FC Halifax Town Signs Adidas Kit Deal

FC Halifax Town of the English Conference Premier has signed a deal with German sports apparel manufacturer adidas who will become the Club’s official technical kit supply partner for next season starting from 1st July 2014.

The partnership means adidas will provide a full range of kit next season for the Shaymen, from community and youth through to first-team level, covering playing kit, training kit  match day kit. Also, they will be supplying replica kit, associated sportswear and leisurewear items carrying the FC Halifax Town branding.
The agreement sees Town and adidas working together for the first time in the club’s history.
“We’re delighted to be working with adidas, one of the biggest names in sport,” said Town’s Chairman David Bosomworth.
“They have a proven track record in producing quality sportswear and having spoken to Neil and other staff, they’re looking forward to wearing next season’s new kit. We have agreed a one year deal with other options, so we will see how the relationship works for us. This will complement a new series of retail initiatives soon to be announced”
“We’ll be confirming the pre-order and launch dates soon for both replica kits and the new training wear package.”

 

Sheffield United Reveals New Back of Shirt Sponsor

English League One team Sheffield United have announced Sheffield-based DBL Logistics as their new sponsor.

The organisation has agreed a two year deal to become the back-of-shirt sponsors of the Blades new adidas made home and away kits.

The partnership was confirmed at DBL’s new distribution and warehousing facility at Tinsley Park Road, Tinsley Park, when Bramall Lane legend Tony Currie and the Club’s Head of Commercial Paul Reeves met with the DBL founder Bert Clarkson and its management team of Dave Clarkson and Earl Robinson – all passionate Blades fans.

It comes shortly after the Club announced adidas as United’s official kit supplier in a four year deal.

DBL Logistics Managing Director Dave Clarkson said: “This is a very proud day for me and my family to be associated with the Blades in such a significant way. The sponsorship will further enhance the profile of our business and contribute to our planned expansion.”

United’s Paul Reeves said: “This is another commercial boost for the Club following on so quickly from the news that adidas are our new official kit supplier.

“DBL is an emerging force in the logistics sector and we are delighted to establish a long-term relationship with their team,” added Paul.

Eugenie Bouchard Signs Coca-Cola Endorsement Deal

Rising Canadian tennis star Eugenie Bouchard has signed a three-year sponsorship deal with Coca-Cola Canada.

Led by two of Coca-Cola’s most recognizable brands, Coke and Diet Coke, the company will leverage Bouchard’s growing profile as one of the world’s most prominent rising young athletes – currently ranked 12th in the world.

Coca-Cola Canada is committed to encouraging active, healthy living and adds Bouchard to an impressive list of amateur and professional athletes that represent its brands globally.

“Genie brings something extra special to the table. She is not only an incredibly talented tennis player but her down to earth style makes it so easy for people to relate to her,” said Michael Samoszewski, VP, Sparkling Business Unit, Coca-Cola Ltd. “Her demeanor both on and off the court embodies happiness and active, healthy living; and because of this, she is truly is an inspiration to Canadians and a perfect fit for our company. We are proud to partner with this
rising young star on her journey.”

Bouchard’s 2014 season is off to an amazing start with back-to-back Grand Slam semi-final appearances at both the Australian Open and French Open, the only player to accomplish that this year.

As part of the three-year agreement, Bouchard will be integrated into key marketing efforts for the brands – including advertising, retail activation, experiential events and more.

“I am excited to partner with one of the world’s most iconic brands,” said Genie
Bouchard. “Coca-Cola works with some very talented and high-caliber personalities and athletes. It’s great to have their support and to be joining the Coca-Cola family.”

Bouchard will also be working towards making her first Olympic appearance at the Rio 2016 games – of which Coca-Cola is a sponsor. The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement. In 2005, The Coca-Cola Company and the IOC extended their partnership agreement for an unprecedented 12 years until 2020.

Bouchard will compete in Wimbledon 2014 which runs June 23, 2014 through July 6, 2014.

WTS Becomes Exeter City’s New Shorts Sponsor

English League Two club Exeter City has announced WTS.co.uk as its newest major club partner, with WTS becoming both the main stand sponsor at St James Park, as well as being the new short sponsor for the League and Cup fixtures in this season.

Working out of their head offices in Exeter, WTS.co.uk has offices in London and Scotland and has in recent times been heavily involved in the London 2012 Olympic Games, including not just driver supply but accredited training as well.

