFL MVP and Denver Broncos quarterback Peyton Manning has announced a new multi-year marketing partnership with Nationwide, help a leading insurance and financial services organization.

Nationwide also announced an expanded relationship with the Denver Broncos Football Club.

“I’m excited about my new partnership with Nationwide, cialis ” Manning said. “I view myself as more than a football player just like Nationwide is ‘More Than A Business.’ Together, generic we can help people successfully plan for the future and give back to the community.

“I’m partnering with Nationwide because it is a company that puts people first. To me, that’s what On Your Sidemeans. I’m very proud to be a member of the Nationwide team.”

As part of the agreement, Manning will work with the Nationwide family of companies to support consumer and business offerings in the auto, home, life and retirement categories.

Additionally, Manning will be featured in national advertising starting this fall.

“We’re proud to welcome Peyton Manning and the Denver Broncos to the Nationwide family,” said Matt Jauchius, Chief Marketing Officer for Nationwide Insurance. “There are a lot of great athletes in America, but only a select few truly connect with the American public. Peyton Manning is one of these special individuals. Partnering with him will have a positive impact on our business and bring great pride to Nationwide agents, members and associates. It’s a great fit for Nationwide.

“We’re also excited to work directly with the Denver Broncos. Broncos fans are passionate and loyal and we’re eager to connect with them and demonstrate that On Your Side is much more than a jingle.”

Nationwide Insurance’s expanded, multi-year relationship with the Denver Broncos Football Club includes media, on-site activation, in-stadium branding and hospitality. In 2014, Nationwide will also be the presenting sponsor of the Broncos’ final regular-season home game on Sunday, Dec. 28, against the Oakland Raiders.

“The Broncos are very pleased with this new relationship with Nationwide,” said Joe Ellis, President of the Denver Broncos. “We will create unique fan and customer experiences with Nationwide and look forward to working with them this season.”

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Miami Dolphins Legends Partner with The Islands of the Bahamas

The Miami Dolphins Legends have announced a new partnership with the Islands of The Bahamas.

The Bahamas will serve as the official island destination of Miami Dolphins Legends in a newly launched, unhealthy five-year deal. Dan Marino, prescription along with 11 Dolphins greats, apoplectic enjoyed a weekend packed full of golf at the Ocean Club at Atlantis, a sunset cruise and a youth clinic hosted by the Miami Dolphins Alumni and Dolphins Academy. 

“This partnership is mutually beneficial for all the Dolphins fans we have eager to visit this island paradise as well as all the Dolphins fans we have in the Bahamas looking to connect with our team in Miami,” said Miami Dolphins President & CEO Tom Garfinkel. “We’re delighted Dan Marino and the Miami Dolphins Legends can bridge our two communities in such a meaningful way.”

Pro Football Hall of Fame inductee and former Dolphins quarterback Dan Marino said, “The support I have received in the Bahamas from the vast array of Dolphins fans made this deal twofold in serving both the Miami fans eager to travel to the Bahamas and the Bahamian football fans fully supportive of the team I hold dear.”  

“The people of The Bahamas and residents of Miami have had an outstanding relationship for decades. The Bahamas government is thrilled with the partnership it has established with the Miami Dolphins, a team that is very much loved and admired by the Bahamian people,” The Bahamas Minister of Tourism Obie Wilchombe said. “We are equally excited that the alumni and friends of the Dolphins can now experience firsthand the warm hospitality of our people, the natural beauty of our 700 islands chain, our sportsmanship and the diversity of our culture in a country less than 55 miles away from their home.”

This year’s event will become an annual tradition, and additional experiences to expand the partnership include a fishing event as well as a flag football game of Dan Marino and the Dolphins Alumni Legends versus top officials of the Bahamian Government at the Thomas A Robinson National Stadium.

The agreement calls for a “Bahamas Bash,” with Sun Life Stadium hosting themed sections on game days. The Bahamas will have in-stadium exposure as well as digital and traditional media as part of the deal. In addition, the Miami Dolphins’ signature event — Fins Weekend, which raises funds for the Miami Dolphins Foundation — will host Bahamian-themed parties.

Cell C Announced as Title Sponsor of South African Women’s Open

The Womens PGA of South Africa (WPGA) has announced Cell C as the title sponsor of the South African Women’s Open, cialis to be held at San Lameer Country Club in October.

“We are very pleased to welcome Cell C to the growing list of industry leaders that support the WPGA and events on the Sunshine Ladies Tour and expand the playing platform for women professional golfers in South Africa, viagra sample ” said WPGA chairman, Margie Whitehouse.

“We also applaud the KwaZulu-Natal Department of Economic Development and Tourism and the Hibiscus Coast Municipality for their continued support of this prestigious international championship.

Whitehouse commended promoters World Sports Promotions for elevating the profile of the WPGA’s national Open.

