Dannon Becomes Official Yogurt Sponsor of NFL

The National Football League (NFL) has announced the Dannon Company as the Official Yogurt Sponsor of the League staring from 2015.

Dannon Oikos was the first better-for-you food brand to advertise in the Super Bowl, cure in 2012, purchase followed by another hugely successful Super Bowl advertisement in 2014. Dannon makes a variety of traditional and Greek yogurts and smoothies under the brands Activia, Danimals, Light & Fit, and Oikos.

“Since our first Super Bowl advertisement in 2012, we’ve seen the potential to impact American families when it comes to making better food choices. We want to make yogurt more fun and more engaging because eating yogurt every day can help improve the quality of our diets, and sponsoring the NFL brings that to a whole new level,” said Sergio Fuster, Chief Marketing Officer, The Dannon Company.

“Our hope is for Americans to look at yogurt – and our brands – as among the best possible choices they can make, regardless of when or how they chose to enjoy it. This is a big bet for us because we firmly believe that as a nation we have a huge opportunity to improve our eating habits, and the broad appeal and wide reach of the NFL will have a positive impact on that.”

“Encouraging people to get active and make better food choices is at the heart of our NFL PLAY 60 campaign and Dannon’s values align perfectly with those and other NFL efforts,” said Renie Anderson, NFL senior vice president of sponsorship and partnership management. “We are pleased to welcome Dannon to our family of sponsors and look forward to working with them to bring more fans closer to the game in unique ways.”

Further details of Dannon’s sponsorship with the NFL will be announced as consumer promotions and retail activations among Dannon’s brands are finalised.

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Coates Golf to Title Sponsor New LPGA Opener

The LPGA announced today the addition of a new tournament that will begin the season with Coates Golf being named the title sponsor.

The Coates Golf Championshipwill take place at the Golden Ocala Golf and Equestrian Club in Ocala, Fla., January 28-31, 2015.

Last year’s season opener, The Pure Silk-Bahamas Classic, will immediately follow this new tournament.

“We are excited to partner with Coates Golf to have the 2015 LPGA season begin in Florida,” said LPGA Commissioner Michael Whan. “Playing back-to-back events in Florida and the Bahamas in the East Coast time zone will be a great way for our fans to watch our first two events of the year live on Golf Channel.”

The deal was confirmed early Monday by Golden Ocala general manager Joe Donnelly as well as Randall Coates, chief operating officer of title sponsor Coates Golf. “It’s official,” Coates said. “All the contracts have been signed. We have a three-year contract with the LPGA. It will be the first tournament of the year for the LPGA.”

 

Bank of America Extends 2015 Special Olympics World Games Support

The Bank of America Charitable Foundation announced today it will provide $5 million to support the 2015 Special Olympics World Games in Los Angeles (LA2015), sale cheap building on a partnership between Bank of America and Special Olympics that has spanned more than 30 years. Bank of America joins Coca-Cola, Deloitte, Mattel and Toyota as an Official Partner.

“Special Olympics has had an immeasurable impact on countless individuals and families around the world,” said Anne Finucane, Bank of America global chief strategy and marketing officer and a member of the Special Olympics Board of Directors. “Colleagues have inspired our employees through their participation as athletes and volunteers, embodying the Shriver legacy of empowerment and inclusiveness.”

“Working with long-standing partners like Bank of America, which offer not only financial support, but also a shared commitment to people with intellectual disabilities, is essential to the success of the World Games,” said Patrick McClenahan, president and CEO of the 2015 Special Olympics World Games. “It’s refreshing to see our partners go above and beyond through volunteerism, employment opportunities and other critical initiatives.”

Melbourne Rebels Extend Gilbert Partnership

Melbourne Rebels and Victorian Rugby Union have renewed their partnership with GILBERT.

This new agreement will see GILBERT become the official and exclusive Ball and Equipment supplier across all representative levels of Victorian Rugby for the foreseeable future.

Rob Clarke, RaboDirect Rebels CEO, said “GILBERT is widely recognised as one of the leading equipment brands throughout world rugby. Having the Victorian Rugby Union community and Rebels using GILBERT balls and equipment ensures our current and future Rebels are in safe hands, as Tony McGahan and the coaches look to expand the first class rugby program here in Melbourne.”