Mark Jenkins, Exeter City’s Commercial Manager (pictured far right), said: “We are delighted to have Del Haggerty and his company, WTS.co.uk, as club partners and are looking forward to developing even stronger bonds with them over the coming years. 

“We have always got along with them and remained in contact and both parties felt the time was right to take the next step and use Exeter City Football Club as a way to further develop the WTS brand. It is such a progressive company, a market leader and as a club we want to be associated with successful brands and people who we share a common vision with. WTS fits both of those criteria.”

Del Haggerty, the Managing Director of WTS.co.uk (pictured second right), added: “We are extremely good at what we do and are growing dynamically in the UK and abroad. We enjoy football, we know the business reach of Exeter City, we know the respect they are held in and also know the potential of the young players they are developing. We believe in growing talent ourselves.

“More importantly, we like the feel and ethics of the club and the friendly way it welcomes people. Its approach and values match our own and we are very happy to be associated in such high profile ways with the club. We are also looking to develop the relationship further over the seasons ahead.”

Tennis Star Garbine Muguruza Signs Mazda Endorsement

Spanish tennis star Garbine Muguruza has signed an endorsement deal with Mazda Spain.

Muguruza, viagra a 20-year-old rising star from Spain, is having a career year, reaching her first Grand Slam quarterfinal at Roland Garros, losing to the eventual Champion, Maria Sharapova. Muguruza won her first WTA event at Hobart in January and is going into Wimbledon with a career-high world ranking of No. 27.

“Having brands that want to work with you is one of the best perks of being successful on the tennis court. I am very grateful to Mazda for becoming my first official partner off the tennis court and hope to be a part of the Mazda family for many years to come,” said Muguruza.

Muguruza’s partnership with Mazda is the third for IMG Tennis in the last month. Earlier in June, the division signed a partnership deal with Gerble for Novak Djokovic and Avon for Maria Sharapova.

Bianchi to Remain Team Belkin Partner if New Title Sponsor Found

Following Belkin’s decision to exit Pro Cycling as the title sponsor of the Belkin Pro Cycling Team, bicycle manufacturer Bianchi has revealed its intention to continue to back the team.

The decision comes after consumer electronics company Belkin had announced last week that it would not extend its current sponsorship with the cycling team beyond the 2014 season.

The partnership began with last year’s Tour de France, with the American firm replacing Rabobank following its withdrawal at the end of 2012.

Following those developments the team revealed it will look to crowdfunding methods to secure a new title sponsor.

In a statement Bianchi said: “Bianchi intends to stay with the Team if a new sponsor can be secured and is cooperating to help make the future possible.

“The Team has worked very hard to prepare and Bianchi looks forward to a successful Tour de France and the remaining 2014 race calendar.”

Barnsley Extends CK Beckett Partnership

English League One team Barnsley FC have renewed their commercial partnership with industrial recycling company CK Beckett.

The Barnsley-based company has signed a home and away shirt deal which gets underway at the start of next season and runs until the end of the 2016/17 season.
In addition CK Beckett will renew its sponsorship of the South Stand and will become the new sponsors of the Family Area in the East Stand.

As part of the deal, CK Beckett and the Reds will deliver 150 complimentary tickets to schoolchildren across Barnsley every week.

This initiative will guarantee around 3500 children of various ages the chance to see Barnsley in action during the course of the season. Having initially sponsored the club’s shorts for the 2008 FA Cup semi final, CK Beckett has gone on to forge a strong relationship with Barnsley Football Club.

Ben Mansford, Barnsley FC Chief Executive, said: “Barnsley Football Club have enjoyed a special relationship with CK Beckett for more than six years now.
“We’ve developed a truly great partnership and we’re thrilled to have a local company as our principal sponsors. This partnership continues to deliver for both the business, the club, our supporters and the next generation of Barnsley fans.
“The sponsorship of the Family Area will allow us to connect with schoolchildren from across Barnsley. These are future Barnsley fans and it’s important we reach out to them and encourage them to get behind the Club.

“As part of the Family Stand sponsorship, Barnsley and CK Beckett will fund half time activities and entertainment for young fans and their families.

Kevin Beckett, managing director at CK Beckett, said: “It’s a great honour to be able to extend our sponsorship and partnership with Barnsley Football Club.
“The football club is one of the biggest, if not the biggest, brand in Barnsley and being the club’s main sponsor is a brilliant opportunity to get the CK Beckett name out there.

