Sports apparel company Under Armour have announced a new multi-year sponsorship deal with Rugby Canada as their official technical partner.

The brand will manufacture and design training and match day kits for Rugby Canada national teams effective immediately. 

Under Armour will outfit the Men’s Under 17, Men’s Under 20, Women’s Under 20 and all senior teams. The 2014/15 match day kits for the senior teams will be unveiled next month. The replica kits will go on pre-sale today atstore.rugbycanada.ca. The partnership also includes commercial marketing rights and in-stadium signage.

“Rugby Canada is thrilled to partner with Under Armour Canada as our Official Performance Partner and National Team Kit Supplier,” said Graham Brown, Chief Executive Officer of Rugby Canada. “The sport of rugby is on the rise both on and off the field throughout Canada. This is highlighted by our National Men’s and Women’s teams’ performances as well as our many new and exciting corporate partnerships. Under Armour will be providing elite performance apparel and products that both our players and fans will be proud to wear.”

“This partnership continues our commitment to empowering Canada’s rugby players and elevating the national team’s presence throughout the world,” said Matt Mirchin, Executive Vice President, Global Brand and Sports Marketing, Under Armour. “We look forward to providing our proven technology in performance footwear and apparel to athletes whose will and determination earns them the honour to wear the national team kit.”

Under Armour is also the technical partner for the Welsh Rugby Union, Tottenham Hotspur of the Barclays Premier League, Colo-Colo of the Chilean Primera División and Toluca of Mexico’s Liga MX.

South Africa’s challenge for the Rabobank Hockey World Cup has been boosted after DLA Piper Germany, DLA Piper the Netherlands and South African firm Cliffe Dekker Hofmeyr agreed to jointly sponsor their bid for the tournament held in the Hague from 31 May – 15 June this year.

As part of the sponsorship, the SA men’s team will wear the DLA Piper logo on their training and match shirts for the duration of the World Cup.

The games will be televised around the world, including Europe, South Africa and parts of Africa (on SuperSport). The South African team will play the Netherlands and Germany in the first round.

Marissa Langeni, CEO of the South African Hockey Association said: “The men’s team is delighted to welcome DLA Piper and Cliffe Dekker Hofmeyr as World Cup sponsors and will proudly wear the logo of this global law firm on their shirts. This sponsorship has allowed us to plan ahead with regards to travelling to the World Cup and to be able to focus on what really matters on match day – playing the best hockey we can and representing our country with pride.”

Richard Fens, co-managing partner of DLA Piper the Netherlands said: “We are delighted with this joint sponsorship with DLA Cliffe Dekker Hofmeyr, DLA Piper in the Netherlands and Germany. The South African men’s team is playing against both the Netherlands and Germany (broadcast live in both countries) and so this sponsorship will attain a significant audience.

“We have great respect for the ambition of the South African men’s team, a diverse group from all regions of South Africa with one shared mission – to proudly represent their country and to compete at the highest level of an international sport. With this sponsorship we support the team’s mission – to head for success on the road to the Rio 2016 Olympics,” he says.

Andrea Collocott, Head of Marketing at DLA Cliffe Dekker Hofmeyr added: “We are immensely proud of our South African men’s hockey team and delighted to be on board as a sponsor as they make their way to the Hague for the World Cup. This sponsorship emphasises that we can make a huge difference by joining our forces with our global counterparts at DLA Piper.”

The annual Utah Championship, ed a fixture on the PGA’s Web.com Tour for the past 15 years, will get a new presenting sponsor for the 2014 tournament in July.

Zions Bank has been involved with the tournament for the past decade, and has agreed to expand its involvement this year with a larger financial commitment.

“We are pleased to enhance our partnership with the Utah Sports Commission with this expanded sponsorship,’’ said Rob Brough, executive vice president of marketing and communications for Zions Bank. “The Web.com Tour Utah Championship plays an important role in showcasing our state and providing significant economic benefit.’’

The Utah Championship will be played July 10-13 at Willow Creek, with several pro-ams earlier in the week. Last year’s winner was Steve Alker, who won in a playoff over Ashley Hall.

Softball New Zealand have struck a partnership with New Zealand’s leading home building company, Golden Homes.

The relationship which is the largest ever financial sponsorship for the sport comes on the back of rise in popularity of the sport, including the Black Sox home victory to take the world championship title last year, and live TV coverage of the test series win against Australia in March. Softball NZ have recently secured hosting rights for the Oceania Qualifier in December as the World Champion Black Sox team begin the defense of their world championship crown.

Golden Homes is looking at its funding partnership with Softball NZ and the naming rights for the World Champion New Zealand Black Sox as an ideal relationship of a business which ranks team effort and family values highly alongside a sport which has a similar ethos.

“Golden Homes are extremely honoured to partner Softball New Zealand and the World Champion Black Sox team. Golden Homes is grateful for the opportunity to team up with an internationally successful team and a proud national sporting body” says Shane Helms, CEO Golden Homes.

Meanwhile the Golden Homes partnership is being celebrated by Softball NZ as a game changer for their sport.

“The Golden Homes partnership is a major shift in thinking for Softball in New Zealand”, says Softball NZ CEO, Tony Giles. “This strategic partnership with a corporate sponsor is an unprecedented opportunity to promote not only the Black Sox nationally and internationally, but the game of softball throughout New Zealand”.

“The Golden Homes support will allow the New Zealand Black Sox to compete internationally more often and ensure we continue to produce world champion teams. Over time this partnership will also allow SNZ to better support programmes and other initiatives from grassroots level through to high performance.

