A.G. Barr Becomes Official Soft Drink Partner to Scottish Rugby

August 13, 2014

Scottish Rugby have today agreed a partnership with soft drinks manufacturer A.G. Barr who will be designated the Official Soft Drink Partner.

The deal will see the Scotland national team, herbal Scotland 7s team and the country’s two professional clubs, sale Glasgow Warriors and Edinburgh Rugby supported for the next two seasons by A.G. Barr’s range of brands, including IRN-BRU, Scotland’s favourite soft drink, Strathmore spring water and Barr Cola.

The players will be hydrated by Strathmore water and rugby fans will also be able to enjoy the full range of A.G. Barr brands at all matches at BT Murrayfield and Scotstoun Stadium.

Furthermore, A.G. Barr also becomes the Official Soft Drink Partner of the Emirates Airline Glasgow 7s.

Adrian Troy, Head of Marketing at A.G. Barr, said: “We’re delighted to be partnering with Scottish Rugby because rugby has always had a special place in the hearts and minds of Scots.

“We hope that across our portfolio of brands, we can play our part in continuing to build participation and involvement with the sport. The Rugby Sevens at Glasgow 2014 was one of the real highlights of a phenomenal Commonwealth Games so it’s a great time for us to be getting involved.”

Dominic McKay, Director of Commercial Operations, Communications and Public Affairs for Scottish Rugby said: “We’re delighted to welcome A.G. Barr to our growing portfolio of commercial partners.

“IRN-BRU, in all its manifestations, is an iconic Scottish product, enjoyed by many, and there’s considerable synergy in its new relationship with Scottish Rugby.

“IRN-BRU is renowned for being a fantastic supporter of Scottish sport and for bringing its unique personality to everything it does. We’re looking forward to working together to take rugby to a new audience.”