Herbalife Enters A-League Market with Western Sydney Wanderers Deal

A-League team Western Sydney Wanderers today announced a partnership with Herbalife, symptoms as the Club’s Nutrition Partner.

The Wanderers represent Herbalife’s first sponsorship of an Australian football club with the partnership seeing the company supporting the team’s performance through nutrition as well as hosting programs and activities in conjunction with the club.

Western Sydney Wanderers CEO John Tsatsimas says the partnership is a perfect fit for the Red and Black.

“Like Herbalife, cialis our club promotes a healthy and active lifestyle with some of our players already incorporating Herbalife products into their nutrition program,” explained Tsatsimas.

“We are pleased our partnership with an international brand that is already so connected with football is now official.”

Herbalife Australia and New Zealand General Manager Rod Taylor added: “As Nutrition Partner of the Western Sydney Wanderers, Herbalife continues to demonstrate its commitment to health and nutrition advocacy in Australia and New Zealand,” said Taylor.

“Herbalife products are developed for the benefit of both professional athletes and those who choose to lead an active life in any way. We are thrilled to be supporting one of Australia’s best performing A-League teams.”

NOC NSF Sign Partnership with Mattress Brand M Line

The Netherlands Olympic Committee * Netherlands Sports Federation (NOC*NSF) has signed a partnership with M Line.

The partnership will extend through the Olympic Games in PyeongChang in 2018.

NOC*NSF has already worked successfully with M Line in the past. The Dutch mattress brand provided materials and equipment including mattresses in Vancouver, Beijing and London and at the 2014 Olympic Games in Sochi. On the initiative of Maurits Hendriks, Technical Director of NOC*NSF, the partnership will now be carried out in a structured manner starting today. M Line will provide NOC*NSF/TeamNL with advice, products and the latest technologies in the field of sleep comfort.

‘The basic premise for NOC*NSF is that a good night’s rest improves the likelihood of a top performance. This is because sleep and sport are inextricably linked. It is perhaps the most underestimated form of training. Tour de France winner Joop Zoetemelk spoke the legendary words years ago: ‘You win the Tour in bed.’ The partnership with M Line has furthermore already proven its success in the past. We like the fact that M Line does not base its approach on prevention, but rather on ambition. Sleeping with a goal! We are delighted that we can continue the partnership intensively and in doing so provide our athletes with added support in relation to fulfilling their ambitions in sport,’ said Maurits Hendriks.

Ton Anbeek, CEO of Beter Bed Holding N.V, added: ‘We have been positioned as the leading bedroom system for top athletes for many years. In association with our sport marketing partner Triple Double, we have helped more than three hundred top athletes in their choice of M Line products in recent years. On the advice of our sport marketing agency, we will now be even more intensively involved with Dutch top sports as an official partner of NOC*NSF/TeamNL in the field of mattresses and bedroom comfort. We are proud that we can contribute in this way and look forward to this challenge with confidence.’

Southampton Inks New Princess Coaches Deal for Return of Away Supporters’ Travel Club

Southampton FC have signed a new partnership with Princess Coaches to see the return of their Official Away Supporters’ Travel Club. 

Throughout the forthcoming season, fans will be able to purchase away match tickets and book travel all in one place, either via the club’s website or in person at the stadium.

A statement from Southampton read: “We’re pleased to be working with Princess Coaches, who we welcome back to the club as our Official Coach Travel provider. Based in the city of Southampton, their ethos of excellent customer service, comfort and safety makes them the ideal choice to help support Saints’ away days.”

Princess will also provide travel for the club’s Academy teams, as well as the Saints Foundation and other departments.

General Manager at Princess, Jamie Brown, said: “We are delighted to once again be the club’s chosen operator for the official travel club. As lifelong Saints supporters ourselves, we share the supporters’ enthusiasm for the team and are excited at the prospect of bringing our fan base to each away game to support the team.”

Bell Helmets Named Official Helmet Sponsor of AMA Amateur National Motocross Championship

Bell Helmets has been announced as the Official Helmet sponsor for this year’s Rocky Mountain ATV/MC AMA Amateur National Motocross Championship held at Loretta Lynn’s ranch in Hurricane Mills, Tenn., July 27 through August 2.

“It’s been a goal of ours for some time to lock in a helmet sponsor with a solid reputation like Bell Helmets,” said Tim Cotter, Events Director for MX Sports. “Bell Helmets are worn by the top motocross athletes in the world and to have Bell on board as part of the Rocky Mountain ATV/MC Amateur National Motocross Championship will provide exciting opportunities for the racers and their families.”

“Bell Helmets takes a lot of pride in being the Official Helmet of Loretta Lynn’s Amateur Motocross Nationals. We will be onsite with our display booth and our Mobile Custom-Fit Van,” explained Rob Salcedo, Marketing Manager for Bell Powersports. “Make sure to stop by our display, check out our line of Moto 9 helmets and pick up some Bell swag.”

ESPN Expands Sun Belt Conference Content Deal

ESPN have expanded their partnership with the Sun Belt Conference that will result in the exclusive distribution of as many as 50 additional Sun Belt events on ESPN3 – ESPN’s live multi-screen sports network.

“ESPN continues to live up to its billing as the ‘Worldwide Leader in Sports’ with the advances that it has made in digital content,” said Sun Belt Conference Commissioner Karl Benson in a press release. “ESPN3 and WatchESPN have revolutionized how viewers consume sports – we are excited to be part of that and eager to display the Sun Belt to the 92 million homes that ESPN3 reaches.”

New Mexico State’s football game against Georgia State on Sept. 6 has already been announced for ESPN3 production.

“We regularly work with our league partners on ways to expand the distribution of content across our various platforms,” said Brent Colborne, director, ESPN programming. “The incremental events added from the expansion with the Sun Belt is a great complement to our current long-term agreement with the conference.”