“Lesley Copeman and her team have worked tirelessly over the last three years to re-establish the SA Women’s Open and raise its profile with increased prize money each year and by landing a title sponsor this year,” Whitehouse said.

“Their commitment has been commendable and we thoroughly appreciate the effort they make to help the WPGA to empower women’s golf in South Africa.”

The 72-hole tournament will be played at San Lameer from 16-19 October.

Cell C Executive Head of Marketing, Doug Mattheus, said Cell C places a strong emphasis on women empowerment in South Africa through many of our sponsorship and investment projects.

“The South African Women’s Open represents what we want all young women to aspire to and more, which is why we are excited to have become the headline sponsor,” Mattheus said.

“We also welcome the opportunity to support the Sunshine Ladies Tour and provide an international playing platform for top professionals and the country’s rising stars.”

AdvoCare to Sponsor Roush Fenway Racing for 2015 NASCAR Season

Roush Fenway Racing have revealed their No. 6 Sprint Cup entry for the 2015 NASCAR season will have full multi-year primary partnership from Plano-based AdvoCare, look which currently sponsors Bayne in the NASCAR Nationwide Series.

The Ford Fusion will be driven by 2011 Daytona 500 winner Trevor Bayne.

“I’m both excited and humbled to be a part of bringing the No. 6 back to the NASCAR Sprint Cup Series,” Bayne said. “And to be able to make that move with AdvoCare makes it that much more special. They are a true partner that aligns with my foundation and core values in every way. I know the history of the No. 6 and what it means to Jack [Roush] and the entire Roush Fenway organization and our goal is to continue to add to its rich legacy in the sport.”

Mike Vaught, AdvoCare director of sponsorships, said the company is excited to make the move to the Sprint Cup Series.

“Roush Fenway is a great partner, and Trevor and his wife Ashton are great ambassadors for AdvoCare,” he said. “We are looking forward to the No. 6 car racing in the Sprint Cup Series in 2015, carrying the AdvoCare colors.”

Warrior Named Official Kit Supplier of FC Porto

Warrior Football have expanded their global strategy by becoming the official kit supplier of two-time European champions FC Porto.

Effective from July 2014, medicine the deal will see Warrior design the FC Porto home, health away and third kits, anesthetist | as well as training apparel. 

Pinto da Costa, President of FC Porto, said: “FC Porto always aims to work with great brands and this partnership is proof of that. Warrior is a renowned brand and personifies, even in its name, FC Porto’s warrior spirit. Warrior will be a strategic partner on the triumphs we want to continue achieving.” 

Richard Wright, General Manager of Warrior Football, said: “We are extremely pleased to announce this partnership with one of the biggest clubs in world football. FC Porto will spearhead our entry into the Portuguese market and this deal marks a major leap forward in the global reach of Warrior Football. They are a club who regularly compete on the world’s biggest stage, the Champions League; and their ambitions to build on their successes make them a great match for Warrior.” 

FC Porto joins Liverpool FC, Sevilla FC and Stoke City FC on Warrior’s roster of teams. Since launching in football in 2012, the brand has established strong relationships with high profile global clubs and players; Fernando Reges, Vincent Kompany, Marouane Fellaini and Kolo Toure amongst those promoting the Warrior brand and products.

WTA Extends Western Union Partnership

The Women’s Tennis Association has signed up Western Union Business Solutions, one of the world’s leading providers of cross-border business payments, to a new deal through 2016.

Under the terms of the multi-year renewal, Western Union Business Solutions will continue as the WTA’s official international payments provider and manage all corporate foreign exchange services. In addition to that, the WTA’s tournaments will exclusively utilize Western Union Business Solutions to pay out prize money on behalf of all WTA tournaments as part of the player benefits program.

“Western Union Business Solutions provides our members – players and tournaments alike – with a reliable and secure payment system,” Stacey Allaster, the Chairman & CEO of the WTA, said about Thursday’s announcement. “With 54 WTA tournaments in 33 different countries, we need someone with experience handling lots of financial transactions quickly, accurately and across the globe.”

“We are proud to continue offering our cash management and foreign exchange expertise to the Women’s Tennis Association, a major global powerhouse in women’s professional sports,” said Jonathan Rees, Managing Director, North America, Western Union Business Solutions.

“Western Union Business Solutions is a leader in risk reduction and strategic solutions when it comes to international cash flow,” Rees added, “which means the WTA can spend less time managing funds and more time focusing on its world class tournaments.”

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Everton Seal Power8 Partnership

Premier League outfit Everton has signed a partnership agreement with leading gaming technology provider, Power8.

Utilising Everton’s global reach, Power8 will be entitled to advertising space around Goodison Park and on evertonfc.com to increase brand awareness.

Everton’s Head of Partnerships, Phil Hardman, said: “We’re delighted that Power8 will be joining our portfolio of official partners for the 2014/15 season and look forward to working alongside them to the benefit of both parties.”

The deal follows Power8’s partnership with Fulham signed earlier this year.