Serie A champions Juventus has extended its sponsorship agreement with Fiat to 2021.

The Italian club announced on Thursday that it signed a new six-year contract, which will begin with the 2015-16 season.

Juventus says the new deal is worth 17 million euros ($22.75 million) per season plus variable bonuses based on the club’s results in national and international competitions.

Juventus said in a statement: “This renewal is born from the desire to continue a relationship which brings great satisfaction to both companies, which has allowed them to embark on a journey together at international level, both in terms of sport and business, with substantial economic and image-related returns for both parties.”

As it has been doing since 2012, Fiat will operate as the club’s sole shirt sponsor in all competitions, as well as supplying vehicles for promotional purposes.

Juventus won its third successive Serie A title last season.

Juventus Partner with 24Option

Juventus also announced today that leading binary options broker 24Option.com has signed a two-year partnership with the club.

24 Option will become the club’s exclusive partner on a global level, acquiring offline and marketing rights.

“Juventus continues to work with strategic partners who share the club’s principles both on and off the pitch,” said Francesco Calvo, the Bianconeri’s Chief Revenue Officer.

“As such we are delighted to attract a company which in such a short space of time has become a leader in its field. We look forward to a long and mutually beneficial partnership.”

The deal was brokered by Sports Media Gaming.

“We’re proud of the partnership agreement which binds us to Juventus. We are both leaders in our respective fields on a global scale,” added 24Option.

“Our partnership emphasizes the synergies between football and trading where preparation and execution are keys to success. 24Option is enthusiastic about the opportunity to work with Juventus.”

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English Championship club Reading FC have agreed a partnership with a consortium led by 76-year-old Thai businesswoman Khunying Sasima Srivikorn.

The club announced on Thursday afternoon that a deal has been agreed with chairman Sir John Madejski to ‘take Reading Football Club forward”.

But both parties revealed the deal is still not complete.

“I am absolutely delighted to be entering into this partnership with Sir John, and working with a club with such a strong reputation,” Khunying Sasima said in a release.

“I and my fellow investors look forward to supporting Sir John and working toward a successful future together.

“We still have some formalities to complete and plenty of work ahead of us – but we are excited about what lies ahead.”

Madejski added: “I am delighted with these developments and would like to officially welcome Khunying Sasima to Reading Football Club.

“The club were not intending to make any comment until all the formalities have been completed, but for the sake of clarity we believe it is in everyone’s interest to release this statement now.

“Upon the completion of all the necessary procedures we will of course update everyone further, and in the meantime I am sure you share my excitement at the possibilities ahead.”

Telecom Italia have renewed their partnership with FIM MotoGP World Championship’s commercial rights holder Dorna Sports until 2016.

Through the deal, this year the Misano round of MotoGP will carry the title Gran Premio TIM di San Marino e Della Riviera di Rimini, with the 2015 and 2016 events carrying the same title.

Meanwhile, the Gran Premio d’Italia TIM will also continue to be named as such through to the 2016 season, further to the extended agreement between Dorna and the Italian telecommunications company for the iconic Mugello round.

Pau Serracanta, Managing Director of Dorna’s Commercial Area, stated: “Our partnership with Telecom Italia continues to go from strength-to-strength and its brand TIM already has a well-recognized commercial association with the MotoGP World Championship.

“We are very pleased to announce this new three-year title sponsorship of the Misano round as well as the extension of the title sponsorship of the Italian Grand Prix. We believe the TIM brand is a perfect match with the technologically advanced image and content of MotoGP.”

“With the renewal and expansion of this partnership, which assures Telecom Italia the title sponsorship of the two Grand Prix events which symbolize the MotoGP World Championship in our country,” said Cristiano Haberswallner, Head of Sponsorship Management of Telecom Italia.

“The company confirms its commitment to motorsport which shares with the world of telecommunication the climate of competition, of teamwork and of drive towards technological innovation. Motorsport is a passion of the Italian people, it is therefore natural for Telecom Italia to be present in MotoGP World Championship in our country with the TIM brand.”