“GILBERT has been a great supporter of local rugby and we look forward to working with them to continue the growth of the game in Victoria.”

GILBERT Brand Manager, Jon Clarke, said “We are delighted to be extending our partnership with the RaboDirect Rebels and the Victorian Rugby Union. The fact that they have chosen to appoint GILBERT as their exclusive equipment supplier is a testament to the performance of this new range of products which includes tackle bags, hit shields and post pads. We look forward to seeing the Rebels players using this equipment both during training and prior to home matches.”

This partnership, in conjunction with GILBERT’s agreements with Rugby World Cup 2015, Australian Rugby Union, SANZAR, Waratahs, Force, Reds and Brumbies further confirms GILBERT’s position as the brand of choice in the world of Rugby Union.

Kinetica Sports Joins Bath Rugby as Official Sports Nutrition & Supplement Partner

Bath Rugby has agreed a partnership with nutrition specialists Kinetica Sports for the 2014/15 season.

As part of the deal, Kinetica Sports will be the Official Sports Nutrition and Supplement partner of the Aviva Premiership club. 

High Performance Manager at Bath Rugby, Allan Ryan, explained why Kinetica is such a good fit for the Club.

“We are always looking for ways to improve, and quite often that improvement comes through the marginal gains we can get in areas such as nutrition and supplementation.

“Kinetica have consistently proven that they produce the best quality, best tasting products in the marketplace that are also highly effective in aiding muscle development and recovery, so we’re looking forward to moving forward with them.”

Hugo Youngman, brand manager at Kinetica, added: “The progressive plans that Bath Rugby has, whilst maintaining the spirit and tradition of rugby in Bath is a very compelling message. We are excited about the forthcoming blockbuster season and assisting the squad in their goal of being the best rugby union team in Europe.”

Vivid Seats Becomes Chicago Bears Newest Partner

The Chicago Bears have selected Vivid Seats as the NFL team’s newest Official Partner. 

The partnership designates the Chicago-based company as the official provider of Bears Fan Packages for the 2014 NFL season.

Interested fans can access and purchase Fan Travel Packages from Vivid Seats for all home and away games as well as choose from several VIP options for tailgating and unique team experiences. 

“We are pleased to partner with a local company and industry leader in Vivid Seats, discount ” said Chris Hibbs, ampoule Bears Vice President of Sales & Marketing. “One of the many great things about our fans is their desire to go on the road to see their team play.  Whether it’s following the team outside of Chicago, symptoms or our many displaced fans coming back to Soldier Field for a game, we’re excited that Vivid Seats can provide our fans the opportunity to experience Bears gameday in a whole new way through a variety of premium fan packages featuring unique amenities and access.”

“Our partnership with the Chicago Bears provides fans with a safe and reliable resource for purchasing exclusive fan travel packages for all of the team’s most sought-after matchups,” said A.J. Machosky, Vice President of Sponsorships at Vivid Seats. “We are excited to join forces with a world-class organization like the Chicago Bears. As a locally based company we understand how passionate Chicago sports fans are, particularly when it comes to the Bears.  We look forward to offering the ultimate game day experience both at Soldier Field and as fans follow the team on the road.”

Football Conference Announces New Title Sponsor

English fifth-tier the Football Conference has revealed van leasing company Vanarama.co.uk as their new title sponsor 

The partnership was launched today in the presence of member clubs and will see the commercial vehicle specialists take the naming rights for all 1,476 games a season across the three divisions in 2014/15.

To mark the launch of the partnership, Vanarama will bring back the competitions traditional name after a seven year absence. From the start of the new season the league shall be known as the Vanarama Conference, Vanarama Conference North and Vanarama Conference South.

Vanarama will use the Vanarama Conference platform to further build rapid UK wide awareness and understanding of the Vanarama business via the League’s established national; regional and social media platforms.

The partnership was negotiated by sports marketing agency SportQuake who will also assist in managing and delivering the national sponsorship campaign.