“We’re working with the Club to get more young fans supporting Barnsley and that’s why we’re supporting the Family Stand, the school ticket give-aways and the half time activities.”

Nike Inks Long-Term Deal with World Cup Favourites Holland

American sports apparel giant Nike has signed a sponsorship deal with the Dutch football association KNVB for next 12 years.

As part of the deal, Nike will not only sponsor the national team but also the youth teams and the women’s team too. In addition the youth leagues and street football in events like KNVB football days will play with Nike apparel.

Dermott Cleary, Vice President and General Manager of Nike Football, said: “We are very pleased to be able to extend our collaboration with the KNVB and the Dutch national team, and it is extra special because the KNVB is also celebrating its 125th anniversary this year. KNVB was one of Nike’s first major sponsor projects in football and that has helped us to become the world’s largest and most innovative football brand. We cannot wait to build on this success”

Bert van Oostveen; director of professional football at KNVB, added: “The partnership with Nike is the longest running sponsorship deal in the history of the KNVB, which of course is not for nothing that Nike is the biggest football brand in the world they not only committed to the Dutch national team, but for the entire Dutch football and everyone who loves our sport. We are very proud of the early renewal of our partnership.”

Tankless Water Heaters to Sponsor BK Racing at Sonoma Raceway

BK Racing announced today a partnership with Rinnai, manufacturer of North America’s #1 brand of Tankless Water Heaters for the 2014 NASCAR season with the first race being the upcoming NASCAR Sprint Cup Series race at Sonoma Raceway on June 22.

Rinnai will ride-along with the No.26 car driven by Sunoco Rookie of the Year contender Cole Whitt.

“We are thrilled to be partnering with BK racing and talented driver Cole Whitt” said Susan Mittelbrun, Rinnai Vice President of Marketing. “Rinnai is continuously investing in creative ways to connect with our customers, and we are excited about our partnership with BK Racing as it is a valuable way to engage with both our trade and consumer audiences.” 

“We are very proud to showcase the Rinnai brand at Sonoma Raceway,” said Anthony Marlowe co-owner of BK Racing. “The innovative design behind Rinnai Tankless Water Heaters provides hot water only when you need it, which is unbelievably efficient and can save on your energy bill. We are optimistic that Cole Whitt’s road course prowess will enable us to grow our sponsorship with the No. 1 selling brand of tankless gas water heaters in North America.”

Go FAS Racing Signs New Sponsor for Sonoma NASCAR Race

7-Eleven, Inc. with AmeriGas will be the primary sponsor on the No. 32 car owned by Go FAS Racing and driven by Boris Said in the NASCAR Sprint Cup Series road course race at Sonoma (Calif.) Raceway on Sunday, June 22.

“I’m thrilled to be back in a car sponsored by 7-Eleven,” commented Said. “We were partners at the 2008 Sonoma race with 7-Eleven and Slurpee on the car and I am pleased to be able to continue that partnership again this year with 7-Eleven and AmeriGas. I’m looking forward to having a great weekend back on the track. I’ve always enjoyed Sonoma and have had some solid top-10 finishes there. I’m looking forward to adding to that number on Sunday.”

Said has competed in 14 Sprint Cup races at Sonoma, earning one pole position and five top-10 finishes. In 47 career Sprint Cup Series starts, Said has earned two top-five finishes, eight top-10s and two pole positions (Sonoma in June 2003 and Daytona Beach, Fla., in July 2006).

“AmeriGas is excited to partner with 7-Eleven for this sponsorship in Sonoma with Go FAS Racing,” said Andy Patton, AmeriGas’ vice president of corporate development. “This is a way to market our partnership together to NASCAR fans around the country. Fans everywhere are using our product for grilling and camping at races and 7-Eleven provides for quick and easy propane exchange.”

“Ever since Boris and I started together in 2006, we have had a shot to win in Sonoma. I know with Boris in the car this weekend we will have another opportunity to compete for a win,” said Frank Stoddard, owner of Go Fas Racing. “We’ve been working over the past few years to have 7-Eleven back with us and with the support of AmeriGas this year we were able to bring it all together. We’re all looking forward to the race weekend and hopefully some great results for 7-Eleven and AmeriGas.”