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Leeds United FC have announced today that Symington’s are the latest business to join the Leeds United Commercial Partners programme. 

As part of the partnership agreement Symington’s will promote their Mug Shots range of instant snack soups. 

Under the new agreement the Mug Shots brand will feature heavily around Elland Road and includes high profile signage on the external North East corner of the stadium. Mug Shots will also receive high profile TV branding at the stadium, case advertising throughout matchday media and across the Clubs digital and social media platforms. 

Leeds United Director of Commercial Affairs, price Paul Bell said: “We are delighted to welcome Symington’s into our growing commercial partners programme. Symington’s has a strong portfolio of market leading food brands and is one of the fastest growing businesses within its sector.  The company is based in Leeds and is a real success story for the region. We are proud to be working with their brand team to promote the Mug Shots range of snack foods for the forthcoming season.” 

David Salkeld, drug Chief Executive Officer of Symington’s, commented: “We are delighted to be partnering with Leeds United at this dawn of a new and exciting era for the club. Symington’s is proud to have Leeds as our home, a successful, growing business creating jobs for the people of Leeds in our local community.”

Symington’s are a fast growing convenience food business based in Leeds, producing many well known brands including Chicken Tonight, Ragu, Aunt Bessie’s, Campbells and Naked Noodle.

Glasgow 2014 today announced EventServ as a supplier to the Commonwealth Games.

As part of the deal, health EventServ will provide performance stages, vcialis 40mg crowd barriers, public access staircases, containment bridges, video scoreboard structures, timber framing and camera towers across a wide range of Games sites and venues, including the Athletes’ Village. 

Prior to the Games, EventServ provided crowd control barriers for promotional events in Glasgow and were then contracted through the procurement process to supply video scoreboard structures and performance stages. Since joining the Games family the company have deployed mobile teams around Glasgow to provide event standby and have installed additional structures across key Games venues. 

David Grevemberg, Glasgow 2014 Chief Executive, said: “We are pleased to acknowledge EventServ as a supplier to Glasgow 2014 Commonwealth Games, the largest sporting and cultural event in Scotland’s history. As an Organising Committee we pride ourselves on providing a quality visitor experience at our venues and we know that EventServ are well-equipped to help us deliver these services.” 

Paul Griffin, Managing Director, EventServ, said: “Each event we do comes with its own set of requirements and challenges and it is our job to make sure that the event set-up occurs seamlessly and without incident. The 2014 Commonwealth Games took 7,700 man hours to install; 76 commercial vehicles; and over 500 tons of product to make sure the public are kept safe, whilst still enjoying great views of the Games. This is a great event for us to be involved with and we are all looking forward to the rest of the week.”

USA Basketball has signed new marketing partnerships with Samsung, viagra Hospital for Special Surgery (HSS), pills and Diageo.

As official marketing partners of USA Basketball, each will promote its brand and products throughout USA Basketball Men’s and Women’s National Team training camp, exhibition games, media, and during several special events taking place this summer in Las Vegas, Chicago, and New York.

Several additional partners, including the Jeep brand, Nike, Las Vegas, Wynn Las Vegas, and BBVA will also conduct activities during the summer as the 2014 USA Basketball Men’s National Team prepares for the 2014 FIBA (International Basketball Federation) Basketball World Cup in Spain from Aug. 30 – Sept. 14.

“This is a busy summer for USA Basketball, as both our men’s and women’s national teams are preparing to compete at the 2014 FIBA Basketball World Cup and the FIBA World Championship for Women. In advance of the competitions in Spain and Turkey, the USA Basketball Men’s and Women’s National Teams will be appearing in several U.S. cities to bring the USA Basketball experience to thousands of fans through exhibition games, special events, and community and grassroots programs that celebrate our players and our team,” said Jerry Colangelo, USA Basketball chairman and national team managing director.

“We are thrilled to have Samsung, HSS, and Diageo join our roster of partners, all of whom have committed through 2016. Our partners are integral in helping us connect with fans and bringing them closer to USA Basketball through live events, as well as content and programming, as our teams prepare to represent our country this summer. ”