Andy Alderson, Vanarama.co.uk’ s Managing Director, said: “With the Construction sector predicted to play a major role in the growth of the UK economy over the next few years Britain’s van drivers, our customers, will be at their busiest since the peak of 2007. Our research shows a clear fit between our customers and football fans UK wide and as soon as I became aware of this unique opportunity to become such an important part of the national game I just had to get involved.”

Brian Lee, Chairman of the Football Conference said: “I am sure I speak for the whole of the Football Conference family, in welcoming such a competitive and innovative brand as Vanarama, to become our new Title Sponsor. We all look forward to working with Andy and his first class committed team to establish a partnership going forward which will be of major benefit to both over the next few years. Branding is a key element in this sponsorship for Vanarama, who will now be able to link their rapidly growing name, allied to our national sport through our position in it, backed with vibrant media coverage.”

The deal follows after previous title sponsor Skrill terminated their sponsorship deal early.

Oxford United Secure Black n Rounds as New Shirt Sponsors

English League Two club Oxford United have announced a new shirt sponsorship deal with tyre company, ampoule  Black n Rounds. 

Black n Rounds will benefit from enhanced exposure in key markets, treatment helping to build awareness for the company and its aim to go green and tread with care, taking into account all environmental concerns and making sure the impact is reduced by recycling.

Tony Davison, Oxford United’s Commercial Director is pleased to welcome the new sponsors on board: “Black n Rounds are exciting new partners for Oxford United. The new Board have opened up a lot of new opportunities for us and this partnership sees us team up with an exciting dynamic company. 

“Black n Rounds will be on the home shirts throughout the 2014/15 season and we look forward to working with them.”  

As part of this sponsorship deal, the Oxford United players will also attend the Black n Rounds headquarters’ grand opening at the end of September. 

Dave O´Neill, Director of Black n Rounds said: “We are very happy to be starting this new adventure with Oxford United Football Club. 

“We are still a young business but we are raring to go, and to be able to have our company name and logo on the team’s football home shirts is a real honour for us. These are very exciting times at Black n Rounds and we look forward to sharing what promises to be an interesting season in both tyre and football terms.”

Seattle Seahawks Doug Baldwin to Endorse Local Toyota Dealership

Seattle Seahawks wide receiver Doug Baldwin has agreed a partnership with local dealership Michael’s Toyota of Bellevue in an intial one-year deal.

The partnership will be mutually beneficial and allow for joint marketing, symptoms advertising and community relations opportunities in the future.

“I am excited to work with Erik and his team at Michael’s Toyota of Bellevue because they share my love for community, family, football and cars,” Baldwin said. “I look forward to a successful working relationship with a company that has such a proven track record.”

“We are thrilled to partner with Doug,” Michael’s Toyota of Bellevue co-owner Erik Paulson said. “He represents all the ideals that Michael’s Toyota practices, and his positive influence in the community is a great fit for us.”

Baldwin is entering his fourth season as a professional football player after a breakout season in 2013. He recently signed a two-year contract extension with the Seahawks that will keep him with the team through the 2016 season.

Liverpool Announce InstaForex Partnership

Liverpool have announced today a two-year partnership with Forex trading company, remedy InstaForex.

As part of the deal, brokered by Sports Media Gaming Limited, will see the online broker become the Club’s Official Online Forex and Binary Options Trading Partner in Asia and the Commonwealth of Independent States (CIS). 

“We are delighted to welcome InstaForex to the Liverpool family as our very first online foreign exchange trading partner. The online service has over 1.2 million online customers and those in Asia and the CIS will benefit from this partnership, which will see InstaForex offering fans content and access to the team they love” commented Chief Commercial Officer of Liverpool FC, Billy Hogan. 

The new alliance will see InstaForex offer exciting LFC experiences to their customers who are fans in these markets, including tickets to see the Reds play at home in Anfield.

Commenting on the new partnership, Pavel Shkapenko, Director of Business Development at InstaForex said: “InstaForex has similar aspirations to Liverpool – we strive to be the best in the Forex industry as LFC does in football. This partnership brings together our young dynamic brand with that of over a century of tradition and we’re excited to work with such an established and followed Club.”

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