Duchy Homes Secures Naming Rights to John Street Stand at Sheffield United’s Bramall Lane Stadium

English League One team Sheffield United has signed a two year naming rights deal with luxury homebuilder Duchy Homes for the John Street stand at the Bramall Lane stadium.

Part of the GMI Group, Duchy Homes currently has four executive developments in the South Yorkshire and North Derbyshire area.

Announcing the partnership, United’s Head of Commercial, Paul Reeves, said: “This is another significant commercial partnership for our club and one which brings Duchy Homes, a newly-emerging homebuilder to Bramall Lane.

“We are sure that this relationship will create interest in their developments and we are very much looking forward to working with them commercially.”

Duchy Homes Managing Director Jim Cropper said: “The opportunity to gain further recognition for the Duchy Homes brand was not to be missed. We are delighted to be associated with the Blades and have been impressed with the vision and energy shown by the Club. Here’s to a long, rewarding and successful relationship for both parties.”

Leeds-based Duchy Homes was established by Managing Director Jim Cropper in December 2011. It is part of the GMI family of companies – one of the UK’s leading construction and energy groups.

GAC Pindar Retains Extreme Sailing Series Partnership

GAC Pindar has been awarded a major three-year contract extension with the global Extreme Sailing Series, medicine to manage the complex worldwide shipping of the Series’ Extreme 40 boats, equipment and support materials, further reinforcing GAC Pindar’s position as the leading go-to logistics provider for the marine sector.

In 2013, GAC Pindar clocked up over 23,000 miles to help deliver the Series, transporting the valuable cargo by road, sea and air, and rose to the challenges of delivering the world’s only truly global elite level sailing series, with a carefully choreographed plan.

The 2015 global tour will traverse three continents, with eight Host Venues starting in Singapore, 5-8 February, over 11 months with no room for error or delay. As official logistics partner to the Extreme Sailing Series, GAC Pindar will be responsible for the transportation of not only the Extreme 40 boats – including their own team entry – but also the bulk of the supporting infrastructure, including the shore side facilities, such as the TV production equipment, Race Village and VIP area – all of which are essential to delivering the elite level Stadium Racing competition to spectators on site and television viewers around the world.

Andy Tourell, Extreme Sailing Series Project Director added, “The Series is a complex logistics puzzle, and over the last three years we have received fantastic support from the team at GAC Pindar, who have never failed to deliver. The first three Acts in 2014 took the fleet from Asia, to the Middle East and then to China – 10,000 miles in less than three months before breaking into a new territory for the Series, Saint Petersburg, Russia and GAC Pindar’s in-country local knowledge has ensured these time sensitive deliveries run to schedule.

“This is an exciting time for us as organisers, as the planning for the 2015 circuit comes to the fore with host venue, team and more partner announcements expected in the coming weeks with four Acts still to go in 2014.”

The next stop for the fleet of 11 Extreme 40s on the global tour is Cardiff – the only UK round in 2014 as part of the Cardiff Harbour festival, 22-25 August.

Russell Wilson to Endorse Procter & Gamble’s Braun Brand

Procter & Gamble brand Braun has signed Seattle Seahawks Super Bowl champion quarterback, medstore Russell Wilson as their new U.S. spokesperson.

Braun have unveiled their new branding campaign – #FaceGreatness with Braun Confidence which will include the NFL star.

The initiative – which began with covert social media “pep talk” engagement with Russell Wilson this week – officially launched today via national print advertising, online videos and digital content on Braun’s website and social properties.

After leading the Seattle Seahawks to an impressive win in Super Bowl XLVIII, Russell Wilson is ready for another NFL season and wants men to know that achieving life-long dreams requires preparation and confidence. “Whether on or off the field, I believe the difference between ‘good’ and ‘great’ is determined by your inner belief,” said Wilson.

“I remember, as a child, watching my father’s morning shave routine in the mirror, and feeling truly inspired by the confident man I looked up to. He constantly encouraged me to chase my dreams, which is why I am excited to be part of Braun’s mission to give men the same confidence to go out and face greatness every day.”

“Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness’,” said Brian Messerschmitt, Brand Manager for Braun N.A.

“We believe #FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand. We cannot wait to bring this program to life nationwide.”

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Great Outdoors to Sponsor Jeffrey Earnhardt at Watkins Glen International

The Great Outdoors RV Superstore will sponsor Jeffrey Earnhardt’s Chevrolet in Saturday’s Zippo 200 at The Glen Nationwide Series race at Watkins Glen International.

Saturday’s race is the second of three road-course races on the Nationwide tour this season.

“The Great Outdoors RV Superstore is a great sponsor to have along this weekend, erectile ” Earnhardt said. “I love the outdoors and get out and hunt and fish and just tour the outdoors whenever I can. The folks at the Great Outdoors know all about that and how to help fans participate.”

Team owner Johnny Davis said having the Great Outdoors on board at Watkins Glen will be a big hit with fans at the track. “We know racing fans and people who love the outdoors are one and the same,” he said. “Plus, a lot of racing fans travel from track to track in RVs. I’m sure they’ll be interested in what the Great Outdoors folks have.”

The Great Outdoors RV Superstore offers more than 15 of America’s most popular RV brands on their fully-stocked 25-acre lot. The Great Outdoors has been named central New York’s No. 1 RV dealer. As the area’s most complete RV dealership offering RV sales, rentals, service and one of central New York’s largest accessory and parts stores, Great Outdoors is known for their selection, aftermarket services and customer satisfaction for over 20 years.

Leyton Orient Unveil 666Bet as New Shirt Sponsor

Leyton Orient have announced today that online bookmakers 666Bet will be the new shirt sponsor for the 2014-15 campaign.

The record sponsorship deal for the English League One club will see the 666Bet company logo printed on the front of the home and away shirts from the first game of the season.

Orient commercial manager Tom Jeffes revealed his delight in concluding the deal and said: “We’re delighted to welcome 666Bet as our main shirt sponsor in what is a fantastic deal for both parties. Obviously it has taken longer than hoped to make this announcement but we had to take our time and ensure that we had the very best possible deal for the Club and of course 666Bet, ed especially in light of all the changes at the Club over the summer. I hope this will be the start of a long and successful partnership for both of us.”

Barry Martin, CEO of 666Bet, is also excited about the new deal: “It’s a really exciting time to be getting involved with Leyton Orient and we can’t wait for the season to start. It was obviously disappointing that the team didn’t win promotion last season, but the squad looks really strong and they have a great chance of going one step further come May.

“666Bet are a passionate new player in the sports betting market and Orient are exactly the type of hungry, up-and-coming club we want to be associated with. They have a great fan base and we’ll be offering them plenty of exciting special bets and promo offers on the O’s games this season.”

London Welsh Announces easycopiers as Latest Partner

London Welsh have announced easycopiers as the latest company to join the Club through a sponsorship deal that sees them as an official Club Partner for the 2014/15 season.

Part of the deal will see the easycopiers logo appear on the London Welsh playing shorts next season.

London Welsh Chief Executive Mike Stevens said: “As you can imagine, pills following our swift return to the Aviva Premiership, sickness the recent announcements about our exciting playing squad, and our commitment here in Oxford to play at the Kassam Stadium for the next few years, London Welsh has been developing a host of partnerships throughout the local community and with a number of commercial organizations.

“Head coach Justin Burnell, the team and I look forward to an enjoyable and rewarding year ahead with easycopiers, and we’re hugely grateful for their interest in supporting the Club in this way.”

easycopiers Sales Director, Helen Borland said: “easycopiers is delighted to be Club Partner of London Welsh RFC and believe this will be an exciting season. As a business already serving the local community we expect our shared beliefs of commitment, innovation and performance to help maintain a winning culture.”

Bandit Industries to Sponsor JD Motorsports in Two-Race Deal

Bandit Industries has signed a two-race deal to sponsor Jeffrey Earnhardt and JD Motorsports in the NASCAR Nationwide Series.