“One of the more unique aspects of this alliance is that the Sun Belt is going to work with ESPN to make sure our institutions are capable of producing their own content that meets ESPN3’s production standards,” Benson remarked. “This has the potential to make a tremendous impact on the total number of Sun Belt contests – in all sports – that will be available on ESPN3.”

The Sun Belt Conference’s membership consists of 11 football members for 2014 with Idaho and New Mexico State as football only members.

MSC Croisiere Sign New Deal with Evian-Thonon-Gaillard FC

Ligue 1 side Evian-Thonon-Gaillard has signed a three-year deal with Italian-Swiss shipping company MSC Croisieres.

The brand will appear on the ETG team equipment, sale starting from August, 9, 2014 when Ligue 1 kicks off and MSC Croisieres will give its name to one of the Parc des Sports hospitality suite, in Annecy.

Fans will be offered a season ticket when booking a cruise with MSC Croisieres before August 31, 2014. Four routes are affected by this offer: “Splendor Arts and Civilization,” “Beyond the Pillars of Hercules” in the Mediterranean, “Magic Worlds of the Desert” and the Emirates “A the discovery of the West Indies.”

ETG was promoted in Ligue 1 for the first time in 2012 and will launch its third consecutive campaign in the French top division, after avoiding relegation last year in a thrilling last game 0-3 victory over FC Sochaux-Montbelliard.

Hills Ford Named Worcestershire Cricket’s Official Automobile Partner

Worcestershire County Cricket Club have announced a partnership for 2014 with Hills Ford, who have come on board as the Club’s Official Automotive Partner.

Hills Ford are a family owned business with a dealership in Kidderminster and two sites in Malvern Hills.

Ford are part of the Hills Automotive Group which consists of car and van dealerships, vehicle rental and storage facilities.

 

Sporting Kansas City Announces VML as Official Marketing Partner

Major League Soccer (MLS) franchise Sporting Kansas City has today signed global marketing agency VML as its official marketing partner.

VML will provide strategic planning and consulting for sponsorship activation as well as access to the agency’s worldwide network of talent across multiple disciplines. Sporting Kansas City will provide access to a mix of assets including hospitality, experiential marketing opportunities and signage.

The strategic partnership is a three-year engagement with a mutual goal to showcase the natural convergence of the physical and digital worlds for Sporting Kansas City sponsors. As well, Sporting will look to partner with VML to activate innovative marketing programs and build engagement with fans for shared advertising partners such as US Bank, Microsoft, MillerCoors and U.S. Soccer.

“Together, VML and Sporting Kansas City will offer the ability to leverage innovative technology to not only engage consumers, but advance partner integration into that engagement in new and exciting ways,” said Chuck Searle, chief client officer at VML. “Our focus will continue to put the fan at the center of all experiences – pre-, during and post-match.”

The alliance will leverage VML’s growing consumer entertainment, sports and promotions practice, with clients such as COBRA-PUMA GOLF, Gatorade, Napa Auto Parts, and Wendy’s. At the same time the partnership will leverage Sporting Kansas City and Sporting Innovations’ expertise for creating the ultimate tech-enabled fan experience. Sporting Kansas City boasts 150 free Wi-Fi access points, more than 300 HDTVs and two main video boards for in-match participation.

“Forming a strategic partnership with VML is a no-brainer for us,” said Jake Reid, Chief Revenue Officer at Sporting Kansas City. “VML is one of the leading marketing firms in the world and will help take Sporting KC’s sponsorship activation to the next level. As we continue to grow our properties, both within Kansas City and regionally, VML will play an important role with their expertise in digital marketing.”

Sportingbet Becomes Official Betting Partner of TSV 1860 München

Sportingbet will be the official betting partner of Bundesliga club TSV 1860 München.

Markus Rejek, anesthetist Managing Director of the Lions, commented: “With the team of Sportingbet will be implemented in the online space as well as in the Allianz Arena entirely new ideas that come primarily our fans to good you can look forward to exciting offers. . ” In addition to the varied activities around the white-blue the whole package also includes comprehensive communication activities. 

Adam Lewis, Director of Marketing GVC Holdings PLC, the parent company of Sportingbet, looked forward to the cooperation with the lions: “The brand philosophy from 1860 Munich and Sportingbet just fits together well The association pursues ambitious goals as we do this potential.. We intend to use the partnership to live together and deal with creative approaches in the field of sponsorship activation new standards. doing so, we aim to provide the lion fans an attractive sports betting product around the club with a real added value. “

BitPay to Sponsor Georgia Tech Athletics

Bitcoin digital currency BitPay has today announced a partnership with the Georgia Institute of Technology’s Athletic Association.

The sponsorship, clinic brokered by IMG College, drug the university’s multimedia rights partner, will cover Georgia Tech’s football and basketball programs and will help to bring more awareness to bitcoin, specifically in the college landscape. 

Bitcoin is a new financial technology, invented in 2009 as the first peer-to-peer digital currency. 

With the partnership, BitPay’s logo along with the bitcoin symbol will be on display in Bobby Dodd Stadium and the McCamish Pavilion through the 2014/2015 school year. BitPay works with businesses to make it easy to accept bitcoin as a form of payment. When a customer checks out and chooses the option to pay in bitcoins, BitPay processes the transaction accepting the bitcoins from the customer and letting the business know the order had been paid. BitPay settles with the business the next business day and offers the merchant the option of depositing dollars, bitcoins or a percentage split between the two.

“Through our partnership with IMG College, BitPay was able to sponsor Georgia Tech Athletics with bitcoin,” said Stephen Pair, BitPay’s CEO and Co-founder. “This sponsorship also allows BitPay to increase awareness of bitcoin and support our alma mater at the same time.”