In December New Zealand will host the Oceania qualifying tournament at Rosedale Park, Albany for the 2015 ISF Men’s World Softball Championship being held in Saskatoon, Canada.

Tiger Balm U.S. has signed professional flatland BMX rider Terry Adams to an endorsement deal.

Mr. Adams has been competing professionally in flatland BMX rider contests since he was 16 years old, and has become one of the sport’s most recognizable names. He has won dozens of championships during his 15-year career, including a Gold Medal from the X Games, and is a two-time winner of the sport’s most prestigious honor —Ride BMX Magazine’s “Number One Rider” Award (NORA).

Terry said, “I’m excited about the partnership with Tiger Balm because it’s a product I use and believe in. BMX riders train very hard and are always pushing themselves to extremes. It’s awesome to represent a brand that focuses on relieving muscle soreness and other aches and pains so I can ride hard every day.”

In the U.S., Tiger Balm has been endorsed by professional football players, tennis stars and sports trainers. We are pleased to add Mr. Adams to that select group.

“We were excited to learn that Terry Adams is a big Tiger Balm fan,” said Kenneth Yeung, Founder and President of Prince of Peace Enterprises, Inc., the sole licensed United States distributor for all Tiger Balm products. “The skills he has on a bike are amazing and he understands how to promote a product. We are confident that he will be a fabulous brand ambassador and enthusiast for Tiger Balm.”

Complete Cover Group, capsule specialist insurance brokers for motorcycles and commercial vehicles, have annouanced they will sponsor Dave Johnson in this season’s British Superbike Championship.

Dave rides in the competitive 1000cc Superstock class for PR Racing’s Kawasaki Team, a line-up with a successful pedigree over the last 15 years. A favourite in his home country of Australia, this is Dave’s third year with PR Racing.

Mark Copper, Head of Business at Complete Cover Group, said: “Dave is a popular figure in the Superstock 1000 class. We’re very happy to be sponsoring him and wish him all the best for the 2014 racing season.”

Halfords have again been confirmed as the Official Mechanics Partner for the 2014 Sky Ride Big Bike events, herbal which take place on traffic free streets in 14 towns and cities nationwide, viagra coupon starting in Plymouth on 25 May.

Over 100, sale 000 cyclists of all ages and abilities are expected to attend the events.

At each event Halfords cycle mechanics will service bikes and assist with essential adjustments, cabling and inner tube replacements, free of charge.

The Halfords team of mechanics for the 2014 Sky Ride Big Bike events come from different Halfords stores across the country and will showcase their servicing and support skills at over 30 cycling events this year.

engelbert strauss has been named the Official Presenting Sponsor of the Champions Hockey League, doctor the new pan-European club ice hockey competition being launched in August 2014.

Infront Sports & Media, anesthetist the exclusive marketing and media partner for the Champions Hockey League, secured the leading European company for work-wear and personal protective equipment in an agreement that runs for multiple years.

The marketing platform of the Champions Hockey League was developed by Infront and aside from the leading Presenting Sponsor opportunity includes two further levels of involvement. The commitment from engelbert strauss, a German family business with approximately 1,000 employees, will be rolled out across the entire competition with branding and activation implemented from the first game through to the final.

As Presenting Sponsor, engelbert strauss will receive the most significant package of rights available from the competition. This includes – but is not limited to – branding on the players’ jerseys, perimeter board advertising across all 161 games in TV camera view and full integration across all communication and promotional materials – including the website and streaming platform. From the start of the Playoffs, the engelbert strauss logo will feature in the center circle of the ice rink as well as the players’ benches and goalie blockers.

Karl-Heinz Brenner, Marketing Director at engelbert strauss, commented: “We are very enthusiastic about becoming the Official Presenting Partner of the Champions Hockey League and being the brand most prominently associated with the new pan-European sports highlight. Together with the top clubs participating, we will pave the way for a new era in European ice hockey, reaching out with our brand to ice hockey communities in growth markets across the continent.”

Arbuthnot Latham & Co., the private banking and wealth management arm of the Arbuthnot Banking Group, has agreed to sponsor European Tour player John Parry and 2013 MENA Tour champion Zane Scotland.

Parry, 27, has been playing on the prestigious European Tour for three years, and won the inaugural Vivendi Cup in France during his 2010 rookie year.

“I am delighted that Arbuthnot Latham has partnered with me,” said Parry. “The European Tour is a perfect environment for them to gain exposure given that we play all around the world. I’m proud to be associated with such a prestigious and well respected group.”

Scotland won the MENA Tour last year from start to finish and has won six titles (four last year) since the inception of the tour in 2011. The 31-year-old will continue to play on the Challenge Tour this year and also select European Tour events.

Commenting on this new association, Scotland said, “It’s great to have this partnership with Arbuthnot Latham. With them opening an office in Dubai, where I had so much success last year, it couldn¹t be better timing and I look forward to being able to increase their exposure in the Middle East.” 

Welcoming the partnership with John Parry and Zane Scotland, Arbuthnot Latham’s Chief Executive, James Fleming, said, “Arbuthnot Latham is delighted to partner both John Parry and Zane Scotland, two outstanding golfers from the Mark Blundell, MB Partners stable.

“There already exist synergies between Arbuthnot Latham and MB Partners. We have recently established our first international office in Dubai and I know that Zane in particular concentrates on the MENA Tour. Additionally, as a ‘Golf in Dubai Ambassador’ we will be watching his progress with interest.”

Parry’s next event is the BMW PGA Championship at Wentworth Club in Surrey, May 22-25. Scotland will be playing the D+D Real Czech Challenge in the Czech Republic, May 29 – June 1.