Bandit will race with Earnhardt as the primary sponsor at Mid-Ohio for the Nationwide Children’s Hospital 200 Aug. 16. Bandit will return with Earnhardt as a co-primary sponsor for the VisitMyrtleBeach.com 300 at Kentucky Speedway Sept. 20.

“We are very excited to get back on the track in NASCAR, and to make this return with Jeff and the Earnhardt legacy is truly an honor for us,” said Bandit’s NASCAR Marketing Manager and Communications Director Christopher Smith. “Jeff is rising through the ranks, and though we only have a couple races scheduled for 2014, they will be events that our fans and customers will remember for years.”

After opening the 2014 NASCAR season with Parker Kligerman in the NASCAR Camping World Truck Series at Daytona, Bandit moved to track sponsorships for the two NASCAR race weekends at Michigan International Speedway, the local track for the Michigan-based manufacturer. Bandit’s second race weekend at MIS will take place concurrently with the Aug. 16 Nationwide race at Mid-Ohio.

“Jeffrey and I are delighted to have Bandit on board with the team this week and beyond,” said team owner Johnny Davis. “Good partners make for good results, and we’re going into these final months of the season excited about the possibilities.”

Jeffrey Earnhardt drives the No. 4 Chevrolet for JD Motorsports, based in Gaffney, S.C. He is the grandson of NASCAR legend Dale Earnhardt, son of retired NASCAR driver Kerry Earnhardt, and nephew of current NASCAR Sprint Cup driver Dale Earnhardt Jr.

Manchester City & Arsenal Secure Official Beer Partner in South Africa

South African beer brand Hansa Pilsener has entered the Premier League with partnerships with Manchester City and Arsenal. 

The company will be the official beer partner of the clubs in South Africa.

The deal with Premier League champions Manchester City will be for an intial three-year stint. The brand will also be given the rights to produce television adverts with several of City’s star players, in addition to featuring the Club’s crest and player imagery in marketing campaigns throughout the region.

Commenting on the partnership, Chief Business Officer for Manchester City, Tom Glick, said: “Hansa has a special relationship with South African City fans and has been part of their match-day experience in pubs and supporters clubs across the country for many years.  Their brand vision to inspire people to achieve their dreams, make them the perfect fit for Manchester City, and we are looking forward to helping them to achieve this goal.”  

Khensani Nobanda, Hansa Pilsener General Manager for Hansa, added: “Hansa is a beer brewed for dreamers who never forget where they come from regardless of what they achieve.  Manchester City is a club that embodies this belief as it remains firmly rooted in its community while soaring to new heights.  Giving ordinary South Africans the opportunity to see this inspiring team play live is a dream come true for Hansa.

Arsenal Secure Deal

Arsenal’s partnership with Hansa includes sole rights within South Africa to target supporters through the club’s digital media channels and develop a range of exclusive benefits for consumers.

The brewer will also look to engage its customers with unique opportunities to attend matches at Emirates Stadium throughout the season and offer consumers the chance to win signed club merchandise. Hansa Pilsener will also feature members of the Arsenal first team in bespoke marketing activity.

Vinai Venkatesham, sales and marketing director for Arsenal, said of the partnership: “We are delighted to welcome Hansa Pilsener to the club as an official partner.

“We are always looking to engage with our supporters and fans of the game globally, and through this partnership we will be able to offer exclusive access to the club while giving Hansa Pilsener the opportunity to reach our millions of supporters in South Africa through creative digital media campaigns.”

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Saxo Bank Extends Tinkoff-Saxo Cycling Sponsorship

Saxo Bank have extended their co-title sponsorhip of the Tinkoff-Saxo cycling team in 2015

The trading and investment specialist and the team have decided to continue the partnership for another year. 

The announcement follows a successful Tour de France for Tinkoff-Saxo, where the team, despite the early loss of previous winnerAlberto Contador through injury, won the mountains classification along with three stages. Saxo Bank has been a partner since 2008, and Saxo Bank’s decision to once again renew its sponsorship is based first and foremost on the commercial opportunities, which a sponsorship with Tinkoff-Saxo represents. 

In a joint statement, Kim Fournais and Lars Seier Christensen, co-CEOs and co-founders of Saxo Bank, said: “Seven years ago, Saxo Bank entered a partnership with Bjarne Riis and his riders, which has led to many surprises and strong results both for the team and Saxo Bank. Therefore, we are happy to announce that we will continue as co-title sponsor of the world’s most ambitious cycling team, Tinkoff-Saxo, in 2015.”

“Oleg Tinkov is not only an accomplished entrepreneur, but has proved to be an ambitious team owner, and we are confident that with Bjarne’s help, the team will continue to deliver good results. In cycling, as well as in business, it is hard work to be in front, but we believe that a dedicated, long-term vision is the way forward. We work continuously to build good systems, and it remains the goal of both our business and this team.”

The news about Saxo Bank’s continuation as co-title sponsors was given a warm welcome by the team. Stefano Feltrin, General Manager of Tinkoff-Saxo, says:

“Saxo Bank’s dedication to the team and their passion for this sport is exceptional. We are proud and honored to announce that Saxo Bank confirms its commitment to our team for 2015. We firmly believe in strong partnerships and teamwork to reach our goals. Knowing that Saxo Bank will be on our side as title partner gives us great strength and confidence.”

Team Manager Bjarne Riis commented: “Saxo Bank with Lars and Kim in the lead has been a fantastic partner since 2008 and they’ve meant a lot to the team and to me personally. We’ve created amazing results together during the years and their ongoing commitment will ensure stability, which is essential to any cycling team in order to focus on building a strong team and creating results on the road.” 

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US National Guard Drop Rahal Letterman Lanigan Racing Sponsorship in NASCAR & IndyCar

The US Army National Guard have revealed they will drop their sponsorship of Rahal Letterman Lanigan Racing in NASCAR and IndyCar.

The decisions follow an “intensive internal review, buy ” according to the announcement.

“Significantly constrained resources and the likelihood of further reductions in the future call for more innovative and cost-effective ways of doing business, medicine | ” said Maj. Gen. Judd Lyons, pills acting director of the Army Guard, in the announcement.

The Army Guard spent $32 million on its NASCAR sponsorship and $12 million on the IndyCar sponsorship for 2014, according to the announcement.

The Army Guard came under fire earlier this year for spending $26.2 million to sponsor NASCAR racing in 2012 to boost its marketing and recruiting but failing to sign up a single new soldier through the program, according to a USA Today report.

At the time, Sen. Claire McCaskill, D-Mo., assailed the Guard for “wasting a bunch of money on a very expensive sports sponsorship,” the newspaper reported.

Sports sponsorships have played “an important role” in helping the Army Guard build strong brand awareness, but existing contracts are set to expire at the end of the current season, Lyons said in the announcement.

The Army Guard’s recruiting goal is the “second largest” in the Department of Defense, second only to the active Army, Lyons said in the announcement.

“To make best use of limited marketing dollars, future programs will have to sustain the Army National Guard brand with the American public and also generate quality leads that will fill our ranks with the best soldiers that America has to offer,” he said.

The Army Guard’s fiscal 2015 marketing budget is expected to be about half of what it was three years ago.

“We share a common commitment to the American people to be good stewards of taxpayer dollars,” Lyons said. “We will continue to assess and refine our programs to ensure we get the best return on investment.

Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with David Letterman and Mike Lanigan, said: “We were informed this afternoon that the National Guard will end all sponsorship of motorsports, including both IndyCar and NASCAR at the conclusion of the 2014 seasons.

“This is obviously very disappointing news to Rahal Letterman Lanigan Racing given the significant incremental brand exposure we have worked to produce for the National Guard in our first season together, including various off-track marketing and advertising programs focused on supporting the mission set forth. We will continue to work hard to uphold the honor and integrity of the National Guard throughout the remainder of the season.”